>> live from London, England. It's the queue covering a ws summat London twenty nineteen, brought to you by Amazon Web services >> Hello and welcome to the A W s summit here in London's Excel Center. This is the Cube. Is my co host a Dilantin also. Now we're joined by present Chandrasekhar, who is the senior vice president and general manager act rack space and everything. If you're here to talk about really the next generation of cloud services, what are they on? What do you communicating to you? Partners here at the >> conference? Absolutely. Thank you, Susanna and day, for having me back on the show. Big fan of the Cube. Eso No, >> really, I >> think Rackspace next generation Cloud services absolutely foundational to what we do for our customers. And so, you know, ultimately what we're trying to deliver is a utility based model of service is very similar to how Amazon thinks about the cloud and what you know, they were effectively lead over the mass passed many years. So I think that the world we believe the world of traditional I t services of large, monolithic contracts where you got traditional size that are going and working with companies to say, Let us transform you with little transformation and you know, what about so services? I think those days are effectively gone and they're dead. So from our perspective, customers are on this journey from one platform to another. They're moving from traditional workloads through the public cloud. There's that hybrid journey that's underway, and we've talked about how Amazon has, you know, really acknowledged that through its working outposts, etcetera. But the idea is for us to say Listen, customers are in a very bespoke journey. Everyone's in a different journey. Individual journey. Let's feed them exactly where they are in that journey. Whether that's you know, right now moving, uh, traditional I t work loads to the public cloud. So let's go on architect and deploy them and migrate them based on best practices that we've gained from thousands of these engagements. Or, you know, if they're further along and they're actually did need to manage and operate these in a very you know, container centric or Cuban Eddie centric world, we can help them. They're too, or if they're already know several years in and there you see, the costs are getting hard to control because they've got sprawl within the organization. We can help them with cast optimization and governance. And all this is enabled through what we call a service walks model attract space, which really stitches together various of the's no peace part, if you will, of services across the infrastructure, security applications across the whole stack. And so that's the idea. So how would you categorize first? Not the rackspace strategy people remember. Of course. You guys catalyzed in incubated the open stack movement, which was kind of a Hail Mary against eight of us. And then others chimed in. And then you realize that Wow, we're going to step away. Yeah, it was great. Open source project. Amazing on DH. Now you partnering on Amazon? What's the strategy? How would you describe that? Yes. You know, I think if you've learned anything over the past, you know, ten, twenty years and that practice has been around for now, twenty one years, you know that it's an extremely dynamic market and is driven by customers ultimately and their pace of change and so on. So when we started as a company, you know, twenty years ago, we started manage hosting business and services is the foundation element of what we do and support and expertise for customers enabled by technology. And so that really helped us, you know, take us to the first ten years of our journey. And then the cloud movement enabled a lot by Amazon really took off and where it was really a mainstream consideration or an early consideration to say its more mainstream now, obviously. But back then, So we competed with the open stack from the cloud business on. Then, very soon we realised our customers were all also operating in Amazon, and so that really said, Listen, we've always historically said, Lets go where customers want to go and we've always been a services technology serves this company at heart, so it doesn't make a lot of sense for us to do move away from that DNA and that ethos. So it's no different from fasten it, saying, uh at a high level, you know, Windows O. R. Lennox. We can have a very kind of, you know, dogmatic view about one of the other. We just have to say this and what the customers want to work on based on what their various various factors that the take in consideration so no different. Here. Platforms are just platforms, their choices that customers have. And so we started saying, You know what? If customers want help on Amazon, there's still asking us for it. Lets go in partners with Amazon to do exactly that. So that's exactly what we did in twenty fifteen. >> So where do you fit in that value change? How do you help customers and weirdos? Rackspace add unique value. >> Yeah, so I think ultimately, you know there's various elements of value along the way, and I sort of describe the service rocks model is the way in which we really bring it together. So customers are either looking for help to get to the cloud. And they're asking us, You know, what is the best way for me to get there, given my current state. And so there's a deep, you know, assessment that's done from a kind of way, have a lot of expertise, and Laxmi is over a thousand data be a certified experts on certification. So we bring those experts to the customer, talk about you know why they're trying to go. Hey, they're trying to really reduce your meantime to recovery. You're trying to increase your release cycles on a kind of, you know, per you know, a certain rate that's very aggressive operate with the devil's principle and mindset. You know all those things are the object of the customers has and then be then enable them to go and say Okay, given all that here, the workloads we'd would enable you to kind of, like move or to kind of like build from scratch, bring an entire set of services with their infrastructure, security or applications services, start with the value added set of workloads, and then build from that effectively prove the case and then move on. To >> date, the very fact that Amazon websites its growth has bean so rapid. And there are so many new services coming online. You know, every bump that's actually helping you because people need help to navigate. >> Indeed. I mean, that's a that's a phenomenal point. I mean that ultimately, you know, bar the reason why customers in our install base we're reaching out to us and saying, Hey racked with you, done a phenomenal job helping us in our first evolution of our journey. Can you help us now in this new world where it's actually quite complicated? You know, that's sixteen hundred features on average of forty hundred features on average are being launched by Amazon on a yearly basis. And that's just, you know, despite what we hear in the headlines where cloud first companies and us, the startups of today are absolutely leveraging. You know, Lambda out of the gate or containers out of the gate, you know. But there there's a whole host of companies that are going through this massive digital disruption, trying to compete with these startups that >> need >> a lot of help to re skill their workforce, to change the way they think about process within the within their organization, between their business development and technology and operations teams. And then, ultimately, you know, how do they actually build out much more agile? We have respond to customers so that work requires a company like Rackspace to come and help them navigate through that. Really, really, you know, large, you know, set of features. >> I suppose that it's a space that you certainly didn't forsee ten years ago. >> Oh, absolutely, No. That's what's so dynamic about the space where I think that nobody, I think, could have predicted, You know, even today we're seeing this's a ton of kind of like, you know, momentum with concepts that were very nascent only a few years ago. The Cuban Eddie's There's a concept, you know, almost every one of our eight of us customers at Rackspace, what we call fanatical A W s eyes absolutely looking for help on communities. And so, you know, when we think about Doctor A few years ago on Doc Enterprise on, we think about communities and there was that, you know, battle today, you know, the battle has been won Carbonetti XYZ pretty much pretty much the defacto orchestration engine. So nobody could have predicted that a couple years ago tomorrow. Somebody else. Exactly. So it's fascinating, And that's why customers need help navigating. >> You know, all those guys are. The experts carried people through the journey. It's mentioned hybrid before customers want choice. You know, even the Amazon wants everybody to put their data. Their cloud. Yeah, customers sometimes have multi clouds and absolutely as a hybrid. And Marty, I think, >> is a is becoming a lot more. I think even Amazon is very much acknowledging that the big opportunity is high. Isn't hybrid Cloud Because if you think about where we are and the technology adoption curve and the trillion dollars have spent that ultimately going to move, there's no doubt that it's a class for cloud First World. Their destination is the cloud, but the vast majority. The workloads exists in traditional i t. And so how do we take that hybrid moment? You know, and outposts? It's a great acknowledgement of that on. So they're very aggressively investing. We're investing with them and helping our customers along that money effectively. >> Okay, Present for a second. Thank you very much for talking to us from Iraq Space. And my co host, David Lynch has been helping us. Navigator, What's happening here had the A W s Web something. I'm Susanna Street. Thanks for watching the Cube.