>> Narrator: Live from New Orleans, it's theCUBE. Covering VeeamON 2017. Brought to you by Veeam. >> We're back, this is theCUBE, the leader in live tech coverage. Covering VeeamON, two days of wall to wall coverage. Dave Vellante with Stu Miniman. One of the key things that we look at in a company is how fast can they go from R&D to actual product that they can sell to customers. We use events like this to understand that pace of innovation. John Metzger is here, the Vice President of Product Marketing at Veeam. John, good to see you. >> Good to see you, thanks for having me. >> You're welcome. So, lots of announcements. You got the yesterday announcements. You got the today announcements, you got the tomorrow announcements that we won't talk about but, to the point that I was making at the open, you guys have been very busy, rapid fire innovation going from R&D out to products. Give us the high level on some of the announcements that you've made this week. >> Yeah, that innovation is something that we pride ourselves on in terms of being able to deliver functionality to the market very quickly. We rabbled some of them off on main stage earlier but the customers think of us in terms of driving that innovation. Things like snapshot integration, instant VM recovery, Veeam Cloud connect. The services that we're delivering is part of those in past announcements. With v10 and the wider platform, what we're announcing this week are some key innovations around what we call always on business continuity. Delivering that digital transformation agility. We deliver that in a couple ways in the announcements that we've supported earlier today. So it's things like native object storage support, which will allow customers to be able to free up where they're putting... Give them more agility into where they're putting their archives. Today if they're putting them into that primary storage through this object storage, we're giving them the ability to store them wherever. It could be less cost storage, could be in the cloud, it could be wherever they want to put that. Giving them some agility there. We're supporting new workloads which we hadn't supported before. Most customers probably think of us in terms of delivering that virtualization backup and recovery services primarily on Prim. We've been moving towards that multi-cloud environment which you heard a lot about today for the last several years but with this announcement today, we're doing things like supporting physical servers, endpoints and those Linux and Windows workloads in the cloud. >> John can I-- >> Yeah. >> Really important point there, cause right, most people, I think Veeam, you think the name of the company, VM is right in the name. Customers are figuring out that multi-cloud hybrid world. A key piece is right, I've got my bare metal physical stuff whether it's Windows, Linux, I've virtualized environments, I've got cloud... How do I wrap my arms around the management of all those pieces and maybe you could speak a little to how Veeam makes sure you get a similar environment, can I just manage 'em all together? >> You can. >> Okay. >> So there's a couple things we announced this week. One is in v10, we are going to have that centralized agent management. So when we talked about that that's both the virtualized machines as well as the agents for Windows and Linux. So whether there's an endpoint or a server, one console being able to manage those in a single pane of glass so to speak. We also announced the Veeam availability console, so we've actually announced this previously, but what we did announce, is that we have our release candidate. This is really targeting those service providers so they can deliver the same theme hosted services, Veeam cloud-connect offerings through this Veeam availability console. Two pieces there that we announced from a management standpoint because we're hearing from our customers obviously they're looking for, and Veeam's known for this, that simplified, easy to use solutions. That centralized management is critical to that. >> Okay and then back to the other announcement that has really caught a lot of attention, is the CDP piece. >> Yes. >> So let's spend some time on that. Understand that a little bit better. >> So this is something that we've positioned ourselves as saying we deliver availability for any application and data for 15 minutes or less. That's really based off of that backup and recovery instant VM recovery is one where we can even say, within seconds or minutes. But what we're looking to do here is for those most critical workloads, those tier one applications, it could be website, it could be point of sale applications. Whatever it is, but those most important applications, to be able to deliver that RPOs of seconds. In the demo we gave earlier, you saw the default as 15 seconds, can go even lower, but we're looking to drive that RPOs with replication very quickly to drive to deliver that solution in the market in addition to our backup and recovery. Now that high-speed replication that is competing with delivering solutions that other legacy vendors aren't. >> Well, okay, so let's talk about this for a second. So one of the problems in the world of data protection has always been, it's kind of a one-size fits all. You don't have the ability to say, okay, these apps, they don't need as much protection as these. They don't have the granularity and the ability, because it's too complex and it's too expensive to say okay, put this level of data protection on these workloads and tighten it up for these. The concepts generally used are RPO and RTO. RPO is recovery point objective which is essentially how much data you're going to lose. So if you're taking snapshots in 15 minute increments, you have the potential to lose that data that's not snapped. Okay fine. And then RTO is the speed of recovery. Okay so those are the basics, the really basics. So you're announcing the ability to have very granular levels of RPO, right? >> Correct, yup. >> And you're doing that, if I understand it correctly, through the V sphere API for iO filtering. That's the key ingredient, an enabler, for you guys. >> Absolutely. Because we're leveraging that API for us to be able to deliver in a way that's supported fully by VMware. Be able to get access to information, that enables us to deliver that faster and many of the others in the space aren't leveraging that same API. It gives us opportunities to differentiate and show results. >> Alright, so we got to ask you the elephant in the room question. We've been asking this question of CEOs at NetApp and Dell prior to them buying VMware for years. You got VMware which is owned by Dell and obviously EMC is part of that. EMC's a competitor. Do you get the same treatment as a VMware partner, as say the insiders at Dell EMC. How do you answer that question when customers ask you? >> Good question. It's one that in the past has been a concern. But more and more, we actually had Sanjay on stage today, had similar level folks on stage at the previous VM ONs. We have a very good relationship with VMware. We actually share where we're headed in particular areas and obviously have access to their API in this case for replication. We are building that relationship. We've actually done some research with VMware to show the value that Veeam brings to VMware in terms of driving more and more virtualization with the environment. Some research we did with IDC for example, showed that while we may not, Veeam may not drive that initial purchase of VMware, we're driving higher adoption on VMware. So VMware sees that, we have that relationship with them and we're very open to driving those joint go to market opportunities. That's why you end up with a Sanjay and such-- >> One quick thing. So the CDP, that snapshotless environment uses the APIs. Does that mean that it's only for VMware environment today or-- >> Yes. >> Is there any discussion of future how CDP goes beyond-- >> Definitely for future opportunities but for today, this really is that we're talking about with v10 is VMware. >> So the key is that you get the SDK. You do the integration and all the testing and that's a heavy lift is it not? >> Yes. >> Okay and so, can you give us the timeline as to when we can actually see this product in the field. >> With v10, all the announcements that we made with Veeam availbility suite version 10, we're targeting by end of year to have version 10 out in the market. >> Excellent, okay. Then the other thing that you guys announced is some integrations. You mentioned three companies. Lenovo, IBM and Infinidat, which is kind of interesting. Emerging array company started by Moshe Yanai. Talk about those integrations and exactly what they are. >> This builds on some of the current integrations that we have in the market. We've done integration with vendors such as HPE, EMC, Dell, Dell EMC, NetApp and Cisco. We've done it in a couple key areas. One is integration with their snapshots for backup, for recovery and some efficiencies that we're doing with Dedupe and other pieces. What we're doing here with Lenovo, IBM, and Infinidat, is that we're doing that same level of integration. Through the API, they're able to develop backup from storage snapshots, recovery from storage snapshots, functionaility that we've developed with the other vendors in supporting those throughout these-- >> So these are space efficient snapshots and the key is you're getting application consistency and that whole lifecycle. >> Yes, in driving the benefit for the end user is they're seeing better RPOs, better RTOs, faster backups as a result. By leveraging that integration. >> So John, we've talked a bunch about VMware and the relationship there. One of the other announcements was the Veeam availability for AWS. How much of that is customers coming to Veeam asking for it? How is the partnership with Amazon themselves? What can you share with about that? >> We made actually a couple announcements relative to integrations with third party vendors to help get more to Amazon. Definitely a need. No doubt, Amazon's the leader in the public cloud space. We have a lot of customers that have workloads in the cloud. That are looking for us to help them deliver that availbility solution for those workloads. In addition to the partnerships which you'll hear more about tomorrow with Asher, AWS is definitely a key focus for us. This availbility for AWS is one of our, while we can do agent backup and recovery with our Windows and Linux agents, this is giving us an agentless solution within AWS to help mitigate that risk of lost data. It's definitely a key focus of us. We also announced through Star Wen's leveraging AWS for virtual tape libraries. We talked about object storage which we're now able to leverage several Amazon properties for that. We're looking to deliver more support for Amazon and other public clouds in terms of that greater availbility. >> Let's talk use cases a little bit. There are four that I wanted to talk about and then maybe even some others. So obviously, on Prim, data protection has been doing that for a while. To get on Prim going up to the cloud and that's something I think you guys support. Cloud coming back on Prim and then cloud to cloud. Are those four viable use cases that your customers are pushing you to? >> Definitely. You summarized it very well. I think those are the four use cases that we are building. Whether that cloud is public, managed or private, we're looking to be able to get workloads to wherever they need to be across those clouds. Whether it's from Prim to cloud, cloud down to Prim, across cloud. So definitely use cases that we're hearing from customers. They want that flexibility to be able to get the workloads to wherever they feel they need them. IT is being asked to deliver or get several of those use cases and how can I, as an IT manager, deliver against whatever's best for that person at the line of business, or that CEO, or whatever we're trying to achieve for the business. Give me that agility, that flexibility to be able to do that. >> Then, beyond those four, is there an affinity... There's obviously an affinity to DevOps. If I can integration my data protection strategy and schema directly into my build and my deploy, that's going to give me more agility. Can you talk about the DevOps use case and put some meat on that bone. >> In terms of what they're looking for from a-- >> Yes. >> We actually look at it from a couple different perspectives. We talked about DevOps, we talked about the IT manager, we also look at it from the line of business perspective. That agility goes to various folks within the organization. We know more and more, particularly in the cloud scenario, that you might have somebody who has very little DevOps background or IT background, they know they've got a problem they need to solve. They think that public cloud or some solution is the best way to go. IT is there, DevOps is there to try to understand what their real needs are and how I can help solve those concerns. We're trying to give them that flexibility to manage the requirements based off what the customers' asking for. >> Excellent. So what's the reaction been to the announcements, what are people asking you, what kind of questions, enthusiasm? >> Yeah, it was interesting. We made the announcements this morning, I think the press release is about to hit the wire here very soon if it hasn't already. We did some pre-briefing of them. We're seeing, I would say Veeam CDP definitely is a lot of interest there. We are physical server support, is one that, while we traditionally have not delivered that, as you know, it's an area that obviously customers have physical servers, they have endpoints. In some of the reaction that we've seen on Twitter and elsewhere is, "finally." Veeam's delivering that. We focused on being best of breed at what we've been doing for eight years, but now in the last couple years, enable to deliver that full coverage of wherever those workloads would be, we recognize that that's an area we need to go. Those are some key interests. Of course the AWS announcement that we talked about is driving a lot of interest as well. Good reaction so far. Thrilled to see the feedback. >> Alright John, well listen, thanks very much for coming on theCUBE, it's great to see you. >> Thank you. >> Appreciate the rundown. You're welcome. Alright, keep it right there buddy, we'll be back with our next guest. He's a CUBE-er live from VeeamOn in New Orleans. We'll be right back.