you hey welcome back everybody jeff rick here with the cube we're at the Accenture technology vision 2018 pre-event the actual paper comes out in a couple days we got invited for a preview or excited to be here we came last year and it's pretty wild you know five big trends influencing the technology world Accenture is at the leading edge so we're happy to be here we've got a new guest Jason well she's the managing director of a centers extended reality are you doing Rachel it see you nice to meet you so you guys are not doing a our VR ER BR you've come up with it you coulda grabbed at all in extender II out right sort of XR every one of it I like it so you're running this business you know give us kind of an update how its evolving you know we see the devices the movies are starting to come out but it's still so nascent it is but at you know what we're seeing we've seen a lot of it up shift from a year ago two years ago all this stuff was being done in the Innovation Lab so the corporate Innovation Lab sitting in Silicon Valley they were trying things out for concepts of what have you we've seen a ship now where it's the business starting to push the agenda so it maybe it's the VP of Operations maybe it's the chief Learning Officer and I think that trends a big difference because it starts to mean the business is seeing this as it could provide value now still we're seeing a lot of pilots so we've kind of moved into proof of concept to the pilot to some major deployments but it's a pretty big trend that we've done that that shift even you know we're starting to see our P's come out right but again is another key signpost that this is moving beyond that just test and learn phase - actually real implementations so it's pretty interesting we talked to bail BAP Studios and they make movies and MBR and it's you know it's kind of an interesting parallel when they used to make movies that's just filming what used to be on stage right and it takes a while to understand kind of this new platform and to start to operate in that new platform are there some examples that you can that you've seen where it's no longer just a 3d version of what I used to do is shoot 2d but actually starting to take advantage of this new medium yeah well I think in terms of the different types of trainings we look at immersive training or VR training probably the hottest segment of that you know we kind of have the world broken down into ten different segments the immersive training is definitely the hottest of the ten segments that we're seeing client interested and partially because it applies to every organization right now so they move them from CBT to VR type training and I think in that space there's still a lot of lot to be learned around okay how do I reinvent that experience I can do things in three dimensions I could create personally the idea of presence where I'm actually kind of getting to the subconscious level of people if I can recreate an experience to them it's pretty real right so just understanding how to use the medium and not just repeat that same CBT based training right it's an evolution that we're going through right now so you're the creative directors the experienced designers that are used to 2d or having to relearn this this medium and that's a specific use case where we're seeing the you know some of those challenges and some of the opportunities and what is it about that what are some of the things are discovering that that is either makes it easier learning better learning is it just a different type of experience or there is the type of experience that they can now throw in a training environment so different than they could ever represent before I think you know welcome one of the things is you can do training in in situations you couldn't have done before you know put somebody in a nuclear power plant meltdown but I can't really do that in the real world I can drop you into VR and again this idea if you do it really well you see the mind it's pretty much real right I could put someone through that pressure cooker multiple times over and over again and it's just I can't do that in the real world if I do that two dimensions on a flat screen I'm not getting that that lingering effect where you know I actually felt like I wanted it experience and you know the military's been doing that for years so recreating types of situational awareness simulations to basically get people prepared for that now you see companies like Walmart Paul talked about right at Walmart doing it for Black Friday right it's kind of crazy that's it out all black right exactly weeks before so I think those kind of you think about inclusion and diversity training you know sexual harassment training so things that the medical field has been looking at VR for like treating post-traumatic stress syndrome or you know addiction therapy they've been doing that for a number of years now so you know how do you take that in a good way in an ethical way and start to apply that right to training and you know the thing there is is I think this is why we're in the early stages some of that is we need more data around the effectiveness of it so the academic research says it's gonna be better like because because that's spatial awareness the fact that it's right I've recreated a real situation in my head but we just need more metrics and more data that shows the really the powerful effect of that over time okay I think that's what some of our clients are waiting for and you said there's two kind of 10 categories you guys have broken it down what are some of the other leading ones beyond education shirts so you know if I take on just run through them real quick we kind of break the world into enterprise use cases where the user of the glasses of the headsets is an employee and then the consumer base or customer base use cases on the enterprise side we're looking at the value chain from design and engineering kind of factoring in operations is the second category immersive training being the third pretty much the digital workplace so the idea if you saw the demo the teleportation so I replaced videoconferencing with with VR conferencing I don't know if I'm ready for that hey so how about tell the conference's we save that one to the end yeah I don't want to say I want to be sitting at home you know in my lounge where I'm trying to die and then you get stuck on the conference and then on the consumer side there's sort of the obvious use case immersive marketing right we've had digital marketing for years we had the web we had mobile now we're gonna have AR and VR that's gonna be a big advertising space for for brands then you look at companies like unity are doubling down and how they're gonna enable that so immersive marketing the ARV our commerce post-sale services and and then you know a big category is the you know not just a our VR and how it enables the value chain but how is it going to become a product feature for brand new products the companies to go after so you know I've been a reality in the car we already have HUDs up displays but we have driverless cars you're gonna start to put v are inside the driverless cars as an entertainment platform so it's a whole different sort of segment beyond just how do i how do i been able to value troy how do i actually start to to create new products to services a new monetization so early really still to figure out you know what to do with this medium which you really haven't had before and in fact the guys that bail Bob said don't only they have to figure out to do the medium but the only way to do it is to actually do the development inside the medium you know you don't develop outside then go in and check it out it doesn't work you got to be actually in the medium itself to be doing really effective velvet well I think what's interesting is you look at the studios that are really kind of moved into the VR space for entertainment Penrose Studios here in San Francisco great studio they're just so amazed amazing work they are ones that are pushing the envelope just like the movie industry did on the tools to create VR right well let those those those innovations will find their way into the main street tools for those of us who aren't coding and entertainment you know but we still need the tools to create these types of experiences alright Jason well it's gonna be an exciting year and I look forward to to an update a year from now that sounds good all right he's Jason wells I'm Jeff Rick you're watching the queue from the Accenture technology vision 2018 thanks for watching to catch you next time