>> Announcer: Live from Boston, Massachusetts, it's The Cube, covering Red Hat Summit 2017. Brought to you by Red Hat. >> Welcome back, I'm your host, Rebecca Knight along with Stu Miniman, my co-host. We are joined by Sandra Rivera, Vice President and general manager Network Platform Groups at Intel. Thanks so much, Sandra. >> Thank you for having me. >> I want to talk about a point you made during your keynote address and you talked about the transformative power of data and just about how data will change the face of so many industries, from healthcare to airlines to the financial services industry. And yet there are so many challenges that companies and developers themselves face in dealing with this avalanche of data. Sifting through it, understanding it, sorting it, chunking it the right way and really understanding what it's saying. Can you talk about the challenges and then also what companies are doing to overcome the challenge? >> It is really at the crux of both challenge and opportunity is what do you do with all the massive amounts of data that is being generated, and I spoke about how an average user really generates or consumes about one and a half gigabytes of data per day, but if you fast forward of what's happening in the rest of the industry, we connect to cars at four terabytes of data per day or connect to planes at five terabytes or a smart factory at one petabyte of data a day. What do you do with all of that because today, much of that goes wasted and unutilized, right? We create these large data lakes and yet, the value creation portion that you need to turn it into something useful and profitable is really challenging. The things that we're doing to address those challenges, collectively with the ecosystem are really building standardized sets of software interfaces and APIs through our contributions and open source and open standards because we do believe that these are problems that are best addressed when you're doing it in community and in parallel and much of the investments that we're making in the underlying ingredient technologies, be it hardware or software, have to be exposed at a much higher level that, for the application developer, they know that there are some tools underneath giving them performance or capabilities that they desire for their customers, but not having to know a lot of those intricacies, so lot of that abstraction work that we do collectively with the ecosystem, and with Red Hat being a great partner of ours in that vein, in that effort, is really to abstract all those complexities and make it easier to onboard the developers and let them innovate and really focus on the value creation portion of the problem statement. >> So do developers now need a new layer of education to get the data? I mean, it could be data science. >> Exactly, well, and a lot you see a lot of the larger corporations hiring in data scientists, but everyone is not going to be a data scientist and everyone's not going to be able to afford one on their payroll, so our job is really to have, again this abstraction capability, but one that takes advantage of the underlying innovations that we invest in, both from a hardware and a software perspective. And then to really try to provide some of that education capability and some of the things that I spoke about are, as part of our community, a community that we call the Builder's Community. In fact, I was trying to get folk to go look at builders.intel.com because you see we have hundreds and hundreds of publications there of solution briefs and technical documents and reference architectures and tip and tricks and techniques for how you can optimize your software to take advantage of all of these innovations underneath instead of doing that trial and error that you would do if you're just starting from ground up and doing it and repeating that same process over and over again. It's really embracing much more of that Dev Ops model, which is new to the networking industry, but very familiar to the IT type developer. >> Sandra, I'm wondering if you can help us connect the dots. I think back to when we started talking about the term big data. One of the terms I loved, it was the bit flip from that all that data is going to be a challenge to, "hey, this is an opportunity for us to do good things." But when you start talking about the evolution now to machine learning, artificial intelligence. Big data, there's so many companies that are like, "we tried these initiatives and over 50% of them "were failing. "We just weren't delivering on the value. "We were investing, but we weren't there." Why will it be different, how is the ecosystem matured, this kind of maturation on the market? >> A lot of it is really about how do you make the access to all of that data look like another compute problem? And we have a lot of compute application developers that are very familiar with the types of software tools and optimization capabilities that we have, not just in the Intel portfolio, but in the ecosystem through our efforts in Open Source and Open Standards. I think that we learn that trying to dig down and get every ounce of optimization from the hardware by hard coding to a lot of those interfaces is not the fastest way to bring a broad community of developers onboard. And the investments that we have been making is in trying to both build up from a software side perspective, but also build out our capabilities in our existing software tool chains that we have that we have hundreds of thousands of developers that are familiar with developing to those interfaces. When you do that, or when we've been doing that, we don't think that the application developer will particularly care or should particularly care if that workload is running partly on a general purpose processing CPU, partly in a FPGA, which is another asset and capability that we have and is highly programmable or running in an ASIC environment which is another capability that we brought into the company specifically around machine learning and artificial intelligence, through an acquisition of a company by the name of Nirvana. Again, all of those are your building blocks, but our job is to create the software environment that just let's you put it together like Lego Blocks as opposed to really having to know the intricacies and complexities of the underlying ingredient technologies. >> And how does the Open Source initiatives help us get to that customization that I might need for specific verticals and help accelerate the growth for everyone? >> A lot of the investments that we've been making is both in the virtualization layer, but also in container types of technologies. I talked about the Open Shift initiative that we have with Red Hat and with other partners where we're looking at Docker and Kubernetes and container types of deployment models in addition to VM types of deployment models. If you look at everything that is happening in the industry and the investments going there, it really is very much around upleveling the tools so that you can take advantage of the underlying capabilities, but you do have opportunities for customization that don't require, necessarily, programming micro engines down at the bare metal layer or lower layers of the hardware stack, so it very much is the playbook around. If you want to enable a broad ecosystem, you have to lower the barriers to entry, you have to give them a tool chain that they can more easily adapt to or program to and you have to show them opportunities by working directly with the end customers to again, we talked about financial industry or healthcare industry that allows you to optimize for the problems that they're facing or the opportunities that they see as well. Some of the work we do is not just on the technology side, but very much in terms of matchmaking to the end customers and doing the proof of concept and doing the learnings and that iterative process of uncovering the things that you thought were going to be big problems sometimes aren't and the things that you didn't anticipate would be challenges sometimes are and it's hard work, but it actually is really being successful in terms of there's a lot of interest in this area, there's many more tools, there's more investment going in and there's a lot of opportunity for innovation and growth. >> And particularly with the emerging force of artificial intelligence and 5G that really will have a transformative effect on the way we customers, just individual customers interact with these industries. You had some great examples. >> I talked a little bit about a banking application that's sort of natural language processing that happens and the ability to have an AI assistant what can help you when you just speak in regular sentences and syntax but also get smarter over time to learn your individual habits and preferences and really, will provide advice. Not just answer questions but actually provide some investment advice, let's say. We talked about AI in sports, which is another great area for application of artificial intelligence and learning movements and motions and form of an athlete's swing, or an athlete's form or position as they're exercising their sport, but one of the other areas that we're seeing a lot of application is in something as old as agriculture, which is a 23,000 year old industry, but smart and connected cows and smart and connected wine, which is a wonderful application. >> Rebecca: Sure, sign me up! >> But for the farmers to understand the soil quality and to know the forecast and the moisture and the sunshine and the rainfall. I mean, all of these things really allow them to be more effective and have a higher output. More successful crops, more profits, and even their farming equipment. All the sensors that are in farming equipment to be able to predict a failure of the equipment or a service requirement for that piece of equipment, so all of these things that you realize that anything that can be smart and connected is going to be smart and connected. We fundamentally believe that at Intel that whether you're talking about sports and skateboards and bikes or you're talking about industries, financial, medical certainly is a huge one, education or agriculture, there's so many opportunities for you to really have that value creation element of the data collection process. >> I want to ask you also, about the technology industry and the community within the technology industry. It's getting a bad rap these days. There's very little diversity, there's very few women, particularly in leadership positions, very few minorities. I know that this is a cause that you champion personally and professionally. First of all, is it as bad as the headlines when you're in it and second, what are you doing to change it both as an individual leader and what Intel is doing? >> This is something that Intel is deeply committed to from our CEO through our leadership team and really driving throughout the organization. It isn't just because it's the right thing to do, diversity is the right thing to do but it just makes business sense. If you look at just women in general and women and men, women make over half of the purchasing decisions in a family, and actually, in the household, they make more than half the purchasing decisions for the big ticket items, and so it's kind of dumb to not include more women in leadership positions that could have a different perspective on product development and features and trade offs and capabilities in just organically, what you do in terms of your own product innovation. But beyond that, we also know that any organization that has diversity and it's men, it's women, it's ethnicity, it's experience, large company, small company, it's different cultures and backgrounds, you will drive a better business result. Data proves it over and over and over again that you are quicker to innovate, you're quicker to find and identify problems, you're quicker as a team to just move to something that is more innovative faster and it's proven that all of those companies that have more diversity on their boards and in their senior leadership team do drive better business outcomes, so from that perspective, it's again, the right thing to do, but it also makes good business sense. But it is a complex problem and at Intel, we certainly know it's a pipeline problem that starts at a very young age, in terms of just getting, in particular, more girls interested in science, technology, engineering, and math. Then when they graduate, it's attracting them to come and really be engineers and to maintain that technical passion that they have and sometimes in the face of a lot of adversity, because we know that sometimes their inputs get marginalized or discounted, but then we find that even after we've made it all through that that it's a retention problem from the perspective that women want to see a career progression just like men do, and typically, that is just a bigger challenge for women because the people that make those decisions or provide those opportunities, there's not enough women that are advocating and frankly, not just women, but there are not enough men advocating for those women, so we have a lot that we're investing in this very multifaceted problem. It is a journey, but to your point, I'm not discouraged. I really do think it's better than it's ever been. >> And the bro culture, you talked about the women who may get discouraged because they're not called on in a meeting, they're not chosen for that cool new project. That is deflating. >> It is deflating, and those are the thing that you have to address, but one of the ways that we have found to do that is that you have to assume that there is a bias. We all have biases. This is one thing that we learn is that if you have a brain, you have a bias. It's not good or bad, it just is. There's so many ways to overcome those biases. There's all kinds of ways. We know this from studies that were done. Women that were trying out for the Philharmonic Orchestra in New York. >> Rebecca: The blind audition. >> If you did the audition behind the curtain, they were chosen 50% more of time than if they weren't behind the curtain because you just tend to, your bias is, "well, I didn't hear them play that well," but it's unconscious. You don't realize that you're actually doing that. THere's so many ways that you can overcome the unconscious bias, but you have to acknowledge that it exists and once it exists, then there's a lot of tools and techniques that we employ at Intel in terms of having more diverse hiring panels, having more diverse candidates that you're bringing in, and establishing your criteria for hiring before you meet the candidates, and then assessing each candidate against that criteria so that you don't get to change your mind afterwards. There's lots of ways, but truly, I am very encouraged. I've been at this a long time and I think it is a much better environment now than it was. It's nowhere where we need it to be, but yeah, the culture is tough, but it's not as bad as it was and it is getting better every day. >> Great, well, thank you so much Sandra Rivera. We appreciate your time. >> Sandra: Thank you. >> I'm Rebecca Knight for Stu Minimen. We'll be back with the wrap just after this. 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>> Announcer: Live, from Santa Clara, California, it's The Cube. Covering Open Networking Summit 2017. Brought to you by The Linux Foundation. >> Welcome back, everybody. Jeff Frick here with The Cube. We are in Santa Clara, California at the Open Networking Summit 2017. I'm joined this whole show by my co-host, Scott Raynovich. Scott, great to see you. We're excited in this segment to get one of the keynote presenters to come down and spend some time with us on The Cube. So, Sandra Rivera, she's the Corporate VP and GM of Network Platform Groups at Intel. Welcome. >> Thank you. >> Jeff: And your keynote is all about >> 5G. >> Jeff: 5G is now. >> 5G is happening now. >> That is a powerful, declarative statement. >> Indeed, but it's true. >> Jeff: It's true. >> Yes. If you look at 5G being the true convergence of computing and communications, then you see that so much of the capabilities that we have had in the cloud and in the core of the network, really need to scale out to both the Edge and the Access network, to be ever closer to the end user or the end point. It could be a smart phone, it could be a laptop, it could be a tablet, or it could be some of the new devices that we see, drones and robots and connected cars. So this idea that we have to bring programmable, scalable, flexible computing closer to those end points is really the foundation upon which 5G is going to be built. All of that is really what we're driving with software defined networking and network functions virtualization. So 5G is indeed happening now. >> This is really a continuation of the theme from Mobile World Congress just a few weeks ago. Time flies. >> Is it a few weeks? I think it's a couple months. >> I don't know, I can't keep track anymore. >> 5G at Mobile Congress was all the rage. We were talking a lot about what 5G will enable. Connected cars and smart cities and smart factories and smart homes, as well as those immersive experiences that you'll have in your home, cloud gaming and 3D types of experiences and virtual reality or, actually what we're calling merged reality, the ability to put physical objects in the virtual world or virtual objects in your physical world. All of that requires way more bandwidth, very low latency, and much better responsiveness in that end point near the device or the user, which is what all the innovations in 5G from a radio perspective will enable, but of course the rest of the infrastructure has to support it as well. >> There was quite a bit of discussion at Mobile World Congress about 5G, and I think there was a lot of questions also being raised. Some of the larger carriers, such as Deutsche Telekom, I think maybe Orange, they were questioning the size of the investment that's necessary, and I think for some people it threw the timeline into question a little bit, as we know. As we were discussing prior to the show, the standard, we're looking at 2019, 2020 maybe for deployment? >> Sandra: Right. >> What's Intel's view on the deployment timeline? Does that matter to you? >> It matters a lot because we are investing now, and we're investing with a broad ecosystem of partners. If you look at it just from a pure radio perspective, yes indeed, the 3GPP spec for 5G doesn't really get nailed down until the end of '18. You'll start to see true compliant 5G devices introduced in 2019, and rampant scale in 2020. But the network infrastructure, that idea that you need this programmable, agile, composable infrastructure, really starts now, because you're not going to be able to have a light switch of, "Well, this is the network that I need to support all those devices and all those use cases." That composability of the network is anchored on having a programmable capability as opposed to a fixed function set of boxes or appliances, which is really how networks have been architected and built and deployed up until now. It embraces server volume economics, virtualization technologies and that pooling benefit that you get from sharing an underlying resource, as well as cloud architectures and cloud business models. The idea that you can pay as you go. You hear a lot about network slicing and that really is about composing the network for not too few or not too many resources that you need for that particular end use case. So all that is happening now. We are participating with Verizon in the 5G tech forum. We're working with KT and SKT as they get ready for the Winter Olympics. We're working with operators and telecom equipment manufacturers all over the world to prove out connected car and smart cities and smart factories types of use cases. I think that there's always some healthy skepticism about, are we over-investing or are we investing too early? But if you look at the amount of work that we have to get done in what is a relatively short window of time, we feel like we actually need to speed up. >> And 2019 is right around the corner, Scott. I can't believe we're already a third of the way through 2017. >> I have it marked on my calendar already. It's right here. 5G arrives. But tell us, the play for Intel is to be in the NFV Infrastructure for 5G, is that your play? >> Actually, Intel's strategy for 5G is end to end. Clearly we have modem technology that will go into client devices, yes smartphones, yes tablets, yes laptops, but also drones and robots and cars and any number of devices that haven't even yet been invented. We are in all of the infrastructure, from the access layer in terms of the base stations and a lot of the edge computing that is happening there, we're in the edge of the network which could be close to the enterprise, or close to the consumer, and we're in the core of the network which is where a lot of the switching and routing functions, the authentication functions, the security functions are done. Then, of course, we power most of the world's cloud infrastructure. So back into the cloud and the data center, that's Intel. It really is end to end. We have this broad view and this scalable architecture where it's a consistent silken architecture, a common tool chain, and a very broad access to ecosystem and developers to take you through that end to end portfolio of services and capabilities that you require. >> And at the end of the day, it's just eating up a lot of compute, right? >> Lots of compute. If it's a compute problem, Intel feels pretty comfortable that we have leadership there. Indeed. But we have some new announcements here. >> Okay, because you're here. Besides the keynote, you have announcements, too. >> We have some announcements around our data playing development kit, or DPDK. Intel invented DPDK in 2010. That was a set of libraries and optimized drivers for running high performance packet processing on general purpose CPUs. And of course, if you're in the network business it's all about moving the packets, so you need high performance packet processing. But the ability to have these optimized libraries for queue and buffer management, for flow classification, for quality of service, and run it on your standard server CPU, is a very powerful capability because you no longer need purpose built silken to run those functions. We invented DPDK, we contributed it into open source, it ran in an open source project called DPDK.org, but we announced on Monday of this week that that's moving to the Linux Foundation. We're broadening the community of developers, we are multi-architecture, we are very broad in terms of the developers that are contributing to DPDK and we think that this is a fundamental building block of networks that will be, again, built and deployed over time. >> So you'd already invented it, but you handed it over to Linux Foundation. >> We invented it and we contributed it to open source, actually some years ago, into a project called DPDK.org but the announcement was that it was now moving into a Linux Foundation hosted project, because that gives us a broader umbrella by which we can attract more developers and have greater contributions from a broad ecosystem. >> Right. And we saw AT&T just gave a bunch of stuff to the Linux Foundation. >> Sandra: That's right. >> Scott: Everybody's giving it to the Linux Foundation. >> That's right, it's a good place to be. I was curious. Tell me your take, from the Intel perspective on this show specifically, but also more just open source in general and the role that Linux Foundation plays in taking a project that was obviously of significant value, but enabling it to go places maybe that it wouldn't if it wasn't part of the Foundation. >> Indeed, yeah. So Intel is a big believer in open source, open standards, and a big enabler and investor in broad ecosystems. We're consistently the number one or the number two contributor to many of the projects that we participate in, including Linux, the actual Linux kernel. From networking projects perspective, we really do like the leadership that the Linux Foundation is demonstrating in coalescing the industry around some of the big problems and challenges, as well as opportunities that we face together. >> Yes, we're live. >> We're live, it's that stage. So, we do believe that having just a broader landing zone, if you will, for the work that we're contributing, and having that parallelization that comes from a community of developers tackling the same problems together as opposed to one at a time, or as opposed to doing the same thing in various places, is very, very powerful. So we're very happy to be part of many of these networking projects and, of course, we're a big supporter and partner to the Linux Foundation for many years. >> Okay. I guess we're a third of the way, or a quarter of the way through 2017, on our way to 2019, the launch of 5G. Just curious, Sandra, as you look at what you're working on in 2017, obviously the 5G Initiative and all the developments around that are very exciting, we really are excited about it for the IoT side. We don't really spend too much time on the handset side, per se, but obviously for IoT it's very exciting. But what are some of the other priorities you have for 2017 that you're working on if we catch up a year from now that you can report back on? >> We definitely are driving toward the commercialization of NFV and SDN. We have been through a period of time, of technical feasibility, a lot of early lab trials followed by field trials. But we are absolutely seeing now this much broader scale of commercial deployments and we're going to see that throughout 2017 and 2018. We think that, clearly 5G acts as an accelerant to a lot of that work. A lot of the foundational work that needs to be done in terms of network transformation and network virtualization, enables 5G, and then 5G creates a compelling event for us to go faster. So we're getting ready for some of the 2018 Olympics, types of demonstrations of early technologies on the path to 5G in 2019 and 2020. Network transformation, network virtualization is a fundamental piece of that. The other area that we're investing quite a bit in is data analytics. AI, machine learning, deep learning. One of the things that we know is once we have programmable computing in all parts of the network, in the entire spectrum, from the client, to the access, to the edge, the core, and the cloud, that you can actually collect and harness that data and turn it into business value, either upstream to the content providers or downstream to the consumers of the information or the data. We'll see much more of that really starting to come to fruition this year, not just in the big hyperscale cloud guys but a lot of ways that the enterprises can use data and turn that into business value. So we're pretty excited about everything that's happening on that front, as well. >> You're going to be a busy lady. >> Sandra: We're busy. >> All right. Well, Sandra, thanks for stopping by. I know for Mobile World Congress we could only get you on the phone so it was great to get to meet you in person. >> Sandra: I know, it's more fun this way. >> Absolutely, all right. She's Sandra Rivera, he's Scott Raynovich, I'm Jeff Frick, you're watching The Cube from Open Networking Summit 2017. We'll be back after this short break. Thanks for watching.