>> Live from Miami Beach Florida, it's theCUBE. Covering VeeamON 2019. Brought to you by Veeam. >> Welcome back to Miami everybody, we're here at the Fontainebleau hotel. You're watching theCUBE, the leader of live tech coverage. This is day one of our coverage of VeeamON, the third year that we've covered Veeam, they've selected this great location here in Miami. I'm Dave Vellante, with my co-host Peter Burris. Ratmir Timashev is here, he is the co-founder and executive vice president, world-wide sales of Veeam, business guru, sales and marketing maven, a very successful entrepreneur, welcome to the theCUBE and thanks so much for having us. >> Thank you Dave, thank you Peter, thanks for having us. Thanks for doing this at our event. >> You're very welcome, so first of all congratulations, you hit that billion dollar milestone. You predicted it back in 2013, you missed it by about six months Ratmir, you know, (laughs) but really, great. Trailing 12 months, a billion dollars in revenue that includes of course your Ratable revenue, the subscription revenue, which who could have predicted that back in 2013, so amazing milestone, congratulations. And great venue here, you must be really pleased with the turnout, couple thousand people, your thoughts? >> Yeah absolutely, I personally love Miami, this is the best city. Always sunny, always ocean, always blue sky, awesome. And always sand, like that's the best place. So I've always had the dream to have VeeamON in Miami, so the dream comes true, we have over 2,000 people here and many more are watching livestream online. Very excited, very excited. >> Well, Veeam's always been a hip company, always a lot of fun, this is obviously a hip place, good fun part of the country. Let's talk about act one and act two. Act one was, you guys really rode the virtualization wave and you talked today about act two really being cloud and hybrid cloud data management. What are the similarities and the differences between act one and act two? >> So like we discussed during the keynote session, every 10 years or so there is a major industry transformation shift from one platform to another platform, so Veeamware 10 years ago created this technology visualization that dramatically fundamentally changed the way modern data centers are built and managed. And Veeam was very lucky to be at the earlier stage of that virtualization revolution that changed the whole data center. that changed the whole data center. So we were at the right time at the right place. We created the new market, Veeamware backup, and then we extended it to hyperV and HV. So we dominated that mode of data LAE share. But in the last few years we expanded our platform. So beyond just the virtualization, we added the physical support, the Unix support, the cloud support. So now Veeam represents broad, what we call Veeam Availability Platform that supports LAE clouds, virtual, physical clouds. That was act one, we dominated it. We grew from zero to 1 billion within 10, 12 years. We added 350,000 customers over that timeframe. And now it's act two, what is act two? Act two is the, again, the new major industry transformation to a hybrid cloud. What are the similarities? Again, Veeam is in a great position because we're at the right time at the right place with a brilliant product. We have the broad LAE system of our channel partners. We have a broad customer base, 350,000. And we have great technology partnerships with HP, Cisco, NetUP, Nutanix, Pure, and others, so as well as AWS, and Microsoft, and Google, and IBM cloud. So we are in extremely great position to dominate this second wave, what we call second act, which will be the next decade of hybrid cloud. >> Yeah, so optionality was a key, being able to support multiple use cases and supporting different environments. You're well positioned, you're saying, in act two. Act one you really didn't have a lot of competition, you kind of schooled the competition, I think Dell took out some of your early competition then you ran circles around everybody else. A lot more money pouring into this space now, you showed the slide, 15 billion, you've got a 15th of it. Tell us again why you feel like you can, you just used the word, dominate, with all this competition. You got the big guys now sort of learning from you and trying to copy some of your moves and maybe pre announcing some stuff to try and freeze the market. What gives you great confidence that you will dominate act two. >> Again, we have a history of innovation, so we know that there are new requirements for the hybrid cloud. People not only want to protect the data, they want to make sure that when they move to a hybrid cloud, when they put the workloads in a public cloud, that that data is protected, is secured and protected. So that's one capability that customers are looking for. Another capability, they want to be able to move the data back on-prem, or between the clouds, what we call cloud mobility, so they want to have this flexibility and freedom, be cloud agnostic or avoid that cloud lock-in. So they want to also make sure that from compliance standpoint, they are able to move the data if needed. In other use cases they want to leverage the cloud for different data protection capabilities. They want to leverage the cloud for backup, for disaster recovery as well as for long term retention, what we call cloud tier, so they want to, instead of tape, they want to replace tape with the public cloud low storage. So they want to use the cost and the skill ability of the public cloud for long term retentions. So all these use cases, extension of our platform. So we already have the, we own the one component of the hybrid cloud which is on-prem, modern data center, what some people call private cloud. We already own one component and we have 350,000 customers. Most of these customers are going to deploy hybrid cloud. In fact, according to our survey, 73% of our customers are deploying or planning to deploy a hybrid cloud. So most of them I think, in how to leverage the performance, the skill ability, and the elasticity, of the public cloud. So we own this component, we have the capabilities and we're developing product capabilities for the public cloud and with our orchestration on top of it and monitoring and analytics capabilities. So it's a complete solution. >> So Ratmir, I want to build upon this notion of act one and act two because good for you guys over ten years but the industry also is going through an act one to act two when you come right down to it. Where data, for the first four years of this industry, was about recording events that have happened. And now data going forward is becoming a strategic asset that's actually shaping the events that are happening or will happen. And it requires a new approach. It requires that data be regarded as a strategic asset and capabilities have to be established to support that data. I'm especially itched in with the introduction that you made because it suggests that you guys are going to look to an ecosystem to bring that degree of specialization and uniqueness and invention, on top of your platform, to serve a rapidly expanding range of strategic capability requirements when we think about data protection, data assurance. Do you see it the same way? >> Absolutely yeah, I 100% agree. I talked about that briefly during my keynote. We see that there are this four technology superpowers what Pat Galson from Veeamware calls technology superpowers. And those are the cloud, the mobile, artificial intelligence and age in internal things. So all this four technology superpowers. The biggest producers and consumers of the data. So it has to be both in the cloud and on the age so the new product and services are built on that data. Either we are talking about self driving cars, or we are talking about breakthrough in DNA research or cancer research. It's all built both in the cloud and on the age. And Veeam has this technology called data lapse. So when we've actually provide the access to the data, to a field party, either security or compliance or analytical tenders. So they can build more solutions on top of our data lapse. >> So talk a little bit about how you planned to deploy capital going forward, particularly as you try to leverage the opportunities in cloud two. You're seeing all kinds of new emerging technologies. We talk about coup berneties and containers all the time. You've made some acquisitions in the cloud area. Should we think about your emanate strategies as just sort of advancing your ability to either form ecosystems or actually bring in more cloud like capabilities, beyond act one into act two? >> Yeah I mean, first of all, we have a very powerful product and RNZ group. Partially we have this mentality not invented here so in other words we want to invent more in house. However, there are some cases where we need to extend our platform and we might not have the bandwidths or time through market so we're looking at some adjacent in the cloud management space, in the cloud optimization, course optimization, analytics. Those areas are very interesting for us to expand our platform to. >> I'm guessing that NIH mentality, acquisitions you make have to fit into that platform, that architecture. How do you evaluate? You say okay, can we do this ourselves? You say do we have the bandwidth? Is that technology here now? >> Does with Veeam help? >> Yeah with Veeam that's a great problem that we announced today as well. Yeah so the way we evaluate is that, is this adjacent market to what we're doing? For example, AWS or Asur, how close the buyer is. Or Office 365 backup we evolved in house. Or Office 365 backup we evolved in house. Azureware developed in house. Some technologies we are looking to acquire. The question is, is that the same buyer? If the buyer is the same, we prefer to develop in house. If the buyer, for now, is different, we would like to acquire the company and let it grow, and then merge into Veeam later. >> So your co founder runs RND correct? >> Correct >> And you run sales and marketing? So you guys fight over how you're going to allocate the dollars. But as a specialist in data protection, you're allocating all of your RND funding toward data protection. Presumably that helps you compete against the guys who are doing primary storage, secondary storage, all kinds of other software. So when you think about that road map, you told the story about how you got inspiration. You went to Silicon Valley and you were flying back and your partner said, well you know the best product just doesn't always win but you said, whoa so what, do we not invent the best products? You want to have the best products. Talk a little about that sort of organic development. How you guys think about that approach. Where the ideas come from. Is it obviously the customer input? Your knowledge of the space? Where do you see that going? >> So Veeam we believe is very different from other companies. First, we don't build long term road map because the technology is changing so fast that we want to keep that flexibility and agility to change our roadmap. We only disclose our release that we're imminent. Within the next six, nine months we already know. Beyond that, we don't provide the roadmap. We have the vision but we don't have the roadmap with the exact specific dates. >> But it's not a waterfall thinking. It's more agile applied to our-- >> Exactly, agile and flexibility that's what's, agility and flexibility that's what's most important. For example, a year ago or even two years ago when we announced version 10. We didn't know that object storage will become such a needed hot thing that all our customers are asking for. Including the on-prem object storage and the cloud object storage. So we changed our plans and we put lots of resources into object storage. And we finally released the best capability to use the object storage. We believe that object storage is the next cool thing in cloud data management because it will provide 10 times more capacity at the 10th of the course and 10 times faster performance. So it's like it's the next cool technology. That's just one example. Another thing is that, what differentiates Veeam in terms of RNZ and product strategy is that, if we release the feature, we don't do it as a marketing check box, we do cloud storage or we do object storage or we do this or we support Azure. When we design the feature, we think about is it going to be really really valuable? So that our customers, when they get it, they say wow, that's exactly what I needed. So we don't do as a marketing check box, we do provide and our customers really value that. They expect from Veeam that when Veeam releases something, it's going to be useful. >> And easy to use. >> Easy to use and very useful. >> That's important because when you're on offence, you don't have to do check box marketing. We know that a lot of times companies will do check box marketing 'cause they'll hear it in the field. The innovater has it, oh we have it too. And when you really peel the onion you see the differences and start to move forward. Okay so let's talk a little about customers. You had United Health on today. What are you hearing from customers? What are the customers saying that are inspiring you and your team? >> Today's conversations with the customers they start with the modernizing the, continue modernizing their data. A lot of customers still use the legacy backup solutions. They want to modernize. But the conversation quickly shifts to the hybrid cloud. How Veeam is going to help me not only modernize the backup data management on-prem, but how Veeam is going to help me to move to the cloud, manage the data, orchestrate the data movement in the cloud and maybe if needed, bring the data back for compliance reasons. So that conversation always occurs with any size companies. In fact, according to our survey, 73% of our customers say that they have a hybrid cloud strategy. Only 10% say no, we will always stay 100% on-prem. And about 15% say I will move everything to a public cloud. The huge majority is in the middle. 73% have the hybrid strategy. >> Yeah that sort of answers my next question but I'm going to ask it anyway. So an observer might well aren't the cloud guys just going to do their own backup and recovery. Why wouldn't that supplant Veeam? You sort of addressed it with the hybrid approach but I want to hear your answer. All the cloud guys have some form of replication or snapshotting, granted it's not as robust, you and I know that. But for the audience, explain to them why the cloud doesn't put you out of business. >> In fact cloud represents the biggest opportunity for the next 5-7-10 years. It's just historically, the platform vendors they don't provide the good tools, security tools or backup tools. We've been in this business over 25 years. Our first company was specialized in Windows Enterprise Management so we developed lots of tools around Microsoft platforms for managing active directory exchange server, share points, equal server. We always were afraid maybe Microsoft will come up with the similar solutions but they never did. The same is for today's world. Customers want to have the independence from the platform and the vendor, like AWS or Microsoft, they will never provide the capability to move the data outside of AWS. But for the true compliance security, a vendor like Veeam you need the capability not just backup AWS to AWS but you want to be able to backup AWS to on-prem and on-prem to AWS. Or AWS to Azure. So only Veeam can platform vendors, they are not looking to do that. So they want to move the data to the cloud. They're not necessarily providing more capabilities. Move the data outside of their cloud and that's where Veeam comes in, with the cloud mobility capabilities. >> One of the things that our researchers strongly pointed out, is that there are few places within a technology set of capabilities that they must control. And data protection is one of them. So they have to have an approach for managing data protection within their business that's their approach. And there are a few companies in a position to actually provide that. >> Yeah, I absolutely agree. Some customers they think that if I put the data into AWS or Azure or Office 365, Microsoft is going to protect it or AWS. No, it's your data, microsoft protects the infrastructure. So it's a off time service. That's where Microsoft or AWS are responsible. The data is yours. You are responsible for protecting the data recovery. If you delete an email, it's not Microsoft's fault. If you need to do an e-discovery on your email system, that's not Microsoft's problem. >> If you're out of compliance, Microsoft executives aren't going to jail. >> Exactly. That's your responsibility. Your data, Your responsibility. In fact we have a white paper that talks about the shared responsibility model. So there is a shared responsibility. AWS, public cloud providers, they're responsible to keep the service up and running. So therefore resilient infrastructure. Not the data, the data is yours. That sits on top of that resilient infrastructure. >> Yeah you've gone after Office 365 as the starting point for SaaS. Maybe there's other opportunities down the road. Right now it's probably a small market but I think it could emerge over time. But the overall time, you showed $15 billion. Today you have 1/15th of it. Lot more competition today. You see some of your competitors risk $250 million you have to one up them with a $500 million risk. You told me years ago Ratmir, we're probably not going to do an IPO. Give us an update there, same stance on that? >> No we've actually very open to the idea about IPO and we're exploring different opportunities. But we believe that we can continue growing organically because the company is very profitable. So we're reinvesting money into RNZ and we have good foundation for the next act two. But speaking about Office 365 by the way, it's the fastest growing product in the history of Veeam. >> Really? >> Of backup for Office 365 is the fastest growing because we have 350,000 customers, most of them are using Office 365 and they need to protect that data. So and they love Veeam, they are buying. But also we'll actually need new customers just buying Office 365. 23% of our customers for Office 365 are new customers. Also a little bit surprising for us. >> So O365 OneDrive is another opportunity that you guys have gone after. >> It's all part of the same product, yes. >> Salesforce maybe not quite there yet but you could potentially see that emerging as an opportunity? Do you see that? >> Yes we are looking at Salesforce. We are looking at G's width. We are looking at other SaaS applications that are popular among the business customers. >> One point really quickly Dave, is that 1/15th of that $15 billion TAM is just Veeam. Your ecosystem is increasingly going to use the Veeam services to expand the Veeam share of that, the virtual Veeam share of that, even as you grow. I think that's what's particularly interesting is how will that ecosystem add additional services on top of that, to grab more of that overall share. >> And I think, and please comment on that, that's unique to Veeam and the data protection space. You have your own events. You have premier partners that come in. Some of your competitors don't, they're not quite there yet. Some of the other larger competitors it's a small little piece of their whole business so the focus really is accentuated. >> Veeam has always had a channel part in ariant stretch. From day one we were 100% channel, 100%. We don't take the deal directly. Also, we build the broad service provider system network. So we have over 20,000 what we call Veeam cloud and service providers that provide the services to our customers based on Veeam platform backup in the cloud, disaster recovery, manage backup. Finally today we announce with Veeam that's another new initiative that we are expanding our ecosystem with Veeam APS where we want our partners, together with us, build this secondary storage systems that provide a single solution because some customers they want to buy in the form of the hardware appliance, our solution. So it's going to be pre installed, similar experience, out of the box functionality, easy to deploy, easy to manage with a single interphase. All provided and with a single support wise. So those systems will be created together with our partners. Like we announced one with Nutanix as well as with ExaGrid. We are working, Nutanix is one of the most innovative companies in our industry and we were very happy to partner with them because we believe that we will develop the right solution and we will be able to take this APS and offer our other partners to Build a secondary storage system, together with us. >> Well we've seen this little company, years ago, called Veeam, what a great name, superglue itself to the virtualization trend and really ride that wave now going onto act two, which is a cloud rapid timid shift. Thanks so much for coming to theCUBE. Great to see you again. >> Thank you Dave. >> Keep right there everybody. This is theCUBE, we're here at VeeamOn2019 in Miami. We'll be right back after this short break.