>> Announcer: Live from the Wynn hotel in Las Vegas, it's theCUBE covering Magento Imagine 2018. Brought to you by Magento. (music fades out) >> Hello everyone welcome back we are here, broadcasting here at the Wynn in Las Vegas for the Magento event here, theCUBE with exclusive coverage 2018, Imagine 2018. And I'm here with John Stockton, who is the Vice President of Product Management at Magento. Tell me about the new product news really modernizing the e-commerce tag and enabling digital growth. Great to have you. Thanks for coming on. >> Great! Thanks for being here. >> So, you guys have a digital experience culture here at the company but one of the things that's interesting is the modern stack of e-commerce needs an upgrade. >> John S.: Right >> It's been talked about for years. You guys are doing that, you've got thousands and thousands of customers and partners you've got product news here. >> John S.: Yep. >> Let's dig into the news, what do you guys have, what are you refreshing, what are you bringing to the table? >> Well it's a really exciting time here to be at Magento. We are announcing a number of big initiatives here at the conference. The first is around our superior shopping experience goal, our goal is to continue to support an evolving consumer culture where more and more people are doing things on mobile devices, more and more people are doing things in store. >> We've been working very closely with Google on their progressive web apps initiative, and we'll be announcing here our PWA developers studio is going to be an early adopter program and generally available at the end of the year. That's going to enable Magento merchants, and our partners, and our ecosystem, to be able to create really cool progressive web apps. Progressive web apps are going to revolutionize the way we experience digital commerce on mobile devices, they're much more performant, much faster. They're going to be the way of the future and I don't think any merchant in the world can afford to ignore them. Our PWA dev studio is going to make it easy for merchants to create those apps, and that's really exciting. >> That's the first big news. >> John S.: That's the first big news. >> Let's dig into that, I know you got two more I want to get to but, this is kind of important. We've been hearing about mobile first for years. >> John S.: Right. >> Certainly Google has put the screws on search results, >> John S.: Absolutely. >> response time on mobile. What's the impact to customers on this news, what does it give them? >> Yeah, for a lot of our customers more than 50% of their transactions today are coming from mobile so it's just a trend that they can't ignore at all. What happens when you take a native app in mobile today is, you might be able to do a bit of work with responsive design but the performance expectations the consumers have for a page loading instantaneously, for no delays in scrolling around, for checkout. Increasingly things like Apple Pay and Google Pay, the ability to just do a facial recognition and actually check-out and pay for something on a phone. That's what consumers are going to expect in the future, and PWA is really the only way you're going to be able to meet those expectations. >> That makes them have to take a web response design, >> John S.: Right. >> and make it feel like a native app. >> John S.: Yes. >> Both performance, and experience. >> John S.: (talking over John F.) Very high performance and very high integration with the actual phone itself. >> Alright so the next announcement is what? >> The next big this is on our Omnichannel initiative we want to enable our merchants to be able to sell effectively in any channel. The big news there is we are going to be releasing a Amazon sales channels module for Magento commerce that enables the Magento merchant to push their catalog out to the Amazon marketplace, do things like dynamic competitive pricing, and then track all that transaction data as their products are sold on Amazon. So from directly within Magento they can manage both channels, and see all their results all in one place. >> So this is kind of interesting. Amazon obviously is Amazon, we know what's going on with those guys. So what's the improvement, I mean obviously you can publish-- >> John S.: Right. >> Amazon marketplace. What's the innovation, where's the new updates, you mention pricing, the relationship with Amazon is it the code native, what's going on? >> The innovation is in the data integration of getting you product catalog into Amazon which is going to be easier than ever before. You're going to have visibility into performance within Amazon directly from Magento, and then all that transaction data is going to come back to Magento. So when you're using Magento commerce or our business intelligence tools, you're going to have a single source of truth for how you're performing across both channels. >> John F.: And plus massive sales opportunity for growth >> Right. >> Just on a sales perspective. (laughing) >> Right, right, yeah, yeah. >> Amazon's the big gorilla. >> Yep. >> Okay so third announcement? >> The third announcement is in our business intelligence planning so we have a Magento business intelligence product is now available to all Magento customers who have a commercial license with us, at no extra cost, so. MBI is a full-stack business intelligence data warehouse solution that tracks all your data from all Magento products, commerce, order management, and rolls it up into great dashboards, visualization tools, allows you to integrate it with Google analytics and other data sources, so. We're collecting rich data on consumers behavior across both your physical store, with our order management solution, and your online properties with Magento commerce, and giving you really an unbeatable combination of data points on your consumers that's going to really unlock a lot of potential value. >> So does this bring more wrangling to the table, less complexity, offline-online kind of perspective? >> Yeah a lot less complexity. It is an out of the box PI solution, it's an out of box data warehouse that integrates the core data that you want. We have a pro edition that allows you to integrate your other data, so you could integrate CRM data or other things. It's a great way to get a single source of truth reporting solution for all of your commerce touch points. >> And that's all customers, no charge, part of the platform? >> Yeah the essential edition is now included no charge, and there is a pro edition that is a premium product. >> So product, you run the product management, which you got to-- >> Yep keep your eye on the prize, you got to look at the engineering, and then look at the customers. You've got to kind of make decisions, so as you look at the growth of commerce, just in general, online. >> Yeah. >> There's no denying that we're going to a whole nother level. >> Yep. >> (laughing) How do you guys prioritize? (laughing) Because I mean, there's like so many things you could work on. >> Yeah, it is-- >> What are some of the guiding principles, how do you guys make these decisions, what's the internal DNA like? Share some inside baseball, what goes on? >> Yeah sure. You know our philosophy is the three pillars I mentioned, superior shopping experiences, omnichannel, and business intelligence, those are areas that we know are durable areas of investment that are going to provide value to a merchant. The fourth one is our open ecosystem, and that's really unique to Magento, so we partner with over eleven hundred partners, we have an open source platform that a community contributes to. We're doing a lot to get a lot more leverage out of that, and that allows us to innovate a lot faster. So for example, the day the Amazon patent expired, we had a community partner submit a one-click order feature into the code base, we ran it through a quality assurance product. And I believe we were the first to market with one-click order. So what happens is, even beyond the core organic development that the internal R&D team is doing, we have so much innovation going on, that's customer driven, partner driven. That gives us a very rich opportunity to go into areas that, even where we are following our partners or our community, we're able to incorporate things into the product as the market demands them. >> You know I think that's a unique and compelling thing that's different I think about you guys that I like is, you know the old model was we got to own everything, >> John S.: Right. >> every little feature. And you know you look at startups out there, oh that's really a feature not a startup, that's the old joke of silicon valley but, the reality is, is that, you have partners that have business, >> John S.: Yep. >> So they could build a really hyper focused feature, >> John S.: Yep. >> Bring it to the table, you incorporate it in through your ecosystem, >> John S.: That's right. >> That's what you're referring to, right? >> Yeah absolutely, and you know, I think the business model around closed platforms is kind of fundamentally flawed in that regard, because the vendor can never keep up with the rate of innovation. Especially not a space like e-commerce where things are happening so fast, it would be impossible for any one vendor to stay on top of it all. >> John F.: So your strategy: Stay to your core pillars >> John S.: Yep. >> Let the ecosystem innovate, you've got the open source which is the playground for more innovation-- >> John S.: Yep. creative ideation. And then you have a pipeline in through the product team. >> Yep. >> For QA, quality assurance kind of thing going on there. >> Absolutely, absolutely. >> And then ship it our to all your customers-- >> That's right. >> Through what, marketplace? >> That's right. Well we have a variety of ways to get out. So our partners can get extensions out to the market through our marketplace, which is the best place to get Magento extensions. We're also doing a core bundled extension program, so we will be announcing tomorrow that we're-- we have three new core bundled extension partners. We're partnering with Vertex for tax, (mumbling) for deferred payments, and Amazon Pay as a payment method. So those are integrations that those vendors have done to Magento, that we have certified and blessed as the highest quality. And merchants who deploy Magento 224 which will include those bundled extensions and turn them on with the flip of the switch. So we're doing a lot more innovation to make those solutions available to customers. >> I mean it's innovative because you have some things that might not be in the product, well we've got resources, there's always the contention for resources, but when you've got partners innovating. I just saw folks, I was taking a lunch break walking around, you got a coin crypto solution here, hey we could do, you know, 400 tokens. >> John S.: Yeah. >> Or I don't even know, it's like thousands of tokens but, if someone wants to do say cryptocurrency. >> John S.: Right. >> A partner steps up, >> Yeah. >> And that's enabled, that's an option >> Yes, yep. >> So today I want to take bitcoin, >> Yep. >> You could fit that in. >> John S.: Yes, absolutely. it also gives us great advantage on our global reach as well because we can work with partners who want to localize this and take us into markets where we don't have direct presence today. But the open platform and the fact that we're so partner friendly and ecosystem friendly, makes it possible for other people to build businesses and to take us into places faster than anybody else. >> We were talking before we came on camera about your previous experience, you've been in the industry for a while, you've seen some waves. We know, we're old enough to see some of those. E-commerce, and again, e-commerce is 25 years old, and you know it's always been kind of monolithic, you know, one directional. >> John S.: Right. You push to an endpoint, yeah you got JSON now endpoints but the demand is for rich experience, consumer to consumer potentially, >> John S.: Right. >> Peer to peer action, >> John S.: Right. >> All this stuffs going on, what attracted you to these guys for you job, and what do you look at in terms of big waves, that you guys want to ride on. >> Yeah, you know what attracted me, Magento is my first opportunity to be at an open source platform company. And so the excitement all around here at this event is really validating that this is a fun place to be and this is a great approach to market, I think it's a much more interesting way to build products than the old school ways are. So I'm really excited about that. You know, to your point about evolving needs, both the omnichannel need and then also, we've been doing a lot of b to b scenarios, so we have customers using Magento in very innovative ways that again, are outside the box of what we intended when we first built the product. We have partners here who are doing marketplace solutions right now, where our customers are hosting marketplaces where other consumers are selling products to each other, which is a really cool use case. We have always had customers using us in a b to b context, even though we didn't have native b to b functionality built in. In two dot two which just came out last year, we made a big investment to beef up some b to b capabilities in the product and we'll be making more investments in those in the coming years as well. >> Everything flows from the b to c because, mobiles expected there-- >> John S.: Yeah. >> Now you're seeing mobile first-- >> John S.: Yeah. >> cloud first-- >> John S.: Yeah. >> for b to b-- >> John S.: Yeah. And they're kind of upping their game-- >> John S.: Yep. >> You got to up your game, you know everything's online now. And a lot of, if not all of our b to c customers have some b to b dimension to their business, right? So it makes sense for their digital platform to serve not only their direct consumer up fronts, but all their commerce initiatives. >> What's the big thing that you see out there, for the b to b customers because I see b to b really, moving faster now-- >> John S.: Yeah. >> Than ever before-- >> John S.: Yeah. >> Because they used to have the old websites-- >> John S.: Right. >> Now they're puttin' rich media on there they want to do some, you know, some for some service-- >> John S.: Yeah. >> Everything's moving digital-- >> John S.: Yeah. >> On b to b-- >> John S.: Yep. >> Is it awakening, is it-- >> John S.: Yeah, no I think-- >> like, they're waking up and smelling the coffee, what's going on? >> I think it is, I don't think, you know, people are people, and whether you're shopping for a blender or you're a procurement officer and you need to buy IT equipment, you have expectations that you're going to be digitally served with a high quality. The market is moving that way very fast, there's a lot of potential to create better experiences for your customer that way. There's a lot of opportunity to get more efficiency out of your processes by bringing them to the digital so that they can carry on. >> And then obviously outsourcing the role of the community is super important. Talk about the labs, Magento labs, how does that fit into all this, we saw some folks up there gettin' awards on keynote today. >> John S.: Yeah. What's this labs thing about? >> So we have a program with our Magento masters where we recognize people for contributions to the community and so we gave out awards yesterday morning for the top contributors. We had in the two dot two dot four release, that's coming out tomorrow, we had over 200 community contributions before submitting. Enhancements to the product, fixes, improvements. Security improvements, performance improvements, so the amount of contribution to the community is still, really, from the community is still really really valuable and we really recognize and reward and support that. >> Real competitive advantage. So I got to ask you the data question. >> John S.: Yeah. >> The role of data's so valuable you're seeing data, whether it's IOT devices being potentially in retail outlets i mean, wearables is a IOT device. >> John S.: Yep. >> You know Apple pay could be considered a wearable, to some degree as a device. But data moving around, having data integrate-- >> John S.: Right. >> Is a huge issue-- >> John S.: Yes. >> How is that impacting your business, obviously can imagine pretty significantly impacting both market intelligence, real-time bidding, real-time user experiences-- >> John S.: Yeah. >> Without data you really can't get near real time. >> John S.: That's absolutely right, yeah. >> What's your view on that? >> So data is going to be the next big revolution, I think, as digital commerce spreads across all panels consumers are going to expect you to know who they are when you walk in the store, you, they, you remember the past transactions and interactions you had with them. You're personalizing your outreach and experience for them. Data is key to all that. Right now we're in a foundation building phase where we're getting all that data into Magento business intelligence, we're building a data lake. We recognize, for our customers, that connecting all that data together and rationalizing it all is a challenge. We think we can do a lot to solve that challenge for them through our business intelligence tools and our data. >> John great to have you on theCUBE sharing the insights, final question for you is what's one or two things that someone might not know about Magento that they should know about? The approach, the products, how you guys build technology, happy customers, let's see one-two things that they should know about, that may not know about. >> I would say I mean, I think people know Magento as an opensource platform, an opensource brand. They may not know that we are having a lot of success up market right now, we are increasingly getting pulled into enterprise businesses and running very large-scale businesses for people. They may not know us as a b to b solution provider, they may think of us as a b to c only solution provider, so we're doing a lot in b to b right now. They may not know how much we've invested in the people of Magento. In the Austin office where I work, we've more than doubled in size in the last year. So we are growing like crazy, we're bringin' a lot of talent to the company and it's a great place to be. >> John F.: Yeah, you've got a great ecosystem. And what's the reason why you guys are being successful, speed, performance, flexibility, all of the above, what's the key thing? >> All of the above, I mean, I think we get a lot of pull from the market, the Magento brand is still very solid, there's a lot of people out on opensource who are looking to upgrade and move up and that creates a great pipeline for us. I think the competitive landscape is, got options on the lower end and options on the higher end that are a little bit old-school. I think we have an advantage in the innovation and the things we're bringin' to the market that's going to serve us well in the future. >> The pressure to go digital all the time, 100%, is really on every ones shoulders these days, everything's digital. >> John S.: Yep. >> John Stockton Vice President of Product Management at Magento here at Imagine 2018 in Vegas, theCUBE's exclusive coverage. Be back with more coverage after this short break. (pop music)

(upbeat music) >> Narrator: Live from the Wynn Hotel in Las Vegas, it's theCUBE, covering Magento Imagine 2018. Brought to you by Magento. >> Welcome back to theCUBE's continuing coverage of Magento Imagine 2018 from Las Vegas. I'm Lisa Martin, joined by Anita Andrews, the director of analytical services at Magento. Anita, welcome to theCUBE. >> Hi, Lisa. How are you? (laughs) >> Very good, excited to be here. This is a really interesting topic, commerce. We talk a lot on theCUBE about digital transformation in so many different contexts. But really, it seems that commerce is becoming the center of gravity for digital transformation. Data is everywhere. There's so much opportunity for B to B organizations, B to C organizations, to leverage that data to drive new revenue streams, et cetera. Talk to us about what Magento is doing with respect to BI and how you're enabling your customers to use it to better their businesses. >> Yeah, so, I'm so glad that you sort of asked this question because we're doing a lot of conversations at this Imagine as opposed to previous ones around BI, around analytics, the role of data. And it's because I think we have a conversation and a story to tell around this. It's actually been long in the making. So, what we've learned after working with thousands of clients, from the basics of KPIs and reporting all the way up to machine learning, is that the approach to how do you launch this aspect of the business, really, that powers the entire business, is so important. Because otherwise, you end up with a crazy Christmas tree of solutions and no one really is moving the KPIs of the business forward using data. So, what we are doing is, we've created an infrastructure that allows all kinds of data. Whatever data that you have. It could be in a spreadsheet or it could be an automated feed. To come together into the platform to cleanse it, because everybody has dirty data, cleanse it, sort of model it for your use, and then be able to leverage it for, of course, KPIs reporting, but also run advanced data science on it, and then use that to power the commerce. And not just cross-sales and up-sales on the website, that's a story everybody wants to do and many aren't even doing yet, but also for things like email marketing, for online advertising, for vendor management, for inventory management. I mean, there's so many use cases. So, it's really about bringing the data together into a single place and then using that all throughout the organization. >> So, this is the eighth Magento Imagine. >> Anita: It's my first! (laughs) >> Mine too, ours too, at theCUBE! But you were saying that this is, the topic of business intelligence, is relatively new. Tell us, the role of data, you mentioned a number of use cases and multiple lines of business in an organization that can benefit from this. Why is this something that you think now is becoming so critical when 'big data' as a term has been around for quite some time? >> For a long time, and data has been around for a long term, right, everybody has spreadsheets from years back. I don't think it's that the role of data is becoming more important, per se, but I think that a lot of businesses have tried a lot of things and had sort of spotty successes, so online marketing is a lot better now with data. Right, I mean, absolutely. But this notion that there's these silos across the organization and the whole, I'm sure you guys have talked about this either today or yesterday, the whole customer-centric view that is becoming so vital to the business >> It's essential. online, offline, multi-channel. Well, the only way you do that is if you don't have silos. Right, and so this question of how do we bring all of this together and create the customer-centric view, and, by the way, you know, apply AI to many aspects of the customer experience, it can only happen if we sort of elevate the usage, the consolidation, all of that, and so I think that's a bigger problem. It's easy to kind of have a team work with data on its own. It's much more, it requires a lot more thought to kind of bring it all together and also get going, right? This isn't a a four-year plan to get there. You need to get going soon. >> Exactly, or you risk falling behind and not being able to catch up. So, let's talk about this modern stack. >> Anita: Yeah. >> This modern technology stack to capitalize on the e-commerce opportunities. Give us an example of a B to B organization, what they have existing when Magento comes and how they're able to use your technology across that spectrum of BI. >> Sure, so, most B to B organizations have data. Let's list some common sources of that data, right. So, first of all, they're going to have, most likely, Salesforce or some other sort of CRM database. They're going to have some sort of vendor database, right, either using a third-party tool or something they've home-grown. So often, something they've home-grown. They certainly have online marketing data, they've got transactional data, all of these different things that need to come together. So, in that way, they can leverage the MBI product, Magento Business Intelligence, to bring those data sources in together. Also, they can bring in their spreadsheets or whatever. But you use MBI to bring it together and then there's a level within that stack, the transformation layer, that allows you to sort of edit that data, right. I mean, back to the point of dirty data, edit it so that it's clean. So, you know that, well, in March we were wrongly charging shipping or something like that. Whatever the issues were, cleansing. And then start to report on that within MBI and create whatever sort of analytics you need to. But then you can also incorporate machine learning algorithms to start doing things like predictive analytics. So, start doing this vendor management, et cetera and then use that to, actually, MBI comes with some pre-built B to B dashboards, which is a thing that we just launched in the past year, which is also proving very useful. I mean, businesses have never seen this sort of total view of their customers, their data. And then you take, sort of, some of the learning and some of the information that's in the MBI and then use that to configure personalization Magento 2 commerce or, again, some of these other channels which might be email marketing, which might be, you know, call center scripting. I mean, whatever it is, that's kind of how it comes together. The MBI stack powering Magento 2, whether it's cloud or enterprise, and then other third-party tools that make sense to the customer as well. >> So, the customer has an existing POS system or an ERP system or a web store. Is it a simple integration process? How do they go about integrating that with, especially with, an accent group is coming on later today that has a hundred thousand skews and three thousand products. >> Yeah, so, the aim and the aspiration of MBI is to be able to take any data source, right. So, there's a bunch of data sources for which we have automated integrations. Literally, you put in your credentials and it starts flowing right away. Another option is that you have an API that you can use to import data in, so, if you've got the resources to leverage that, that's an option. Sometimes, if we don't have an automated integration, a lot of third-party data sources now will allow you to put them in a MySQL database or something like that. You can just just connect that directly to MBI, as well. And finally, we're very much looking at, from a product standpoint, how do we leverage the incredible community we have around Magento to develop more integrations, right. Because we cannot keep pace with the thousands and thousands of data sources that are launching every day. So, this community can and they are so close to what customers need to be able to bring in from a data perspective, so, we're also exploring that possibility as well, which would completely change the game. >> Yeah, you've got a very active developer community of, what, three hundred thousand developers? >> Yeah, it's something phenomenal like that. >> Lisa: That is phenomenal. >> Yes. >> When we look at the spectrum of analytics and we get towards the, whichever end it is, the right side, the left side, looking at advanced analytics. >> Anita: Yes. >> Artificial intelligence, for example, can you give us an example of a Magento customer that's being able to utilize artificial intelligence to drive new revenue streams or reduce attrition. Anything that comes to mind that's a really strong hallmark of your capabilities? >> Yeah, so, one of the ones that I love the most is around inventory management. And that applies to B to B and B to C, right. So, one of the things that we're starting to see a lot of traction and results around is advanced analytics and machine learning that's predicting how much inventory you have. So, inventory is money. You don't have enough, you're going to lose your customers. If you have too much, that's dollars sitting on the shelf, right, or accounts payable to your vendors, I mean, whatever it is. So, it is so, traditionally, it's been very hard to predict what you're going to need and when you're going to need it. So, there is now capability within MBI that you can feed into your vendor management or other sorts of merchandising management systems wherein you can sort of say, if you have a two week lead time to be able to get new inventory, then it can predict which of your skews, which of your products, are going to be running out before that two weeks end. And what we've seen with customers that are leveraging that is incredible increase in customer satisfaction rates because that sort of mismatch of, I thought I was going to get this but no, I'm not getting this, is going down. But they're also able to not even have to say it's out of stock on the site, which is a such a disappointing factor. So, improvement in conversion rates and customer satisfaction rates and on the flip side, there's another aspect of that functionality that says, well, do you have more inventory than, let's say, you know, two months' worth? And that two months piece is configurable per business, because if you're an outdoor goods store, two months in March for winter stuff is too late, right? You need to get rid of that now. But at the start of winter, four months might be great. So, all of that is totally configurable to be customized to that business, who knows the particulars of their business so well. And so, what we're seeing there is the, sort of, cost of goods that are being sent into after-market channels or sale or discount channels, is going down dramatically. And that's just a great case that I love because it's applicable, like I said, to B to B and B to C. >> So, on a B to B front, we have a lot of businesses behind us here. >> Anita: Yeah. >> As consumers, we expect to be able to get whatever we want whenever we want. Amazon just announced a hundred million Amazon Prime subscribers >> That's a lot of people. And people will not buy something if it's not available on Amazon Prime. We just think, what? We have to wait a week? >> Must not be a thing. (laughs) >> Exactly, exactly. But also something that the gentleman that was on main stage this morning from Amazon said, that about half of what's purchased on Amazon isn't sold by Amazon. >> Anita: Yeah. >> So, in the consumer space, we have this bar set very, very high. As business buyers, business buyers are consumers in their daily lives, as well. >> Anita: Yeah. I wonder, what are some of the trends that you're seeing on the B to B side that are maybe spilling over or being influenced by the consumer side and how is Magento helping businesses to be able to create these seamless experiences for businesses to transact in a high-velocity, low-touch model? >> Yeah, that's a really good question. You and I were talking before we got started here about how the buyers in a B to B environment, they're not a corporation. They're individuals. They're humans that actually are bringing their B to C personal experiences and expectations into their workplace. I mean, they don't turn into another person, right. They're maybe harder for procurement, you know, channels and all of that, but they're bringing the same expectations into it. So, frankly, you know, while Magento has sort of a B to B focused technology commerce platform, as well, that we've launched and is growing, as does MBI, you know, that will be a growing aspect, a particularization of the Magento platform. On the flip side, what we're also doing is saying they're not different and we're setting high standards for our B to B customers to say, it may be more challenging for you to act like a B to C customer, but that doesn't mean you get to, it may be hard for you to act like a B to C business, but that doesn't mean you get to not act like one, right, because the expectations are there. So, things like, whether it's as simple as what is order management, right, what is order tracking, what are ship and delivery timelines look like? Do I have various payment mechanisms, right? Consumers expect that, right, and those are often geographically dictated. Well, in the business environment, there may be other sort of procurement things to be thoughtful of. So, the conversation we're having, whether it's from a services standpoint or from a technology and product standpoint is have the same standards. And that is, frankly, in the conversations that I have day to day, I get a lot of but buts. You know, but, that's hard for us. Yeah, but so? Right, so let's figure this out. And, of course, you have to prioritize and all of that, you're not going to sort of turn from one end to the other overnight, but really, the message that we are seeing successful B to B customers hear and act upon is meet those consumer expectations and you'll knock it out of the park. >> Lisa: And who doesn't want to do that? >> Right. >> So, let's kind of turn the tides here. Let's look at Magento and how you're using your own technologies. How are you using analytics across that spectrum to really change the entire model? For example, you know, we talked about before we went on, as well, marketing. I'm a marketer. Marketing is a science now because marketers and every line of business has the ability to leverage data to drive many new opportunities. Talk to us about, internally, how you guys are using this spectrum of analytics >> Yeah. to continue to expand in B to B and B to C. >> Yeah, so, I'm going to give you a couple of different use cases, but this will be interesting because we're sort of opening up the kimono here about what goes on, you know, in our offices. So, yesterday, I actually heard our head of development, Ramadass, talk about a use case for using Magento BI within his organization. All of his different many development teams were tracking their tickets and numbers and all of that in various different ways and he sort of came in and said, well, this isn't going to work. I can't measure my organization. And he decided to deploy Magento BI across the whole thing. That wasn't easy, he said it wasn't smooth, but he started with one group who sort of took to it, and then once the benefit started to be seen, started to deploy across all the organization and he said, you know, he had the foresight and patience to stick with it and now he's got, you know, consistent view of what's going on there in the organization. Another angle that we use it from is, for example, with Mangento BI, there's certainly, it's different than implementing Magento Commerce, where, well, maybe it's not that different, but one aspect that I think is different is you do a lot of work to launch Magento Commerce and then, yes, you can expand your use a bit. MBI is pretty quick to get going, but how much you're using it throughout your organization or even within the product takes time. So, we've leveraged our predictive analytics to understand, to track those customer behaviors, and understand, well, when might be a good time to talk to them about, you know, machine learning? When might be a good time to talk to them about, you know, inventory management, whatever those topics are. But we're looking at those customer attributes, how far along are they in MBI, to run our online marketing campaigns, but even our personal marketing campaigns. We're not so big that we can't call up in our own customer success experiences and say, we think you're in a good place where you might want to think about doing this, as well. And then a third place is around customer support, so, a couple years ago, we used the product to figure out how much time were we spending on our customers, right? And there's a notion of a rate per hour. Are we allocating our time properly? It's very easy for the squeaky wheel to get the most attention. Is that the right thing for the business? So, these are the ways that we've used it internally. We're B to B, right? (laughs) >> Right! Would it be fair to say that you're democratizing data within Magento? >> Yes, everybody, I can at least speak to it on the MBI side and I know this is true in development, et cetera, everybody has access to the data. And that's kind of where, watching, you know, an individual contributor take that and run with it and sometimes it's a little bit too eager for me, and then I have to kind of dial it back, and we can't make all those changes today, but it is so impressive to see what they think about asking, what questions they think about asking of the business and that they feel like will solve an actual problem. >> So, kind of allowing innovation. Well, Anita, thank you so much for taking some time >> Yeah, thank you. to stop by theCUBE. We wish you the best of luck in your general session presentation this afternoon and we look forward to hearing from some of your customers and some of your leaders on the program later today. >> Great, thank you, Lisa. >> We want to thank you for watching theCUBE. We are live in Las Vegas at Magento Imagine 2018. Stick around, I'm Lisa Martin. We'll be back with our next guest after a short break. (upbeat music)