Orion O'Neill, Future Motion | InterBike 2018
(upbeat electronic music) >> Hey, welcome back everybody, Jeff Frick here with theCUBE. We're in Reno, Nevada at Interbike 2018. I think it's like 20,000 people. I'm trying to get the official number. I haven't been able to run it down yet. >> It feels big. >> It feels big, a lot of stuff going on here. We came up because really the last mile vehicles, this amazing kind of revolution in small motors and big batteries and reliability and smart cities and it's really going to play an important part in travel going forward. And we're excited to be here on the floor and the first company we came across, I'm obviously a big fan if you follow me on social, is Future Motion, they make the Onewheel. It's a crazy cool device and we have Orion O'Neill, the sales manager from Future Motion. Orion, great to see you. >> Thanks for having me. >> Absolutely, so you said it's your first year at the show. We were kind of wondering kind of where, you know, your class of vehicles fits within this whole bicycle world. >> Yeah absolutely, so generally speaking, we generally exhibit in kind of more like outdoor retailer and outdoor apparel shows but really the cool thing about Interbike is, at the end of the day, bikes are like transportation, you know? And really our product, the Onewheel Plus, is really a last mile transportation tool. So we decided to come to Interbike and see what's going on in the industry and see how we can kind of fit into the new last mile transportation. >> Right, and how's it been going? >> It's been awesome, the response has been really cool. Surprisingly, not a lot of people here know about us, so it's always cool to see people who have never seen our product, you know. >> Right, right, but what's interesting in terms of the bikes and the E part of it is, what we're seeing a lot of here is the outdoors so now the e-bike has gone beyond just kind of the road bike or the city bike, the commuter bike, and they're running 'em up and down the mountains out there. >> Yeah absolutely, and you know I talk with a fair amount of people in the bike industry and my understanding is that lots of the growth in mountain biking is coming from the e-bike, you know, and that's because it just lowers the barriers to entry. It's all about getting more people out there and able to enjoy the outdoors. >> Right. >> And we think with our board its kind of similar, you know, it has the utility to do commuting within the city, but the big tire also allows for us to kind of go out and explore trails, you know, beach, grass, gravel, all that stuff. >> Right, so I wonder if you guys are doing any work or you see anything on kind of the regulations? 'Cause, you know, the regs are always kind of behind the technology and it's interesting, you go on a lot of trails, which are perfect for bikes, they're perfect for Onewheels, they're perfect for e-bikes, but you see this sign, right, no motor vehicles, and I think, most of the time, they're thinking motorcycles, they're thinking kind of traditional internal combustion motor vehicles, not necessarily this new class. So I wonder kind of from your point of view, are you guys working on that? What do you kind of see in terms of the acceptance of having these new age vehicles in space? >> Totally. Yeah, I mean, generally speaking, you know, legislation is always very far behind, kind of, you know, where the industry and innovation is going. But we really think that slowly but surely we're seeing more acceptance on, you know, generally what we need to work on is the forest service and BLM. And they're starting to open dialogues with e-bike communities and we were actually talking with a few people in Tahoe and just having a more, you know, tailored legislation towards kind of last mile commutes and electric transportation that's not like a dirt bike or something like that. >> Right, right, because it's really about disparity of speed, that's where dangerous things happen. >> Exactly. >> But, if you're on a mountain trail or, you know, you're running around, it shouldn't be a big issue. And actually, Onewheels are unique because they work very well slow. >> I know. >> Which a lot of vehicles don't. >> And the cool thing about Onewheels on trails, that lots of people don't know is, the big tire actually packs the trails so it actually can like repair some of the ruts that bikes put in. >> Alright, that's a good reach. (Orion laughing) I like that. Thinking ahead, you're giving us a gift for a get, we're helping you do trail maintenance if you ride your Onewheel, I like it. So you guys just released this version a couple years ago, Kickstarter company, just kind of give us a quick overview of what's happening with the company now. I think you said you caught up with your back orders, you're getting into more retail locations. What's up with Future Motion? >> Yeah, so, minute overview, you know, we Kickstarted back in early 2014, first product came to market basically a year after that which was the original Onewheel. Then we had the Onewheel Plus two years ago and we just introduced the Onewheel Plus XR at CES this past January and, yeah, the growth has been pretty amazing. We're now up to basically 400 retailers worldwide. We have Europe, Australia, and North America. And the response to the product has just been amazing. >> Yeah, pretty cool, and the thing a lot of people don't know is you're actually riding on software which is what I think is part of the unique attributes of this vehicle. >> Right, I'm not an engineer, let me preface that, but my understanding is the hardest part in what makes our boards so amazing is the actual programming. The firmware that tells the motor how to respond to those inputs, you know >> Right, right >> That's the bread and butter. >> Right. >> Yeah. >> Very cool, well Orion thanks for spending a few minutes and congrats on the success. >> Absolutely, thanks for having me. >> Alright, he's Orion, I'm Jeff, you're watching theCUBE. We're at Interbike 2018 in Reno, Nevada. Thanks for watching. (upbeat techno music)
SUMMARY :
I haven't been able to run it down yet. and the first company we came across, We were kind of wondering kind of where, you know, and outdoor apparel shows but really the cool thing It's been awesome, the response has been really cool. just kind of the road bike or the city bike, from the e-bike, you know, you know, it has the utility and it's interesting, you go on a lot of trails, with a few people in Tahoe and just having a more, you know, of speed, that's where dangerous things happen. And actually, Onewheels are unique because they work And the cool thing about Onewheels on trails, I think you said you caught up with your back orders, And the response to the product has just been amazing. Yeah, pretty cool, and the thing a lot of people The firmware that tells the motor how to respond to those and congrats on the success. We're at Interbike 2018 in Reno, Nevada.
SENTIMENT ANALYSIS :
ENTITIES
Entity | Category | Confidence |
---|---|---|
Jeff Frick | PERSON | 0.99+ |
Future Motion | ORGANIZATION | 0.99+ |
Tahoe | LOCATION | 0.99+ |
Jeff | PERSON | 0.99+ |
Australia | LOCATION | 0.99+ |
Europe | LOCATION | 0.99+ |
Orion | ORGANIZATION | 0.99+ |
20,000 people | QUANTITY | 0.99+ |
early 2014 | DATE | 0.99+ |
North America | LOCATION | 0.99+ |
Reno, Nevada | LOCATION | 0.99+ |
two years ago | DATE | 0.99+ |
first year | QUANTITY | 0.99+ |
first product | QUANTITY | 0.98+ |
Onewheel Plus XR | COMMERCIAL_ITEM | 0.97+ |
CES | EVENT | 0.97+ |
Onewheel Plus | COMMERCIAL_ITEM | 0.97+ |
first company | QUANTITY | 0.97+ |
Kickstarter | ORGANIZATION | 0.97+ |
Interbike | ORGANIZATION | 0.96+ |
Onewheels | ORGANIZATION | 0.95+ |
400 retailers | QUANTITY | 0.95+ |
a year after | DATE | 0.92+ |
Orion | PERSON | 0.92+ |
Interbike 2018 | EVENT | 0.92+ |
Orion O'Neill | ORGANIZATION | 0.86+ |
past January | DATE | 0.82+ |
Onewheel | COMMERCIAL_ITEM | 0.81+ |
a couple years ago | DATE | 0.8+ |
Onewheel | ORGANIZATION | 0.75+ |
InterBike 2018 | EVENT | 0.75+ |
Orion O'Neill | PERSON | 0.73+ |
theCUBE | ORGANIZATION | 0.62+ |