>> Hi everybody, this is Dave Velante and on May 27th we're hosting a crowd chat brought to you by IBM. The focus of the crowd chat is on data ops. Go to crowdchat.net/dataops and you're going to learn about what real practitioners are doing not only to get started in data ops, but how they've succeeded. Jay Linbern is here. Jay, how you doing, thanks a lot. Tell us what you're seeing in terms of how clients are getting started. This is a complicated situation for a lot of people. Where should they start? >> Yeah, you're right, it really is a complicated situation. And if you look at the broad landscape of everything that encapsulates data ops it can be difficult to understand where to get started. In IBM we provide a data ops methodology which really helps clients break this down and understand each step of the process that they need to go through to provide clarity on where they can get initial value very, very quickly and where to get started. A lot of the clients I'm working with typically, that's been focusing on the data cataloging and the data governance base. Whereby if clients can get a view of all of their data and understanding where their data lives, who owns that data, what purpose it can be used for, then once they've got that picture and they've delivered value from that initial piece, it's then really easy to phase the pieces that come off of that. >> So check out the crowd chat on May 27th. crowdchat.com/dataops. It's not a bunch of marketing gobbledy gook. You're going to hear from real practitioners. I'll be there, hope you are too.