>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to You by spunk >>Hey, welcome back, everyone. We're live here in Las Vegas for Splunk dot com. I'm John Ferrier with Q two great guests. Tim would Bury, director of state and local affairs for Splunk and Charlie Crocker, CEO Zone Haven. Very innovative. Start up doing some incredible things with Splunk Ventures Financing Summerlee Financing around Really check for good guys. Welcome. Thank you, Charlie. First, explain what you guys are doing real quick because I think this is a great example of what I've been seeing now for two years now. But now, in the past year, renaissance of entrepreneurial activity around mission driven tech for good, where entrepreneurs are using the cloud and sass models and platforms like Splunk to stand up Mission Value Commission >>value. I like the term. Explain what you're doing. So simply put, we're building in evacuation planning and support to. So right now, there are more stronger fires happening. Over the last five years, we've had more than half of California's most destructive wildfires happened just in the last five years. So it's it's mission critical that we figure this out. Now the's fires air. So big goal is really just to get people out of harm's way. And that's a difficult job to figure out at three in the morning with a map on the hood of a pickup truck. So we're building Zillah ways for fire. There's no ways for five ways has got public safety >>people no ways. But the thing is, is that yesterday I was watching on TV and Pacific Palisades, California air drop of water on the canyon, right before house, and I see the people running right. You like running for their lives. There was a serious business. Exactly. You guys are trying to provide system >>we're trying to do. What we've built are a set of zones, the ability for the Fire Department, law enforcement and, oh yes, to work on customizing hyper local evacuation plans, hyperlocal down to the neighborhood level and then we're scaling that statewide. So how do you make sure that this fire department on these three law enforcement groups are coordinated before and how do they have the conversation with community before the event happens? If we can save five minutes at the time, the event happens, we're going to save lives. >>So this is really about making efficiency around the first responders on the scene from leveraging data which maps or their >>maps, data dynamic data, telemetry, data where the fire's gonna go simulations for how the fire could potentially grow. Who needs to get out of harm's way first. What's that gonna do to the traffic and Road Network? Talk >>about the original story. Then we get to this plug involvement, the origination stories you're sitting around. You're talking to friends in the business. >>So we have colleagues and friends that are in the business and many of them, you know, from the Silicon Valley these guys are innovative leaders in in fire on. They've got a lot of really good ideas on how to make their jobs better. >>They >>don't have a tech team, they don't have a tech arms. So we literally said, Look, we'll come in and we'll make work what your vision is, and that started to expand on. Now we started to move from these smaller jurisdictions. Too much larger >>jurisdictions. Data is driving the future. That's a tagline I'm reading. I've seen the new branding by the way, the new brains very strong, by the way. Love it, Thank you. So this is a good example of data driven value constituency fire professionals. That's all they think about is how to make people save put, get in harm's way to try to solve the fires. They don't have tech teams. You don't have a data center they don't have, like with boot up a consulting. To come into a waterfall of a meeting by that sign is just, Yeah, you can't just do that. They can't stand up. How did you guys get involved in this? It's data driven, obviously. What's the story? >>Way, Say, dated everything. We really mean it. It's really you know, it's a personal story for me. I am on the government affairs team here. It's flowing, so I manage relationships with governors and mayors, and these are the issues that they care about right When the city's burning down, the mayor cares about that. The governor, This is you know, one of the governor in California's major initiatives is trying to find solutions on wildfires. I met Charlie, my hometown. Orinda, California Aren't Fire Chief in that town was one of sort of the outside advisers working with Charlie on this idea. And we're and I met him at a house party where the fire chief was telling me to trim my trees back and shrubs back. And then I was at a conference three days later that same fire chief, Dave Liniger. I was on a panel with folks from a super computer lab and NASA and M i t was like, you know, my fire chiefs, Still the smartest guy in that panel. I gotta meet this guy. A few weeks later, we were literally in the field doing these concepts with sensors and data. Super savvy folks. Some of the other folks from Cal Fire there. Dr. Cox was with us today. Here on. You know, we've just been collaborating the whole time and seeing you know that that Splunk and really put some fire power power behind these guys and we see like, Look, they've got the trust of these customers and we need to make sure this idea happens. It's a great idea, and it's gonna save lives. >>It's crazy way did a test burn where we run a small burn on a day where we're very confident it won't grow. Put the sensors out right next to a school in Arena. It was his kid's school. >>Yeah, I have a kindergartner that goes to that school, so >>it's slightly personal for you. I could >>be I could be said that this is just me protecting my own. But it is something that I think will save lives around the world. >>First of all, this, there is huge human safety issues on both sides. The ire safety put in harm's way. Those professionals go out all day long, putting their lives at risk to save human, the other human beings. And so that's critical. But if you look at California, this other impact cost impact rolling blackouts because they can't instrument the lines properly just because of the red red flag warnings off wind. I mean, I could be disrupted businesses, disruptive safety. So so PG and e's not doing us any favors either. Sound so easy. Just fix it. >>It sounds easy, but I think with be Jeannie, it's interesting way do need to prevent wildfires and really any way that we can. But like you said, if we could bring more data to the problem maybe we can have the blackouts be smaller. You know, they don't have to be a CZ big. >>There's certainly no lack of motivation to find solutions to this issue. There are lives on the line. There's billions of dollars on the line that these types of solutions own haven a part of part of what is going to fix it. But there are many very large stake holders that need these solutions very quickly. >>Well, you know the doers out there making it happen of the people in the front lines on the people they're trying to protect our cities, our citizens on this sounds like a great example of tech for good, where you guys are doing an entrepreneurial efforts with people who need it. There's a business, miles, not free non profit. You're gonna get paid. It's a business model behind. >>There is a business bottle behind it, and I think the value proposition is only beginning to be understood, right? There were so many missions in so many different ways. Wildfires are massive. You can come at him from satellite, come at him from on the ground. We're working with the people on the ground who need to get people out of harm's way. We're focusing on making their jobs easier, so they're safer and they get people out >>more quickly. You guys in the tech business, we always talking. We go. These events were re platforming our business. A digital transformation. You know all the buzz, right? Right. This is actually an acute example of what I would call re platforming life because you're taking a really life example. Fire California Fire forest There, out in the trees trimming thing is all real life. This isn't like, you know, some digital website. >>We certainly I mean, I've been in the data business for more more time than I can remember, and we've got the tools, tools, like Splunk tools. Like Amazon Web service is we've got the data. There's satellites all over. We've got smart people in machine learning way. Need to start applying that to do good, right? It exists. We do not need to go invent new technology right now in order to solve this problem, >>Charlie, really inspired by your position and your your posture. I want you to spend more time talking about that feature because you're an entrepreneur. You're not just detect for good social justice Warrior, You're an experienced data entrepreneur, applying it to a social good project. It's not like I'm gonna change the world, you actually doing it. There's a path for other entrepreneurs to make money to do good things fast. Talk about the journey because with cloud computing, it's not like a 10 year horizon. There's a path for immediate benefit. I >>mean the pat. So I mean in terms of creating a profitable venture. We're a young company way feel like we have a good, good direction way feel like there is a market for this way. Also feel like there's public private partnerships Here is well, I think that we can take the same solutions that we have here and apply them to campuses. You could apply it to, you know, a biotech campus, a university campus. You could apply it to a military base, right? There's insurance could be involved in this because insurance risk people are losing insurance in their homes as well. So you know, there's a lot of different angles that we can take for this exact same. Say >>that what's the expression dated to everything. Yet this is an example of taking data on applying it to some use case. >>A very specific cool evacuation neighborhood evacuation and really building the community fabric so that people take care of each other and can get out together. Where are the vulnerable populations in that zone? Who's gonna go respond to those If if the fire department can't come in, right, How are we gonna get those people out? >>I love the vision. You guys were also for putting some cash in their spunk. Ventures. Congratulations. Talk about the product. Where you guys at using Splunk. You putting data sensors out there, You leveraging existing data. Both take us through some of the nuts and bolts of what's going on the >>price. So part of it is building out some data sets. So there are some data sets that don't exist. But the government and the counties and the private sector have built out a huge corpus of data around where the buildings are, where the people are, where the cell phones are, where the traffic is. So we're able to leverage that information as we have it today. Technology. We're using the Amazon stack. It's easy for us to spin up databases. It's easy for us to build out and expand, as as we grow online with Splunk were able to have a place for all this real time data toe land. And for us to be able to build a P I's to pull it out very >>simply having a conversation with Teresa Carlson, who runs Amazon Web sites. Public sector variety of these things of projects are popping up. Check for good. That's for profit. It helps people and the whole idea of time to value with cloud and flunks. Platform of leveraging diverse data making Data Realtor whether it's real time, time, serious data or using a fabric surge or accelerated processing capabilities is that you can get the value quicker. So if you got an idea for you to wait two years of just e whether it was it a hit or not, you can illiterate now. So this idea of the start of agile startup is now being applied to these public sadly like things. So it's everything >>you spot on, and you know the unique element of Splunk with some of these data sources way don't necessarily know which ones are gonna be the right ones. We're talking about satellite data, sensor data. Some of this on. Part of it is we're building an outdoor smoke alarm, right? No one's ever done that before. So, you know, with court nature of Splunk technology being able to easily, you know, try to see if that is the right data source is critical, giving people the man with two go try to make this happen. >>You guys are a great example of zone haven, Charlie, You and your team of what I call a reconfiguration of the value creation of startups. You don't need to have full stack develop. You got half the stack and Amazon domain expertise in the inertial properties flipped around from being software on this intellectual mode to domain specific intellectual property. You took the idea of firefighters and you're implementing their idea into your domain expertise using scale and data to create a viable, busy >>other thing. I want to throw in there, though, and this is something that people often forget a big part of our investments going to be in user experience. This thing needs to be usable by the masses. It cannot be a complicated solution. >>You X is the new software data is the new code, but anyone can start a company if they have an innovative idea. You don't have to have a unique algorithm that could be a use case to solve a problem. >>If you have a very Calgary them, you can put it on Splunk Platform or Amazons platform and scale it. >>This is going to change, I think, the economic landscape of what I call tech for good now. But it's entrepreneurship redefined. You guys are great working example of that. Congratulations on the vision. Thank you to you and your team. Thanks for coming on the Q. Thanks for sharing. It's great to be here. It's a great example of what's going on with data for everything. Of course, this acute were cute for everything. We go to all the events of smart people and get the data and share that with you here in Las Vegas for dot com. 10 years of conference our seventh year, I'm John Ferrier. We'll be back with more coverage after this short break