(upbeat music) >> Hey, everyone, welcome to theCube's special program series Women of the Cloud brought to you by AWS. I'm your host, Lisa Martin. I'm very pleased to welcome back one of our alumni Adrianna Bustamante joins me, the VP of Global Alliances at Rackspace Technology. Adrianna, it's great to see you. Thank you so much for joining me today. >> Lisa, thank you so much for having me again. I love this. >> Yeah, me too. Tell me a little bit about you, a little bit about Rackspace Technology, as well as the role that you currently have. >> Sure, so again, I'm Adrianna Bustamante. I look after our global alliances within Rackspace, specifically looking after some of our strategic partners. I've been with Rackspace for a little over 16 years now, working with partners in some form or fashion. Rackspace Technology, we are the multicloud solution experts. We really work with our clients to drive business outcomes and transformations in this multicloud world. And our mission is to embrace technology, empower our customers, and deliver the future. And I get to have the fun pleasure of building and curating and cultivating partnership relationships. So very much our partnerships are important to our success. We are privileged to be able to work with AWS along with other partners across the industry to help do more, and bring more value to clients. >> So you've been with Rackspace Technology for a while. Tell me a little bit about recommendations. Any tactical recommendations that you have for other women, maybe even men who are looking to grow their careers in tech maybe they're wanting to get into tech. What are some of the things that you've learned along the way that you highly recommend? >> Yeah, no, great, great question. I've had the fortune of being at Rackspace now for a number of years, and it's always 'cause I've been able to create my own opportunities and work. And so that really falls in line to some of the recommendations that I hold dear to my heart. And number one is really to stay curious and learn, from reading articles, to staying close, and asking questions from your colleagues. You know, I know just like at AWS and at Rackspace, there are some very talented people across all areas of the business, and they are the best to learn from. You know, I also am a firm believer in developing and expanding that network 'cause that helps you bring and build out your reach and helps you continue to learn in different areas outside the company. I think from raising your hand, leaning in, don't be afraid to speak up. Especially as we think about, you know, women of the cloud which is part of what the theme of this session is. And I think about, you know, how much I love to see women elevated within roles inside of Rackspace and out, you know. It is about raising your hand, getting uncomfortable in speaking up if you're, if you are a bit shy or timid. If there's an area that you are interested in and passionate about, go learn and drive. Because there's opportunities to create new roles for yourself, new ways to bring value into the organization. And then you become memorable for, you know, that, you know this person was known for helping solve this problem. It's been a good fortune. And within our company culture of any Racker, the front lines know how to solve most problems just as much as the top executives. >> Yeah, I love you saying stay curious. I think curiosity is probably one of the best things that people can have. It's, to your point of, I like to call it getting comfortably uncomfortable. Raise your hand, ask a question. I always think, if you're in a meeting, and maybe you tune out or there's something that you don't understand, ask a question. 'Cause I guarantee there's five other people in that room that have the same question, but they're not curious enough or hungry enough to ask the question to learn more. So I think those are such great recommendations that you have provided that I think you probably would tell your younger self stay curious, ask questions. >> Yes, for sure. I also am so big, at least for me personally, context is so important for me. If I understand context, then I'm really able to figure out where can I drive the most value for me personally. And then that goes into leading my teams. And so to me, the only way you get the context is if you're learning or asking the questions if you don't understand. 'Cause it really helps you understand the holistic business. >> A hundred percent. That context is everything. But a lot of people are just a little bit timid sometimes and don't want to be the one to raise their hand in a room or online these days. And I think it's such a great skill that anybody can benefit from. I'd love to know some of your other skills. Some examples of specific success stories where in your current role, where you've really helped organizations solve problems related to the cloud. >> Yes, so, you know, and I think about ultimately we're looking to see and always looking to see how we can help transform our clients' businesses. And often the underlying root of that is through technology solutions. And so, you know, we've helped clients who are mostly, you know, legacy data center based clients that have built large infrastructure components and environments, and they want to learn and lean into the cloud. And they're not really sure how to do that. They probably may have a leader that's told them that they need to do this. Everybody's at a different level of journey. And so, you know, specifically, and especially in partnership with some of our hyperscaler partners just at like AWS is, you know, we can help customers understand what that journey needs to look like. How to successfully move, let's say if they're a large VMware shop today they already have a little bit of cloud native. You know, together through our ecosystem of relationships, we've helped customers not only be able to build and maintain part of their data center footprint that's not ready yet to transform, but move some of this into a facility that is within our data centers to get out of that huge kind of CapEx heavy workload type environment. And then, and especially with AWS, and the partnership that they have along with Rackspace, with VMware, we leverage BMC on AWS solutions. And then we can help them fully embrace that cloud native. And from a Rackspace perspective we are providing those services and expertise across all levels in a single pane of glass. So you can manage from your more traditional workloads to embracing more of a cloud native approach. >> And it's all about helping clients drive business outcomes as you said. Every organization these days, I always like to think, whether it's my grocery store retailer or bank has to be a data driven company. But it has to leverage obviously the cloud. But there's so many options. It's quite nebulous, no pun intended, maybe pun intended. So, but it's all about helping clients drive those business outcomes. I imagine it's quite fulfilling for you to be able to help different types of organizations really maximize their use of technology, their understanding of technology, to really build bridges, deliver the products and services that everybody's expecting these days. >> Yes. No and I think what I, again, it's what I love about being in partnerships because those relationships become fundamental in helping remove those complexities for the clients. And so the more that we as Rackspace are able to connect and deepen these relationships it just becomes less decision making, less things that the client ultimately has to think about. So nothing gives me more joy than being able to help solve the customer's problems. And then in turn we're doing that through our partnership relationships. So we're bringing everybody together to ultimately provide a better outcome for the client. >> Yeah. And as you said, those relationships are foundational to everything and ultimately the outcomes that the end customer is able to deliver to these demanding, whether it's consumer or business or whatnot. A lot of challenges that organizations have today. But it sounds like the relationship cultivating that you're helping lead is really critical in those organizations being able to embrace technology, utilize it in ways that allow them to get products and services to market as fast as the consumer demands. I'd love to get your perspective as a female in technology. We talk a lot about diversity, inclusion, equity. We can talk about it all day long, but there's still some challenges there. What are some of the challenges that you see that are still persistent with respect to diversity and tech today? And maybe some of your recommendations to eradicate some of those? >> No, sure. So, you know, it starts really early. It starts almost in education and making sure that women, and a diverse set of applicants are taking certain, studying certain disciplines. And then I think about it from a recruiting and hiring perspective. Are organizations doing enough to expand their reach? You know, we were actually talking- I have the good fortune of being the executive sponsor of our resource group within Rackspace. It's called Power, which is the professional organization of women's empowerment at Rackspace. And we were talking just I think last week on, we need to make sure we're going where the women are to make sure we are letting them know about Rackspace, the benefits about Rackspace. And it ultimately, in turn that helps build more recruiting into the talent pool. More people are raising their hand and interviewing and hiring. I think talent in general as we're seeing right now, is so hard to come by, and so even more important to retain. And the more diverse pools that we have of Rackers, it's just bringing different perspectives, and Rackers are what we call Rackspace employees. It's bringing those Rackers together to help solve the bigger problems. Because you're able to do more with a diverse set of outlook. And I think, you know, as a woman, I want to have that equitable seat at the table. And so ultimately when I think about myself from a leadership perspective, am I making sure that all of those opportunities are available for the women that come along behind me? And how am I elevating other women within our organization from a day-to-day so they have that spotlight. So, you know, fundamentally, organizations need to focus on how to expand that reach to bring that diverse set of applicants and voices. And then you need strong leaders at every level to be advocates and sponsors to make sure that this is an important topic and top of mind in all organizations. So you can ultimately provide an equitable approach. >> Yeah, I love that. I agree a hundred percent. You know, it's so important to start at the education front, but also to be able to have just the thought diversity alone in organizations. I've seen many studies that show having females in executive positions are, companies that do that, are more profitable. There's a lot of data out there that demonstrates that there are huge advantages to any type of organization to really invest in diversity. But to your point, it's not just about attracting, it's about retaining the talent as well. I mean that, that is critical for every business. >> Yes. No absolutely. You know, more and more we're starting to see that soft benefits are becoming more important as we think about a younger workforce coming in. And when I think about soft benefits, it's more around our employee resource groups. What our benefits look like for our females within our healthcare, within the insurance plans? What type of time off and maternity benefits are we extending? What does that work-life balance look like in a hybrid world or a virtual world? Those questions become, I mean, when I remember years ago no one would even think about asking those questions. And now we see, not only those questions coming up more regularly, but we are trying to be more intentional within our organization. To be proactive about that messaging so we can help show and demonstrate that we are an inclusive community. And that there's support for women to be successful within Rackspace. You know, we have mentoring programs that we do that are you know, that we really try to highlight and promote for our female community. And then also for our broader community. We look at building different circles that women can come together in a space that they feel comfortable to ask questions. To figure out how do they excel and advance in their career. Those become very attractive for getting that talent that we want. >> Absolutely. And you just brought up such a great point, Adrianna and that's intention. Programs like what you're describing that the Rackers have opportunity to access, is that there's intention in all of this. Which is so critical for diversity programs to be successful. To attract the right talent, to retain the right talent. It's like a flywheel, I think it's all, it's all linked together. But I'd love to know what you see that's next in cloud. How do you see your role evolving in the industry? We talked about the great relationship building that you're doing. What do you see as next in cloud? >> No, sure. Again, 'cause I helplessly can't be biased. It is all about to me that that partner ecosystem. It is how we can build strong relationships that help minimize the complexities for the clients. You know, now the pace for innovation and competitive edge is faster than it was than we saw 24 months ago. You know, we saw COVID advance lots of different areas of the business, but really it forced a lot of companies to transform. And this is where I think there's a unique opportunity to really look at what a partner ecosystem looks like. You know, who are the right partners that organizations like AWS, like Rackspace should be working with. 'Cause oftentimes the partners that were our partners and key partners, maybe three to five years ago, maybe aren't going to be as relevant in that same ecosystem in the next five years. So constantly making sure that we have the right ecosystem in place, and the right relationships to help ultimately drive better outcomes for the clients. >> And that's like we said several times already during this interview. It's all about the outcomes for clients. You mentioned COVID, you know, there's been- I call 'em COVID catalysts. A lot of transformation, forcing function. There's definitely been some silver linings, but I'd love to get your perspective if we go back like the last five years. Some of the biggest changes that you've seen in the tech workforce, in innovation, in the last, you know, three to five years that really excite you. >> Yeah, so I think we all had to learn to be virtual by default. And so I think we're just coming out. People are excited to be in person again. You know, when we have different events, whether they be with internal Rackers or with partners or clients, like everyone's excited to to see each other again. But you're still seeing this mix of, we need to be hybrid by default, which I know wasn't in everybody's DNA from a technology perspective. And I think that's enabling more virtual teams, more matrixed type of teams, where you're bringing together different expertise across the organization to move at a faster pace. You know, we talk about, you know, we talk about COVID which led to that great resignation where you saw many people changing their jobs. You know, we saw women not only within Rackspace, but even outside, like really, you know, take a pause and really start thinking about what's important to them in that returning to work. And so I just think all of this has really, as you mentioned, Lisa, of forcing function on being intentional to create the right environments that are building a place that we can retain that level of skill and expertise. And I think that's just going to become something that's more increasingly important with every year and profession choice. >> I agree. It's going to be building upon, like it's that flywheel that I'm talking about. That of successes, of promoting women, of making sure that there's plenty of opportunity. Encouraging women, to your point, to be curious raise your hand, ask the question. There's so much value, it's invaluable for organizations to really have diversity throughout their organization. You did a great job of explaining. Even in the benefits framework. So, I so appreciate you being on theCUBE. Adrianna, it's great to see you again. Thank you for sharing your story, the successes that you've had as a Racker in cloud, and some of the things that you recommend to the next generation. We really appreciate your time. >> No, thank you. If I can walk into more rooms where there is more women at the table and on the calls, I am a happier individual. So I love any opportunity to really see how we can continue to make more space in the rooms for women that are just overly talented and deserve to be there. >> I am with you on that. Again, thank you so much. Great to see you and we'll see you again soon. >> Thank you, Lisa. Take care. Have a good afternoon. >> Thank you. We want to thank you for watching theCube's special program series Women of the Cloud, brought to you by AWS. I'm Lisa Martin, thanks for watching. (upbeat music)

>> Narrator: Live from Las Vegas, it's the Cube. Covering VM World 2017. Brought to you by VM Ware and its ecosystem partners. >> I'm Stu Miniman, here with my cohost Keith Townsend, and you're watching wall to wall coverage of VM World 2017 on the Cube here in Las Vegas. You know, third day of programming. We've done so many interviews. A lot of people went to parties last night, you know up early for lots of executive meetings, but you know we go strong through the whole show because we've got great guests, so happy to welcome to the program first time guest, Peter FitzGibbon, Vice President and General Manager with Rackspace, and welcome back to the program Ajay Patel with VM Ware. >> Great to be here. >> Alright, so Peter, you know, Rackspace, interesting transformation over the last few years. You know we've had the Cube at OpenStack for a bunch of years. I've heard almost no discussion of OpenStack this week at the show. >> Man: I'm not complaining. >> I talked to Rackers though, at Reinvent. You have, you know, kind of reinvented the business there, but the VM partnership is one that's been going on for many years. Some people I talk to don't understand. I mean this is a sizable business that you've been doing. I said, you know, let's measure the Rackspace managed VM Ware business against the entire revenue stream of OpenStack outside of what RackSpace does, you know, and it's an interesting comparison. >> So RackSpace continues through the multi cloud company, offering our customers the choice and flexibility they want, so our OpenStack practice continues to grow strong and we continue to invest there, as we do in our VM Ware practice, which we have a great partnership with. Ajay and his team, over the last 10 plus years. >> Also for us, the partnership's only growing stronger. If you walk around WM World with all the banners, you've walked into the airports, the investment RackSpace is making around VM Ware technology, I couldn't be much more happier, so thank you for that. >> So Peter, to Stu's point, RackSpace has been part of the VM Ware community for a long time. I've run into a couple of Rackers on the show floor, talked through kind of what they're doing with their feet on the ground, great work. Can you talk through the relationship with the customer to this point? I mean RackSpace is known for fanatical support. How has that conversation changed over the past three years or so as we've gone through this changing VM Ware strategy to where we're at today? >> Yeah, we're continuing to try to support the customer on whichever technology they really want to land on, so it starts with the planning and analysis phase that we sit with customers and analyze their work loads and try to figure out what's the best fit for them outside of determining is it OpenStack, is it VM Ware? Is it our fanatical support on top of AWS? From a VM Ware perspective, we're really helping people to determine how to move out of the data center, or at least not extend the data centers as they have them right now. We recently launched our RackSpace private cloud powered by VM Ware Cloud foundations. It went to general availability last week, so that's a global effort that we're discussing with our clients and it's proving a very attractive options for those looking for an alternative to their own private cloud and moving to hosting private cloud model. >> Peter, that operating experience is one of the things that customers have been challenged with, and RackSpace, you know, known for, you know, they know how to do this. Talk to us about some of this journey as to how your customers are seeing things. You know RackSpace has had a few different private cloud options you talk about. You've given your customers choice, but what's different now in 2017 and what's the mindset of your customers? >> Yeah, we continue to offer 24 by seven, 365 fanatical support. It's what we really see as our true differentiator in the market, or we have 150 certified VM Ware Rackers on the team that really go beyond, above and beyond every single day for these customers, and looking at not just how to migrate into our private cloud, but how to optimize them when we're there, when they've landed on a VM Ware private hosted cloud solution, how do we really optimize it and really get the full value of the technology? And these are expensive and difficult technologies to use, so you want to make sure people are really getting the true value out of NSX and VSAN, and now with VCF, which we're really excited about. >> Yeah, for us, it's, you know, as you were speaking, I mean the biggest challenge and the constraints exclude resources. Having 150 specialists out there with fanatical support with the great VM Ware technology. And in some ways the VM Ware cloud announcement is kind of making the awareness that you have a cloud stack, that you can now get through, you know RackSpace private cloud, so for us it's really all boats are rising as a result, and not having the skilled capability to then accelerate deployment and delivery and operations is pretty exciting. >> So Ajay, can you talk a little bit about working with RackSpace specifically because RackSpace has a tradition of having a very pronounced way of supporting customers, whether you're a Fortune 500 or you're a small ma and pa shop, RackSpace is going to come with full engineering might and help build the most reliable solution, and that comes with kind of, I imagine, a predisposed position on something like VCF, VM Ware Cloud Foundation. What has it been like to engineer? >> I'll speak the best thing from one of the joint customers that we had the opportunity to be on a panel with, Show Tell, right, and it was interesting to say how Show Tell said RackSpace is part of their operating team, so they enrolled up front in terms of having a partner who can help them with the choice, they made the selection based on the excellent support, but more importantly, they're just an extension of the operating team, and being able to have a single team manage both the on prem and the cloud without having to build a separate kind of cloud team, that was a critical piece of this decision, so kind of this common operating model, which they seamlessly augment with skillset, you know, that was really what resonated for Show Tell and was the reason they chose. >> The operating model is something I was just going to go to in terms of really helping people how they're going to live in this multi cloud world across multiple different technology stacks, and that's what our fanatical support is intended to be, to really be an extension of their, of a homegrown IT team so we can really get the full benefit of these complicated technologies. >> Alright, Peter, you talk multi cloud, and one of the things we talk to customers is a lot of times they say they have a cloud strategy, but how they got there wasn't necessarily as plan full as they might have liked. I had somebody writing for Wikibon a couple years ago said we have composite cloud because you kind of look at it and you always said, you know, do I have Amazon? Yeah, everybody does, you know. Oh I've got some app that somebody needed on GCP. RackSpace is a manage service provider for a lot of different pieces. How do you help customers get their arms around it, you know, and you know, maybe talk, the VM Ware on Amazon, the VMC stuff, how do you look at that in the future, how does that tie into kind of the skillset that your team has? >> So we often see customers coming in with that composite cloud situation where they're like we think we're multi cloud, but we're not truly because they don't have a defined strategy about why they put certain workloads in certain places, it just grew up organically, often through lines of business. VMC is a really exciting offer for us and we're going to be launching it in early 2018. It really gives more choice for customers in terms of where they're going to run their workloads, be it running them in different availability zones that RackSpace doesn't cover or potentially used as a DR solution. >> So let's dive into that composite cloud space, and I really love that comment. What, cloud, multi cloud is one of those things, you don't know you don't have a multi cloud until you don't know you don't have a multi cloud. What are some of the surefire indicators that customers are in where a composite cloud experience or environment versus a true multi cloud? Like what is that conversation like? >> Man: What's a good best practice, yeah? >> Well I think there isn't a lot of good best practices from our customers' point of view. I think they often come in and we lay out their, look at their architectures, look at their different applications, and they're often just, central IT doesn't know where most of it is running half the time, so it's really like okay, let's look at each part of this and decide for you what's the best fit, where should it go? Should we be putting something on Azure or Azure Stack? Should it be better suited to OpenStack? Or is it, they're very familiar with VM Ware and they want to continue to leverage VM Ware either on a host model or internally in their own data center. >> What we're learning is you just don't have visibility, so the biggest interest and the demand when we launched our cross cloud or cloud services, the notion of having visibility of what's running where. And the second question is how much is it costing me, and what can I move and what are the data security leakages that I want to put in place because these things weren't controlled. So those are kind of just knowing, right, knowing where your data is, knowing where your workloads are and how much they're costing you. That's the first baseline they're looking for help on. Once they've got that, then they're like okay, how do I still provide some level of self service and control to the end user while putting some structure by which I can go to a multi cloud strategy? So that's the journey we're just about to see with IT coming into play. >> Peter, I have to mention human interest viewpoint on the ecosystem. RackSpace, I think I understand better now than a few years ago what services you did. VM Ware just launched a bunch of SAS offerings. There were some launched last year. I can't count how many companies are helping people with cloud cost management, licensing, you know, you name it, 12 different aspects to take bites out of this giant elephant of multi cloud and do that. What are the biggest pain points you're hearing from customers? How do you help advise some of them and bring some of the pieces together? >> And it's not even what we see from a customer standpoint. You think of RackSpace, we have to integrate all of these clouds into our own internal system, so we get to experience it firsthand as the customer how we create unified billing systems, how we have unified monitoring, how we integrate all their own legacy systems to deal with these clouds, so we effectively learn from integrating into our own systems, then can advise our customers on the pain points we've seen and bring them on that journey to help them through their true multi cloud approach. >> So if we blow it out and a customer comes to you and they want a multi cloud strategy, and you know, you kind of show them the ugly, you show them the truth for where they're at, what's the next step, like from a practical tactical perspective? What's like step one to helping with SAS applications and for viability for each one of the RackSpace offerings? >> Yeah, so we have a framework which we call PADMO. It's plan, analyze, design, migrate, optimize. It took me a second to get the last part out, and trying to, that planning stage is really where we sit with the customer aside, okay, what does your environment look like and why is it that way? Were things made in a conscious decision or did it just happen organically? So we try to figure out what did they do intentionally and what, what just grew up organically? And move from there into designing or analyzing what's best fit for the different cloud strategies, then start designing it, migrating it, and then effectively optimizing it when they land on RackSpace and show the value of our 24 seven, 365 fanatical support. >> For us, it's about, for us the technology part, and we want to enable the core VM Foundation, but we also believe that network connectivity's the next big thing, so things like NSXT is something we're already having conversation with, like how are we going to stitch these clouds together, how do we make it more software defined so as we move towards this kind of policy driven, you know management abstraction, how do we then open up the different clouds and service that capability? So that's really the next journey for both of us from VCM, or VM Ware Cloud Foundation to the broader multi cloud strategy. >> And Ajay, your, you know, cloud provider partners, what about services? Is there any joint engagement or things that VM Ware helps write that are? >> So one of the big service for all, we're kind of coming together is around DR. Consistently the easy step to get to a hybrid or a leverage cloud is disaster recovery. What if we made that a native feature of the VM Ware stack? We could have our customer right click on a VM and protected by all these service provider clouds. That's an example of something we're kind of trying to generalize. Now on each of them, the complexity of operating it, the scale, the visibility, the service levels, those are unique to each partner, but we're trying to make sure that the platform gives you this basic capability to capture workloads. >> I feel like DR is essential to everyone's road map right now. Most of our customers, maybe all of our customers are requiring DR when they land on RackSpace, and we're really looking at that on our 2018 roadmap to see how we make DR, as a service, consistently part of the offering. >> So what works well and what doesn't work well? When you go through that initial setup complication, so DR's a great example of oh, this is low hanging fruit. We either don't have a DR that's working or we don't have DR at all, and there's kind of this, you know, when you whiteboard it, it works extremely well. What are some of the practical business challenges that you see customers experience on that journey? >> There's definitely some easy options to move first for customers. DR is a common one that we see, DevTest as well in terms of okay, how can you test out our environments and do it in a low risk way? There's always going to be those more core applications, those mission critical applications that people will wait till the end until they migrate, so let's migrate them to RackSpace private cloud and see how it operates, maybe as a DR environment, or as a DEV environment test environment, and then as they build confidence and see what fanatical support we offer, then they start moving more mission critical workloads. >> I share the same. Tier one usually is high availability, high design, high touch, tier two often ignored, too expensive, too hard. We're trying to go after the tier two or tier three apps and just provide a convenient cloud economics for protecting those workloads. >> Peter, I'm curious, how often are customers trying one thing and then moving into another? You know I get calls all the time, you know, data gravity of course is a big issue, but you know if I'm building an application, sometimes it's like oh wait, you know maybe this isn't the best place to live. Lots of customers, you know, will build one place and run production in another place. You know we've seen that. How much is mobility in turn, is lock in still a challenge? You know, how much, what's real and what's not? >> I think lock in is still a challenge, but we're certainly looking into how we're helping our customers move from one cloud to another. We continue work in our different business units across RackSpace, be it VM Ware, AWS, Azure Open Stack, and see how we can offer flexibility for customers. When they realize they've gone too far on one or another, we're not seeing specific use cases of everybody moving from one to another, it's more of a pick and choose, and so we're helping customers migrate from one to another as needed. >> So I'd be interested to know what, not percentage, what type of customer kind of has this hybrid IT or hybrid cloud approach in RackSpace where they build cloud native applications and then connect them to a VCF or VM Ware private cloud, and I think more specifically, I think the question that I would like to get at is that a real thing that, not necessarily real thing, is that impacting friction between the public cloud with cloud native applications and your ability to manage that and add that fanatical support in the developer looking to consume that, to integrate it to VM Ware? >> I'm not seeing that friction between the different technologies. I think, at RackSpace we try work across all of them to offer the choice to our clients and our customers as much as possible, make sure we really offer them the best choice and put the workloads in where they really are best suited to run. >> And opposition is you know container and micro sourced architecture are going to provide an excellent frameworks and tools. The maturity's still in the works, and our goal is to say can we make, you know, either VM or physical, be it the best place for deploying, and what are the tools and capability you need to provide? So for us, networking, security, those are kind of fundamental problems regardless if you're building a cloud native app or a traditional app, and how do we insert our value into the equation versus trying to own the whole solution, right? >> Peter FitzGibbon, thank you so much for getting the update on RackSpace. Ajay, always a pleasure. I'm trying to remember what the five time award is. We'll talk to John Furrier, make sure we have it ready for the next time we have you on. For Keith Townsend, I'm Stu Miniman. This is VM World 2017 and you are watching the Cube. >> Man: Thank you guys. (upbeat instrumental music)