>> Live from San Francisco, it's the Cube covering Conga, Connect West 2018 Brought to you by Conga. >> Hey, welcome back everybody Jeff Frick with the Cube, we're at Salesforce Dreamforce in downtown, San Francisco, 170,000 people. As I said before please take public transit, take a scooter, take a bird, but do not get on the roads. We're excited to be here. We have our first guest from Salesforce. We're so excited. It's Greg Gsell, he's the VP of Product Marketing, Salesforce CPQ and billing. Greg, great to see you. >> Really happy to be here. >> Along with him is Ken Cavallon the EDP of Conga. Great to see you. >> Nice to meet you as well, thanks for having us here. >> Oh, for sure. So first off, Greg, you've been with, said almost your 13th anniversary with Salesforce. >> That's correct, my 13th, been with the company for 12 years. First band I saw was Train and there was about 5000 people at the conference. >> I was going to say, I want to get your perspective. There was 5000 people at the conference. >> Yeah, maybe a little bit more than that, but it was right around there, so it was much smaller. We only had one of the Moscone buildings. We were still growing as fast as we could back then. >> Did they bring this cruise ship in this year? I can't remember. I remember Lynn Vojvodich brought the cruise ship in a couple of years ago for a room. >> The dream boat has not come back. It made one appearance and I have not been back for the conference yet. >> Okay, so a lot of stuff going on, obviously you guys work very close together, but today some big product announcements, over the last couple of days, what if you can kind of run through those for us? >> Yeah, it's been super exciting. So we've been working with Conga for a long time. They've been a great Salesforce partner since 2006, I think. Now we just announced a brand new product Conga quote generation for Salesforce CPQ and Conga invoice generation for Salesforce billing, which is a purpose filled application that allows our CPQ and billing customers to build pixel perfect quotes using Conga right inside a Salesforce CPQ. It's a great product announcement. >> So you've integrated the Conga functionality into the Salesforce application around that specific >> Exactly right. >> Application. >> Exactly right. >> So why did you go that way? Why didn't you just build it yourself? >> We do configure pricing quotes, you're generating a quote and a quote's not good unless it gets signed by a customer. So generating the documents is such an integral part of that process. Conga's one of the leaders so we decided to make this partnership to bring it all together. >> That's great. So Ken, you got to be pretty excited. You got to like that, huh? >> I'm extremely excited about this opportunity, I've been working with Salesforce for the last ten years, in many other capacities as a partner on the outside looking in. This has been an amazing experience, having Salesforce bring a partner to the inside saying help us solve these customers' problems. I mean Salesforce is all about customer success and helping customers be more successful. It was phenomenal to see an ecosystem owner like Salesforce realize that they could use a partner to actually drive more success for their customers. As the leader in document generation, on the Salesforce platform, we help make those pixel perfect format-friendly documents out of the customer's data in Salesforce applying their rules and their templates to their format, the way they want it. The CPQ team, the CPQ and billing team came to us and said as the best in doc gen we want you guys to produce the quotes that come out of our quoting system. The Salesforce CPQ system is amazing. We're also a customer. We use the technology, not just the Salesforce platform, but Salesforce CPQ as well. We know what it's like to actually need to satisfy a customer in getting that sale through the funnel faster. Being able to tie these two technologies together and allow the Salesforce themselves to take this to the customer, they now have one point of contact where they can get all of CPQ in the way they want it. >> It's really interesting as people think about the generation, kind of the mechanics of working through the configuration and all the options, that's a really simple thing to generate a document that somebody can actually sign. Pretty important step that a lot of people don't tie the whole bow back together. >> That's right, that's right. >> So now we've got the best of breed in both solutions coming together and being able to take to market by the Salesforce team. I actually am not really familiar with another opportunity where there's been a partner that can actually support Salesforce in that way. Generally Salesforce takes Salesforce products to market and then to have the us take to market on their price book and in their quotes to their customers is a great privilege. We treat it that way, working with Greg and his team on the product marketing side, with Dan and his team on the technology side, to build a new product on Lightning, as a Lightning component to take it to market. Great experience. >> So Greg, I'm just curious, that's a super development, you've been working on the CPQ and the billing for a while. What are some of the things on your road map, what are some of the priorities that you got as you look forward? >> Sure, on CPQ and billing we just launched billing about three weeks ago, so billing completes the last mile of the sales cycle, so it's where we've really been focused. Billing allows all of our customers to generate invoices to collect payment, to automate their renewals, it really transforms a new business model. Still enabling our customers to take advantage of the subscription based or recurring revenue based business model that we hear so much about in our consumer life. We're really bringing those business models into new companies and enabling them to launch new products. That's where our head's at, we've been really focused on billing, we're really excited to bring that to market here at Dreamforce. >> So I wonder if you can unpack some of the complexity around subscriptions and some of these new kind of business relationships between vendors and customers. Because it's not just the I buy it, get an invoice, and we can finish the transaction, but there's all these new variances. The subscription thing is huge and a growing piece of the economy. >> Subscriptions are nothing new, right, newspaper subscriptions have been around for hundreds of years. So it's not a new concept, but taking that and applying it in a B to B setting is actually is really new because it gets really complex. The devil is in the details here. A traditional back end systems, your ERP, were built to quote a widget, sell a widget, and bill for a widget, then you collect your money and you move on. It's not that recurring relationship. With billing, it was subscription based products and recurring relationships, now midway through that contract, you could upgrade, you could swap out a product, you could renew early. There's so many different variations that you could do and you actually have to go in and amend that contract. In the past, all of our customers had their contract, it's a piece of paper with an actual signature on it, long before Conga Sign, that sat in someone's folder, in a drawer in the basement. It's very, very difficult to actually go back in and amend that contract in your ERP system. So we see lots of challenges with scale, manual processes, manually updating data, that physically prevented companies from moving into this subscription model. But now with Salesforce billing, bill right on the Salesforce platform, we are able to unlock that, enable all these new dramatic changes. >> Then we talked earlier, Ken, with some other people from Conga about the contract management piece of that too that's got to dovetail in with the billing and everything else because the T's and C's depending on what you buy, how much you buy, and when you buy could be very, very different, right? >> It can govern the next sell. As Greg was talking about transforming that configure pricing quote process to modernize business, to allow for these new business models, Conga wraps around Salesforce CPQ and billing to help digially transform the sales business process. Better presentations, built out of data that are customized to a specific customer engagement, better proposals that can lead to the quoting process so that you can make sure that the customer really knows what they're buying and then is able to get a quote. Better set of reports that come afterwards to show that consumption and visualize for the customer and help them understand what to buy next. Then Conga invoice generation for Salesforce billing generates that actual invoice document for them. This entire sales business process digitally transformation journey, a lot of customers are in that journey today and they just really don't know how to do it and they can unlock the power of Salesforce and all that technology they've got with the custom master records so they can move that throughout the entire sales process. That's what Conga's here to do and we're here to do in partnership with Salesforce CPQ and billing. >> Just curious, how much of the push to these types of development to the application are driven by the customer request like hey, we want to do some of these new things, can you please put it in, or is it more, hey, now you have this, classic chicken and egg, now you can start to explore some of these transformative ways of doing business? What do you kind of see in the field, is it more of we want it, or here you have it, now we can do it? >> Different customers are at different points in their journey in that digital transformation. This is the fourth industrial revolution where we're going from where we were in the past of that transactional business where it starts and stops and you have to restart it again to a constant flow of business that they have with their customers. Depending upon where they are in that journey, depends on whether or not they're pulling us along, saying I've got to innovate further, or we have to go explore with them what's possible, the art of possible. I have to give Marc and the Salesforce team a lot of credit. Salesforce over the last 20 years has done such an amazing job at helping business figure out how to unlock that potential that they've got, and this platform has allowed Conga to thrive. Conga was born on the AppExchange a little more than 10 years ago, we've grown with the AppExchange ever since and as you can see from this great event we've got going on here today, we're able to solve a lot of customers' problems. To answer your question directly, it's where they are in that journey depends on whether or not they need a little push, or they're going to pull us. >> Right, so Greg, a little shifting gears. I'm just curious from a product marketing, product development point of view, when you operate with such a robust ecosystem and you're making decisions as to what do we buy, what do we partner, what do we integrate, of the 100,000 plus whatever people here, a whole lot of them are partners. It's a super robust ecosystem, so as you look at that, how do you prioritize or you kind of looking for partners for new things or you looking for them to fill holes, how do you fit that portfolio into what you're trying to build natively in the product? >> Sure I mean it always just comes back to customer success. We listen to our customers and we see what is available out there and we look to partners like Conga and the rest of the three, four thousand plus applications, I think on the AppExchange to make sure that we're filling all of our customers' needs. It's always about what is going to help our customers be the most successful in the fourth industrial revolution like Ken was saying. >> Ken, Greg, congrats on the announcement, on the integration. I'm sure it will have tremendous success for both of you. >> Thank you very much. >> He's Ken, he's Greg, I'm Jeff, you're watching the Cube. We're at Conga Connect West at Dreamforce at the Thirsty Bear, come on down, free food, free drink, and free I think entertainment. Thanks for watching.