>> Live from Las Vegas it's theCUBE covering AWS re:Invent 2018. Brought to you by Amazon Web Services, Intel, and their ecosystem partners. >> And welcome back Paul D here at AWS re:Invent, John Wall's on the (mumbles), we are live here on theCUBE continuing our second day of three days of coverage here in Las Vegas. Joined now by Patrick McFadden, who's the Vice President of developer relations at DataStax. Patrick good afternoon to you. >> Hey guys thanks for having me. >> You bet, glad you could be with us here. First off, tell us about DataStax a little bit and then I want to ask you a question about hybrid cloud. I've got a chuckle about a comment that Justin just made. First off tell us about DataStax. >> Hybrid cloud, we could talk about that all day. We only have so much time here. So DataStax, we're a database company. We were formed around Apache Casandra, the database. We are really an enterprise database company for those who want to use Apache Casandra but we add a lot of things to make it enterprise ready. So things like search, analytics, we have graph database. More importantly some of the harder bits, the less sexy parts, like security, compliance for different regulatory things. Taking an open-source database and really buffing it up and making it for an enterprise, that's what we do. And we have a variety of products we well sell around that, but essentially in a nutshell that's what we do. >> What I was chuckling about, 'cause Justin was saying, we were talking about hybrid. Yeah we've been talking about it a lot over the last two days, said I've been talking about it for years. So this is no secret to you, you've been banging that drum for a while now. >> So I've been working with the Apache Casandra project for about eight years now. And that database was built to do hybrid anything. It was purpose built to work to work in multiple clouds. It's a mask-less architecture that works in one data center, two data centers, three or four. So years ago we were talking about this, and this was back when people were still trying to get, they had an on premise data center in east coast and west coast, how do we make that work. Now we're talking about, okay now we have on-premise and now cloud, or how about two clouds, or how many clouds do you have. We do not care, you can run it as all those that you want to we will work across all of them anywhere, anytime. We're there to cheer you on, help you do it, and be successful. >> That is something that we've noticed in the last couple of days here at Amazing re:Invent. Amazon has kind of relaxed its stance a bit about where data can live, previously hybrid cloud was not a thing. It was one cloud all the time, where as for most enterprises I think that wasn't actually a practical reality they had a lot of data that living somewhere else. So now it's good that Amazon has opened that up. Actually there is a way that you can do this in multiple different locations and it's perfectly valid to do that. It's now a choice of what should live where and why. When you have customers who are trying to make this kind of decision which is quite complicated about where do I put my data. If I could put it anywhere, it's like, "I'm going to put it "in all the places." That's probably not ideal either. So how do you help customers decide when they're architecting their database, where the data should live, how do you help them decide should I have one on each coast, should I have one on all the coasts. Should I put everything into my finder, my car, my robots. >> Well there's two parts to it. The first question we're always going to ask is what is your cloud strategy. 'Cause everyone has one or at least they should. We can form ourselves into it, so if they're going to have their new applications running in the cloud, legacy applications running on prem, great we can help you do that. Second thing is thinking about where we are with applications now, this is 2018, people do not go with latency, and everything is fairly global at this point. Global economy is real, your data needs to be where your customers are, to get around the world, so if you have a website or a mobile application that runs in North America and you have someone in India trying to use it, automatically you get a half a second of delay, you cannot survive that way. No one's going to use it there. If you're truly a global company you need to put your data where your customers are and they're probably everywhere. So we also want to have your data everywhere and we can support that and help you be successful doing it. >> As someone who lives on the other side of the planet I can definitely attest to that it is very far away. Even if you are traveling at the speed of light. >> Exactly, we're ready for SpaceX, if they put stuff out there, we're ready for it. >> The space database, I like that idea. >> We're not terrestrial, we're galactic baby. (laughing) >> So this is something you've been doing for a long time. As you've said you've been working on this for a long time. When you are looking at customers who are doing things today it's 2018 as you said. What are customers looking for DataStax to help them to do today, rather than things they were doing five years ago, what are the customers right on the edge doing where you help them out. >> First of all, for customers it's going to be something that's really, we're closer to your customer of course. But there's also this angle of open-source databases. Open-source databases are a very hot topic, or any open-source infrastructure is a hot topic. We're a proprietary enterprise company that also supports and open-source product, we have to respond in kind, in a lot of ways to how we can provide something for someone who's very like, "We only believe in open-source." Great, we can help with that. We have our DataStax distribution of Apache Casandra which is a feature compatible with open-source Casandra just support, there you go. All the way up to our full enterprise product, and then in the open-source side we help with a lot of other things like developer enablement, that's of course my job, so I'm going to be on that. We developed the drivers, we give education. Because right now developers, they're the money makers at every enterprise, every enterprise is going to be a technical, every company is a technical company. An enterprise has a goal to make money, developers are the engine making that happen. So we're going to help enable their developers, you're probably looking for use cases, I'm a little more nuts and bolts, they're looking for how do we even do this. >> That was going to be my question, how do you get developers excited about databases? >> I think it's what you do with the database. It's opening up those new use cases. For instance, I want to do fraud detection, and that's an important part of my application. What gets them excited is something that's easy to use. A database that actually does work, it's performing, it stays online, that I don't have to make excuses to my boss whenever it goes down. That I'm not woke up at three o'clock in the morning, that whenever I want to extend into another country, another domain, and I got to manage all the regulatory stuff like GDPR, that's a fun time. We could do that, and so developers are going to be very excited about not having to deal with that. >> Sorry John. >> I was going to say, when you talk about the developing community, you're VP of developer relations, so how do you maintain those relations, how do you get them engaged, how do you get them involved? Do you have any special or unique initiatives that you do from and outreach perspective that allows you to build that bridge and develop a better sense of community? >> Well our primary community is the Apache Casandra community, and it's events like this. We had a lot of Apache Casandra community members come to our booth, but we also do events where we do developer days, we have our accelerate conference, which is next year in May. We have a special relationship with our community, we try to walk that fine line, we're going to have speakers there that are not customers of our but use Apache Casandra and we're good with that. We want people to use Apache Casandra first, and we hope that they would want to be our customer eventually, but that may not happen and we're okay with that. That's part of that outreach, now whenever someone builds an application, bottom line we want you to be successful, and we have a keen interest in the whole chain, all the way up to the sea level where they feel confident in using a solution that's going to do it. Like hybrid cloud, oh we have a solution, great let's do that. >> Now databases are just one part of the whole solution, so you have this data and you put it into a database, but there's generally some other components that live in there, not everyone just wants to talk directly to the database. I do, but not everyone does. So what do you see developers using DataStax to build? What are the applications that they're building on top of DataStax, what are some of the use cases that customers are interacting with these applications? >> Right now mobile is of course really hot. That's user management, taking care of the state of your data itself, just the simple stuff. If you look at applications on your phone, I bet if I looked at your phone about half of those applications have Casandra running behind them. I'm very confident in saying that because that's a real-time problem. We have other use cases as well that are really interesting like fraud detection I mentioned, messaging, very important part of that. Time series data is making the world go round right now, you can see this morning there was an announcement. Amazon was like yeah, we have a whole solution for time series. Something that we've always embraced, time series data is very important, IOT, massive part of that. If you have a database that can scale like ours and can run anywhere, think of the use cases. That's IOT right there. >> You've mentioned a bunch of technologies which are, been an outsider over the last couple of years, IOT's been around for a little while, they're pretty hot. Have you seen anything in the show so far in the last couple of days that's really caught your eye about, "Oh looks like that's where the future is." Or there's a lot of momentum in that particular area. >> I feel like the worlds kind of turned around and I've been stuck in my own bubble for a long time with Casandra because I believe in replicated data and hybrid cloud. It seems like everyone is oh wait, data should be everywhere where four years ago when I said your data should be everywhere. It's like, I'm fine with my relational database in one server, I don't need anymore, thanks. Okay, well I'll see you in a few years. So I don't want to say I told you so, but I'm going to sit back and relax. (laughing) I'm just going to let it happen, I'm very happy to see everyone's at the party now, welcome. >> Well thanks for having us. We've had a great couple of days Patrick. And next time bring that crystal ball with you and we can look down the road for another three or five years too. >> I think I'm out of magic. Don't ask me about Super Bowl winners or anything like that. >> You're on the hook, go with the Saints by the way. Back with more from AWS re:Invent, you're watching theCUBE, we're live here in Las Vegas.