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Noam Shendar, Zadara Storage & Dave Elliott, Google - CUBE Conversation - #theCUBE


 

hi Jeff I here with the cube we are in the studio and Palo Alto the cube studio offices for a cute conversation talking about storage enterprise storage cloud and all the things that are keeping us up at night in the excitement that we see every day out in the field so we're really excited to be joined by gnomes and are who comes in all the time for sadara storage and you brought in a special gates dave elliott global product lead storage google cloud platform welcome Dave thanks for having me so we'll get right into it big announcement don't tell us all about it sure we're super excited to announce that we're now connected up to the Google cloud platform our customers know already that we've connected to the other two major providers amazon web services in microsoft azure and we've been working diligently on what we think is the most exciting addition to that and that's google cloud platform it's available right now it's immediately available it means that any customer of google cloud platform can take advantage of our award-winning enterprise storage as a service connected directly to virtual machines at google cloud so it clearly you know completes the the try fact at which wich we know you know that is the power right now in the public cloud but what's special about google cloud platform that you can get that the other providers don't offer to your customers google cloud is special because we all know google the search engine company and because google has been doing this for so long they have the existing infrastructure so google has global data centers with the networks connecting those global data centers such that customers wherever they are I can connect through hundreds of edge locations for low-latency access to the clap so whereas with the other major clouds the customer has to be physically close to the actual cloud location for optimal latency google cloud customers have far more flexibility in terms of location and we think this will do even more to get more people on board cloud with our enterprise applications okay so Dave what I want to know is are you going to paint as the Darra rack colors I think you got a google bike out front the yellow the green or red right so what does this mean free for for google obviously you guys have storage you have massive amounts towards we all have lots of stuff on on our Google on our personal Google storage as well as are you know little the cube storage so what does this mean for your customers so so really it to put it in context as enterprises move to the cloud there there are different requirements from maybe pure-play startups so we've had fantastic success we've been in the cloud business now for I think nine years but as we mature as a business and as customers mature and and make it clear that they want to move more and more workloads to the cloud their requirements though still look significantly in many cases like the requirements from the old days right from the legacy vendors I'm a storage guy and I know there are certain there are certain requirements around s la's performance ability to to move between clouds from on-prem to the cloud and so as Google matures as our customers ask for these type this type of functionality we are able to meet those requirements by working with sadara so this really gives you that yes we have that check box when you're getting into a hardcore enterprise guys may be new to the cloud or you know you wants that comfort level right he's going to have all the stuff you had before but now exact it's gonna be sitting in your guys so it's structure it's it's two use cases right it's the traditional customer consumer customer enterprise customer who has today their workloads running on primer and private their own private data centers or kolos and it's the customers today that are running on our compute instances who love our compute instances but perhaps are holding back from moving some of those more delicate workloads to the clouds lizard to general use case right because that's that's really the point it's not just about storage for the customer the storage is an enabler for his applications all right so this really opens up a whole another set of applications for the other Google services that doesn't really compete directly with the storage exactly exactly that's it so as customers move you know the really interesting things happen is customers move those we're close to the cloud they could then take advantage of you know layered on other services like like data analytics and learning and things like that and so it's really about really everything I think about this relationship is about helping enterprises move migrate more and more workloads to the cloud in a more seamless way right so it's kind of a good news bad news for you know you know the good news is now you're partnering with Google the bad news is they got a lot of they have a lot of reach and distribution are you guys ready you know what's the impact on your business now having this humongous partner distribution network potential new client network you guys ready support that what kind of new challenges does that present to you guys it'll present growth challenges but we're we're ready so what we've done is made sure that we have the support infrastructure in place and also the sales infrastructure in place so if customers need help prior to the sale during the Sailor after the sale we have different teams that handle this and we have partners as well that's a big change for us in the last couple of years switching from a fully direct model to a model that's now sixty percent partner driven in that number is growing those partners are helping us with especially with integration the customer may need storage but also they may need to deploy other applications in google cloud those partners put it all together and provide a single let's use the positive expression is a single back to pass a single bat de facto sort the choker yes your own champagne as they like to say exact and one of the things we've talked about not fair for we turn on the cameras is is that you were excited about is really the distribution of Google and specifically google access points because latency is real as Grace Hopper said you know the speed of light is just too damn slow so you really need those access points to get to the compute and the store to make cloud work the way you want it to work exactly for example a common request is to connect remote clients to central storage repository so with the with with most clouds that's limited by a public network and the Layton sees and the hops that come along with that with Google's peering capabilities pretty much everybody is closer to the compute that Google than other than other clots and we know this because when we do the search and we get the answer back in point 0 0 1 2 seconds right a big a big piece of that is is the latency between us and whatever Google location is doing that search for us the compute benefits from that the clout the Google cloud benefits from that and therefore our customers due to right and David and I presume this is just one of a number of steps within Google clouds you know kind of pursuit of the enterprise and moving the more you know can enterprise customers enterprise workloads into the Google cloud platform yeah that's that's a one hundred percent accurate I mean we continue to build out the organization we build out part we're building our partnership and of course the products to better meet the needs of larger enterprises that that have just unique needs I will I will thank you for pointing out that the differentiator on the network it's something that I think people intuitively understand but you know the the the depth and breadth of our network networking expertise has been unbelievable as opposed to most cloud vendors we want to get the data we want to get the bits on to our network as quickly as possible because we keep it on our network because we're so efficient and be able to move the bits from point A to point B and and I think that's really the big the big differentiator why you see you know such better response such such lower latency and it's not just about the latency it's also about the predictability of Joseph and so just to clarify so once it gets into the Google Network wherever that point of access is then it's contained within the Google that right right so we write we've innovated around networking for four since our early days things like open flow and software-defined networking are things that have you know great genesis inside of inside of Google and so for us to move that data onto our network is just more again faster and more reliable for our customers and for our own data right we able to leverage our own infrastructure for own services I think we have seven services now with over a billion customers and just out of sheer necessity we've had to innovate in and around networking right we've done a couple piers shows where you know just reinforces the fact you want to get off the public backbone as quickly as you can depending on how ever you need to communicate with either your own internal stuff or with somebody else and then it's just kind of a signal that you guys will be bringing in other products obviously not necessarily a competing software software defined product but just other kind of enterprise e-type solutions to offer your customers in pursuit of this kind of ongoing Enterprise path yeah I think I think that there are a lot of simulator similarities if I would drive the draw the Venn diagram between what a high-performance successful customer like snapchat one of one of our larger customers or Spotify what they require and what what some of the larger enterprises or even smaller enterprises with just very very large you know compute-intensive storage intensive requirements are so there is a Venn diagram there's a lot of overlap and we continue to to leverage our own internal investments and things like live migration of compute instances things around innovative pricing to really drive home the the low cost of cloud and the agility of cloud things like customizable VMs so you only get the the actual machine that you need so we're going to continue to innovate around that and be able to make sure that both enterprise customers and our you know sort of the the high-flying startups still have the ability to to take advantage of right right and is that new information for you guys that you can leverage because clearly like a snapchat which uses massive amount of data you have massive growth rates I mean you have these we talk a lot about the consumerization of IT in terms of the experience of interacting with an application on your phone that you want to be like when you interact with snapchat although I can never figure snapchat outer left swipe right but where you can start to use some of those lessons that you guys have learned in your broader application experience to bring to bear with your solution as well as for your customers exactly so we have two goals in this relationship one is one is to help the existing customers of the Google cloud platform do more so that means I take the existing applications and maybe they can benefit in terms of better performance reliability so do more also need to bring new applications into the Google cloud platform maybe the customer moved some early applications over into the cloud but left others on Prem we'd like to see those move into the cloud as well and then the remaining goal is to move customers who are not at all in the cloud into Google Cloud in the end by providing these capabilities we think that's that's the last impediment the customer may sit there and say yes the compute capabilities are fantastic I trust them and network capabilities we just talked about them they're there world-leading storage I'm not sure I have what I need I know if I have the I apps that I need I don't have the uptime that I need or even protocol support or features disaster recovery snapchat snap shots etc but now they're there so there's no reason not to go yeah it's exciting time so congratulations um really a big announcement obviously tremendous infrastructure by partnering with google it mean i don't know that there's anything quite like it developed over all these years I talked to school the other day my own you right good logic 65,000 like wow it's not the little startup that we that we think of over in in Mountain View anymore it and congratulations day to to really make an aggressive move on the enterprise with really putting a flag in the in the ground if you will well we're just I think we're just at the beginning I think in X the next several years in fact next decade or so it's gonna be pretty exciting time all right well thanks for stopping by the palatal offices I think you could see it thank you to thank you right dave elliott gnome send our Jeff Rick you're watching the cube will catch you next time thanks for watching

Published Date : Nov 3 2016

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