it's the cube covering vmworld 2015 brought to you by VMware and its ecosystem sponsors now your hosts John furrier and Dave vellante okay welcome back everyone we are live in San Francisco moscone north lobby here for vmworld 2015 this is silicon angles the Q this is our flagship program we go out to the events and extract the Sigma noise i'm john frieda found us look at a humdrum echoes dave vellante co-founder Wikibon calm research our next guest is Robin Matlock the CMO of VMware we are in the cubes set and the two sets here this year we have the director set new innovation here at vmworld again setting the stage the leadership of VMware and the person behind all this is Robin Matlock CMO thanks so much first of all for letting us come and do your lobby here it's been great so far it's one say thank you you guys you know we love having you you're a big part of this program for us six years now we've been watching the transformation it's been interesting this year has been fun to watch because of all the outside noise and certainly the products are doing great at Gelson's keynote this morning was really a home run he really knocked it out of the park so the messaging is tight this year really good it's looking forward it's got a longer perspective it's not a short-term driven messaging it is that by design i mean this is kind of showing the future yeah absolutely we really tried to change things up this year and you know that's important is that we have to reinvent we have to make ourselves relevant and part of it is taking something like the program at vmworld and making sure that every year it delivers fresh new a different perspective for these attendees so we changed things we started with Karl talking about one cloud any application any device very much frame the conversation for V emerald in the keynotes but also more of a 12 18 24 month kind of view and today we closed with Pat Gelsinger on the stage and you're right that was all about forward-looking what lies in the next to 35 years and what is our point of view on it and I agree with you I think that really did an amazing job this morning the ecosystems changing we've been monitoring the ecosystem on our crowd chat platform some great conversations with the thought leaders it's changing the demographics seem to be changing you own IP they got great market share and traditional IT that's being where's legacy wheelhouse so the Ops guys are all here but sad event the DevOps focus is really scratching the services at a whole new developer community do you guys were you guys aware of that is that kind of like the big AHA this year was it is that a big part of the ecosystem can you share some color and how this dev ops team is now resonating through the ecosystem sure and without a doubt it i wouldn't call it an aha i think it's a very strategic intentional move frankly the reality is the world is changing and it's impacting IT you know as part of the core of that transformation so I T needs to change to be relevant for business and DevOps is a part of that how are we going to build applications in this cloud native world how are we going to do it faster more agile and serve our businesses quicker well DevOps plays a key role there and what we can do is help IT serve at development community I mean obviously we had a lot of big announcements that are coming out this week and we wanted to make sure we had a way to deliver that content to this new audience so the ecosystem is evolving and it needs to because part of it is how we all transform so I'm glad you're noticing some of those changes are very strategic I mean the other thing about vmworld that that is been since day one is the core of the practitioner you know community and the peers and people are excited to be here they look forward to it they come early to hang out with their friends but a lot of parties but the content is very much around the customer and so you've been able to preserve that but at the same time you know provide an interesting layer of you know senior management perspectives high level customers when you talk about that chair at the core we really do see vmworld as a technical conference that would be the one thing that's anchored in the ground now as the people that need to engage with technology and as technology itself shifts and changes and VMware's offerings shift and change the ecosystem we have to be able to address a broader set of different types of audience so the practitioners are core but now you get the DevOps audience you get mobility professionals you get networking opps people you get you know storage folks so although the content will always stay very educational and technical in nature i do think we've done a really good job starting to broaden to appeal to these different audience types and so that's the other piece that i wanted to address is i think you know the roles are shifting with in IT and sometimes to me what this conference does it allows people who want a different career path to find one here they don't have to go to 10 different conferences and that's unique I think in the industry there was a wonderful tweet you'll have to pull it up for your audience and I'm sorry I can't reference the gentleman that did it but it it was at the end of yesterday while KITT kolbert and Rio Pharaoh were presenting we ran over a little bit so some people were moving on to their sessions and he tweeted that those that are leaving the hall right now I predict they may not have jobs five years from now because of the shifts and changes and how relevant it is to be in this cloud native world well I think if you know initially the the knee-jerk reaction to that change is somewhat negative and disconcerting but I think when people come to this event and they get back on the plane they start thinking about the opportunities they see this affords a lot of different avenues and it's really grown tremendously over the years i think vmware is doing a lot to help people bridge the two worlds and that's a big part of our philosophy it's a big part of how we're helping customers kind of get from point A to point B and helping the practitioners leverage the skills they've built over the last decade and really apply those to what's going to be required of them on the next decade I'm glad you mentioned that was a big theme of Pat's talk you know the bridge and you hear a lot of talk from the analyst community you know Gartner particular talks about bimodal IT my friends at IDC talk about the third platform but the problem i've always had with that is it's more silos like you know you don't want to be part of the old and i want to be part of it both what you guys are saying your messaging is we're going to bring the existing that asset base that you have along we recognize you want to go from point A to point B without just ripping everything out and so that's fundamental to the strategy and that's coming through in the messaging that's great to hear that is funny Massimino Ray fairing is the guy who said the cube we just pulled it up on our real-time analytics system but he said I feel those leaving you know during kit cobra session may be without a job in five years fact hashtag fact but that is a vibe of the show what are some of the stats on the number share some of the inside the numbers attendees sessions what can you share yes I mean I'm really proud of the stats actually so we exceeded our goal we have 23 5 23 thousand and five hundred plus attendees and they're still coming in the door as you can see out at the registration desk so biggest vmworld ever really solid growth and the demographics is shifting we're starting to see more of these new audience types so really excited about that we have over 400 breakout sessions very well subscribed the demand for the breakouts is quite incredible we have almost 300 289 or so exhibitors and the solutions exchange there is simply no more floor space if I could add another building I'd be able to scale out and get another hundred in the door but I'm just simply have a finite resource of space and we're chatting over Howard feet let's go there so I got it I got to ask about that there's never anyone it's always hard to please everybody at these events and you always feel oh nothing new at vmworld they have people coming oh sorry so fresh and relevant so you have you have a lot of people from the old guard and the new guard kind of coming together as Pat said cowboys and farmers kind of working together it's just quote on the q what is that vibe right now how would you describe that because you thought people scratching their heads and saying what's new this year femur I'm not seeing anything new so for the record sheriff Oakes what's new this year absolutely the new stuff yeah I think there's a lot of new stuff but we are getting into a more iterative development world where you know we're doing kind of lots of little or releases instead of you know five years ago where you just you held out for two years and then it was just one huge release you've got the evo SDDC that was new right and within that STD evo SDC manager brand new quickest way to really implement and get to a software-defined data center a tightly integrated software stack with new management capabilities to under you know manage the underlying hardware in infrastructure you have the whole photon platform right which kit Kolbert and rail Pharaoh launched so the photon platform which is largely open sourced with the exception of the very small in a just enough virtual machine all brand new photon OS photon controller the photon machine part of the photon platform then today we talked about business mobility so you have the workspace sweet Sanjay talked about that what we're doing with air watch we also then of course rolled out security and NSX 6.2 we have all kinds of new cloud services that came out vCloud air the disaster recovery on demand some new sequel database as a service technology so they're really I can just focus on stage Tigers are shaking it up here guys so I got to ask you so as a CMO your job is to kind of watched the trends walk to fashion if you will in the industry and you know the trend oh it says don't fight fashion you got to be fashionable and be relevant I get that but it's a hard thing to market vmware is its unique company you have a core a lot of things going on around the company I'll see the Federation EMC conversations you have customers that are changing hat laid out essentially a whole new future vision what's going to happen to VMware it basically devices world global global company how do you market that and how do you what's your approach and and what's your philosophy how do you how do you do that I think one of the most important things and I hope you got this from the keynotes this week is we are unifying behind a common narrative that is really relevant to our business and the value we deliver to our customers and everything we do somehow connects to that storyline and that's really this concept of one cloud any application any device and ago by one cloud I mean really the simplicity of managing something as one but it's really about a multiple cloud unified hybrid cloud strategy all delivering any application on any device I think the other common theme that we anchored around is what is our relevance to applications because at the end of the day that's what the business cares about so we've worked really hard to make sure that our customers understand how is it what we're doing is enabling them to deliver modern and traditional applications to their business really in any way they want to comply observation there Robin is when so that's great to have the high level messaging but when you test beneath Italy we ask pat ok so how do you live in that heterogeneous world and he basically explained ok took each of the levels of the stacks that is what we're doing there we can't do it at the you know this level we are will do it at this level with a very precise answer as to how that strategy turns along to reality so that to me is the ultimate test not just marketing a little marketing tagline and the reason why that's so important is because that when you test it with the customers and they're actually gonna be doing it you know down the road can't B's give a tie back and that's yeah thank you i would agree customers it has to be has to be relevant to customers I the end of the day they need trust in the vendor ok that I ask a question that everyone wants to know what's the party the big party everyone I mean VMware always has parties as so many parties going on did the event I mean I think there's like 10 different parties happening tonight now if we can't go to all of them but we'll try our best the big party at 18 c 4 share the big party yes it is always one of the highlights of the week i must say for all this technology it boils down to how great is a party well I have good news the San Francisco Giants cooperated and they went ahead and left town for a Wednesday night so we're able to get the park which is fabulous love being at the park so we're back at the park we're featuring two great bands and we very intentionally picked bands that are the up-and-comers you know not the kind of tried and true rock and roll we're going for someone sees every year all the different question the envelope John so you better get comfortable and come out and hang out with us Neon Trees opens up the act and then we're closing with Alabama Shakes and the rumor on the street is if you want to go to a good concert you go see Alabama Shakes perform so come join us it's going to be our walk we'll do our best to sneak into the VIP booth like they did her imagine dragons I hope to see you there okay thanks so much for coming on the guy know you're super busy thanks for sharing the insights and time and update almost love what you guys are doing it's a great audience love to have you thank you it would be back more live at San Francisco moscone north the Emerald 2015 things are shaking up up and coming new things a lot of stuff happening we'll be back after this short break