>>On the ground presented by the cube. Here's your host, John furrier. >>Hello everyone. Welcome to the cube on the ground here in Seattle, Washington, the IBM open compute architecture. Some of the day after Docker con. I'm John furrier, the host of the cube. We're here with Renee foster, who's the vice president of technical cloud at IBM. So the customer journey. What is the customer journey because there are many paths to the cloud, certainly open source collaboration, kicking the tires. How is the engagement with customers now changed? What is, what's it like? Take us through an example. >>Okay, well first I want to say it all starts with where the customer is coming into as you said, into the journey. And we have at IBM a cloud capability maturity model and what we do is we actually work with our clients and see do they know anything about a cloud today? And if they do then we go on that path with them in order to explain the technology, understand their use case scenarios. Right? Because you want to come from a solution perspective and not from a product or technology perspective where they are. What their problems are and then all the way to the end of the spectrum where customers have been on the cloud journey for some time and now what they would like to do is they have a multicloud environment. How can they bring that all together in an integrated and our operable, >>so the bigger customers, more advanced have multiple clouds, but the early ones can need to understand the use cases that fit for their business, the application environment. That's cool. Now I've got to ask this kind of a different question. Kind of going back to the client server days, it used to be a very simple formula. You do an audit, you get, you get paid for that, you do a strategy session, you do a POC, and then you go to production over months, maybe a year, depending on how big it is, not the cloud. They want stuff fast. Is it the same concept, that process or is there happening differently, faster? >>Absolutely. It's different and the reason why it's different back to your point is we're now more in an agile environment. Back to your point that customers are leveraging methodologies like scrum and what they would like to do is, you know, back to understanding the use case scenario, be able to come to the market faster. You've heard the terminology disruptive innovation, right? So they want to be able to create new markets or serve markets that they don't currently serve today, so they can't do it the way we've been doing it in the past. But what we found out is design is key. And so what we have done at IBM is we have a Bloomex garage where we have a design methodology and the customers can come in and actually bring in their applications, their ideas, and then we helped them develop that. >>I'm got to ask you, is it, is it, is it chaotic for customers? Because I can only imagine the industry is chaotic. Cloud technology fabric is changing rapidly. The industry formation is changing rapidly. What are some of the patterns that you're seeing that are common amongst all customers? I mean, is it chaotic? Is it much more of their learning? Is it more advanced? What? Can you share any anecdotal color around the patterns that you're seeing in the customer environment? >>Right. I would say that customers are now learning, the lessons learned are now coming now, right? Because they've actually evolved. They're not at the exculpatory, it's exploit exploratory kind of a phase in cloud anymore. So now what they're doing is they're saying, what are the lessons learned that we have? And what we find out is that customers, the sand security infrastructure networking infrastructure, they are just as important as the cloud use cases that designed this. >>We just were at DockerCon for two days and we interviewed for two straight days, wall to wall coverage. And one of the most interesting comments that I heard was from Scott Johnson, the COO of Docker. And I'm like, Oh, this application craze and dev ops has gone mainstream. That's so amazing. Now that we have to operate it now. So now dev ops success has changed it operations, right? And he goes, well, what's your thoughts? He goes, well, certainly no one's going to change their service level agreements. So you see ops now accepting the dev ops ethos, but yet the standards are so high for security and operational, SLS and running the business. Do you see that area? What's your thoughts on this? Because this seems to be a common thread that we're hearing. Okay, I'm sold on dev ops agile and now I've got to run it. What are the customers doing in this area? >>Well, what customers are really doing is they're looking for frameworks and they want to make sure that we look at security, if you will, from, you know, doing everything on the glass, right? Making sure that we have single sign on capabilities all the way to um, identify and grow vulnerabilities within a cloud environment. What are some of the risks and threats? And so they truly come into IBM and saying, let's share with you our concerns. And then we know you have a framework that you can address that. And back to your point, from a dev ops perspective, I mean, it looks at the entire application life cycle and that's why operations now is so entrenched in understanding that we are here to remove the right waste, make it more secure, and have governance around it. >>So final question. What do think about this open cloud architecture summit? What's this all about? Customers like it, they embracing it. Are they interested? >>Yes, yes, yes. All of the above. And I would say because, and back to your point at the beginning with some multicloud environment and customers want to know, I don't want them to lock in. They want to make sure that they remain open open standards and they want to make sure that they have like cloud brokerage. Uh, they want to make sure that as they develop their architectures that you know, they can actually have a platform, uh, you know, environments where they can, um, have that interoperability and it's going to be become more and more better and more and more efficient over time. Open winds, as we say, open source mainstream. Renee, thank you for sharing your insight. I'm John. We here on the ground in Seattle, Washington at the IBM open cloud architecture summit. Thanks for watching.