>> live from Mountain View, California It's the queue covering definite create twenty nineteen. Brought to You by Cisco >> Welcome back to the Cube. Elisa Martin with Set Cisco Definite Create twenty nineteen at the Computer History Museum, but here all day, talking with some really great innovative folks excited to welcome to the Cube. Marty Jane, senior director of this Cisco Global Partnership and Video. Marty, It's great to have you here. >> Thank you. Good to be here. >> So I always love talking about partnerships Where what Day One of Dev. Net. Tomorrow's day to. There's been a lot of a lot of community spirit is here, so I just kind of in the spirit of partnerships, lot of collaboration that community is is really strong. Uh, before we get into kind of the details of this Cisco in video partnership first kind of thing, I wonder is all right. This is the developer community. Why the developer community within video? >> That's a great question. So if you think about way, make GP use, which is a piece of silicon graphics processing unit, and it is really only a piece of silicon until a developer comes along and develops a cool app on it. So if you think about how we go to market our large conferences called GTC, it's really developer. Focus. We have a little over a million developers in our ecosystem, and I find it very synergistic with Cisco. If you think about Suzy, we's vision. I think it's the same idea. You look at over half a million developers in their ecosystem and they want to develop collapse, and that's how your platform becomes relevant. So if you think of all the modern innovation that's coming from developers, so these are the folks that we should be talking to on a daily basis. I see a lot of commonality, a lot of synergies. In fact, we had Sisko definite come over to our conference GTC, and they they appeal to our developers. And now we're here talking to their developers and also developing some joint platforms which the the folks can use for. Like I said, the more modern *** with all the new data that's coming, whether the coyote with a machine learning automotive, smart cities, you name it, we need to be able to provide the platform to the developers >> and a number of those topics came up today, even during the keynote, Smart cities being able to utilize and accelerate work leads with a I and machine learning. They gave some great examples during the keynote of how developers can build networks. They give this cool example of I think it right off the hills of Coachella of designing a secure network for an indoor concert, designing it for an outdoor festival, Coachella and then designing it for a massive stadium like a big football game like the Super Bowl, for example. And they showed it that higher end. They showed how they're using machine, learning to zoom in on. For example, they had this little red box and you see people and what's actually in there than the machines detected was a fight and in real time, analysing this data and thence, dispatching the appropriate security to come and obviously probably take the drinks out of their hands first. But it was a really interesting, great real world example. So you guys have been partners a long time. Our you've been actually working at various companies with Cisco for a long time, but I think of Cisco and video coming together. How are you great? Something to accelerate these? Aye. Aye. And machine weren't were machine learning workloads that we're starting to see in every industry. >> You bet. Great question. So let me first comment on what you said about smart cities. I like to think of it as smart and safe cities. So actually, the first set of application will be around public safety. What the example you were giving his spot on? If you have large crowds gathering, it makes sense for us to be able to look at those clouds. Crowds? We call it intelligent video analytics or idea. In fact, we have a platform here. The Sisko i R eleven o one with a GPU added to it. So now I can wash the crowds. And if there's a fight breaking out or somebody's carrying in a weapon, you want to know somebody walks in carrying a backpack and drops it and moves on. You want to know one? Inform somebody. So what is happening is way of these millions and millions of bites of video data, >> and >> that data is not being really used today. So what we're doing is saying you know what? Let's find those pieces of intelligence and the video data and do something with it. And public safety is absolutely the highest priority. So smartest, safe city makes a lot of sense. So what we're doing is we're going to market with partners at Cisco. So what we're doing is we're saying Okay, let's design these GPS into the servers, which are connected to cameras and think about how many cameras are deployed today, probably a billion. And a lot of the video data can now be used for public safety purposes, and we basically go out and talk to large companies. We talked to governments. We talked to cities along with Sisko to go even open their eyes to what is possible today. >> Right? Because of that data is dark for so long, they don't know what they don't know. >> While most cases, what happens is you record four days of video and until something happens, nobody goes back and takes a look at it. But now we have the ability to look at the real time and cities and government's desire that very much so, >> sir example, that's such a relevant topic. I mean, they know. There's also the issue of privacy. But to your point about not just a smart city but a smart, safe city. I like that. I think it's absolutely imperative. How do you have this conversations with cities with governments about All right, this is what we want. Do we want to actually apply machine learning? So the machines are taught What that line is with privacy with those boundaries are so that a person, I'd say a lay person not in technology. Maybe is a city government official who doesn't understand the technology or need Teo will go. I get it. >> Yes. So our conversations are really about what we call you cases. So think of enterprise. A good use case would be. In fact, we work with Cisco on developing use case. You know, you always badge in into an enterprise. You have your badge, you walk in. But you also have some cases. People follow you, following you in what stops you from following me into a building. And usually people are too polite to say no, you can walk in, but we've >> all had the video training or read the manual. We know we're not >> we're not supposed to bite, but >> then you're like, I >> don't just cultural, exactly. We just can't you know that. So now we have the ability. So we trained a in a network to say, Look, if Marty's badging in, only he's allowed to walk in. And if there's a second person walks in, I want to take put Little Red Square on that face and inform security that we have had more than one person walking. So these are some of the ways. So we talk about use cases. This is one use case crowd behavior. Analytics is another use case. You know, people were walking in the backpack, dropping it. Other use case would be something like Bar to Bart loses millions of dollars year because people jumped the turnstiles and Bart didn't really have a good way of of monitoring, measuring the losses until we put a camera and captured the number of people that were jumping. The turnstiles are going in through the handicap access, okay? They were losing ten times the dollar value of what we had thought. Wow. So this is how we start the conversation with use cases, you know? And what would you like to do? Being able to count the number of cars in intersection begin with counter number of pedestrians, so you could do traffic management better. That's the language we would use with cities and governments. And then we go deeper as you go through the implementation process. >> Well, that makes perfect sense going in the use case route, because you can clearly see in that example that you mentioned with Bart a massive business outcome and an opportunity to regain a tremendous amount of resource is that they could redeploy for whether it it's new trains, new trucks, etcetera than them, not realizing we're losing how much money. I think anybody when you could put the useless in that context of this is what you can expect as an outcome. They get it >> Absolutely. That's the really the only way to start the conversation than starting from bits and bytes. And this is the This is usually the case across industries. If you think about retail, for example, you know you go to a safe way to start talking about GPS and servers. That's not the great way to start, but they do have issues with shoplifting, for example. So how do you know a person is walking in, you know, through the checkout. And they have one item. Then there's a small item right here and they walk out with this. How do you monitor that? So now you can do that with the right kind of cameras that can capture. Look there Two items, not one. How do you know where shop are stopping Which aisle is the most popular? I'Ll How do you know that? Well, now you can have cameras would say, Look, we have red zones and Green Zone so you could do those kinds of things with modern ways of doing. I >> so interesting because it's so. I mean, the examples that you gave are so disparate, but yet they make so much sense was how how you're describing it rather than going into, you know, a grocery store in talking about GPS, which they might fall over with their eyes. Doing this >> right. >> You're actually putting in the context of a real world problem they've been experiencing since the beginning of time. Don't you understand? Only goodness and this is how we can use technology. It's the safe way becomes a technology company. They don't know it. What actually started packing their bottom line. >> That's right, And so even now, you know. So I have to take that and you extend that into How do you go to market? And it's something you wanted Teo Touch on. How do you go to market with Cisco's? How does ingredients is? Could do it together, right? So think of Cisco's sales teams who are talking to all these customers every day where their retailers, financial services, federal government, health care, you name it. So what we've done is we basically sort of taking all these industries and created the top three or four use cases we know are relevant to that industry, either for safety or for saving money's. For variety of their operational reason, we have narrowed it down to three or four five use cases and each of those target industries. So what we do now with Cisco teams that we would bring them into our facility or go to them and really talkto all those use cases and train them on Hey, look, this is what we do jointly, and that makes the conversation much easier. Then they will go and present to the customer and what's the customer gets an idea far this all possible. Now that starts a deeper level technology and server and GPU engagement. So this is one way we go up and talk to different customers. What's the school's >> second? About a bit. Marcus. Cisco is so enormous, they have a billion different. I'm slightly exaggerating products with but a lot of different technologies that form many different solutions. So I imagine your Cisco expertise over many years of working with Cisco's a partner for other companies. How do you once you get to that deeper level conversation, how do you bring this different groups within Cisco together? So that that solution conversation is one that really aligns to that use case and the customer doesn't get it? >> Yeah, that's a difficult question to answer. That's like, you know your work. It's just cause a large company. But I think I also think they're also very cells driven, and that's what drives the different groups to come together. In fact, some people called me the Connector because I've been working. Cisco's so long. I know people and definite I know people in sales. I know people in the server. BU, in fact, if you think about the The platform was talking about the i r eleven o one with the jets and GPU that came as a result. I was talking to the i o t bu result talking to Dev net our situation the definite he said. You know what? This is cool are gonna do this. Then we take that to the IOC Guys is Oh, this is cool. We can take that. Put it in this platform, and then I'm next. Actually, next week I'm talking to a sale. Seaman Cisco. They cover utilities. And this platform was profit for utilities. Even think about fire monitoring in a forest. How do you do, boy thousand? The people to just watch what happens. We can take a platform like that now and really deploy it in hundreds of places which could monitor fires or the starting off a fire. But yes, bringing them together. It is no easy task. It's fun >> where you are smiling. I like that. Marty the connector. Jane, thank you >> so much for >> joining me on the kid this afternoon. Fun conversation. I enjoyed it. >> Ofcourse. Thank you. Likewise. Thank >> you, Lisa Martin for the Cube. you're watching us live, Francisco Definite. Create twenty nineteen. This is the end of day one. Stick around, John. Failure on I will be back tomorrow to cover day too. Thanks for watching.