>>from around the globe. It's the Cube with digital coverage of next level network experience event brought to you by info blocks. >>Welcome back to our coverage. The Cube. I'm John Furrier, your host. We're here with a virtual event with info blocks on next level networking. It's a virtual event hosted with the Cube of great guests Kenya Asuni, who is the EVP of products and corporate development with info blocks today. Thank you for coming on. Appreciate it. You guys are the theme of this is next level networking, which I love. Next level, it really kind of illustrates we are going to the next level with Cove in 19. We're seeing it everywhere security DNS topic that most people aren't familiar with. An i t. You know all about it. You guys are leading and reinventing d I for the folks that I want to know what that is. It's DNS de HCP and I p address management for the hybrid cloud and borderless enterprise, which is basically everything. Now, um, this is super super important. As we see every single company living this right now, which is workforce is working from home workplaces that are transforming the surface area is huge. You still got to connect to the Internet. You still need to go to a website and you still do. E commerce needs to run your business. This is a huge, huge problem that's been highlighted. Secure access there you guys are in the forefront for next gen or networking. Tell us what you define as next level. >>So, John, I think one of the things you'll see is if you, if you look at the train, is happening in our business, that is, there's an increasing adoption of SAS services, whether it's infrastructures of service being consumed from AWS, azure, Google or all the idea applications moving into SAS, you're already seeing a shift away from this data center. Being the center of the university in the Enterprise, I t infrastructure to more of a cloud edge world where a lot of the applications now sit in the cloud some in your private cloud still but a lot in the public cloud. And then you have your enterprise edge from where you want to get to these applications directly instead of back calling all the traffic into your traditional data center. We're also seeing a big push into the number of devices coming into the infrastructure, whether it be by Odie Iot G five GS or more devices coming into the infrastructure. As you said, that perimeter and the surface area of the enterprise has exploded. So you have to You have to start to think about security from a different standpoint. So all of these trends are starting to play out in the market. I think what you're going to see is over the next couple of years that the the network inside the Enterprise is gonna look very different from ordered yesterday. Today, everything gets back to the data center, and that's where all the action's. I think what you're going to see is a big shift towards what we call a hybrid multi cloud enterprise, where you may have some workloads sitting in your data center. Some workloads sitting in public clouds, some in your private cloud, and then you want the ability to move these workloads around and you're utilizing everything all your applications. You're actually continue rising all your applications, and you want all this stuff to move around so it poses a very interesting challenge. And that's why we say you need a next level network experience to deal with all the changes that you, their enterprises, are going to it. >>That's a great point. This is our top story that we've been reporting for a long time but rose recently with code 19. This notion of multiple networks, multiple environments, multiple clouds. Certainly hybrid cloud has been ratified. Everyone pretty much acknowledges that cloud operations on premises to the cloud of their. But you got to still move packets from A to B moving around, and now you're storing them and all kinds of things are happening. But I want to get your thoughts on a trend that even makes what you just said even more complex because the complexity is crazy. Right now, there's a trend of managed services. Cloud explosion comes on. You mentioned SAS more coming or deploying a managed services, sometimes multi tenant, sometimes pure instances in the cloud or on premises and data center that's causing access. I still want to integrate that into a Web presence. So, you know, I gotta integrate all these things. It's not that easy. Now. Again, DNS has been a big part of the Web presence But now you have a new dimension of hosted applications. You have managed services that that are easy to stand up. But now I gotta integrate them. This is one of the hardest challenge is that we're here, and I want to get your thoughts in reaction to that. Yeah, >>and I think Google has certainly accelerated the shift that we talked about. So I think a good point there in terms of your school reacting is there is a big accelerant in terms of the shift of the cloud. I think one of the the key role that we play as the enterprise gets much more dynamic is you need three elements you need the element to be to get visibility into everything that's going on in your cluster, you need to provide a layer of security of foundational security in your infrastructure and you need automation because then you have workloads moving around. You need to automate all your idea. Simple flows around allocating. I p address system is VMS or containers on moving as containers. Moving our retaining I P addresses assigning your i P addresses managing DNS records for them. So the work we do that dd I there really becomes the life blood of how this hybrid multi cloud enterprise comes along. And as you get to a much more distributed I T infrastructure, you are not going to be able to manage this entire infrastructure yourself the traditional. So if you have an enterprise idea administrator, you cannot sit there and say, Look, I'm gonna do the traditional model of deploying software on premise or appliances on premise, and I love my guys going out there and managing the administration of that software every six months after do a software upgrade and I'll do all that. What you need, because the enterprise has become so distributed in dynamic, is you need a cloud managed or a managed services. In either case, basically, what you see what you're looking at is a centralized management more and the ability to spin up and down the services Dynamically. We are strong believers in sass or a cloud managed approach and a cloud native architecture being the right architecture for the next level network. And that is something from a delivery standpoint and MSP can use. A managed service provider can leverage this flower manage architecture that we have to offer the services to enterprise customers and take away the whole headache off, managing and administering their own infrastructure. >>I like how you said dd I layer because there's an abstraction you can create the take away that complexity that was pretty straight forward. The best yet. DNS dhc p I p I p addresses. Okay, you manage those cases? No problem Naming whatnot. Now. You have a dynamic environment. That's key. I want to get back to and follow up what you said about the I t folks, your customers in the Enterprise. They're sitting there saying, Hey, I'm used to the on premises world and I have cloud What's the difference in your mind between on premises and cloud managed d D I and why does it matter? >>Look, I think in the traditional world, all the i t infrastructure it again was sitting in one or more regional or or regional or centralized data centers and that it was easy to manage. You could appliances from info blocks and now and it was easy. You had the folks sitting in these data centers and they could manage the entire infrastructure using someone premise management tools and things of that nature. But now I think about it. If you're if you're Walmart and you have 4500 stores right now, if you want to push DNS d A T v i p address management software into all these 5500 locations, it is very difficult to do that by deploying individual appliances or by deploying sort of shrink wrap software that has to sit in every every one of these locations. It's just from an idea administration standpoint. It's a it's a much heavier lift. But if I could take all the management and all the policy management that the policy framework and pull that up into a SAS lower that you can access from anywhere on the planet and I'll leave the protocol serving engines, if you will, on premise. So you have a container that gets spun up that can sit on any third party hardware that's sitting at your infrastructure. But it is all managed through the cloud it zero touch provisioning Andi, completely orchestrator. Now you're sitting at us at a central dashboard, and if you're in a corporate environment, you're sitting at home and just accessing our SAS service and managing your entire infrastructure from from from your from your home from your our checked at your home. Right? So it just becomes so much easier for idea administrators to operate. And I >>have so much free time on their hands to be the Watches virtual event. So be fun. There certainly >>do Stash stash. That's a great >>point. I want to get your thoughts because I like how you know I love the term next level. Anything going, the next level has been something that you talk about, whether you're a technical person and an entrepreneur or a business person. Let's go the next level. It means go the next level. But you add the word experience in there, and I want to get your thoughts on that because it is about the user experience. What >>do you >>guys do to provide that what info blocks provide specifically to provide that next level experience? >>Yeah, that's a great question. We are formed believers again that the future of networking and security in I T. Is going to shift to a cloud managed cloud native paradigm, which means you should be able to just like the hyper skaters. AWS is the Googles and Amazons of the world, right? If you look at how they build out their cloud infrastructure, it's all about separating the infrastructure layers of the compute layer from the applications that sit on top of them. So the compute nodes can scale at a difference at a different pace from that from the applications. That same mindset needs to come into into managing networking and security services as well. So if you have 1000 different educations, lets you can decide through a centralized policy framework what services you want to spin up a lease 1000 locations. Today you would have to buy a box, a small medium large box from info blocks or any one of the networking guys out there, and you would have to deploy that. And most likely, you will end up over provisioning each site because you don't want to run out of capacity. The next level experience would say, Just tell me what side you're deploying. The sites will call home. They will download the number of services needed based on some centralized policy that was defined, and you would get a right size deployment off services at that particular site. You need more services because, say, the user profile, that the profile of the users at that site change, which means you need to spend a Let's, say, a couple of additional security services. Well, that gets automatically imported from the cloud and gets incense created in that particular site. If you need more capacity because it's end of the quarter and you're doing a whole bunch of peer some financial contractions for closing the books, you need more capacity for some of the security applications. Those additional containers with those security applications can can get spun up, so you're starting to scale out as you need and scale back when you don't need the capacity. But this whole thing becomes a very dynamic experience in terms of how services get spun up. They get on down, and it's all driven by. There's this whole notion off the users that are sitting in a location, the context of the users of what devices they're trying to access these applications from what, what is the time of the day? How is the security profile of that device you bring all that know how into the house services get provisioned and how services get operationalized at any particular site in any particular enterprise. Rights are very simple experience when it comes to networking and security, and how do you deploy it at scale? >>And the thing that that sets up is what you're saying really about automation, because once you're in this mode in this experience, the environment lends itself well to automation because it is downloading the right services you need. But since it's dynamic and it needs to be ready, how does automation fit into that piece? >>Absolutely, if you disaster management is already automated for you now if you want to drive further automation and orchestration through integration with your Dev ops, SEC ops, Net ops tools, we have public FBI's through which this this can be driven. There's two ways to manage this right. We have a Cloud Services portals. If somebody wanted to go in and leverage our porter to manage their infrastructure, they can't do that. If they wanted this to be completely programmatic and driven through their their dev ops SEC ops tools, then through the public AP guys, we will tightly integrated into all the tools they have, whether it's sensible data forms some of the Dev ops tools or on the security side. If you want to integrate us into your store platform security orchestration, platforms, you can do that. And your entire workflow for networking as well as security can be completely, completely automated. >>That's awesome. I want to get as we get limited time left and you got to go. We have to hard stop with segment here. Customer example. I'll see customers have a need for this. You're in business to do this. Can you give an example of a customer? That kind of illustrates the next level networking >>we have. We have 6000 plus active customers. We have over 50% share when it comes to this DNS DCP eye Pam market. So you will see has deployed and have you deployed in 95. Out of the Fortune 100 enterprises in four blocks is some someone you will see in any customer that you that you go through. We have some public references such as Adobe, a great customer of ours on our website. They, their entire global network, runs on the foundational layer of D. I. We have some very large customers that are not as comfortable being public references, but we have again. If you have 95 of the Fortune 100 enterprises want you, you can imagine how sticky VR how broadly deployed we are. Typically, what happens is we would go in and we would go in as the FBI there for them to control and manage that I p address space and their DNS infrastructure. Then they take on more off. They take on a security lens at this and say, Look through the http and eye Pam, I know everything that is sitting in my infested toe, DNS. I have full visibility into all the communication happening from that employer. So that's a great data source for me to leverage as a first layer of defense from a security stand. So then they start to bring in security into the into the mix in terms of how they leverage our products and then through our SAS platforms and SAS offerings. They take that and extended as they're driving this edge transformation. So they push these services now to the edge of the infrastructure so and that the new infant, the new offerings are blocks one platform is our SAS platform and blocks one based applications on our new offerings that integrates very nicely with some of our traditional offerings. So you get a very comprehensive single pane of glass in terms of how you can manage your entire enterprise footprint, whether it's it's on prim at the edge, in the public cloud at the cloud edge, right? >>You know, having a good business model that puts abstractions and reduces complexity is is a great one. We've seen the innovation with DNS and anything that needs an Internet address. You got to connect, and I o. T only creates more need for connection. This is the key enterprises know DNS. They know it differently that it's the plumbing we all know. But every time there's an innovation inflection point, a new abstraction layer emerges for simplicity, ease of use. >>DNS is the phone book of the end of off the Internet. Right, So you want to call anywhere you have to first, your DNS. Look up and you brought up I o t. That's a great example. You're not going to be able to put in these eye ot sensors. You're not going to be able to put endpoint security software, but they're going to call home so you can leverage DNS and do some behavioral analysis of the DNS. Traffic coming out of those Iot. The sensors are I ot endpoints and say, Hey, look, is there something militias going on? Why is my thermostat talking to a server in China? You can detect that to a DNS based security earlier that this foundational >>and to your point, whether it's a light bulb or anything untested device, they're being turned on and turned off all the time at massive scale. There's no other way to handle it, but having abstraction and automation. Absolutely. Thank you. Thank you very much for your time. Great segment. We're here at the info blocks. Virtual event. This is the cube coverage. I'm John Furrier. Thanks for watching. Thank you, John. Yeah, Yeah, yeah, yeah.