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Pat Hurley, Acronis | Acronis Global Cyber Summit 2019


 

>>From Miami beach, Florida. It's the cube covering a Cronus global cyber summit 2019. Brought to you by Acronis. >>So Ron, welcome back to the keeps coverage of kronas cyber global cyber summit 2019. I'm John furrier here in Miami beach. Our next guest is Pat Hurley, vice president, general manager of the Americas in sales and customer relationships. Get Debbie Juan. Hey, thanks for having me. Welcome to Miami beach. Lovely place to have an event. So I hear ya. You got a lot of competition going on between the U S America's in the AMIA teens and it's very competitive group. >> The European team is very confident. I think we'll show them tomorrow what we're made of. We've been recruited very hard for some players that are Latin American. I think we'll show them a finger too. You've got a big soccer story there. We do. Yeah. We've, uh, we've got a few sports partnerships that we have across the globe. Uh, some of the first partnerships we had were actually within formula one. >>And we really try to correlate the story of the importance of, uh, data protection and cyber protection in the sporting industry because a lot of people don't think about the amount of data that's actually being generated in the space. A formula one car generates between, you know, two and three terabyte through three gigabytes of data on every lap, tons of telemetry devices that are kicked, collecting information from the car, from the road service, from the, the general environment. They're taking that data and then sending it back to the headquarter, analyzing it and making very small improvements to the car to make sure that they can qualify faster, run a faster lap, make the right type of angle into a turn, uh, which can really differentiate them from being, you know, first, second, third, 10th in a qualifying session. On the soccer side. We do have some partnerships with uh, arsenal, Manchester city, inter Milan, and we just signed a partnership as well with Liverpool. >>So we are very popping in that space here in the U S we have some other sports that we're big fans of. I'm personally a big Boston red Sox fan, being a Boston native and we do have a sports partnership with the red Sox, which has been an unbelievable partnership with them. And learning more about the use cases that they solve and using our technology has been really cool. >> You know, Patty, you bring up the sports thing and we were kidding before we on camera around the trading, you know how people do sports deals and they trade, you know, merchandise for consumer benefit or customer benefits. But really what is happening is sports teams encapsulate really the digital transformation in a nutshell because most sports franchises are, have been traditionally behind. But now with the consumerization of it and digital can go back to 2007 since the mobile phone. >>Really, I mean it's iPhone. Yeah. Since that time, sports and capsulates every aspect of it, consumer business fan experience. And it really has every, every, almost every element of what we see now as a global IOT problem opportunity. So it really encapsulates the use case of an integrated and and needed solution. Oh yeah, absolutely. I mean, if you think about the amount of data that's, that's out there today and the fast way that it's growing, you know, the explosion of, uh, of data in the, in the world today, sports have different unique challenges. So obviously they have large fan bases that need to be able to access the data and understand what's going on with their favorite sports teams. Um, for us it's really, you know, these technology partnerships that we have with these guys, it runs through all these different areas of, you know, in many cases we didn't really understand that they were using it for. >>So, you know, the red Sox for example, they've got Fenway park and iconic stadium, you know, the Mecca of baseball. If you haven't been there yet, I suggest all your viewers that they go and check it out, give me a call, we'll try and get you set up there. But, um, you know, the, the, the experience that the fans have there is all around their data experienced there. Right? And it's not just baseball games. It could be hockey games that Fenway park, it could be a concert that they're having. A phone buys a lot of different events. These stadiums are open year round and the ability to move, share access, protect the data in that stadium is really important to how they're functioning as an organization. We talked to their I-Team quite regularly about how they're using our solutions. They're talking about uh, different aspects of artificial intelligence, different ways they can use our products and machine learning. >>Obviously with the new solutions that we have in the market today around cybersecurity or helping them to address other challenges that they face. Um, as an organization, these are realtime challenges in their physical locations, national security issues, terrorist attacks could happen. There are venues, there are public gathering places too. Absolutely. We announced our partnership with them back in may and I was shocked to hear them on the main stage announcing that they had this great partnership with the Kronos was talking about their unique cyber security needs. They started talking about drone technology and I'm thinking, all right, a drone flies in the stadium. Maybe at breaks and it falls on a player and we're paying $20 million for one of these pitchers to be out there on the Hill or an interest, a fan or maybe they're collecting some video data to then share it out. >>And that's red Sox IP. No, they're talking about cybersecurity threats in the sense that a drone, a remotely controlled device could come in and lightened incendiary device in the, in the stadium and that to them as a real security server. And that's frontline for the it guys. That's what keeps them up at night. Yeah. And that's really an attack take time. Oh yeah, absolutely. What are the use cases that are coming out of some of your customers, cause you guys have a unique integrated solution with a platform as an end to end component too. You have a holistic view on data, which is interesting and unique. People are kind of figuring this out, but you guys are ahead of the game. What are some of the use cases that you've seen in the field with customers that highlight the benefits of taking a holistic view of the data? >>Yeah, absolutely. So we look at it as kind of backups dead, right? We have, we've combined the old world of backup and disaster recovery with the new world of cybersecurity and we combine that to a term we're calling cyber protection because it really requires an end to end solution and a lot of different things need to be working properly to prevent these attacks from happening. Uh, you need to be very proactive in how you're going about that. We address it with what we call 'em, the Kronos cyber platform. And what this is, is a unique, multi-tiered multi-tenant offering that's designed specifically for service providers. We have just under 6,000 servers, providers actively selling our cyber protection solutions today and they use this for are for a multiple different aspects. And usually the beachhead has something like backup. Every company needs backup. It's more of a commodity type solutions, a lot of different players in the game out there, but they take it a step further, use that same backup technology to then do disaster recovery. >>They can do files, they can share, they can do monitoring. We have notary solutions based on blockchain technologies. Now, this whole suite of cybersecurity solutions, all of this is with a single pane of glass, one platform that of a service provider can go in and work with their customers and make sure that their data is protected, make sure that their physical machines are virtual machines, they're PCs, their Macs are all protected, that data's protected, it's secure, but it's also accessible, which is an important part of you can take your data wrapping a nice bow buried a hundred feet underground, but then you can't use it, right? So you want to be able to make sure that you can actually, uh, leverage the technology there. Um, we've seen explosive growth, especially in, in my market. I think the numbers are pretty crazy. It's something like 90% of the market today in the U S has served in some capacity by a service provider. >>And this could be a small to medium size business that's served by local service fire to those really big guys that are out there. Let's on with how large your target audience, you mentioned search probably multiple times when you're out selling your target persona, your target audience, and you're trying to reach into, so we touch, everybody know, you equate it to kind of what we do with the red Sox, right? You walk into that city and the 38,000 people that, well, some of those people are just, you know, regular Joe's, right? They, they go to work every day. They have a computer at home, they have a mobile device. They probably have multiple mobile devices. We protect that for them. We call them a consumer. Slash. Prosumers. We work at a lot of very large retail organizations. If you walk into some of those shops today, you'll be able to see our software on a shelf there. >>You work with one of those tech squads where they're starting to attach services to it and you get more of a complete offering there. We then scale up a little bit further to some OEM providers. You work with companies like Honeywell and Emerson that are manufacturing devices that embed our software on there. They white label it and deliver it out. These are connected devices. You think about the, you know the, the explosion of IOT devices in the market today. We're protecting that stuff as well. We work with very large enterprises, so some of the, the major players that you see in the manufacturing space are standing up standardizing on Acronis process control process automation vendors are using our Chronis and we can deliver the solution because of the way it's so flexible in a very consumable way for them. Those enterprises can actually act as a service provider for their employees so we can actually take our technology, deploy the layer in their infrastructure where they have complete control. >>They might not want to be in an Uber cloud, they might not want to work with Chrome OS data center. They want to have and hold that data. They want to make sure it's on site. We enable that type of functionality and then the fastest growing area for us is what I hit on earlier within the service provider community. We're recruiting hundreds of service providers every quarter. We've got some great partners here. Give you an example of a service provider. You mentioned the red size, I'm assuming is that a vendor that might be working within that organization, but still it sounds like that's a supplier to the red Sox. How, how broad is that definition? It gives us many points. Yeah, it's a really good point. So we work with hosting providers. Look, can be regional hosting providers to multinational hosting providers. Some of the very big names that you've, you're probably familiar with. >>We work with, uh, we work with, uh, telco providers who work with ISV providers or sorry, ISP providers, um, kind of regional telco providers that provide a myriad of different services all the way down to your kind of local mom and pop type service providers where you've got a small business, maybe they've got 30 to 50 employees, they're servicing probably 200 to 300 customers and they want to provide a very secure, safe, easy to use complete solution to their customers. Uh, those could be focused on certain verticals so they could be focused on healthcare, financial services, construction, et cetera. Um, we have some that are very niche within like dental services or chiropractice offices, small regional doctor's offices. Uh, and the, the beauty of that, and I was getting the partners earlier, is we have partnerships with companies like ConnectWise where those are tools that service providers are using on a very daily basis. >>So essentially the platform gives you that range and that's the typical typical platform. So you have that broad horizontally scalable capability and the domain expertise either be what solution from you guys or can ISV or someone within your ecosystem is that they get that. Right? Absolutely. And that's what really differentiates us is our ability to integrate into that plat, into our platform, into their platform and make those connections. So you don't need to learn 12, 14, 15 different technologies. You've got a small suite of offerings in a single pane of glass, very easy to use, very intuitive. Um, the integrations that we have with these partners like ConnectWise, like Ingram micro, really differentiate us because what they do is they provide open API capabilities. They provide software development kits where these partners can go ahead and build it the way they want to sell it. >>You know, it's interesting when the cloud came out and as on premise has changed to a much more agile dev ops kind of mindset that forced it to think like a service provider. I think like an operating system, it's an operating environment basically. So that service provides an interesting angle and I want to get your thoughts on this because I think this is where you guys have such a unique opportunity to just integrate solution because you could get into anything and you got ISV to back that up. So I guess the question I would have is for that enterprise that's out there that's looking to refactor and replatform their entire operation, or it could be a large enterprise, it has a huge IOT opportunity or challenge or a service provider is looking at having a solution. What's the pitch that you would give me if I'm the one of those customers? >>Say, Hey Pat, what's the pitch? So you need a, you need a trusted provider that's been in the business for a number of years that understands the data protection and security markets that Kronos has that brand. We've been doing this for about 16 years. We were founded in Singapore, we're headquartered out of Switzerland and we've got a lot of really smart guys in the back room. Was building good technologies that our partners were able to use. Um, we look at it a lot of different ways. I mentioned our go to market across a lot of different verticals and a lot of different um, kind of routes for those. The way we deliver our solution. It provides the flexibility for an enterprise to a classic reseller to um, you know, a VAR or a service, right? It's delivering services. It can be delivered to those guys how they want to consume it. >>So as an example, we may work with a smaller service provider that doesn't have any colo capabilities. We provide data centers so they could have a very quick turnkey solution, allows them to get up and running with their business, selling backup within minutes to their customers. We can also work with very large enterprises where we can deliver the complete platform to them and then they have complete control over it. We sprinkle in some professional services to make sure that we're giving them the support that they need and then they're running the service for themselves. What we've really seen in terms of a trend is that a lot of these VARs, we have about 4,500 of them in North America and they're starting to look at their businesses differently. Say, I gotta adapt or die here. I gotta figure out what my next business model is. >>How am I going to be the next one that's in the news flash that says, Hey, they've been acquired, or Hey Thoma Bravo made a big investment in me. Right? They need to convert to this services business or Kronos enables that transformation to happen. I mean, I can see you guys really making money for channel partners because they want solutions. They want to touch the customer, they want to maybe add something they could bring into it or have high service gross profits around services. Absolutely. So, yeah, our solution is unique in the sense that allows partners to sell multiple offerings to, you're getting an additional layer of stickiness providing multiple solutions to a customer. You're using the same technology, so your it team is very familiar with what they're using on a daily basis. Um, you're reducing the amount of churn for your customers because you're selling so much additional there that they're really stuck with you. >>That's a good thing. Uh, and beyond that, your increasing ARPU, average revenue per user is a key metric that all of our partners are looking at. And these guys are owner operators, right? They're business owners. They're looking at the bottom line. I mean, it's interesting the operating leverage around the consistent platform just lowers, it gives them software economic model. They can get more profit over time as they make that investment look at at the end of the day, channel partners care about a couple things, money, profit and customer happiness. Absolutely. And it helps to have them want to have a lot of one offs and a lot of, you know, training, you know, anything complicated, anything confusing, anything that requires a lot of resources, they're not going to like a, it's also great to have events like this where you're able to, to press the flesh with these guys and, and being face to face and understand their real world challenges that they're dealing with on a daily basis. >>How has the sport's a solution set that you've been involved in? How has that changed the culture of Acronis? Is that, has that, has that changed as, you know, sports is fun. People love sports, they have real problems. It's a really great use case as well. How's that change the culture? It's been amazing. I, so one from a branding perspective, we are a lot more recognized, right? Um, the most important thing about these partnerships for us is that they're actually using the technology. So, you know, we've got the red Sox here with us today. We've got arsenal represented, we've got Williams, we've got Roush racing, we've got a NASCAR car back here. Um, they use our technology on a daily basis and for each one of them we solve different types of use cases. Whether it's sending them large amount of video data from an essence studio over to Fenway park, or if it's a scout out in the field that needs to send information back and their laptop crashes, how do they recover? >>A lot of these different use cases, you can call them right back to a small business owner. You don't have to be a multibillion dollar sports organization with the same challenge. Well, I'm smiling because we've been called the ESPN of tech to they bring our set. We do let the game day thing. We certainly could love to come join you in all these marquee events that you have. We'd love to have it. Yeah, so if you follow us on social, we're out there and that, that's a big part of it. You mentioned one of ours looking for what our partners looking for. They want a personal relationship too. A lot of that goes away with technology nowadays and being able to really generate that type of a, of a personal relationship. These partnerships enable that to happen and they're very anything, I don't know anything about cars. >>We started partnering with formula one. All of a sudden I know everything about 41 I go to these races. I tell everybody I don't know anything about cars and I ended up being the, the subject matter export for him over over the weekend. So we'd love to have you guys join us. We'd love all of our partners. They get more engaged in the sports aspect of it because for us, it really is something that, um, again, they're using us in real life scenarios. We're not paying to put a sticker on a car that's going 300 miles. It's not traveling as a real partnership. Exactly. Pat, congratulations on your success and good luck on people owning away the numbers. Congratulations. Thank you very much. Just the cube coverage here at the Chronis global cyber summit 2019 I'm John furry. More coverage after this short break.

Published Date : Oct 14 2019

SUMMARY :

Brought to you by Acronis. You got a lot of competition going on between the U S America's Uh, some of the first partnerships we had were They're taking that data and then sending it back to the headquarter, And learning more about the use cases that they solve and using You know, Patty, you bring up the sports thing and we were kidding before we on camera around the trading, that we have with these guys, it runs through all these different areas of, you know, in many cases we didn't really understand that they protect the data in that stadium is really important to how they're functioning as an organization. that they had this great partnership with the Kronos was talking about their unique cyber security needs. What are some of the use cases that you've seen in the field with customers that a lot of different players in the game out there, but they take it a step further, use that same backup technology to then that data's protected, it's secure, but it's also accessible, which is an important part of you can take your data wrapping a nice so we touch, everybody know, you equate it to kind of what we do with the red Sox, right? the major players that you see in the manufacturing space are standing up standardizing on Acronis process control Some of the very big names that you've, you're probably familiar with. maybe they've got 30 to 50 employees, they're servicing probably 200 to 300 customers and they want to provide a So essentially the platform gives you that range and that's the typical typical platform. What's the pitch that you would give It provides the flexibility for an enterprise to a classic reseller to We provide data centers so they could have a very quick turnkey solution, allows them to get up and running with their business, the customer, they want to maybe add something they could bring into it or have high service gross And it helps to have them want to have a lot of one offs and a lot of, you know, or if it's a scout out in the field that needs to send information back and their laptop crashes, We certainly could love to come join you in all these marquee events that you have. So we'd love to have you guys join us.

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Ben Gibson, Nutanix | Nutanix .NEXT 2018


 

(upbeat music) >> Narrator: Live from New Orleans, Louisiana, it's theCUBE! Covering .NEXT Conference 2018. Brought to you by Nutanix. >> Welcome back to theCUBE's coverage here from Nutanix .Next 2018. I'm Stu Miniman, with my cohost, Keith Townsend. Happy to welcome back to the program, Ben Gibson, who's the Chief Marketing Officer at Nutanix. Ben, nice to have you on your third time now on theCUBE. Couple more, you got one of those VIP badges on our website. (Ben laughs) >> It's getting to be a really good habit. I'm really enjoying it. Thanks for having me here. >> Well, thank you. And You and Keith share something in common. This is the first time you've been to a .NEXT conference. >> Indeed. >> So, I've had the pleasure of actually being at every single one of the US and Europeans. Haven't done the .NEXT On Tours. But give us your impression so far as to, you're heavily involved, but of the show. >> You know, I have to say it's lived up to all my expectations and more. I talked about this, this morning. The first .NEXT back in 2015. You were there, it was in Miami. We had a little over 800 people. Today, we had 5,500 registered to be here. And it's a thrill to see that many of our best customers and partners come together. And for me too being new to this company, I've been here almost six months now. It really brings home the level of energy, and loyalty in excitement that we've engendered within our customer base. It's palpable. And what better way to experience that live than here in New Orleans? >> Yeah, as we say, a lot of shows like this, there sometimes it's like well, I've got all the true believers here. But, you know, there's good customers here. They're poking, they're prodding, they're trying. But they are big fans of the product. Any kind of key things, interactions, you've had so far? >> Yeah, I've had a lot of conversations with customers here. And I am picking up on some common themes. One of them is moving more and more of tier-one applications onto Nutanix. And that's very exciting for us. You know, in our early days, it was all about VDI and that was the sweet spot workload. And now, we're starting to see more and more Oracle and SAP, and other major tier-one applications, being deployed over Nutanix. And customers are excited to do that because we've made things so much radically simple for them in terms of the infrastructure that is being run upon, (laughs), so to speak right? And so that's certainly a key theme that we're hearing. >> Yeah, one of the things that I took out of your opening at the keynote is that we talk about how much change there is in the industry, but in some ways it's a challenge, but another way it's really an opportunity for customers to go through their transformations, change their businesses, and prove their careers. What's Nutanix's positioning? >> Yeah, first of all, my first and Nutanix's first position on this is .NEXT. We see as a place where IT professionals can come, they can learn, they can share, get certified; but also help them position themselves for all this change that's happening in the industry. Public cloud, right? If you're managing and building infrastructure or you're renting it. And we think there's a really interesting opportunity for those who have built, to become those who have advise and lead. As everything moves to be a more hybrid cloud scenario out there. And so, I think that's the opportunity that we have and this show is about how do we empower our attendees to go back out and be that strategic counselor. To build the right type of data center the way they've always wanted to do. And, be that broker almost, between different clouds. And that's a lot about, what you heard Sunil talk about today. >> So Ben, one of the things that I've heard consistently from customers over the past couple of days: Nutanix, humble. Nutanix, not entitled. You're the chief storyteller at Nutanix. How did you get that message out, without eliminating the core of that message? I mean, that's great to hear when I'm here at the show. But how do you expand that message out to the greater audience and future customers? >> That's a great question. It's something I think about every day and every night (chuckles). And for us, you know, we talk about our core values, about being hungry, humble, and honest. And I really think we live up to that. I think, how do we get out that persona of who we are as a company out to the broader marketplace? We have a lot of great early adoptive customers. And now as we move and as hyperconvergence and everything we're doing moves more into mainstream with candidly more conservative customers that may not be ready to try the brand new, then we do have to get that story out there more. So one big way we do it, just this week we've launched our new brand campaign around freedom: Freedom to build. Freedom to run the applications where you want to run them. Freedom to choose the right cloud platform that suit your needs. And so, a big thing we're doing this week is we're rolling out this campaign. And who better to unveil that to you first, than our best and brightest and most loyal customers here at .NEXT? >> Yeah, expand on that, that freedom campaign. It definitely, it struck me when I landed in the airport, here in New Orleans. And I believe it's: "Build, run, cloud, invent, and play." >> Ben: Yeah. >> Some of those themes, I've heard in the past. I remember the first .NEXT conference, it was, "Nutanix gave me my weekends back." And then, you know went a little bit, "Nutanix enabled me to go to "that security project that I couldn't do before." So, why the freedom brand? what have you heard from customers that resonated with that? >> We chose to go down this path, because we wanted to make sure we connected, everything that's wonderful about Nutanix. And, I'm going to brag about my marketing team. What I inherited here is an amazing marketing team. And, we've all recognized that what this team has built in terms of the voice of the company, in terms of the story that we created. A category how, maybe not quite so humbly, say we created with hyperconvergence. We want to connect the past to the present and into the future. And so, yes, give us your weekends back. That's something in common, we have heard from customers. Freedom to play is about building all for that. Freedom to build, is about building on the early success we've had. Now it's freedom to run, Freedom to cloud. As we've moved into multi-cloud and hybrid-cloud management automation and control. These are new elements to our portfolio. So these are new storylines that we need to open up. So, the way I like to think about it, this campaign is connecting everything that's been great about Nutanix to today and then also taking us into a new direction. >> So, Nuich talked earlier about the importance of being able to just go to that website, download Nutanix CE version, kick the tires; A promise Angelo Luciani, who runs the community program-- >> They did a wonderful job. >> Wonderful program, tie that together to their freedom program. How important is your community program? Which gave some big numbers today on stage. How important is that in helping customers discover Nutanix and move their careers in help digital transformation? >> Keith I'm glad you brought this up. Our next community, yeah, so the number I gave today was close to 70,000 active members. And we've drawn almost 20,000 to all of our .NEXT conferences over the past year. The online community to me is fundamental to how we continue to grow and deepen the connection and affinity we have with our customers. And what you going to see us do is really bet on driving more curriculum that's easy to consume, that helps our community members expand their knowledge base in the areas like multi-cloud, hybrid-cloud management. We introduced Nutanix Era today bringing new database services to the floor starting with copy data management. That community needs to be step number one for where our best customers go and learn more about the roadmap. Learn about best tips in trades to be able to embrace this new capabilities and then weed down into the fabric of they are doing with their data center builds. So community, I'm a big believer in it. We are lucky enough to have a vibrant and strong community already. So, now it's like how do we add more to that experience. This place, is kind of like coming to Mecca, it's like coming to-- (laughing) For us, right? It's coming to the event to have a touchstone. But then for the other 51 weeks to the year, that's what NEXT community is all about. >> Yeah, Ben, what type of roles are you trying to reach with your message? We've talked traditionally. We're talking kind of the infrastructure, getting out of the silos, going to the architect, But then we have a product like Beam which doesn't even. It started in the public clouds and working there. Who are you trying to reach with your freedom messaging and as you expand the portfolio to SaaS and beyond. >> You know it's interesting. Our business is diversifying and the audience and the personas that we have reach is definitely diversifying. So, obviously we have great affinity with servers, store admins, infrastructure managers. We are increasingly engaging up the IT stacks so to speak. Application owners and developers, is a significant audience for us. In fact yesterday for the first time in .NEXT, we had our inaugural Hackathon. And we had lot of folks that come from DevOps practices, within their organization, and this is a huge growth area within enterprises, and they came yesterday, they sat down, they had six hours, we fed them cookies, we gave them drink. All sorts of drink, and they came up with some really cool new apps where they developed to our APIs. And that's just one representation of a new audience and building that bridge between whose building an architect in the infrastructure And who's developing these new apps, which by the way need to get to market immediately. Which is why you need such radically simplified infrastructure to make that happen. App developers move up the stack. Before I came here to join you, I was with a room full of CIOs, and we talked a lot about some of the business pressures they're feeling. We talked a lot about governance and cloud. So there's a lot of new topics there, that under the freedom campaign, we talk about freedom to cloud. But then the meat underneath that is really around some of these topics we covered earlier today. >> So, still we've been at other infrastructure shows that have tried to do DevOps and Hackathons and they haven't been successful or they've been successful for a limited amount, you guys actually, quote unquote, sold out the space. What is the message that's resonating with that crowd that's bringing them to a DevOps Hackathon at what is essentially still, an infrastructure-focused audience? >> You know, the way I'll answer that question, one of my favorite early stories since I've joined Nutanix; major retail or customer. The infrastructure team without telling the app dev folks, moved some of their early apps onto Nutanix and didn't tell them. All the sudden, they started getting all these phone calls, and it's like, "what did you do?" "My apps are performing beautifully. "Oh, my Gosh it's so simple." Then they provided them with the portal that we offer through our software, So they could see how everything is moving. Are the SLAs there? Are these Apps humming? And they said, "what did you do?" "Well, we moved it onto Nutanix." And so then all of a sudden this new audience for us started saying we want the Nutanix. (Keith laughs) Which I think is a brilliant tagline, I love it. >> Keith: The Nutanix. We're trying to capture that spirit. So to me it's about. In the past there's been a lot of frustration, candidly, between these app developers who are under extreme pressure to get their new app to market. Customer facing, business facing, or what have you. And it's been so slow to get it done and so then often a crazy CMO of an organization, may work around IT and go throw something out in the public cloud. Well that could still be the model, but with the tools and HCI as a simplified infrastructure. Now there's a big answer, hey, we can move, we can sprint at your speed. And I think that's the key message. And so we're starting to attract that self-fulfilling prophecy to help make that possible. >> All right so, Ben, you are talking about your teams built a really impressive show here. Got the Hackathon as a new thing, one of the things I noticed here in the Expo Hall, there's now a whole area with some of the channel providers. There's always been channel providers here but they've got booths and speaking gigs. What other aspects for those people that didn't attend, in person here would you want to call out, give a little bit of color to what's happening? >> Yeah, Stu thanks for pointing out channel partners. This year over 1,200 representatives from Nutanix's channel are here. And Lou Attanasio, my esteemed colleague and global head of sales, and Rodney Foreman, our head of channels, they are both with me very focused on how do we go bigger and deeper with our channel community. If you think about it, we've moved to a software choice strategy. You can consume Nutanix on our own appliance, you can consume it on our OEM, great OEM partner Dell, but we also have ways that you consume our software with Cisco infrastructure, with HPE servers and the like. Channels is a wonderful way for us to be able to gage and find that new elasticity, candidly, in the market where they have customer relationships we may not have yet, but we have to invest in that, we have to invest in technical enablement, we have to invest in co-marketing with them, and I'd say we've done some on this front in the past. The time is now for us to really go deeper on that front. And that one's a big message we delivered during our partner exchange event just yesterday here in beautiful New Orleans. >> All right, so Ben do we have to wait to the closing keynote till we know where Nutanix .NEXT US is next year? >> Yes, you cannot get it out of me. The announcement will come tomorrow end of day. >> Camera's will lie for their all asking. >> No, I'm not going to betray any body language or anything, but we're looking forward to seeing you there next year. >> All right, well, Ben Gibson, pleasure to catch up with you again. For Keith Townsend, I'm Stu Miniman. Lots more coverage here from Nutanix .NEXT in New Orleans. You're watching theCUBE. (upbeat music)

Published Date : May 9 2018

SUMMARY :

Brought to you by Nutanix. Ben, nice to have you on your third time now on theCUBE. It's getting to be a really good habit. And You and Keith share something in common. of the US and Europeans. And it's a thrill to see that many Yeah, as we say, a lot of shows like this, And customers are excited to do that at the keynote is that we talk about how much change And so, I think that's the opportunity that we have I mean, that's great to hear when I'm here at the show. Freedom to run the applications where you want to run them. And I believe it's: "Build, run, cloud, invent, and play." "Nutanix enabled me to go to in terms of the story that we created. How important is that in helping customers to how we continue to grow and deepen the connection to reach with your message? and the audience and the personas that we have reach What is the message that's resonating with that crowd And they said, "what did you do?" And it's been so slow to get it done give a little bit of color to what's happening? And that one's a big message we delivered to the closing keynote till we know where Yes, you cannot get it out of me. for their all asking. No, I'm not going to betray any body language or anything, pleasure to catch up with you again.

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