from Las Vegas it's the queue covering VMworld 2018 brought to you by VMware and its ecosystem partners and we're back here at the Mandalay Bay in somewhat beautiful Las Vegas where we're doing third day of VMworld on the cube and on Peterborough and I'm joined by my two lead analysts here at Ricky bond with me Jim Camilo's who's looking at a lot of the software stuff David floor who's helping to drive a lot of our hardware's research guys you've spent an enormous amount of time talking to an enormous number of customers a lot of partners and we all participated in the Analyst Day on Monday let me give you my first impressions and I want to ask you guys some questions here you thought so I have it this is you know my third I guess VMworld in or in a row and and my impression is that this has been the most coherent of the VM worlds I've seen you can tell when a company's going through a transition because they're reaching to try to bring a story together and that sets the tone but this one hot calendar did a phenomenal job of setting up the story it makes sense it's coherent possibly because it aligns so well with what we think is going to happen in the industry so I want to ask you guys based on three days of one around and talking to customers David foyer what's been the high point what have you found is the most interesting thing well I think the most interesting thing is the excitement that there is over VMware if you if you contrast that with a two three years ago the degree of commitment of customers to viennois the degree of integration they're wanting to make the degree rate of change and ideas that have come out of VMware it's like two different companies totally different companies some of the highlights for me were the RDS the bringing from AWS to on site as well as on the AWS cloud RDS capabilities I think that's a very very interesting thing that's the relational database is services the Maria DB and all the other services that's a very exciting thing to me and a hint to me that AWS is going to have to get serious about well Moore's gone out I think it's a really interesting point that after a lot of conversations with a lot of folks saying all AWS it's all going to go up to the cloud and wondering whether that also is a one-way street for VMware Casta Moore's right but now we're seeing it's much more of a bilateral relationship it's a moving it to the right place and that's the second thing the embracing of multi-cloud by everybody one cloud is not going to do everything they're going to be SAS clouds they're going to be multiple places where people are gonna put certain workloads because that's the best strategic fit for it and the acceptance in the marketplace that that is where it's going to go I think that again is a major change so hybrid cloud and multi cloud environments and then the third thing is I think the richness of the ecosystem is amazing the the going on the floor and the number of people that have come to talk to us with new ideas really fascinating ideas is something I haven't seen at all for the last last three four years and so I'm gonna come back to you on that but it goes back to the first point that you make that yeah there is a palpable excitement here about VMware that two-three years ago the conversation was how much longer is the franchise gonna be around Jim but now it's clear yeah it's gonna be around Jim how about you yeah actually I'm like you guys I'm a newbie to VM world this is my very first remember I'm a big data analyst I'm a data science an AI guy but obviously I've been aware of VMware and I've had many contacts with them over the years my take away my prime and I like Pat Gail singers I agree with you Peter they're really coherent take and I like that phrase even though it sounds clucking impact kind of apologize they are the dial tone to the multi-cloud if the surgery really gives you a strong sense or who else can you character is in this whole market space cloud computing has essentially a multi cloud provider who provide the unifying virtualization glue to help their custom to help customers who are investing in an AWS and maybe in a bit of you know you're adopting Google and Microsoft Azure and so forth providing a virtualization layer that's the above server virtualization network virtualization VDI all the way to the edge nobody can put it all is putting it all together and quite the way that VMware is one of the my chief takeaways is similar to David's which is that in terms of the notion of a hybrid cloud VMware with its whole what's it's doing with RDS but also projects like this project dimension which is in project in progress taking essentially the entire VMware virtualization stack and putting it onto an appliance for deployment on the edges and then for them to manage it VMware of this their plans as an end-to-end managed edge cloud service and so forth Wow the blurring of public and private cloud I don't even think the term hybrid cloud applies it's just a blurry the common cloud yeah it's moving to the workload the clouds moving to the data which is exactly what we say they are halfway there in terms of that vision halfway in a sense that RDS has been announced the you know on the VMware and this project dimension they're well along with that if there was a briefings for the analyst space I'm really impressed for how they're architecting this I think they've got a shot to really dominate well I'll tell you so I would agree with you just to maybe provide a slightly different version of one of the things you said I definitely agree I think what's VMware hopes to do and I think they're not alone is to have AWS look like an appliance to their console to have as you look like an appliance of their Khan so through free em where you can get access to whatever services you need including your VMware machines your VMs inside those clouds but that increasingly their their goal is to be that control point that management point for all of these different resources that are building and it is very compelling I think that there's one area that I still think we need more from as analysts and we always got to look through no and what's yeah what was more required and I hear what you say about project dimension but I think that the edge story still requires a fair amount of work oh yeah it's a project in place but that's going to be an increasingly important locus of how architectures get laid out how people think about applications in the future how design happens how methodologies for building software work David what do you think what when you look out what what is what what is more is needed for you so really I think there are two things that give me a small concern the the edge that's a long term view so they got time to get that right but the edge view is very much an IT view top-down and they are looking to put in place everything that they think the OT people should fit in with I think that is personally not going to be a winning strategy you you have to take it from the bottom up the world is going to go towards devices very rich devices and sensors lots of software right on that device the inference work on those devices and the job of IT will be to integrate those devices it won't be those devices taking on the standards of IT it'll be IT that has to shape itself to look after all those devices there so that's a that's the main viewpoint I think that needs adjustment and it will come I'm sure over time but as you said there's a lot of computer science it's going to be an enormous amount of new partnerships are gonna be fabricate exactly to make this happen Jim what do you think yeah I agree terms of partnerships one big gap from both VMware and Dell technologies partnerships and romance and technology proposes AI now they have a project VMware call from another project called project Magna which is really AI ops in fact I published a wiki about reports this week on AI ops AI to drive IT Service Management and to and they're doing some stuff they're working on that project it's just you know the beginning stages I think what's going to happen is that vmware dell technologies they're gonna have to make strategic acquisitions of AI solution providers to build up that capability because that's going to be fundamental to their ability to manage this complex multi called fabric from end to end continuously they need that competency internally that can't be simply a partner providing that that's got to be their core competencies so you know I'm gonna push it I'll give you the contrarian point of view okay we actually had Khamsin VMware we've had a lot of conversations about this does that is that a reflection of David's point about top-down buying things and pushing it down as opposed to other conversations we've had about how the edge is going to evolve where a lot of OT guys are going to combine with business expertise and technology expertise to create specialized solutions and is and then VMware is gonna have to reach out to them and make VMware relevant to them do you think it's going to be VMware buying a bunch of stuff or an a-grade no solution or is it going to be the solutions coming from elsewhere and VM at VMware I just becoming more relevant to them now you can still be buying a bunch of stuff to get that horizontal in place but which way you think it's going to go I think it's gonna be the top-down they're gonna buy stuff because if I talk to the channel one of the channel people this morning about well you know but they've got an IOT connected bundle and so forth they announced this show you know I think they agree with me that the core AI technology needs to be built into the fundamentals like the IOT stack bundle that they then provide to the channel partners for with you know with channel specific content that they can then tweak and customize to their specific needs but you know the core requirements for a I are horizontal you know it's the ability to run neural networks to do predictive analysis anomaly detection and so forth this is all cross-cutting across all domains it has to be in the core application stack they can't be simply something they source for particular channel opportunities it has to be leveraged across you know the same core tensorflow models for anomaly detection for manufacturing for logistics for you know customer relationship management whatever it's or are you saying essentially that then VMware becomes that horizontal play even though even if the solution providers are increasingly close to the actual action where the edges III I'm gonna disagree we can gently on that but we'd still be friends [Music] no it's you know I'm I'm an OT guy of hearth I suppose and I think that that is going to be a stronger force in terms of VMware but there will be some places where you it will be top-down but other places that where it's going to be need needed to adjust but I think there's one other there very interesting area I'd like to bring up in terms of of this question of acquisition what what we heard about beforehand was excellent results and VMware has been adding a you know a billion dollars a year in terms of free cash there and they have thirteen billion in short term cash there and the the refinancing from Dell is gonna take eleven of that thirteen and put it towards the towards the the company now you can work towards deltek yes well just Dell Dell as a hold and and silver later towards those partners I I personally believe that there is such a lot of opportunity that's going to be out there if you take NSX for example it has the potential to do things in new areas they're gonna need to provide solutions in those new areas and aggressively go after those new areas and that's going to mean big investments and many other areas where I think they are going to need acquisitions to strengthen the whole story they have the whole multi-cloud story about this real-time operating system in a sexy has a network routing virtualization backplane I mean it needs to go real-time so sensitive guaranteed ladies if they need that big investments guarantee yeah they need to go there yeah so what we're agreeing on that and I get concerned that it's not going to be given the right resources you know to be able to actually go after the opportunities that they have genuinely created it's gonna mean from you see how that plays out so I think all drugs in the future I think saying though is that there is going to be a solution a set of solution players that VMware is going to have to make significant moves to make them relevant and then the question is where it's the values story what's the value proposition it's probably gonna be like all partnerships yeah some are gonna claim that they are doing it also some are gonna DM where it's gonna claim that they do more of it but at the end of the day VMware has to make themself relevant to the edge however that happens I want to pick up on NSX because I'm a pretty big believer that NSX may be the very special crown jewel and a lot of the stuff this notion of hybrid cloud whatever we call it let's just call it extended cloud let me talk of a better word like it is predicated on the idea that I also have a network that can naturally and easily not just bridge but truly multi network interoperate internet work with a lot of different cloud sources but also all different cloud locations and there's not a lot of technologies out there that are great candidates to do that and it's and I look at NSX and I'm wondering is that gonna be kind of a I want to take the metaphor too far but is that gonna be kind of a new tcp/ip for the cloud in the sense that you're still gonna run over tcp/ip and you're still gonna run over the Internet but now we're gonna get greater visibility into jobs into workloads into management infrastructures into data locations and data placement predictive movement and NSX is going to be the at the vanguard of showing how that's gonna work and the security side of that especially to be able to know what is connected to what and what shouldn't be connected to what and to be able to have that yeah they need stateful structured streaming others Kafka flink whatever they need that to be baked into the whole nsx virtualization layer that much more programmable and that provides that much better a target for applications all right last question then we got a wrap guys David as you walk out the door get in the plane what are you taking away what's your last impression my last impression is one of genuine excitement wanting to work wanting to follow up with so many of the smaller organizations the partners that have been here and who are genuinely providing in this ecosystem a very rich tapestry of of capability that's great Jim my takeaway is I want to see their roadmap for kubernetes and serverless there wasn't a hole last year they made an announcement of a serverless project I forgot what the code name is didn't hear a whole lot about it this year but they're going up the app stack they got a coop you know distribution you know they're if they need a developer story I mean developers are building functional apps and so forth you know you can and they're also containerized they need they need a developer story and they need a server list story and they need to you need to bring us up to speed on where they're going in that regard because AWS their predominant partner I mean they got lambda functions and all that stuff you know that's that's the development platform of the present and future and I'm not hearing an intersection of that story with VMware's a story yeah my last thing that I'll say is that I think that for the next five years VMware is gonna be one of the companies that shapes the future of the cloud and I don't think we would have said that a couple of names no they wouldn't I agree with you so you said yes all right so this has been the wiki bond research leadership team talking about what we've heard at VMware this year VMworld this year a lot of great conversation feel free to reach out to us and if you want to spend more time with rookie bond love to have you once again Peter burrows for David floor and Jim Kabila's thank you very much for watching the cube we'll talk to you again [Music]

>>live from Las Vegas. It's the Cube covering. Inform Attica, World 2018 Not you. Buy in for Monica. >>I am Peter Burroughs Wellcome. Back to Day two. Coverage on a cube of in from Attica, World 2018. We're broadcasting from the Venetian here in beautiful Las Vegas. Certainly a lot of excitement. A lot of the buzz just heard the general session empty. Probably 1000 people in the room looking at various moods. Excited to be here this morning. We're being joined by my co host. Jim Kabila's Jim is lead analyst to Wicked Bond. Silicon Angle. Looking at a lot of the data and data practice issues on our first guest is want Te'o One is a principle of data management on architecture at Deloitte one. Welcome to the Cube. >>Great. Thank you, guys. Thank you guys for having me. >>So let's kick it off. What's do you do with Deloitte? What's interesting? What a customer is talking about? >>Yeah. No, absolutely. I mean, I think you know, we are absolutely at the what I would call inflection point around the importance of data. And so my role at the Lloyd is to lead our data management and architecture practice, which essentially deals with everything from data strategy today to execution and how we enable all their transformational initiatives right to truly take advantage of the power that data has to unlock. You know, better business processes to unlock better insights, right to take better action, right? I mean everything that we've been historically talking about, right? In terms of what can organizations do around their data asset? My job is to ensure that we are leading guiding, driving and developing these solutions for our clients. >>So here's a simple question. Just kind of kick it off and see where it goes way. Think that data is becoming more important? You think the day is coming on or important? Are you finding yourself still talking to people that are data administrators or you finding yourselves being pulled into higher level conversations within the business? Talk about data asset, date ass, information, data, asset returns. How is that changing? >>I would say it's evolving, right? I mean, if I and so I have the privilege of running or practice nationally, right? So I have the approach of looking at all of the various industries and sectors right. And so I think, you know, if you take the financial service is life science, healthcare industries, right where there's a lot more regulatory demand on data ensuring that you know what it is, where it's coming from. It's got the right data standards and qualities. I would say they they've gotten it long ago, right? And they've put in place data management organizations. We hear the chief data officer, right? I would say those industries and sectors are a lot more prominent on DSO the conversations absolutely at the executive level, right? There is an executive owner that's responsible for ensuring that the data is correct. >>Tell us about changing data landscape one. Why do enterprises need to change their data strategy and architecture? What do you What do you hear from clients telling them? >>Yeah, I think it's quite simple, right? It is so absolutely enable their business strategy right. You can no longer enable your business strategy without without the data dimension, right? I mean, for many, many years we've talked about, you know, people process technology, right? Well, now there's 1/4 dimension, right? People process technology and data on dhe. That's how we like to think about it. Is that important? Right? You need that executive, and I'll use two words very, very distinctly, right. You don't need an executive data sponsor. You need an executive data owner. Right? And that's the transformation, right? In the evolution that we're seeing in the market and that we're actually advocating for right to truly unlocked that business strategy, that business outcome that they're looking >>for. So let's talk about if we're gonna do that, then we need tools to do it. Yeah, absolutely. So we're talking about data we're talking about data owners we're talking about practice is to actually create generate value out of data. That's not something we're going to manually, right? Talk about some of the tools generally that your clients are starting to apply to improve their productivity of doing these things. >>Yeah. I mean, I would say there's a sort of standard spectrum of data management tools ride from, you know, the database to master data management to quality to meta data management. Right. So each of these technical capabilities and tools right provide the capabilities required to manage that sort of data supply chain right? There is infinite sources of data and there's infinite sources of demand, right? And it is the responsibility of, you know, the data management organization, too, to manage that supply chain. And obviously you need tools and you need technology to sort of support that entire life cycle. >>What is the one thing that you tell clients that need to do with their data in order to stay competitive? Is there one imperative thing that they all need to do with their data just to stay in the thick of whatever it is they do in their industry? >>Yes. So the one thing I always advise our clients is all data is not created equal, right? So fine and identify the data that truly Dr Value for your organization. Because that's been, I would say, one of the biggest challenges in this space, right is everyone's drowning in data, right? And so to bring all these capabilities for your entire, you know, sort of landscape in your organization, it's massive, right? It's just too big, right? So ty value and outcomes to the data that matters, right? So I'll give an example, right? So in retail, right, I mean their values around knowing their customers and the products that they So to those customers, right? So let's start double clicking underneath that and figuring out and ensuring that that data right has all the rights standards is up to quality so it can meet those business strategies, right? Don't go after everything, Right, map business outcome and value to the data that supports that. >>What's the role of the chief data officer and the other C level executives in driving that sort of transformation? Yeah. How is their role changing? >>So I would say the chief date officer role is again evolving and still maturing. Not everyone has it, but I do see them as the when the next executive sea level rose. That will truly be a catalyst for change and innovation. Right where, you know, I think we traditionally think about the CTO or the C I o. Or the chief strategy officer, right? Sort of back to the now four dimensions. It's no longer three their ability to understand the business strategy, understand where their data is to support that and bring new, innovative ways to enable that, right? So it's absolutely critical. >>So what we think ultimately on justice on you is that a chief is a is an executive that's responsible for demonstrating that they're generating, return and share older capital. Exactly. Chief data officer. Therefore, be the individual that's demonstrating that they're generating return on the company state assets. When you take an asset approach, you could think about portfolio. But think about portfolio now. You're discriminating, which values most valuable. Which date is less valuable. If you agree, that suggest that there is a new class of tool that has to be bought in around this notion of port folio catalogs, minute master data management and give us a sense of that kind of new tool kit that's gonna be at the core of not just managing data inside an application like a D B. M s right, but something that's actually managing data assets, >>right? Yeah, I think it's It's the entire ecosystem of how we bring it together and how we prove we create. What I would say is, products and service is around data right so back to this construct of your managing the data supply chain, right? And so the responsibility of the CDO and how you measure and manage that too, you know, outcomes. Right and shareholder value is I've just created a product around this data, and we talked a lot about data monetization. Andi. I would say It's from a outside in perspective. Am I selling my data? Am I making money? Right? Well, and of course, that's one angle. But I would say there's also the inside out view where your monetizing to create value back to your organization, Right? So increase, you know, customer cells, right? Reduced turn right. All those things matter. And so time data products to those business outcomes. I think how you get to, you know, the return on investment shareholder value as it relates to this role in the products and service is that it's creating. >>All right, we're out of time. I want a oh, principal date architecture er and management management architecture. Sorry at Deloitte. Thank you very much for being on the Cube. >>Thank you. >>All right, so we'll be right back with another event or another segment from in Dramatic World 2018 here in Las Vegas.

hi I'm Peter Burris and welcome to this week's action item once again we're broadcasting from our beautiful the cube Studios in Palo Alto California and the wiki bond team is a little bit smaller this week for variety of reasons I'm being joined remotely by Neil Raiden and Jim Kabila's how you doing guys we're doing great Peter I'd be good thank you alright and it's actually a good team what we're gonna talk about we're gonna be specifically talking about some interesting developments and 14 days or so gdpr is gonna kick in and people who are behind will find themselves potentially subject to significant fines we actually were talking to a chief privacy officer here in the US who told us that had the Equinix breach occurred in Europe after May 25 2008 eeen it would have cost or Equifax the Equifax breach it would have cost Equifax over 160 billion dollars so these are very very real types of money that we're talking about but as we started thinking about some of the implications of gdpr and when it's going to happen and the circumstances of its of its success or failure and what its gonna mean commercially to businesses we also started trying to fold in a second trend and that second trend is the role of bitcoins going to play Bitcoin has a number of different benefits we'll get into some of that in a bit but one of them is that the data is immutable and gdpr has certain expectations regarding a firm's flexibility and how it can manage and handle data and blockchain may not line up with some of those issues as well as a lot of the Braque blockchain advocates might think Jim what are some of the specifics well Peter yeah blockchain is the underlying distributed hyper ledger or trusted database underlying Bitcoin and many other things blockchain yeah you know the one of the core things about blockchain that makes it distinctive is that you can create records and append them to block change you can read from them but can't delete them or update them it's not a crud database it's essentially for you to be able to go in and you know and erase a personally identifiable information record on an EU subject is you EU citizen in a blockchain it's not possible if you stored it there in other words blockchain then at the very start because it's an immutable database would not allow you to comply with the GDP ours were quite that people have been given a right to be forgotten as what what it's called that is a huge issue that might put the big kibosh on implementation of blockchain not just for PII in the EU but really for multinational businesses anybody who does business in Europe and the core you know coordination is like you know we're disregard brexit for now like Germany and France and Italy you got to be conformant completely worldwide essentially with your in your your PII management capabilities in order to pass muster with the regulators in the EU and avoid these massive fines blockchain seems like it would be incompatible with that compliance so where does the blockchain industry go or does it go anywhere or will it shrink well the mania died because of the GDP our slap in the face probably not there is a second issue as well Jim Lise I think there is and that is blockchain is allows for anonymity which means that everybody effectively has a copy of the ledger anywhere in the world so if you've got personally identifiable information coming out of the EU and you're a member or you're a part of that blockchain Network living in California you get a copy of the ledger now you may not be able to read the details and maybe that protects folks who might implement applications in blockchain but it's a combination of both the fact that the ledger is fully distributed and that you can't go in and make adjustments so that people can be forgotten based on EU laws if I got that right that's right and then there's a gray area you can't encrypt any and every record in a blockchain and conceal it from the prying eyes of people in California or in Thailand or wherever in the EU but that doesn't delete it that's not the same as erasing or deleting so there's a gray issue and there's no clarity from the EU regulators on this what if you use secret keys to encrypt individual records PII on a blockchain and then lost the keys or deleted the keys is that effectively would that be the same as he racing the record even though those bits still be there to be unreadable none of this has really been addressed in practice and so it's all a gray area it's a huge risk factor for companies that are considering exploring uses of blockchain for managing identity and you know security and all that other good stuff related to the records of people living in EU member countries so it seems as though we have two things they're gonna have that are that are likely to happen first off it's very clear that a lot of the GDP are related regulations were written in advance of comprehending what blockchain might be and so it doesn't and GDP are typically doesn't dictate implementation styles so it may have to be amended to accommodate some of the blocks a blockchain implementation style but it also suggests that increasingly we're going to hear from a design standpoint the breaking up of data associated with a transaction so that some of the metadata associated with that transaction may end up in the blockchain but some of the actual PII related data that is more sensitive from a GDP or other standpoint might remain outside of the blockchain so the blockchain effectively becomes a distributed secure network for managing metadata in certain types of complex transactions this is is that is that in scope of what we're talking about Jim yeah I bet you've raised and alluded to a big issue for implementers there will be on chain implementations of particular data data applications and off chain implementations off chain off blockchain will probably be all the PII you know in databases relational and so forth that allow you to do deletes and updates and so forth in you know to comply with you know gdpr and so forth and similar mandates elsewhere gdpr is not the only privacy mandate on earth and then there's on chain applications that you'll word the data what data sets will you store in blockchain you mentioned metadata now metadata I'm not sure because metadata quite often is is updated for lots of reasons for lots of operational patience but really fundamentally if we look at what a blockchain is it's a audit log it's an archive potentially of a just industry fashioned historical data that never changes and you don't want it to change ideally I mean I get an audit log you know let's say in the Internet of Things autonomous vehicles crashed and so forth and the data on how they operate should be stored you know either in a black box on the devices on the cars themself and also possibly backed up to a distributed blockchain where there is a transact or there's a there they a trusted persistent resilient record of what went on that would be a perfect idea for using block chains for storing perhaps trusted timestamp maybe encrypted records on things like that because ultimately the regulators and the courts and the lawyers and everybody else will want to come back and subpoena and use those records to and analyze what went on I mean for example that's an idea where something like a block shape and simile might be employed that doesn't necessarily have to involve PII unless of course it's an individual persons car and so there's all those great areas for those kinds of applications so right now it's kind of looking fuzzy for blockchain in lots of applications where identity can be either you know where you can infer easily the infer the identity of individuals from data that may not on the face of it look like it's PII so Neal I want to come back to you because it's this notion of being able to infer one of the things that's been going on in the industry for the past well 60 years is the dream of being able to create a transaction and persist that data but then generate derivative you out of that data through things like analytics data sharing etc blockchain because it is but you know it basically locks that data away from prying eyes it kind of suggests that we want to be careful about utilizing blockchain for applications where the data could have significant or could generate significant derivative use what do you think well we've known for a long long time that if you have anonymized data in the data set that it can merge that data with data from another data set relatively easy to find out who the individuals are right you add you add DNA stuff to that eh our records surveys things from social media you know everything about people and that's dangerous because we used to think that while losing are losing our privacy means that are going to keep giving us recommendations to buy these hands and shoes it's much more sinister than that you can be discriminated against in employment in insurance in your credit rating and all sorts of things so it's it's I think a really burning issue but what does it have to do with blockchain and G GD R that's an important question I think that blockchain is a really emerge short technology right now and like all image search technologies it's either going to evolve very quickly or it's gonna wither and die I'm not going to speculate which one it's going to be but this issue of how you can use it and how you can monetize data and things that are immutable I think they're all unanswered questions for the wider role of applications but to me it seems like you can get away from the immutable part by taking previous information and simply locking it away with encryption or something else and adding new information the problem becomes I think what happens to that data once someone uses it for other purpose than putting it in a ledger and the other question I have about GD d are in blockchain is who's enforcing this one army of people are sifting through all the stated at the side use and violation does it take a breach before they have it or is there something else going on the act of participating in a blockchain equivalent to owning or or having some visibility or something into a system so I am gdpr again hasn't doesn't seem to have answers to that question Jim what were you gonna say yeah the EU and its member nations have not worked out have not worked out those issues in terms of how will you know they monitor enforcement and enforce GDP are in practical terms I mean clearly it's gonna require on the parts of Germany and France and the others and maybe you know out of Brussels there might be some major Directorate for GDP our monitoring and oversight in terms of you know both companies operating in those nations as well as overseas with European Berger's none of that's been worked out by those nations clearly that's like you know it's just like the implementation issues like blockchain are not blockchain it's we're moving it toward the end of the month with you know not only those issues networked out many companies many enterprises both in Europe and elsewhere are not GDP are ready there may be some of them I'm not gonna name names may make a good boast that they are but know nobody really knows what it needs to be ready at this point I just this came to me very clearly when I asked Bernard Marr well-known author and you know influencer and the big data space at UM in Berlin a few weeks ago at at the data works and I said Bernard you know you consult all over with big companies what percentage of your clients and without giving names do you think are really truly GDP are already perm age when he said very few because they're not sure what it means either everybody's groping their way towards some kind of a hopefully risk mitigations threatened risk mitigation strategy for you know addressing this issue well the technology certainly is moving faster than the law and I'd say an argue even faster than the ethics it's going to be very interesting to see how things play out so we're just for anybody that's interested we are actually in the midst right now of doing right now doing some a nice piece of research on blockchain patterns for applications and what we're talking about essentially here is the idea that blockchain will be applicable to certain classes of applications but a whole bunch of other applications it will not be applicable to so it's another example of a technology that initially people go oh wow that's the technology it's going to solve all problems all date is going to move into the cloud Jim you like to point out Hadoop all data and all applications are going to migrate to the doop and clearly it's not going to happen Neil the way I would answer the question is it blockchain reduces the opportunity for multiple parties to enter into opportunism so that you can use a blockchain as a basis for assuring certain classes of behaviors as a group as a community and and and B and had that be relatively audible and understandable so it can reduce the opportunity for opportunism so you know companies like IBM probably you're right that the idea of a supply chain oriented blockchain that's capable of of assuring that all parties when they are working together are not exploiting holes in the contracts that they're actually complying in getting equal value out of whatever that blockchain system is and they're not gaining it while they can go off and use their own data to do other things if they want that's kind of the in chain and out of chain notion so it's going to be very interesting to see what happens over the course of next few years but clearly even in the example that I described the whole question of gdb our compliance doesn't go away all right so let's get to some action items here Nia what's your action item I suppose but when it comes to gdpr and blockchain I just have a huge number of questions about how they're actually going to be able to enforce it and when it comes to a personal information you know back in the Middle Ages when we went to the market to buy a baby pig they put it in a bag and tied it because they wouldn't want the piglet to run away because it'd take too much trouble to find it but when you got at home sometimes they actually didn't give you a pig they gave you a cat and when you opened up bag the cat was out of the bag that's where the phrase comes from so I'm just waiting for the cat to come out of the bag I I think this sounds like a real fad that was built around Bitcoin and we're trying to find some way to use it in some other way but I'm I just don't know what it is I'm not convinced Jim oxidiser my yeah my advice for Dana managers is to start to segment your data sets into those that are forgettable under gdpr and those that are unforgettable but forgettable ones is anything that has publicly identifiable information or that can be easily aggregated into identifying specific attributes and specific people whether they're in Europe or elsewhere is a secondary issue The Unforgettable is a stuff that it has to remain inviolate and persistent and can that be deleted and so forth the stuff all the unforgettables are suited to writing to one or more locked chains but they are not kosher with gdpr and other privacy mandates and focusing on the unforgettable data whatever that might be then conceivably investigate using blockchain for distributed you know you know access and so forth but they're mine the blockchain just one database technology among many in a very hybrid data architecture you got the Whitman way to skin the cat in terms of HDFS versus blockchain versus you know you know no first no sequel variants don't imagine because blockchain is the flavor of mania of the day that you got to go there there's lots and lots of alternatives all right so here's our action item overall this week we discussed on action item the coming confrontation between gdpr which is has been in effect for a while but actually fines will start being levied after May 25th and blockchain GPR has relatively or prescribed relatively script strict rules regarding a firm's control over personally identifiable in from you have to have it stored within the bounds of the EU if it's derives from an EU source and also it has to be forgettable that source if they choose to be forgotten the firm that owns that data or administers and stewards that data has to be able to get rid of it this is in conflict with blockchain which says that the Ledger's associated with a blockchain will be first of all fully distributed and second of all immutable and that provides some very powerful application opportunities but it's not gdpr compliant on the face of it over the course of the next few years no doubt we will see the EU and other bodies try to bring blockchain and block thing related technologies into a regulatory regime that actually is administrable as as well as auditable and enforceable but it's not there yet does that mean that folks in the EU should not be thinking about blockchains we don't know it means it introduces a risk that has to be accommodated but we at least think that the that what has to happen is data managers on a global basis need to start adding to it this concept of forgettable data and unforgettable data to ensure the cake can remain in compliance the final thing will say is that ultimately blockchain is another one of those technologies that has great science-fiction qualities to it but when you actually start thinking about how you're going to deploy it there are very practical realities associated with what it means to build an application on top of a blockchain datastore ultimately our expectation is that blockchain will be an important technology but it's going to take a number of years for knowledge to diffuse about what blockchain actually is suitable for and what it's not suitable for and this question of gdpr and blockchain interactions is going to be a important catalyst to having some of those conversations once again Neil Jim thank you very much for participating in action today my pleasure I'm Peter burger I'm Peter bursts and you've been once again listening to a wiki bond action item until we talk again