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Alok Arora & Jennifer Meyer, NetApp | NetApp Insight 2018


 

(electronic music) >> Announcer: Live from Las Vegas, it's theCUBE. Covering NetApp Insight 2018. Brought to you by NetApp. >> Welcome back to theCUBE's continuing coverage of NetApp Insight 2018. From the Mandalay Bay in Las Vegas. I'm Lisa Martin with Stu Miniman and we're welcoming back to theCUBE one of our alumni, Jennifer Meyer, Senior Director of Cloud Product Marketing at NetApp. And welcoming to theCUBE Alok Arora, Senior Director of Cloud Data Services and the Product Owner for NetApp Cloud Advisor, which we'll talk about today. So guys, the keynote this morning, one of the things that George Kurian, your CEO, whose going to be on the program I think next with Stu and me, talked about the four pillars of digital transformation, and one of them was hybrid and multi-cloud is now the de facto architecture. Jennifer, from a cloud marketing, product marketing stand point, how is NetApp engaging with your customers, both your install base enterprise customers and engaging with new customer to help them evolve a successful multi-cloud strategy? >> Well what's funny about that is it's not really even up to us, it's up to the customer and where they're at today, meeting them there and then taking them kind of to that destination that's interesting or important for them. And what we know today is that not only are customers in the cloud because they want to be close to innovation, that's one of our big themes, inspiring innovation with the cloud, but they've got their hands in multiple clouds. And studies show that at least 80-81% of customers are doing multi-cloud with two or more public clouds, and I think that's really interesting, you know I think that in some cases it's because their end uses, or their customers, have chosen a cloud that they want to go with and so they're trying to service those needs where they exist, but also maybe they realize that they want to subscribe or consume services in one cloud versus what's available in another cloud, and so it's not our job really to tell them where to go, it's to make sure we've got a consistent seamless amount of services to give these customers to consume, wherever they may be, in whichever public cloud. >> Yeah, well I like what you said, meeting them where they are, cause I think in some ways we're giving customers a little bit of credit that this was actually planned for as to how they got to where they are, you know I'm sure if we took that 81% that say they know they're multi-cloud, if we go with the other 19%, most of them are probably multi-cloud and just don't realize it. >> Jennifer: Absolutely. >> Because just like we had an IT in the old day, I have an application, a business unit, or somebody drives something, and oh my gosh, that's how we ended up with silos, we ended up breaking those things apart. >> Or shadow IT, right? You've got a lot of developers that know exactly what tools they want. >> We had a good discussion with Anthony Lye and Ted Brockway talking about Azure and some unique functionality that NetApp's looking to drive into that partnership with Microsoft. I wonder if we could step back, if you could help us understand kind of the cloud portfolio of NetApp, people that just know NetApp as "Oh it's, that's that filer company that I've probably "got a lot of products from." The multi-cloud has been evolving, for quite a few years now, so I want to help understand the breadth and depth of the offering. >> That's right and I think you know we always think about it almost like a four layer stack, in terms of our strategy and what we're doing to bring more of these innovative data services to our install base to your point, but also our net new buyers, folks that are coming to us through Microsoft Azure, or Google Cloud, or AWS, and so it really does start with our legacy and our foundation of, in this case, cloud storage, and the data services, or the advanced data management that's built upon those storage protocols. So of course it's NFS, NSMB, but when you think about being able to offer that, and compliment what's available in the public clouds today, because that's why they've chosen to partner with NetApp. On top of that we are delivering advanced services in those public clouds that have never been available before, things like automatic snapshots, or rapid cloning, and backup, and tiering, and I think it's really important because what it does is it extends our customers' experience from On-prem into the public cloud, without having to sacrifice a thing. >> Alok, it's a tough thing that customers are trying to figure out. When I look at it and talk to customers, they've got an application portfolio. What are they modernizing? What are they starting from fresh? And then they've got all the other stuff that they have, how is NetApp helping with what they do? >> Yeah, absolutely, I think that's a great point. So you talked about the offerings that we have with multi-cloud and that creates all the options for future state architecture, I can build there, however, in order to understand how do I get there I need to understand where I am today, right? So we start looking at your current state footprint, we look at our customer's current state footprint. Understand how it is architected. How it is designed, how it is serving up the applications. Because it can be really a tedious job to get started, to get to the cloud and building the roadmap. So what Cloud Advisor does is it leverages active IQ data to get that inside for us and be leveraging data science, machine learning, to give them a guidance as to how they can get there. What should be their migration approach. How should they build a transition strategy. Because a lot of times they would call the consultants to help with the transition strategy, at the end they get a PowerPoint, which is not very actionable. We started this grounds up, we understand their detail you know, how the stuff, the bits and bites, are organized so we start giving them an actionable strategy they can execute upon. So that's really Cloud Advisor geared for accelerating that journey to the cloud that our customers should be taking to. >> How are you guys helping customers to start embracing emerging technologies, IoT devices, we had Ducati on this morning, a MotoGP bike is basically an IoT device, but in terms of, Jennifer you talked about this, and Alok you reinforced it, you are basically co-developing in partnership with your customers, it's about where they, helping them understand where they are, what they can do today. How are some of the services helping them to be able to harness the power of AI, say for example, to work with data authority to use that data for actionable business insight, and outcomes? >> Yeah it's interesting you talk about the IoT, I think NetApp saw that 20 years ago. I mean ASAP is our original IoT, that is what we get billions of data points from our customers. Controllers, millions of controllers worldwide, and we build on that mirror data, and we apply the artificial intelligence in there. We actually start looking at classifying their applications so that, if they have a strategy driven by the application, as you were saying, hey there is a director from a BU, from majority point of view, we want to take these applications in the cloud. How do you figure out what application are? Where does the data live? How does it governed? We figure that out by that IoT data, by that artificial intelligence and also making sure that these applications, no work loads are left behind because applications can be complicated they talk to each other. So when you start thinking about taking one part of the application, you also want to make sure the other parts that make that application whole also go to the cloud. And that is where we're leveraging Artificial Intelligence to cluster these applications and recommending the customer that: "Hey don't make, don't leave these workloads behind "because otherwise you're going to have a failed strategy." So we warn them upfront to make sure they're successful when they start making the executions. >> I think another piece to that too is just the fact that for many years we've had workloads just trapped On-prem. They haven't had a place to go into the public cloud without a ton of refactoring or rearchitecting, right. You'd have to rewrite them for objectory. You'd have to do a lot of manual labor and things just to make it happen. In most cases it hasn't been worth it. And so when you looked at the fact that about 80% of On-prem files where in NFS V3 protocol, there wasn't really a place in the public cloud to match that and so by even just delivering Cloud Volumes Service for Google Cloud and AWS or Azure NetApp Files which is the version for Azure, we're able to give customers an, a way to free up that trapped set of workloads, put those into the public hub, so that it then can be available to all of those advanced services that live on those public clouds to do things like Big Data Analytics or to do developing, you know, applications and services of their own and for their own benefit. >> You Know. >> Yeah I think that's a great point because >> He's so excited.| >> Sorry. >> Because when you start looking at building your strategy you want to have confidence in your strategy. >> Jennifer: right. >> So, with your protocols and all that discovery. We also not only give you the option that NetApp offers but show you what are the other options you have within Hyperscalers and how would your workload perform with NetApp technology. So you can move with confidence, right. So that's the good part of about Cloud Advisor to make sure you're moving with confidence not just, you know, with a blind spot with you. >> You know one of the transitions we've been watching is really the ascendancy with the developer in DevOps. And I've talked to the SolidFire team for many years, I see them at some of the shows that we've been covering. In the Keynote this morning George Kurian said that Kubernetes and Istio are the multi-Cloud control plane. Jennifer I'm wondering if you can help explain the StackPointCloud acquisition. >> Jennifer: (agrees) >> Some people that might not have the context of about what NetApp and SolidFire, even before the acquisition were doing. You know, we're being like: "Wait I don't understand, you know." >> Sure. >> Kubernetes is something That you know Google and you know, Red Hat and others are doing. >> Why is NetApp talking about Kubernetes? >> Why is NetApp talking about Kubernetes? >> And we even learned what the abbreviation for is was. >> Stu: K8s. >> It's like we're all hip. Absolutely. >> Absolutely, just because. >> It's all about concatenate long words together. So it, it's really interesting because when I talked about that four layer strategy, right the third layer. So it's you know cloud storage at the bottom. Then it's the advanced capabilities and data management above that. But the one that's next is orchestration and integration. And there's really a few things that live in there. You know, the, our cloud orchestration sort of technology is really what we got from our Qstack acquisition. Our teams in Iceland and what they've been able to do largely to underpin a lot of what we've seen with cloud volume service today. But certainly right in there is NetApp Kubernetes service, which as you now know, is from our StackPoint intellectual property. And so back on September 18th, when we announced this acquisition it was really to kind of give our developers and our DevOps folks a way to finally start solving for some of that data gravity that I think we've been periled by over the last few years. And what we now know is Kubernetes is the operating system of the clouds, right. It is the clear winner of container orchestration among things so it made a lot of sense to pair that kind of multi-cloud orchestration again given our strategy to be where our customers want to be with some of our cloud orchestration technology from our Qstack acquisition and make sure that with Trident and some of the ways that we're able to deliver finally persistent storage to those containers. I mean this is like a match made in heaven. Right, we're going to give people the way to make sure that they know that containers are a femoral and data is not. So let's help them do kind of all the things that they want to do in the clouds if they want to do them. >> I think I read on line that, was the StackPointCloud acquisition based on after actually NetApp used it internally. >> Jennifer: Yes. >> Tell us a little bit more about that. Because I think the NetApp on that up story is probably something that could be leverage, you're a marketer, as a differentiator when customers have so much choice. >> Well and I feel like it's a story that every vendor should be forced to tell. If you're not willing to use your own IP and technology what is that saying to your customers. >> Lisa: Yeah. >> So it is true and a lot of our developer teams, if you've hear of Jonsi Stefansson and Anthony Lye's team, that is how this sort of came about as we were looking for a way to sort of do it ourselves. And we thought man through all this investigation there's something here. There's something that we shouldn't hold to ourselves and we should share with the rest of the world. And so at one point we need to get those guys on with you as well so they can tell a little bit more about their story. >> So proof is always in the pudding. Can you give uan example of one of your favorite customer stories. We'll start with you Alok. Who have really embraced the clouds, first of all helped you develop the optimal cloud services are now really achieving big business benefits with the cloud services NetApp is developing. >> Yeah so, several of the customers as we talked to you and specially for Cloud Advisor, as we were looking at their journey as they were starting to think about how much money they were spending upfront to figure out a strategy, they had a strategy driven by a data center that was, were the lease was coming up, and so they had to plan to evacuate that data center into the cloud from there they need to figure out what applications they're running there obviously the virtualization also was there, so that had to be configured in the cloud. So we started thinking about in that use case that we need to provide these triggers and strategy points to our customers. At the same time the other shift that we saw was that these guys were not just talking amongst the infrastructure teams, they had to talk to the application owners and they had to have conversations with CFO's to talk about the economics of the clouds. So we made sure that when we build this that give them the tools that enable them to talk to various stakeholders. Give them the application footprint that is running there. Give them the economics. What it is going to cost to run these applications and workloads that they have identify too when they're in the cloud. So give them the data point that they can go and talk to their CFO. So with that really it starts shaping a product that will meet their needs and meet the needs of all of our customers. >> Lisa: Jennifer, favorite customer example. >> Oh, it's easy this week because it's all about WuXi NextCODE and I don't know if you picked up on any of their story cause we've plastered it around our conference this week because we're so proud of, not only what they're doing as a mission which is very impressive in terms of genomics sequencing and the scale at which they're doing it but the fact that they've based their foundation now on NetApp Cloud Volume services is huge. And really what they came to us and said is: "Look, we are trying to sequence all of these genomes "in parallel and our benchmark is really to look at about "a hundred thousand individuals at once." When they were trying to do that on their own, using there own self-managed storage in the cloud, they could never complete it. It would either fail or they would have some sort of a problem where they just couldn't get it to work. And with NetApp Cloud Volume Service they were able to complete in about 45 minutes. And so what their finding is again with this extreme performance, with the ability to scale and most importantly the tie it back to our discussion, it's multi-cloud, they themselves are multi-cloud because of their big pharma and hospitals that they serve. They have customers in every one of those public clouds and so we are able to help them where ever they need us to be. And that's very exciting. >> It's also one of those great examples that everybody understands. Genomic sequencing related to healthcare, you know disease predictions and things like that. So it's a story that resonates well. >> Jennifer: Sure. >> But something that you just said sort of reminded me of one of the four principles that George Kurian talked about this morning. And speed is the new scale. And this sounds like a customer who's achieving that in spades. >> Well it's so fun because I think for a long time we've been really fast On-prem and I think people have just sort of come to expect a certain level of it's good enough in the public cloud and what we're showing them in droves again on AWS GCP or with Azure is that you should expect more. Particularly for high-performance computing workloads or things that you really just, if you're moving your SAP workloads to the cloud and speed is, there is no option it has to be fast. We are showing people now possibilities that they didn't ever dream of before because of this extreme performance through things like Cloud Volumes Service. >> It's really too bad you guys aren't excited about this. (laughs) >> I know how much longer do you have? >> (laughs) Jennifer, Alok, thank you so much for stopping by and having a chat with Stu and me. And talking about how customers are really helping NetApp become a data authority that they need to be to help customers become data driven. We appreciate your time. >> It's our pleasure. >> Have a great time at the rest of the show. >> Thank you. >> Thank you both. >> Thank you. >> For Stu Miniman, I'm Lisa Martin. You're watching theCUBE live from NetApp Insight 2018, from Mandalay Bay, Las Vegas. Stick around Stu and I will be back shortly with our next guest. (electronic music)

Published Date : Oct 23 2018

SUMMARY :

Brought to you by NetApp. and the Product Owner for NetApp Cloud Advisor, and so it's not our job really to tell them where to go, to where they are, you know I'm sure if we took that 81% that's how we ended up with silos, You've got a lot of developers that know to drive into that partnership with Microsoft. folks that are coming to us through Microsoft Azure, When I look at it and talk to customers, the consultants to help with the transition strategy, and Alok you reinforced it, and recommending the customer that: and things just to make it happen. Because when you start looking at building your strategy So that's the good part of about Cloud Advisor is really the ascendancy with the developer in DevOps. Some people that might not have the context That you know Google and you know, It's like we're all hip. So it's you know cloud storage at the bottom. I think I read on line that, something that could be leverage, Well and I feel like it's a story and we should share with the rest of the world. We'll start with you Alok. and they had to have conversations with CFO's and most importantly the tie it back to our discussion, So it's a story that resonates well. But something that you just said and speed is, there is no option it has to be fast. It's really too bad you guys aren't excited about this. and having a chat with Stu and me. with our next guest.

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