live from the mandalay bay convention center in las vegas it's the cues covering vmworld 2016 rock you buy vmware and its ecosystem sponsors well welcome back inside mandalay bay as we continue our coverage at vmworld here on the cube along with peter burrows i'm john walls are now joined by David Cabrera Solutions Architect CDW and leek as well vice president product storage for the VMware storage and availability business unit gentlemen thanks for being here good to see you great to hear house show going so far for you oh it's on fire man did we give a tiger by the tail here that's been great don't let go don't let go even though this for a long time and we were just talking about your history your back i said yeah i first got into virtualization back at y2k wow I remember that how far we've come huh and yeah yeah again I did it why i use it for y2k testing and then from there i worked for a disaster recovery services company and we have these customers katrina rita in 911 they just came in with their stuff and i didn't have enough physical servers to you know in their contract to recover their businesses and they were taking out vmware evaluation licenses to get their businesses up and running and vmware was super supportive of that and they knew you know the licenses would come and wow yeah it was it was like rust in the esxi or ESX at the time I you know just it's actually you know easy and as we think about what's happening on hyper conversions now right yeah it's the same idea right I mean it was actually practicality you not a necessity right of using VMware because gosh I needed to do it for kind of TCO reasons and what happened was esxi started out at the fringe almost right and then came roaring into the you know into the core as people realize hey I really can run like mission-critical applications business collapse the same trajectory is happening now with VC an HCI right and our DCM writing notes we're starting off like outside startup VDI test and dev right you know all that you know to management clusters right but now what's happening the majority of applications mates business apps right yeah yeah it's it I firmly 1,000% believe that you know any application can run ova n no I say and it's we were talking about this i still have customers they they talk about running exchange or sequel on physical servers and I'm like why so now you take all those benefits of virtualization and you add v san on top of it and make everything totally portable on on just you know commodity based hardware and you know pretty soon our job as storage architects building figuring out sans and raid groups and you know how big my lund is supposed to be who cares throw some storage in the server adam as you need and keep going well to that point lee you're talking before we went on the air here about how people you know professionals company who's saying i want to get my attention from here to up here all right i want to be able to look at business and not so much about what's going on behind the scenes in the back office is this thing i was even at CDW recently right we're talking about how long it takes to train someone on enterprise storage versus you know the actually the less you know about storage that the more a hyper conversion system words to what you expect i add a note yeah of course it gets bigger right i mean why wouldn't it right so the idea that you can get people trained up not just using the product but actually selling the product I mean it's actually a very interesting dynamic one of the other interesting things we're seeing right now is just a overlap of flash right all flash right which first you know blue you know came blazing onto the scene for performance right for an application is now coming in because customers want to spend less time actually man is that looking down I want to look down anymore right and so the idea that the customer satisfy you arts because the risk of Miss configuring something actually really low right it is you know that nearly as much time and you don't worry about it right right so you have the performance you need you have the space you need you know you get the deduplication and and it just as you will you need more performance you need more space at another node and on top of that you get compute memory and everything else so their stores some challenges associated with applications and selecting the technology and there's a lot of transformation and transition there's a lot of new technologies coming online that's right even in the storage world so how is virtualization helping customers or helping protect customers for making bad choices with current products now one thing you want to look at is where do I manage this from right how many silos do I have right and so the extent that you can leverage the Center for example right as a common management domain not just for storage by the way right well we started off with compute right they get source we also have networking right so what we have today with NSX right integrating that together we've heard what we announced the show here there it is this VMware cloud foundation great way to go and integrate right all the rich functionality and now you've got it in one user interface right that simplifies the deployment and then the support right making everything easy so you know putting everything together plug it in run a wizard everything's set up for you and it and it's set up the way it should be yeah so it's not as dependent upon the underlying type or choice that you made about storage it's now more what does the application need and let's just point the application at the pool yeah so so there's still I still see you know there's going to be those needs where that super low latency super fast care that shared storage is going to be critical and is going to be needed for specific applications but all that other stuff all that normal day-to-day web servers applications email file shares all that stuff you can just throw it on there and it works you don't have to worry about all the silos and all the different management people that you need so going back to John's question the day on your point later the idea that getting people to raise up defectives Dave how much time are you now saving not doing the physical stuff actually starting to talk to developers the people are taking all of this day to all these assets and turning it into the business value are you able to spend more time and directly supporting them as you go into customers and design the it does seem like that that shadow IT or DevOps or you know the people that aren't depending or depend on IT the consumer is becoming more of the decision maker or at least the influencer and what what V San brings to the table for those kind of people especially with the automation and and and you know the whole private cloud piece of it it takes down that I call it the IT stop sign okay so you know why is DevOps going to the public cloud because it's easy so you have to be as easy as wherever they're going in order to bring them back and and keep that governance on your data and keep your IP where it belongs whether it's in that private cloud or off into a secure more secure public cloud or through a hybrid cloud or whatever v san kind of keeps everything contained for that so yeah and I think there seems to be a trend or at least a thread here that I'm hearing a different conversation here about simplicity right felicity just not keeping things simple for people letting them focus on their core competencies and the right there really what they're paid to do and not distract them away from having to learn like you said it up to speed in 15 minutes as opposed to hours or weeks of training week looks you having these three clicks yeah yes yeah I ask customers pretty routinely now you know what is your budget gonna be is it higher or lower this year the answer it's like it's lower right there like you do you have more people or less people and I call less people they're shrinking data centers right and all of a sudden and then you say well and how many projects do you have like all of every every project now as an IT component right so now it's the pace of change right and so if you don't have to worry about the underlying infrastructure as much now all of a sudden it just becomes easier to start worrying about hey how do I go in scale we had a customer this morning I was talking to Buddy that was talking about well you know the other thing it does is it gives me the opportunity to have kind of bite-size chunks right so the risk of making the wrong decision is actually low right up by a set of servers and as opposed to you know I buy something that's this big where I have to basically predict what's going to happen for the next five years this looks more like hey you know what I kind of have to know what's going to happen over the next six months and then we'll figure it out from there that's today's mentality so easier to change one piece instead of the whole puzzle that I died nobody the dance for that that's a great point it's it there's not that many IT shops that are refreshing their entire data set there are but that's not that many usually it's a silo so but there's always projects PDI some sort of new essay p application or you know we're migrating to a new version of exchange or whatever it is it's okay let's start there and and and and let's just slip it in try it out you'll see you like it it's like sorry it's like crack everybody needs more all right so Rach wait liberal lawyers yeah try it out and you'll see you like it and then from there it'll just roll and and and as the the old siloed equipment starts to age out they'll just easily transition it into visa it's wedding we just get emotional over at a new server shut that down we could we just finished a survey of 250 decent customers and you know one of the things that we were watching is so what about the applications right because when we started like it was hey I'm going to try this in test em I'll try it over here or dr is a good one right I try it and you know it's not i'm not running like my real stuff on it right you know now what we're finding it this year's switched right so we flipped into the majority are now business-critical applications right there an X equal exchange share with the whole Microsoft stack during Oracle databases right there make Percona right i mean of mice equal variance right it's really your singing so all of a sudden they're like that you know there's no real hesitation right and it's the economics that drive this right once you started looking to say you know here's how i can go and do this in more bite-sized chunks starts to become more you know but it's more cloud like i think from that standpoint it's also the risk because as you said you make a design decision today yeah it's not going to be the right design decision in 18 months to make a product decision today it's probably not going to be the right product decision in 18 months you make the right you know you want to your company decides to buy a new company or wants to diverse the vessel you don't want the infrastructure getting in the way of those business decisions so it's it's certainly economics but it's a lot of it has to do with the fact that as you said the pace of change is so great that the only way to ensure that you can keep up is to focus on where the change really needs to be and diminish I focus on where the change isn't as required that make sense it does make sense in you know one of the things that you know degrees of freedom that customers also want is we're finding you know they're pretty used to being able to configure servers and choose their own server all right so the idea that we give choice right running software on a server where you get to choose right i mean we have what 15 different partners right server partners building something called a vc n ready node right so you can take our software pre-configured right to strip out the integration risk if you will there's also some customers who just want like the simplest easiest fully integrated we're working with emc that VX rail product is an integrated CDW offers both of these right so for customers who want just to say I want a single point of support integrated backup I mean that's a world-class product right as an integrated appliance that's one way to buy right one way to deploy but on the other hand if I'm a ucs shop I can go and say hey here's how i get a ucs if I may HPE shop here's how I do it 100 right all works all precor oh oh ya habla del e course right exactly yeah yeah thank you for that by the way so no sway be back yeah value out of the right there we go exactly yeah you know last before your eyes therefore that's all good right right but this this choice right i mean it's interesting because certainly customers are looking at like what level of choice and flexibility do they want and this server choice right is a big one yeah yeah it there's the reason why people buy servers isn't because it's a specific brand I mean you know if you if you look at the open up servers and you look inside it's really it's Intel processors or maybe an AMD processor a bunch of ram and some disks the the software that the vendors offer to manage those or what's important and and it's funny since vcenter mm-hmm even before it was vcenter you know just I guess 20 was it being able to integrate the management of the servers into vcenter and having all those sensors and all that stuff kind of bubble up into vcenter is huge and be able to hook in and take like we realize automation or viewer orchestrator and make it to pull the physical hardware as well as a virtual it's it's big have that in with ES and it just kind of makes it easy so Dave's you working with a lot of customers every single day yep they are also starting to deploy cloud or at least procure plot proud as part of their core strategy talk a bit about about talk a little bit about the challenges associated with intercloud communication and a role that brutalization plays yeah yeah so it's it's still kind of the wild wild west out there with with that I know you know VMware with NSX trying to and that with the new announcements and I haven't fully digested all this stuff from yesterday but it was out just the idea of providing that that kind of peanut butter of policy you know for security and networking and all that from you know whatever you need to keep up button the other way that's a technical term I like that or Paula I like that I have more creative butter of policy in your private cloud and being able to kind of spark that up in in whatever public cloud you choose to use kind of brings that core via you know so vmware's message was always whatever Hardware you have your choice now it's whatever cloud you have your choice yeah it kind of makes sense now and and yet security and the networking is is the biggest piece of it and that if you look at the NIS T official version of hybrid cloud it's it's being able to move things back and forth seamlessly and that's what it brings his David a big part of this cross cloud message right and there's an obligation and it turns out I I'd argue that your most strategic engagement with the cloud is actually data alright VMS you can spin up spin down right there transitory it's on or off but you know the decision about where you place data is long-standing what do and what data sovereignty issues about you know it takes you know data is not quick to move anywhere right so it takes time and it takes you know from a cost standpoint right you all of a sudden lock yourself in on data to keeping it going right so those sort of issue didn't if you want to take it back by the way you know there's some egress fees and other things to go and manage so what we announced right in this cross cloud world about how we're running for example you know in IBM SoftLayer right and you can now spin up vcn and soft layer right and see the same policy based management right across the cloud now right I mean that extension right into the public clouds right is a really interesting way for us to go and talk about moving from just a storage you know provide into a data services data management right that becomes a key element how do you convince people to be early adopters then of that because now that they're making decisions that not that they they all matter that are those matter maybe a little more is it really early adoption though this far into the game I mean wow I mean everybody we came out a transitory element yeah you're saying ok I want you to take another step yeah I want you go a little further out and so that's what I was saying well here's here's where I'd let me out a little bit too that is what I'd say is that you said data management yes i would say data Asset Management's there that's so you know we were talking earlier digital business is about how you're going to apply data differently to retain and sustain your customers and so this point ocean of data as an asset you really elevates this conversation about what data where when all those other things and to the degree that virtualization simplifies those conversations it's going to have a major impact on business flexibility agility even designed so you guys agree so degree yes so think about that and and I have to credit a vmware se his name is Paul Rowan think of NSX as kind of a bodyguard okay and every chunk of data whatever it is as a bodyguard kind of leading them leading the way and protecting that piece of data from whatever it is that it needs to protect it wherever it goes and that's really a real simple analogy so it's not just I have to configure a firewall over here and make sure that if it goes into cloud that that firewall has the same rules it doesn't matter anymore because my bodyguards going with me and and and I'm that bodyguard is making sure that all the policies are applied no matter where I end it also opens up new areas you know when you talk about data asset management now I started thinking about well you know maybe I want to do some big data analytics I'm where my data is right where where do i locate it right and you could locate different places for sovereignty security local performance for example right back up any geolocation issues right and then I also started thinking of a policy base rate we call source policy based management and that sort now it says you know it's not just capacity right maybe want to be thinking of a performance right how do I think about allocating performance how do I think about managing performance across different assets for example right so lot I mean this is what's exciting i think is once you start where we've started from which is at the hypervisor level you're at a natural architectural injection point to go and say we could take all of these pieces in and very efficiently go and manage them provide new functionality right that's a really interesting way as customers trying an SS like my date it may not just be here anymore right may be out here may be out there how do i go and get a handle on that that's true once you hit that inflection point where in the industry starts coming to you right that's right VMware's clearly hit that point and then some yeah interesting well we've had peanut butter policy we've had bodyguards i wish made more time to do morals of wisdom okay the big IT stop sign I like that too are you good thanks for joining this guy's thank you have a great show all right our coverage on the cube vmworld continues in just a moment here from Las Vegas

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to the party The Cube Live Day two of our coverage of Del Technologies World. I'm Lisa Martin with one of the best men in TV Dressed man Dave Alon Today that Ty is awfully dapper today. Always a pleasure to be with you. And we're pleased to welcome back to the Cube tight Schmidt, VP and fellow of extreme skill infrastructure from Delhi and see, we're all kind of color coordinator here. Somebody sent us a memo Happy to be back. Thank you. Great to have you here. So we've We've been having great conversations the last day and a half. Lots of energy, lots of excitement. This is the first doll Technologies World sensed all returned to the stock market a few months ago. Talk on all things. Lots of buzzwords. Hybrid multi cloud partnerships edge One of the things that Jeff Clarke said this morning in his key Now that I think needs to be said in a game of thrones Voice is the edges coming? Just coming. What is the edge meat isn't like digital transformation, where it means five things to two different people. >> Yes, so the edges coming. Some would say the edge has been here, but now it's being at least, uh called something that we could try to get her head's wrapped around. Right? So, uh, the edges has been here. It's here. It's It's continuing to manifest itself. I'm gonna give you a couple of examples what we're hearing from customers. You know, human nature is I want this thing to be defined. I want it to be something stable, bounded that I can then go and create a work force or a product line. And I know exactly what we're doing. Well, I've got news for those folks. It's not that it's, Ah, it's chaotic. It's dynamic. It's disruptive. Um, I'll bucket ties it into a few big level buckets that we're seeing, but the thing I'm trying to get people to get their heads wrapped around is that the edges not defining usage models the edges, not defining products. The usage model is defining the edge, and so there's thousands and thousands of different usage models, But I'll talk about a few of them right. Um, I think most people would be in their minds. They're thinking about a distributed network and distributed data set or something outside of my traditional data center space. And I need compute storage, Something to facilitate my business. I'm calling that the private edge still a little bit from the private cloud, calling it the private edge. And basically it is, um, it's a It's a direct ingest or usage of compute that I'm buying storage that I need. It's at a location typically follows the data. So where I'm collecting data, my my array of sensors and cameras and you name it I ot type devices where that data is that I need to have on prem Data center capacity to collect that data, do something with that data, and then action. Do something actionable at that facility. And, you know, uh, minds and construction centres and retail stores. People talk about autonomous vehicles. Reality is is leading up to the autonomous vehicle. There's a need for data collected off of these cars as they're experimenting >> with different terrain and weather conditions and driving conditions, and we are providing those types of edge data center capabilities for those automotive companies to drive their cars around, stop into these depots, download their data, get updates, and off they go to collect more data. And that's an example of the private edge. So we've seen everybody been data centers, face floor, pristine, beautiful. You know, physical security. The edge could be a truck, a police car, doc. But it could be anything. So how are you seeing customers deal with the physical security aspects of the edge? That's a great question. So there and there's a physical in logical component to it, right, So they're all over the place. So these first, these first examples of where we're seeing EJ being actually adopted outside of a traditional data center space, tremendous sensitivity, toe physical security. Some of them are taking care of it themselves. So they have, uh, courtyard or a building that they're wanting to simply put a device in. And they're handling security, physical security at that location, others are Listen, I'm trying to understand the cost trade offs of building this fortress, which kind of his counter counter productive to what I'm trying to accomplish here. Can you provide that as part of your data center? solution. And so, looking at things like ballistic protection, overall theft protection, these things air smaller. They can be hold off, so we have to anchor them to the ground. We have to have wave to think differently about how these things are connected so that somebody can come up and cut through a wall or cut through a pipe and get access to this critical data. So how we approach that physically eyes is a tremendous, tremendous concern to customers. And we're addressing that through the solutions were providing ballistics bombproof flameproof intrusion proof different types of biometric sensors. In some cases, we hide them in plain sight, painted with graffiti, puts a bullet holes on him, make it look like they're not worth anything. You're it. So you do have some serious stress testing as well. Which was what? Your favorite stress test. >> There's a lot of shock and vibe testing, so we have a way to protect against seismic. We have to >> protect against wind loads. You we may have a thousand pounds of snow on top of, and we have to test these things against those type of environmental conditions. Way haven't, uh, we have it yet back. You try to drive over one with a bulldozer or some type of a vehicle, but we do do impact testing, ballistic test sting. And there's there's a lot of fun testing, and I don't mean to minimize the logical security. A lot of this is critical infrastructure, right? So, you know, if it talks about the threat matrix and so, uh, what do you see in there? What's what's Del bringing to the table? I mean, are are, you know, wonderful array of security elements with our company right now are implying that I think we're having to do with customers. This is an early part of the journey is how is this data being protected? And the logical component, at least what we're seeing today doesn't necessarily differ as much from the traditional data center. But things like, um, you can automatically detect whether an intrusion of physical deters has been made and decide to do something actionable, like lock hard drives where even if somebody was to steal a server or the hard drive, they can't do anything with it. GPS type sensors and devices that can track the valuable components in the solution and not allow them to be turned back on unless they are connected into that network. A za proofpoint. So there are a number of things that are that are being driven that somewhat looks like the traditional data center, by essence of where they're located and how these things are remote way have to. We have to think about that >> when you're talking >> with customers who are on everybody's on a journey of many different types. Digital transformation. I t. Security Workforce We've talked about all of those things last year's Del Tech world and, of course, this week as well. How do you advise them of Where do I start if I have Like, for example, when dehl was talking about the latitude devices this morning and all of this really cool tech built and even with train protection, for example, were all, and John Reese even talked about the edge of people the end, the edge of Io ti and centers, which makes sense. But where does a company like Adele stirred these conversations with customers who have a tonne? Probably People edges and io ti edges are yeah, so with where do we start? Kind of raining this all ends, we get the data out on it in real time, process it as close to where it's being generated as possible in a way that we can we can actually understand. >> This's the world I live in, right? So fundamentally, it helps us understand that that most companies, >> um, >> you know, lots of different organizations. But when it comes to a data center type of solution, you have the group who are trying to do something transformational the software writers, the applications and workload developers who are trying to take advantage of next generation it to do something transformational, you have the also you have the facility side. So this is the data center, the real estate, and the two don't necessarily, you know, talk about strategy in a line on how they're going to facilitate transformation. It's ultimately it starts with having deep discussions with both of those organisations. What are you trying to do to transform your business? How does that translate to the types of gear storage networking that you're going to require? What if you weren't constrained by your facility? What could you do and paint that picture for them? It also in parallel involves deep discussions with the facility and corporal estate side of of a company. What do you have? What are your challenges many companies do have on I .'LL speak for the telco space. They have a landscape of what you could consider edge data centers. There, the central office's, uh, extend out to the cell tower. These are pieces of real estate that they're trying to monetize, and but what comes with that are the constraints and the variability from site to site regulation requirements, cost of construction, labor flavor rates. You know, whether it's union or not. >> There's just a tremendous amount of variability. The end of the >> day where Dell comes in and helps is one week. We are a great thickener of things because we can. We can I would say force. But really, it's enable the discussion between the and the facility teams. We do have that understanding, and we are looking at it objectively through both of those lenses at the end of the day, creating a cost model, something that customers can use to look att, tradeoffs, locations, types of technology. Looking at those trade offs to help them make decisions is we're spending a lot of our time doing. It's a real cultural dichotomy. You've got the, you know, technology team, trying to move fast and break things. You got the facilities and let's keep it stable and safe, and they're both critical. They were absolutely both critical on They have deep ownership and governance on those respective sides of the business. And so these edge data centers the part of the world that I own. It really forces that discussion happen. It's the collision between it and facilities where those decisions have to be made in a real estate level, a ten infrastructure facility level and at a ninety networking security level on all those things have to be understood and accomplished, solved at the same time >> and quickly. They don't have the luxury of time to really sit and battled this, you know, swan it back and forth like a tennis match. >> They don't I will say that >> majority the industry right now, this is a big play for them. You can't push all of your chips in without having a lot of this information. So what we're seeing is a lot of I would call crawl, walk, run where they are starting with modeling techniques. Then they're going with proof of concepts to test out. What does this mean from a non pecked standpoint? What does this mean from a Catholics? How much I'm going have to spend visit scale, you know, from one to a thousand or ten thousand? And so getting this data and helping them build the models to help them understand that allows him to plan big and understand what they need to do at a higher level? >> Wow. So much to dig into it, just like the edge dot dot dot to be continued. Ty, Thank you so much for joining David Lee on the queue next year. Can't wait to hear all the more stories should be more stories. Awesome. Ty, Thank you very much for Dave Volonte. I Lisa Martin. You're watching us on the Cube Live in Las Vegas. Day two of the Cubes coverage. Abd el Technology, World twenty nineteen. Thanks for watching

>> From the Salesforce Tower in downtown San Francisco, it's theCUBE. Covering Accenture Tech Vision 2019. Brought to you by SiliconANGLE Media. >> Hey, welcome back, everybody. Jeff Frick here with theCUBE. We're in downtown San Francisco in the Salesforce Tower. Accenture's taken over five floors of the Salesforce Tower, and they're opening their brand new Innovation Hub. It's pretty cool, formal ribbon cutting earlier today. We're excited to be here. It's three floors of cool innovation, then a couple work floors, so if you get a chance come check it out. A lot co-creation, a lot of neat technology happening. But we're here to talk about something a little bit different, that's championship basketball. So we're excited to be joined by Jeremy Thum, he's the senior director of digital experience from the Golden State Warriors, Jeremy, great to see you. >> Great to see you, thank you. >> And he's accompanied by Greg Jensen managing director from Accenture. Welcome. >> Thank you, great to be here. >> So digital experience, you guys are getting ready to embark on a big new adventure, a big construction project just south of, I was going to say AT&T Park, Oracle Park now at the new Chase Center. >> Yeah. >> A lot of talk, really excitement, tell us about what is going on at the Chase Center. >> There's never a dull moment at the offices these days as the Golden State Warriors organization is going through a pretty big transition. A transformation from basketball team that leases a building 50 nights a year into an entertainment company that owns and operates a world-class facility. And so all eyes are pointing to this project. All thought is going onto the project, and it's a really exciting time in the organization. >> It's really an amazing story of how much impact leadership really has. I mean, you had a perennial doormat franchise, right, that hadn't been to the playoffs for a long time. And David Lee shows up as the first all-star in Lord knows how long, and they have completely transformed their franchise on the basketball side. And now you see the same kind of energy vision, vision, probably, is really the best word, and now moving from Oracle Arena, one of the most beloved basketball home courts into the new Chase Center. So I what if you can just share some insight on what it is like to work for these guys? You know, what is the passion? How do they drive it down through the whole organization? >> It's incredible. I say that on a daily basis there is an energy level and an excitement about taking this organization to the next level, and there is no rest. We know that sports is cyclical, and the performance on the court is going to be cyclical, but the business can operate in a way, and create an environment that a business can succeed and thrive. And that's part of the move into Chase Center is the organization is expanding. The business is expanding into different areas, that we've never been in before, so it's exciting. >> Right. So how long have you been working with the Warriors? >> About 18 months. >> 18 months? And why did they bring you in? What are you helping them with? >> So we are the Warriors' official technology innovation partner. And as Jeremy and the team were thinking through the fan experience, they where assembling a really great team of partners, and one of those partners is Accenture. And so the reason that I'm here is because I spent about 3 1/2 years working with other media companies on transformations, doing sort of similar fan experience design. And it's really my job to bring the best of Accenture to the Warriors and make sure that as they're innovating on the fan experience, that we're helping them and that we're there as great partners to support them along the way. >> So what are some of the things that win the new fan experience besides just being the loudest arena in the NBA? >> Well, I think the most exciting thing that I'm working on with Greg and the Accenture team is the mobile application of the future. We have a Warriors App that exists now that serves a very specific purpose. As we move into a new building in a new district that surrounds the building and have a variety of events, we need a new mobile experience, also, so we will be building this new mobile experience as an application built specifically for the local fan. Anyone that can, or should, or will be coming to the district to enjoy an event at Chase Center. And of course, as we have a global fan base, there will still be content and interesting things to bring in a global audience to the mobile app. But this is really designed for the local fan to say how can we help you if you have a ticket to an upcoming event, or if you don't have a ticket to an event but just kind of want to see what's happening on the district, how can we help that experience along the way? And all the different touchpoints that go along with a game or an event experience. >> Right. So how much of the mobile app is kind of a launching point into the other things that are happening at the Chase Center versus being kind of its self-contained experience in it of itself? >> I'd love for your opinion on this, too. >> Yeah, I think the thing that the Warriors have done really well is they've positioned technology as enabler of the overall end-to-end experience. And so think of the mobile app as sort of the gateway that ties a lot of that experience together. But certainly there are other exciting activations that will happen within the Chase Center throughout the district, and the Warriors know how to put on a great show, both on the court and off. And so it's really that blend of sort of that background technology that's orchestrating this in concert along with that front, in-your-face, exciting Warrior brand and anthem that is really going to get folks excited. >> Yeah, we talk an awful lot about how we don't want technology to be the story. We want it to live in the background and help enhance the fan experience rather than being the headline. >> Right, I was going to say I'm sure the purists are like, I want to come watch a basketball game. It's a beautiful game, this is why I'm paying a big ticket price because this is what I want to watch. I don't need all these distractions of all these other things. So when you think about the experience and integrating it, as you said, as an amplification of watching the basketball game versus a distraction or something that takes away from the core. How do you kind of balance those priorities? How do you kind of level set a new feature request or a new workflow request? Versus, you know, don't forget at the end of the day, it's still about the basketball game first. >> It is, and in addition to the basketball game, it's all about the 200 other events that will be there. Think of all the concerts and family shows that could be coming to a facility that San Francisco has never had before. So the mobile experience is supposed to get enhanced, and I think were spending a lot of time thinking through. The moment you think about coming to an event, is when that sort of experience begins, and the mobile app should be a conduit to help and not get in the way of the experience, which is that thing that's on the stage or on the court. >> Right. A really good friend of mine is Bill Schlough, he's the CIO of the Giants, right, and every year they go through some big huge technology play, whether it's a new jumbo tron or it's new wifi under the seats. It's this really cool, like you said, this delicate balance where you want to bring in the tech, and people are expected to have tech. They want their Instagram to work when they send a picture with the kids. But, again, it's got to be, I don't want to say secondary, but it is secondary or a little bit behind the scenes. >> And I think the Warriors have been really thoughtful around using the application to help coming to the district and Chase Center become an experience. And what I mean by that is, your ability to do wayfinding from your home to get to your seat. Your ability to book a car service if you choose to leave the district or after a game. The ability to just sort of make your life more simplistic around the game, so that getting to and getting from the event is much simpler and much more streamlined for the fan. But when your in that experience, sure, you can pull up the stats to see that Stephs hit 11 three pointers in a row and broken Clay's most recent record. Or you certainly can just enjoy the game for what it is. >> Right, right. All right, before I let you go, thanks for bringing the trophy, too, Jeremy. Very nice. What's one or two totally unique nuggets that you can share at the Chase Center that are completely new and maybe kind of fall below the radar that you think are pretty cool? >> Well, I don't know if I want to give too many secrets away, but I will say that I think the experience will be something that cannot miss. From the visuals and where it's placed, I think just the visuals when you see the aesthetics is going to blow everyone away. And I think, hopefully, if we do it right, the technology and the mobile experience will be an element to it, but won't be the leading story. >> All right. Well, thanks for stopping by. Congrats on all the rings. And I look forward to one more season, right? We have one more season to go? >> Here we go! >> All right, thanks a lot. >> Thank you. >> All right he's Greg, he's Jeremy, I'm Jeff, you're watching theCUBE. We're at the Accenture Innovation Hub in downtown San Francisco. Thanks for watching, we'll see you next time. (upbeat music)