(upbeat techno music) >> Hello everyone, I'm John Furrier, the co-founder and co-CEO of SiliconANGLE Media. I'm often asked a lot about our business and what our business model is. In the wake of media these days, media businesses are not doing well. Some of them are doing better than others. And today a whole new model of media is changing. I get the question all the time from people, what is theCUBE, what is SiliconANGLE? What is Wikibon? You guys have all the software. I want to take some time to explain what the SiliconANGLE Media business is about. And I'm often asked many times, how does it all work together? So I want to take some time to review that. And I've prepared some slides to take us through this, but I also wanted to show you how it works. Some of the technology that we've built, and also some of the things that we offer to our clients and advertisers or marketers, although we don't have any advertising per say. We do have an interesting business model. I want to share that with you. So let's take a look at some of the slides. SiliconANGLE Media is a new model for media, digital TV, journalism, and research. We provide a unique formula that all works together, but yet individually. We have three major parts to our business. We have theCUBE, which is our digital TV interview show where we go out to events and extract the signal from the noise. We have SiliconAngle.com. News and event coverage. This is our technology journalism. This is the site that really focuses on you know editorial, high quality news and analysis, kind of what's happening, instructing the signal of what's going on in the industry. It really is a short cut to the truth of what's happening. And then Wikibon is or consulting and research team that focuses on the key areas that we program into. And all three of them work together. Think of SiliconANGLE Media as three legs of the stool. SiliconANGLE.com is the journalism, which engages in with the industry. Getting all the top stories, telling the most important stories in Enterprise technology, working with public relations professionals and people in the industry to source the best interviews and get the best content, objective and truthful and again, pure editorial. This site has no advertising on it, and it's completely supported by the sponsorship and business model from theCUBE and our Wikibon research team. TheCUBE is a interesting dynamic because we've been for nine years going to events and going to the front lines where the communities are. And theCUBE has become a community brand, a community content source. But we co-create content in the front lines during an event with the community to tell the best stories. Not only news and editorial, but really what's going on in the people's lives and what's happening in technology. And finally Wikibon is where all the action happens. That's our big brains in our organization that dig in and do the analysis from (the data) that. And then this really kind of gets rendered itself into a couple different sites. SiliconANGLE.com and theCUBE.net. And our coverage areas are really focused in and around  key areas and digital. Our content revolves around the core content markets and communities we cover. Infrastructure, Cloud, AI, big data software, blockchain and crypto. And the intersection of these markets is security data and IOT, but this is really the digital landscape. There is no circulation in digital. There is not real boundaries to content, but for us we focus and use our technology to understand where these lines are in the industry, and we program to them. And we program in a deep targeted way that creates network effects in each community. So if you look at this, we interview the most important people we can and the smartest people we can. And that creates a beautiful network effect. And we create community by streaming live event coverage for major events. That's what we're most well known for is theCUBE. 110 events last year. Our ninth year covering all the top enterprise, all the top Cloud events, all the top big data events, and soon all the top block chain events. Our formula drives activation, but because the content is so targeted around communities, it really creates a targeted network effect because everyone we interview becomes a Cube alumni, and everyone that consumes the content becomes part of our community. So content and community drives engagement. Let's take a look at what this means for our customers. Our audiences go to siliconANGLE.com, where on this site all these stories are led by Rob Hof, editor in chief. And this content here is the best of the best. Everything is editorially vetted. Nothing is paid for in this site. It's completely editorial. We have multiple sections. We have research. A section dedicated to our research analysis. This is where we do deep dives and provide special reporting around all the top important areas. Cube coverage is the section of SiliconANGLE that puts all theCUBE event coverage in one spot. If you want to see the stories that our writers cover from theCUBE, which is separate from theCUBE event itself, but our live writers look at the activity on SiliconANGLE, CUBE and cover it as best they can. And if an important story is happening at a CUBE event, it'll be on the front page of SiliconANGLE, and the editors will pick the best, most important stories here at SiliconANGLE. TheCUBE.net is our site where we have all theCUBE content, a featured section here. There's a live event going on. The content will be played right here in the screen. If there's multiple events going on, then the right hand side they'll be there. Upcoming events are here. You can view more, and of course if you missed an event, you can always look for more here and browse the site for all the events that have happened. And of course if you want to search, we have an alumni database to search all the most important people in tech. If you want to search all the people from say, you know Google, you can browse here and find people to connect with. And this is the beginning of some of our technology that we've built, that you're only see more of. Connecting people around content, people around community, and people around topics and interests. And of course if you want to meet our hosts, they're all listed on there too. TheCUBE.net site is software written by our software engineering teams that's built for fully Cloud horizontally scalable systems, asynchronous technologies, APIs, and a lot more will be coming. You'll see social network, you'll see video clips and other variety of things. Some of the most important technology that we have at SiliconANGLE that no one knows about with theCUBE is we have a variety of technologies. You look at this site here, we have a full dashboard of things that we've built for ourselves using Amazon web services. We built our own content Cloud for our business. We can do search, analyze, visualization. We can detect humans from bots, text analytics, entity extractions, machine learning, leader boards, CUBE leader boards, LinkedIn profiles, who, what, and where, trend analysis, influence or overlaps, really in-depth analysis where I can say give me all the AWS reinvent community with VM World, as an example. I'll type it in here, VM World. Type my email address. And our influence overlap engine will go out and determine who are the influences that overlap between those two communities. I can do that for many more communities. This helps us figure out what's going on. And of course we built our own custom listening engine that listens to every tweet of every single person in the Twitter fire hose by community. And we have hundreds of hundreds of communities. And to give you a taste of how much this is, you look at the stats, 62 million total people over 700 million signals, and we're pulling in 292 signals per minute into our ingestion, into or community. That's driving a lot of our engagement, and again, going back to here we can see we can do full search, all kinds of cool things, trending hashtags. This gives our writers and our community more insight into what's happening so we can bring the most important content to people and connect people to the content. Some of our digital services include video clip, a service that we built with our team, that allows us to search and clip videos. So let's take an example. Here's an interview I did at Google Cloud, and here's our Video Clipper service. Here's the YouTube video and a full transcript. I can put it into different languages. Looks like we have a Korean interest here. I can turn this into Korean or English or Chinese. Or I can say, highlight the summary for me. Every CUBE video gets a full transcript. It says, takes advantage of it here. I can come down here. Every piece of the transcript is linked to the video. So if I want to highlight something, like this, I can highlight this. And here's an example of a clip. Thank you very much. I can share this on Twitter instantly. Or Facebook or LinkedIn. So we can, we index every single video from, like it's uploaded to YouTube, into a full transcript. And that transcript is available for that. We can run machine learning and AI techniques, do any of the extractions, transcripts, and we're starting to do that so we can drive more community around the video. Let's go look at my Twitter feed and show where that clip came up. So the ability to clip videos is super important. There's the video, Google spanner in production. So this video was clipped from a YouTube video that has a unique URL, cube365.net that now we can measure that metadata and offer that nugget of that video and share that to the world. This is unique in that you can take pieces of the video and share them throughout the social web, allows for videos to be merchandised. So a CUBE interview that could be 15 or 20 minutes can now be cut down into multiple nuggets. This is great value, and you can roll these clips up from different videos into a highlight reel by the click of the button. We've automated the hard part of using video so that we can bring video onto the marketing mix for our clients and bring video in the center of the user experience for content consumption. Okay, so here's a real life example of how the Clipper tool can work, as these clips can be merchandised down into gold nuggets or pieced down by part of a bigger video. Certainly it changes the nature of video, whether it's in the marketing mix for a marketer or brand or for us as content developers serving audiences. If you have a piece of content that's in video form, it's a data asset. That data asset then can be used. Here's an example. On Twitter we were having an argument, as usual on Twitter, about who's number one in Cloud. My friend, Bob Evans, said Microsoft is number one in Cloud. And that's his position, like him, but I'm not, you know that's him. We disagree, I said Amazon. An ongoing Twitter battle ensued. He called me out, I called him out. We're all friends, but it's all good fun. And you can see here, what's happening. Hey John, if you're going to go down that type of path, you know how about taking some koolaid injection from the Silicon Valley world. Right, and so I come back. And he goes back again. So finally what's interesting is that Dave Vellante, co-host of theCUBE and my business partner, realized and remembered that he was with me during theCUBE in Washington DC and had a clip, and he sent it here. Furrier, the pressure to catch up with the Amazon experience. And here is an example of why these clips are so powerful. During this conversation that could have gone anywhere, the content needed information. And Dave Vellante then injected content from a video clip of a long interview, and that was a 15 minute interview. And a short sound byte, here it is. >> You say you're doing Cloud, but as they teach you in business school, there's dis-economies of scale trying to match a trajectory of an experienced Cloud vendor. You just mentioned that. Let's explore that. If I want to match Amazon's years of experience, I can say I'm up there with all these services, but you can't just match that over night. It's just dis-economy of scale. Reverse proxies, technical debt, all kinds of stuff. So Microsoft, although looking good on paper, is under serious pressure, and those dis-economy scales creates more risk. That more risk is more down time. We just saw 11 hours of down time on Microsoft Azure than Europe, 11 hours. 11 hours, it's massive, it's not like oh, something just happened. >> Hey, there it is, a clip that was short, part of a longer video. You can always watch it here, that we cut up and created. It instantly changed the nature of the conversation. That's a great example of other things. Let me show you some other tools here, with Video Clipper. That's one example. Certainly we have the notion of creating clip lists. So here's a highlight reel that I put together of Pat Gelsinger's best highlights. I took three, five, four clips and I made it into one beautiful asset. That's Andy Jassy's keynote from VM World. >> Today I'm excited to announce the availability of our, let's talk about that one. We've received hundreds of priorities. >> This is an example. I took a keynote and broke it down into a highlight reel there. There's other clip lists, other CUBE videos, got great stuff, here's the highlights from VM World 2017 that was put together. Look at all those clips. These are different clips. You check a box and you said clip list, creates a highlight reel. You can do this for things like sales enablement. A sales rep could put some clips together and send it to a prospect via email and say here's a minute and a half of our smartest person talking about x. See ya in later for a meeting. It could be used for content to support an article. It could be used to support an argument. It could be used to support a positive thing. This is content for good. This is what we do, and of course, this is all available to our team and also our customers. The best part of all, if I want to find out what's going on with block chain, I can just type into the search engine. We solved the video search problem. I can click on a link and find all I want to do about block chain. Like I say, well, just give me all the clips that have block chain in it. Or give me when there's a block chain mentioned in all the transcripts. So anytime the word block chain is mentioned in any of our videos, we can surface that quickly. 220 clips, I can type in backup. If you're interested in backup and recovery, you can do that. Multi Cloud. Making videos more productive, integral part of the marketing mix is what the purpose of this is. And this is all part of comprehensive back end technology that we're using for our system. So SiliconANGLE Media is not just three properties. It's a coverage area that has technology behind it that you can look at and say, we cover Cloud, we go to the top events in Cloud, we go to the top events in Infrastructure, the top events in AI and big data, and the top events in each of these markets. And we share as much content as possible with theCUBE, SiliconANGLE, and Wikibon. The fastest, most relevant content and engage the community, and we collaborate with them. It's a co-creation business model that has monetization and money making around sponsorships and co-creation. And we make money by monetizing our digital services via our content Cloud, Video Clipper, and data services that help marketers with the co-creation and help them find community, grow community, and create a content market with community. Content plus community equals engagement. Those are the things that are mattering right now. And all of this is happening off someone's website, in the wild, organic discovery. This is the new marketing model that we're taking advantage of, creating a network effect with great content. That's how it works. And of course, we're excited to continue to push the envelope and grow. If you have any questions, I'm happy to talk at any time. You can reach out to me, Dave Vellante, Stu Miniman, Greg Ontario, and any of our team. Kent Libbey, Jeff Rick, and our entire sales organization. Of course, Rob Hof, editor in chief. Peter Burris at Wikibon, and Jeff Rick at theCUBE. Thanks for watching. If you have any more questions, happy to do this next time. We'll give you an update on what's going on with or crypto currency community that we're doing. Thanks for watching. (techno music)