why from Los Angeles it's the cube covering III 2018 what do you buy silicon angled media hey welcome back everybody Jeff Rick here with the keyword III and LA Convention Center 68,000 people this is ooh it's our first time here we're really excited to be here but the guy to my left has been here for a number of years and we're excited to have monies John EEMA he is the global head of gaming creator for Facebook Tom great to see you great great to be here thanks so first off just kind of impressions of the show 68,000 people that's been awesome and also I don't know if you checked out all the different like booths and stuff around here but it's just been nuts and stuff and I'm really proud about booth that we have behind us was the gaming booth that we've created so inside this booth we got Instagram which is behind me as well as oculus for VR then we've got a stage where it has a crater you can go on there and livestream to Facebook which is cool right so I know Facebook's been pushing a lot of live streaming just coming for general events and different different things but I haven't heard so much about it within the focus of gaming and that's really your yeah yeah yeah so in January we announced the gaming creator pilot program okay just basically our way of sending a signal to the industry that we're gonna invest in games right so we've done two things is one from the product side we built this new thing we call the gaming destination to where you as a viewer or a fan can go there and consume content right to go to FB Gigi calm you can see like you're famous streamer as well as like whether it's like vodka and that type of thing on the second side of the is making it easier for creators to make a living on Facebook so we've been building monetization products as well it's really just working hand-in-hand on them to figure out what are the best products that they need to succeed on our platform right so we've got some of the top streamers like Stone Mountain in darkness and list goes on and on and on and this is globally - so right now Facebook sits in a pretty unique position because obviously you have to base the basic platform which is giant I don't know what the current publisher amount of people 2.2 billion users how many 2.2 billion Wow like a third of the way of the entire world a little bit more basically then also you have a lot of other brands I know everybody thinks of oculus and Facebook is obviously really play into the VR space yeah you've got Instagram you've got a bunch of other prints not just oculus so you're able to leverage it yeah so at Facebook we give just like you're saying we've got oculus for VR we've got Instagram we also have whatsapp which is a communication app that's right we have messenger as well so we've got like a family of sweet apps which is cool and we know just from like a creative perspective that they probably use maybe one or all right so how do we leverage that to make it easier for them to do the things that they love to do right right and how does how do those map back into gaming is it different type of distribution is a different type of way to contact people when you're writing people how do you integrate all these different platforms into kind of a single experience from the streaming person yeah so if you talk about like with oculus right you can play games on there you can also stream for that which is cool we know gamers on Instagram like to post you know gaming content whether it's like pictures of that type of thing so yeah that concert there and then like you know if you're looking like messenger on whatsapp you know if you're a gamer you probably use that to communicate with your friends hey let's play overwatch let's play fortnight or that type of thing same right so you guys obviously Facebook is big into date everybody knows that you guys use day the big data's taken over the whole world but it's a pretty interesting tool that you can use to change it the experience yeah help the experience so how are you using you know kind of data and big bandwidth and big store big compute to deliver a better gaming experience to the fans yeah so we're very strategic with our approach we want to make sure that it's right for the creators you know as we know you know how we position that is just basically working hand and hand and hand with devs as well as traders really figure out one of the best ways that we can make them bigger on our platform we know from our creator standpoint the biggest thing that they complain about is hey I want to grow right like I've been streaming for X amount of years I'm creating content how do I grow the cool thing with Facebook as you know when you consume content is usually through news feed right or if one of your friends shares that content so we've seen a lot of creators come on board and have really early sick sick sick success with that in terms of like sharing content or asking their you know they're fans when they're on the stream like hey you know I'm live right now share this content with your friends right then they get an exposure right which helps them grow so there's all these different ways that we can help them we're still learning right well you know we just launched in January but we got a long way to go but we're seeing a lot of trajectories it's just going up which is great so that's a big platform so yeah so that's it kind of what are some of your priorities if we come back a year from now and talk what are some of your priorities for the next 12 months to help Jesus thing yeah so right now you know we've rolled out stars which is like one form of monetization which is essentially like Tippi oK we've also got subscriptions so you can subscribe to a creator so we're rolling that out soon like in the Alpha stages right now you know you'll see the program containing to roll out more globally as well and then with FB GGG our gaming destinations only gonna get you to start seeing more content in and there as well right you also see us working with Antrim and Pape and I'm sorry an arc oculus more as well so you know we just got a lot of things that were up to but it's exciting keep you busy very much all right all right we'll we'll keep an eye on it and look forward to catching up a year from today awesome okay thank you all right he's drawing on Jeff you're watching the queue from e3 in Los Angeles thanks for watching thanks [Music]