live from Las Vegas it's the queue covering del technology's world 2019 on to you by del technologies and its ecosystem partners welcome back everyone to day two of the cubes live coverage of del technologies world here in Las Vegas at the sands Expo I'm your host Rebecca night along with my co-host stu minimun we have two guests for this segment we have Kunal Rove Allah he is the SVP software engineering Dell EMC and yet edie your your Dominion SVP product development Dell EMC thank you both so much for coming on the queue thank you thank you thank you so as we know customers are dealing with a tsunami of and apps this is what from Michael Dell from his words it is it is it is exceedingly complex there is so much to manage can you just lay the foundation and just tell our viewers what you're hearing from customers and the specific challenges they're facing I think customers have been pretty specific with us and they've been very consistent about it their business is being disrupted by digital transformation data is exploding and it's hard to manage and then on top of it they're they're working as hard as they can to cope with that growth best they can but that's often causing them unintended consequences in making things either less efficient or harder to manage in their data centers and in their operation so our job is and that and that those factors are making it difficult for them to realize that your benefit of all the data that they have so our job is to help them unlock all of that potential that's sort in their data alright so Kunal data protection got some good call outs in the keynote new brandings power protect can you walk us through you know what's new what to rebrand and you know what we should be taking away absolutely still so it's been an exciting morning already as you heard we've announced Dell EMC pulpit that software and Dell UMC power protect X 400 it is our new next-generation data management software platform and the new next-generation multi-dimensional data management appliance and with power protect we believe that it will help midsize and large enterprise organizations transform from what is traditionally been a traditional form of data protection - more of a data management space and their management solutions so that's what happens with power protect protect comes as you have heard in different form factors you can deploy it as a software or it can come as an appliance but it gives you the ability to set up policies and manage the data where you can create the backups you can create the restores and restore the data that you need at the same time have other use cases to help with data management problems that customers are running into today so as we know that the landscape is really changing there are new threats there are new requirements that companies need to abide by what are the sort of can you walk us through some of the specs of this and exactly what it does yeah absolutely so it is it is a based on a modern architecture it is software-defined and we see that a lot of the transformation that we're seeing in the industry is driving towards software-defined we do see that there is a need for data protection to reside closest to where the data is or where the application owners are so if you think of customers that have thought about data protection in the past is sometimes as an afterthought they've run into challenges when they've had incidents or they've lost data if you think about how do you best protect some of this data if you give the powers to the customers that are closest to the data or the data owners there's a good chance of success with data protection strategies so having self service driven architectures as well as capabilities to help with centralized IT management are key parts of what we do with power protect and then if you think about just the explosion of data that we've seen and the usage and the widespread usage of cloud it is cloud enabled multiple ways of using power protect in the cloud storing to the cloud clout hearing to the cloud so there are a lot of things that we can do with multi cloud environments that customers have as well as having simplicity of management so these are some of the key pillars that come together as you think about power protect software as well as the appliances yeah so I'm wondering if you can just bring us in a little bit cuz I look at the challenges out there we know one of the one of the biggest things in IT is nothing ever dies you know I've got old environments out there that I need to be able to manage that data protection layer is something that it you know it can sometimes be you have to be able to do it over time because it needs to work with so many different environment so I've got everything from you know boy my mainframe and you know my make legacy applications to the latest cloud native wonderful multi cloud things like you know we saw Microsoft up on stage talking about can you give us you know what you're hearing from customers what are they finally you know moving forward and how do you manage that breadth of you know data that you need to be able to deal with the diversity both of their workloads that are being protected in the environments and the distributed data centers that they have in the operational towns they have is tremendous that's why we have a portfolio products so we have a portfolio both in the software side as well as the appliance side that deal with the different challenges that they have whether it's on the edge with our virtual edition in in larger data centers with things like data domain and some of our data suite product a to protection suite products as well as in this modern data protection space and the new products that we're introducing today so we need they customers need diversity and how we protect their data and then they need different options for for how and where that they they do that anything specifically you know that you know is different now than it would have been five years ago when it talked about diversity of environments or media that they're working on we talked about tape earlier and one of the challenging things is we keep you know building new products that don't have some of these features because we think that's not where the markets going but even on our entry data domain appliance we just added tape capability to it because that's what customers feedback is they said even in the smallest case we still have a need for that in our in our environment all right so so 2019 is not the year that tape finally dies obviously there's not new tape probably being deployed but customers still have tape in their environment and they need a way to protect but also be able to access and leverage the data that's in their tapes we had a customer we're talking about big data and then they said you know the biggest data is on our tapes but it's locked up so we need a way to have accessibility for that data and bring it into our business and our transformation unlocking the data no matter where it resides whether it's on the tape whether it's on disk whether it's in the cloud no matter how far it is from where the applications are and being able to provide a solution that helps unlock the data bring it to where it is required and be but to use it again is acting a key part of what we're trying to solve I know that so many people are eager to memorialize tape but I what I'm trying to what I'm trying to think about is how are you talking with customers about these these things because there are there is sort of an unease with we've had data over here and we're not ready to migrate it over it this way and how are you sort of holding your customers hand and when walking them through these decisions I mean it's there's no cookie cutter answer because it is different for every organization so how do you help a customer think through these very big challenges I think one of the key parts of this is having conversations with the customers to think about what their objectives are what their standard objectives are for their environments now in certain cases we've seen customers that have governance or compliance requirements because of the industries that they play in one customer for example is talking about backups being required for 50 years so there are customers that have long term retention needs or situations where they want to have backups or data stored for different purposes as you think about what these s loz are and as you talk about the top two customers about what problems they want to solve defining what the solution is and how that solution helps them meet their SLA or meet their business objectives is a good way that customers understand what we can present and how we can help them and I think one thing I'd add is we can also approach it from a portfolio perspective so when we talk about solving their problems we don't need to talk about it just as data protection but as a portfolio so we can bring in VX rail discussion and power edge and different storage options and we can build them a solution that is encompassing all the different things that will really solve their problem yeah let's get underneath the covers here for a second you brought up some of the platform pieces what's the update on the appliance piece you know as that fits into the power project family yeah so we have an appliance instantiation that both is a hybrid so a combination of spending media and flash as well as in all flash appliance we needed and that was kind of one key tenant as having the performance options available at different cost points another option another requirement was scale out so we needed we have customers that need starting at a half to buy it or even a petabyte but we also have customers that want to start 6,400 TBS and and that's what our appliances allows not only to scale in place so they can buy one and then they can grow it in place or they can actually add nodes and scale out as another way to deal with the data the data explosion so I think the appliance is offering both this penomet and earlier software to find it is scale out and it has cloud you know coverage in that it's object aware it's loud aware and I think with the software platform that we build that integrates seamlessly with the appliance we have the ability to drive automation that helps with customers deployments as the environments continue to change one thing that's consistent with every customer that we speak to is that environments aren't stagnant they keep evolving they keep changing and it's not just an expansion of the environments but there are different types of workloads that come in there are different types of deployment models that they have and with the automation that we built-in it's easy for customers to use the automated policies to help with the data protection that we provide so let's talk about the data for a second you know one of the objectives I love you talking about how much data they have on tape they want to unlock that how much are you having conversation with the customer about the value of data and how important that is to their business and where you know your solution set really helps to be able to business unlock that value sure so I think it is very clear to us in all of our conversations that I think data is becoming the new currency I think data is the center of all of the decisions that are getting made within organizations identifying what the critical data is what the critical applications are where the data is important for continuous operations of a business in a lot of cases data is continuously required for all businesses now but what are some of the data what is some of the data that helps with the decision making that is required for businesses succeed is important so once there has been an identification of what this data is what the classification is for the data having different strategies to protect that data to help restore from that data backups is a critical part of what we have worked with customers yes not all data is created equal and then different different workloads DIF data needs a different strategy to make sure that it's weather well-protected it's resilient and accessible anything in the modern work workloads that are impacting you think kind of the a IML you know IOT type environment where there's a lot of data and when you talk about not data it's a very created equal it's like okay sometimes there's a lot of data but you know I don't necessarily want to spend as much on some of these classes data I want to be able to use them how does that fit into the discussion so as we think about how we built the architecture we build an architecture where there are services that help with collecting more data and more information that can help with decision making within the product if you think about different forms of modern data that is available whether it be containers whether it be applications that are residing on Prem more seamlessly transition to the cloud bringing the right amount of data back having analysis on that data and have been protected is critical so I think those are key key components of how we solve the data protection problem yeah that that and having patented industry-leading efficiency and data reduction technology - it's gonna cost money wherever you save the data but if we can optimize and reduce that provide a great total cost of ownership that's that's key for these customers is because a lot of a lot of it seems easy upfront but then long term those costs can escalate whether it's on Prem or in cloud and we have to make sure that they they maintain a good TCO and I think to add to that also the application owners understand their data better than anyone else does giving the power to the application owners on when they need to protect the data what they need to do with the data when they need to restore from that data is a critical part of driving success for the customers while we do that it is important that the central IT teams are able to enforce the compliance and governance across the entire environment as well whether it be existing workloads new workloads new applications but we want to provide the central IT team the ability to have that SLO driven compliance framework and that's what the platform presents as well I want to ask you to sort of look into the future a little bit and we're talking a lot about as you said there are companies organizations their data needs are not stagnant they are always changing that is really the one true constant of this technological world that we live in what do you think we're going to be talking about in 2020 and 20 20 25 when we heard from the keynote there's going to be enough data to fill the Empire State Building 13 times our change is just staggering in and of itself I mean what are some of the the things that organizations need to be thinking about to make sure that they are preparing for the future I think we talked a little bit about AI in ml I think integrating more and more of those technologies into the product so that they're they're making decisions and they're being smart without the user intervention and they're even understand the quality of service quality of data and making those decisions we integrated ml into the new appliance product to help one of the biggest challenges our customers face is managing the capacity and maintaining good d-do performance and we integrated ml in order to decide where to put that data both for capacity and performance I think we're gonna further see the integration of that technology on our end as well as the customers end all right so bring us on home power protected new branding new products I hear the power name I'm sure Jeff Clark's happy when we talk about you know getting alignment across the portfolio I've talked a lot of the other power groups this week you know what's your customers you know take away as to why this is different yet you know the comfort of the history and experience that EMC and Ella brought in this space for many years so it for all of us it's a very exciting announcement it is our new modern data management platform that we've launched with power protect you get the ease of the simplicity of deployment you get the full integrated start if you have the appliance deployment form factor if you have the flexibility with the software deployment that you need you have the ability to protect and do all of your data management use cases or drive the deer management use cases for critical workloads and I think that's the that's the key problem the customers are trying to solve it's also the platform that's built with our trusted architectures and it's built on on what we've we've done very well with the trusted architectures we built so I think with that power protect gives you from that customers will be able to use and will be able to expand the businesses in the future as well I think well said I think we saw in the demos today of the many of the storage products and data protection products you see a very consistent UX across those products and we want we want as can all was saying bringing the trusted technologies that we've had but bring them in a modern usable way and if you know a little bit about using a power edge or VX rail or an e CS product as soon as you get this new power protect product actually we've been bringing that technology to some of our other products it'll feel familiar and it'll be easy to use so that's a great note to end on Edie canal thank you so much for coming on with you thank you thank you we will have so much more coming up on day two of the cubes live coverage of Dell technologies world in just a little bit I'm Rebecca Knight force to minimun