welcome back to the queue we are live at peer storage accelerate 2089 Lisa Martin with Dave Allen say we are here in San Francisco at the Bill Graham Civic Auditorium which is why we're sporting concert t-shirts through the WHO and the Quan Rocha [Music] I really view technology as being a three-legged store compute networking and storage and storage didn't keep up at the same time that data was exploding we spent a good chunk of time troubleshooting issues directly related to storage before whether it was storage creep where we had too much data versus of the capacity of the array or the input-output problems in terms of i/o latency those types of issues we don't see any of that anymore pure has always said we're gonna make flash cheaper than or as cheap as spinning disk and we're gonna drive performance and we're gonna differentiate from the market and we're gonna be first right now only about 1/2 of 1% of the data that companies have can even be analyzed because it's being kept in cold storage and at pure we believe in no cold storage you know it's all gonna be hot it's all got to be available able to be analyzed able to be mined and they talked about going all-in on shared accelerated storage it's gonna be multi cloud and so you wanted to provide an architecture a platform that removed the trade-offs of the bottlenecks while also being open and allowing customers to take advantage of container technologies and platform as-a-service technology was the CIO I would imagine you don't want to wake up every day and think about storage that's all without respect to our friends at pure storage should be self-driving infrastructure should be self-driving these are not things that you know in a boardroom people care about but they care about is how can they can change their business and have a competitive edge one of the things that really impresses me is their focus on sharing multiple workloads in one place we get a lot of virtual servers running on you know relatively small amount of storage we went from 40 you of old-school spinning disk lots of complexity and cabling administration down to 2/3 you m20 arrays they're more heat tolerant I have two power cables in each and two network cables so complexity is gone they're providing the pickaxes in the shovels and the basic tools but the real challenges of AI are where do I apply it how do i infuse it into applications how do I get ROI and then how do I actually have a data model where I can apply machine intelligence if you understand the way machine learning operates it has to practice on tens of thousands millions of samples it could take all year or it can take hours and what wanted to do is take minutes or hours those things will start to identify patterns and genomic sequences that humans aren't you know finding with their typical approaches our genomic platforms built up to the point where they have enough sequences in them to do that sort of analysis and you need you know big compute fast storage to do that you can add capacity and and upgrade your software and move to the next generation non-disruptive Lee why is this a big deal three decades you would have to actually shut down you know the storage array have planned downtime to do an upgrade so pure solve that problem with its evergreen model and its software capability every three years they swap out your controller as part of your support and maintenance agreement which is you know huge for us because we don't have a lot of money we have budget is very small for us it you have a green model was brilliant for us but simplicity was critical I can't just keep adding stuff to look after a new technology you need to look after itself no uplifts on pricing for nvme so everybody's gonna follow that the Evergreen model they can do these things and claim these things as we were first of course we know David for you were first to make the call but but pure was right there with you we've always wanted to be the pioneers you know we always wanted to be the innovators we always wanted to challenge convention the other piece that they've done really well is marketing and marketing is how companies differentiate today you've seen that sea of orange that's here it's a bit infectious people are become dedicated you know not to an entity they become it dedicated to a cause enabling so many 4,800 plus customers globally to really transform their businesses and that's one of the things that I think is cool about this event is not just the plethora of orange everywhere but the pride and the value of what they're delivering to their customers gratulations thank you we're just getting started and we really appreciate all the work you guys do so thanks for being here thanks so much David for joining me all day who to my awesome David thanks for joining us on the wrap we appreciate you watching the cube from pure storage accelerate 2018 I'm Lisa Martin for Dave and David thanks for watching [Music]