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Kristy Schaffler, Comcast | Comcast CX Innovation Day 2019


 

(futuristic music) >> From the heart of Silicon Valley, it's the Cube covering Comcast Innovation Day. Brought to you by Comcast. >> Hey welcome back Jeff Frick here with the Cube. We're at the Comcast Silicon Valley Innovation Center here in Sunnyvale, just off the runway here at Moffett Field. Really interesting place, a lot of cool toys downstairs. But we had a conversation today about customer experience and kind of next gen customer experience, and how to drive a better customer experience so that you have a better customer relationship, and we're really excited to have our next guest. She's Kristy Schaffler, the director of customer experience for Comcast California regions. Kristy, great to see you. >> Thank you! Thanks for having me here, I appreciate it. >> Absolutely, so it's funny, we had this great little panel discussion talking about customer experience, but you kept coming back to employees, and really leading with employees before you worry about what's going on with the customer. Where does that mindset come from and how should people be prioritizing employees for the benefit of customers? >> So, you know, honestly, it all comes back to Comcast itself. It is a very strong employee culture. And so the company began as a small company, family owned, and I think that's what's permeated throughout the company as a whole. So when we started to introduced the best practices for a net promoter system overall, it was an easy grasp, I think, for employees to start looking at how is it that I'm going to be able to help overall? Because I think they're all out there trying to help each other. >> Right, well its funny, right? Because there's kind of two dynamics. There's a great dynamic of helping a teammate right? And this goes back to military rule and you fight for the person that you're with, and not necessarily some great cause or old white guys that are back thousands of miles away. But it's different in terms of getting bad news up to the boss. That's a really hard problem, and nobody wants to tell the boss bad news, and in fact, a lot of times, the bad news doesn't get up. >> Exactly. >> So how do you enable people to actually share the real bad news that they might be uncomfortable or not necessarily even addressable. >> Yeah, so what we did was we introduced our employees to the concept of elevations, and so what they do is they input an issue where they're struggling with helping out the customer. There's a barrier to them to be able to deliver the service we're expecting. And what happens is once that gets input, then that actually goes up into the region, we take a look at it and say "We can't really do anything with it here, but we can bump it up to the next level." That eventually gets to a point, especially in the case of employee tools, for example, where is has to go all the way up to the headquarters and there's a team that's ready and waiting for that to happen. So, when you tell them, "Hey, there's something broken here", they have to come back and respond within two weeks. They have to be able to get back with that employee to say "Here is what we're going to do about that" or maybe put on a map to say that we're going to eventually fix that. That communication goes directly back to the person who actually inputted. So, its a direct communication between the employee who's having the issue and the software developer who may actually own that tool. >> So it goes directly-- is it a special type of ticket, if you will? >> Exactly. >> That I want a post knowing that this is a-- I've decided its a high enough priority that I'm going to take the risk, and take the personal risk or professional risk to go ahead and escalate that up the chain of command? >> Right, so what I'm so proud about is we've gone back to the team and said "Give be your number one barrier that's holding you back?" . So they work it out amongst their peers about what they think should be the top issue. Then they get everybody else to watch that issue. Once you get a number of watchers on it, it becomes elevated into the company where it becomes a big issue, and its like Hey, there's a lot of people that look at this issue, want it resolved, and so as soon as they put that in, they assign it to the area that responsible, and that is a direction communication, because as soon as they comment, anybody who's watching that elevation gets an email in their inbox with the actual comment from the person who owns it. So, its a nice targeted communication for issues that they're having. >> So, is there any fanfare when there some big one that gets voted by the broader group that "Oh my gosh, this was a really big deal."? >> So recently, we had something that came up with our Xfinity Home, and so, as you probably know, we have the ability to have security where you can actually look at your cameras on your mobile app. And one of our technicians said "Hey guys, I'm hearing this from the customer.". So what they do is they come back in and they have a huddle with their team and have the discussion, and then that manager takes that and puts it into the system. What happened was it went straight back up to the person, they actually did a software update on it, And then our Senior Vice President of Customer Experience out of our corporate headquarters said "Hey guys, congratulations, that's fantastic! This got fixed!". Then that communication went directly back to the person who input it, so it's just a celebratory moment when you can be able to get that direct feedback from the customer, comes up through the employee. The employee's owning it as an issue that they can't solve personally, but they know to get it to the right people. >> Right. So you've talked a lot earlier today about employee tools, and so, you know, as you clearly there's something that you think is a great investment, how should people think about investment in employee tools actually manifesting itself in better customer experience with the company? >> Exactly. We actually had an elevation that was associated with that, where the employee was using a tool in the home, and when he was trying to check the health of the system, they found that there was a piece of the tool that was breaking off. And so, again, they took it back to the owner of that tool, and they worked with the manufacturer to go back and redesign that tool, so that meant that the customer was able to get better service, because of their tools aren't working, that's what they depend on to be able to serve our customers. >> Right. >> And so, it's key that we take care of them. >> So, just curious, to kind of wrap it up, what has the focus on the NPS, both the score as well as the process, you know, kind of, what's happened from then? Not only the, you know, the direct result in terms of changing in the score and execution details, but more kind of the second order and unintended consequences of that focus? >> Yeah so we've definitely seen our net promoter score increase year over year, so that's very exciting, and we're celebrating that, and we're not there yet, so we still have a ways to go. But the other thing that we're seeing is that the employees are feeling empowered. They're feeling like that they can bring back issues, but something that they share with everybody, they feel like they have a sense of "I can help direct where we need to focus our time and make sure that those issues are being addressed". So, we have an employee survey. It's actually called the ENPS, so actually, we send that out every other month, and ask for employees, you know, "How do you feel about the workplace?", "Are you motivated?". We have some of the highest scores of any company of employees that are motivated because we have set up this system to basically come back and say "Let us know where you need help", and we're coming back in and helping. So, I'm excited about it. >> Great, alright Kristy, well we need to have another followup conversation about NPS another time-- >> Definitely! >> --I need to get educated, but thanks for spending a few minutes, and inviting us to attend today's event. >> Thank you so much, I appreciate it. >> Alright, she's Kristy, I'm Jeff, you're watching the Cube. We're at Comcast Silicon Valley Innovation Center. Thanks for watching, we'll see you next time. (futuristic music)

Published Date : Nov 4 2019

SUMMARY :

Brought to you by Comcast. a better customer experience so that you have Thanks for having me here, I appreciate it. back to employees, and really leading with how is it that I'm going to be able to help overall? And this goes back to military the real bad news that they might be uncomfortable They have to be able to get back with that employee to say they assign it to the area that responsible, that gets voted by the broader group that that they can't solve personally, but they know to get it employee tools, and so, you know, as you clearly that the customer was able to get better service, and ask for employees, you know, --I need to get educated, but thanks for Thanks for watching, we'll see you next time.

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