(upbeat music) >> Live from Orlando Florida. It's the Cube. Covering Cisco Live 2018. Brought to Cisco NetApp and the Cube's ecosystem partners. >> Welcome back to the Cube's Live coverage here in Orlando Florida for Cisco Live 2018. It's the Cube's coverage. >> I'm John Furrier. The host. Here for three days of wall-to wall-coverage. Our next guest is Shubha Govil. Whose the director of product management for Cisco DevNet. Welcome to the Cube. Thanks for coming on. >> Thanks John. Thanks for having me on Cube. >> Great conversation before the cameras came out. We're talking about development and Cloud Native. But we're super impressed with the work you guys have done at DevNet. Certainly it's the top story of the show here is that Cisco has now crossed over the flywheel of innovation where 500,000 registered developers. >> Developers. Not visitors to a website. >> Yes. Or some marketing program. >> Correct. >> Real engaging developers. >> Absolutely. >> Congratulations. >> Thank you John. Thank you. >> A couple of years. Four years and you're here. You've got DevNet. And DevNet Create. Which we've been covering extensively as well. >> Yes. >> Which is the Cloud Native world coming together. >> Yes. >> This is for the first time in Cisco's history where you have now a clear line of sight for network engineers network developers network experts who have been certified in the CCIE and other certifications. CCNA, CCNP. All the stuff you guys do. You can now see a clear line where you can extend the capabilities and knowledge and expertise in power of networking. >> Absolutely. >> Up the stack. >> Absolutely. >> Finally Cisco's moving up the stack. >> Yes. >> Tell us what's going on in the product side? >> Yeah Absolutely. And I'm gonna talk about very specific example today. And today if you heard the keynote speak. And Susie opened up a few things and announcement. One of them was DNA developer center. And I'm gonna talk about that. Because part of it is how network is an open platform now. And that was part of the announcement. You will hear a lot about that. And linking it back to Dev reports. Quite right. They should care about why they should look into it. So three things I'm gonna talk about. DNA, developer center and what they can find there. And once they go there and they really start learning about our platform on API's on DevNet. What cord exchange does for them. And how they can start not only programming the Intent based on our Intent API's and what they want network to do for them but also sharing some community cord. Are using that community cord. Community Cord if they are just getting started. Right? So on DNA Developers Center we have four capabilities highlighted. These are the API's. Whether they are Intent API's Integration API's to connect with other third parties. Or SDK's to manage multi-party devices. Or there for ITSM or a specific use case integrations. >> So hold up. Go slow. >> I'm kind of not on the uptake as you are on this. Because you're in it. IF DNA is a set of abstractions API's on top of the equipment. >> Correct. >> So it's not natively. It's a set of API. >> Set of API's. >> So that people could use those API's to create services. >> To manage their network wealth. To automate and drive these right use cases. So I might. >> Give me an example. >> Yeah let's talk about an example. Intent. My intent might be to. We were talking about radio conferences awhile back. And I come from that environment. I want to drive a Butler QS for certain level of execs. Right? If they are on the call this was the thing of like eight ten years back. If my execs are on a call make sure they have the best experience. So the QS quality of your network should be set up to a level that there's no disruption. There's no latency in the call. Right? So that's an intent. That's a business intent. Give best experience to my execs. >> So really that's combining policy and QOS together to make it meet the outcome. Which is no latency. >> To meet the outcome. But for the network engineer now let's connect back to the developer. The network engineer whose trying to make this intent possible for the execs. There's a places they need to set up the SQSS. And won't it be easy of them if there was a simple API that they can use to create that solution to drive that policy across the devices. Whether Cisco devices or non Cisco devices. >> This has been the challenge for network engineers in general. Because you want to have things in control and locked down but as you want to do more things that are programmable. >> Correct. >> There's been some provisioning and some configuration management things. >> Correct. >> You're saying, hey you're gonna lock down all the architecture and then move up. Use the API's to do better integration. Make things run smoothly without disrupting the network. Is that right? >> That's part of it. But also it's about making it easy for them. Correct? Simplify the process of doing it. The process of making it happen was long steps of CLI command. That now that network engineer was going continuously. A lot of the time people actually tells us that they would have this cut and paste copy of the command. That they will take from one place go to the next place next device and next device. And continue to do that step. And that's the productivity game we are driving by simplifying where one API call can go across all the devices and make that change happen. >> We've heard that a lot from on DevNet and the hallway conversations that said DevNet's made my life easier. >> Yes. >> I don't have to do those mundane tasks. >> Exactly. >> That were part of getting things done. Okay. Let me ask you personal question. As director of product management for DevNet. What is your product scope? What are you working on? Can you take a minute? >> That's a very good question. And that's where some of these offers we were talking about earlier come in to play. So for example, within Devnet we create a lot of offers to make developers lives simple. Whether we are talking about giving them the best quality of learning content. Or giving them hosted Sandbox environment to try and test. All of that requires a lot of product management knowledge and the need. But really what the 2ADS we have work more closely to get them out to market. One is the thing called Code Exchange. It's a tool for our developer committee. Where we have aggregated the public git code across the Cisco technologies. >> That's on GitHub I think. >> GitHub code right. Absolutely. But the second powerful thing on top of that is our Ecosystem Exchange. This is where we are bringing an aggregated view of every partner out there. Every Cisco partner whose creating great solutions on our API's in a single place our developers can go and find that solution. To really address the business outcome they are looking to address. >> Shubha, I want you to put some color commentary around of some of the feedback you've heard. We hear people of the DevNet community saying I've come to Cisco Live and I spend all my week here in DevNet. Because it really is kind of like a kid in the candy store. (Shubha laughs) >> From a computer science or developer prospective. >> Yeah. >> What are some of the cool examples and demos that you guys have here? What's your favorite? What are some of the things that are jumping out that people are gravitating towards? >> I will tell you one of the most popular sessions that I have seen in the last few days here is Network Programmability for Networking Juniors. That's one. There's also a very Network Programmability one-on-one. Coding one-on-one class. It's basic Python. But applying it in network context. Those are some of the most popular sessions that I have seen. But when it comes to cool demos there's a cool demo around Flex IQ. I think you might be talking to Ashish later about that. >> Yes. >> And really it's a retail scenario how you are tracking. Using the location based service example. But in this case camera feed. Really analyzing where people are. And you'll get to hear more about this. >> We took a ad. I saw the demo. >> Yeah. >> The Flex IQ. First of all I love the name. I said trademark it immediately. (Shubha laughs) Get it out there. First use wins. And it's already out there. But it's really taking a A access point. >> This is an access point. >> And it plugs into a camera. And a great example of some of the coolness you can do with a preexisting condition. In this case an access point. >> So each of these information points that data one that they are collecting. Whether it's a camera feed. It's a location service. Like information about the devices and the environment. Each set of data is the relevance in this. Which is driving the newest use cases. And this data is coming through API's that have labeled but I'd say morockie access point API. All the camera API that are labeled that have enabled C Space. >> This is really the aha moment for me. I've been following Cisco really since the 90's. >> Yeah. >> Or at least when they formed. Being the young gun at the time. Younger than I am now. 30 years ago. But it was really networking. Connecting companies together. It was the plumbing. It was the core. >> Yes. Unstoppable since then. Now the success is still there. But it's really the problem solving is never going away. I saw this security challenges that were outlined in the keynote. We all know Cybe Ops is a huge issue. Cloud is here. You've got industrial IOT going on. And IOT. But these examples that DevNet is showing is that these new capabilities with I won't say a hack but a maker faire culture. >> It is a maker culture right. Which is lot of DIY stuff. So this lot of learning by playing with the API's and multiple one of them. And you'd really find use cases you have never addressed before. We also have a design thinking workshop here going on. And part of it is really thinking about the use cases from the user prospective. What you are trying to address. Before finding the cool technologies. Really understand what your users' needs are. >> Yeah. >> And we are doing a lot of things around that. And bringing it connecting it back to the APIs. Once we learn the right needs. And finding these use cases that were never possible before. >> Well I talked to Susie all the time about this. >> Yeah. >> And I know she's really hardcore on this. But you guys have nailed the community aspect as well. You've brought that open source ethos into the formula. Which makes it more collaborative. No one wants to be alone. I mean the last thing a network engineer wants to do is be the old way of being tied to the chair on the network. Troubleshooting problems. They want to have more collaboration As some of this creativity kicks in. So it's really a new time. How are you guys handling this? Is it like people are having an awakening moment? Or what are you guys doing to nature this? What are some of the exciting things? >> And the best part about the community is that communities learning with each other. Right? It's this feeling of we are enabling our community both traditionally and through even like Cisco Live and DevNet Create. We bring them together to be able to learn from each other much as we learn with them. And trying to define the right use cases and solutions. And that's what the company's behind. The 500,000 developers who are coming and learning with us. They have found the use cases they were addressing for their business. They also found a new skill set that they were looking to learn before. >> Yeah. >> And a lot of them have come along where they are showing their tech cred in the community. Really being the community leaders. >> You know it's been kind of a downer some of the narrative I've seen from press outlets other press outlets and other kind of naysayers has been Hey network guys. You're gonna be automated away. Go learn how to code to save your career. Actually that's not happening. >> That is not happening at all. >> The power of networking certainly as security moves down lower on the stack. And policy and these cool service oriented service meshes. Kubernetes. Really points to the relevance of the network engineer more than ever. You've got SDN. Software Defined Data Center. That's not going away. Automation is going to take mundane tasks away. >> Yes. >> But actions happening at the app layer. >> They have that expertise and 20 years plus experience knowing how networks should be running to make these things possible. The use cases around the applications possible. >> They're more relevant than ever. >> They are more relevant than ever. I would say. Exactly. That's the key. >> Well you guys are at the beginning I think of another set of inflection point. Certainly DevNet's gone in a quick four years. You're connecting to the Cloud Native World with DevNet Create. Which is phenomenal. Those are two worlds that are coming together. I just see another inflection point coming. Maybe it's a million developers. But you've been success in the enterprise where it's been really difficult. Even Microsoft with their legacy developer program .net. The Visual Basic and all the MSDM stuff. >> At the by GitHub >> Yup. >> To kind of maintain relevance. Other companies like Oracle VM wear and other ones they're having a hard time. You guys are just kicking butt. >> So part of it for us is not only focusing on traditional infrastructure. But also talking about the app developer. So these application developers who did not know about network at all. A lot of times they had to fight with their networking juniors to get their application the particular function they wanted to have. Right? So that what we are enabling by bringing them together. Also we have been running small programs like we are trying new markets. Global markets. China, India and some of the things like really reaching out to the big large hackathons. Which are traditionally. For example in India we were recently doing a smart India hackathon. >> Nice. >> There are 500,00 students participated in solving real problems for the country. And DevNet was the provider of applications and API's. Bringing them into the application world with the understanding of network. >> A lot of growth in India and China. Certainly massive new developers coming on board. Okay final question to wrap up the segment. I gotta get your prospective. Take your DevNet hat off for a second. >> Okay. Put your Cisco hat on. >> Sure. For the folks who couldn't make Cisco Live this year what's the big story coming out of the event this year? You guys have been successful with the 500,000 developers. What's the big story developing here? What should people know is the most important story for Cisco Live 2018? >> I think the biggest story I would like to call out is that network is open for business. Network is really open for you to really come and make your intent. Your use cases. Your business outcomes possible. And that's the biggest story I will call out. >> Shubha Govil here product management for DevNet. Here on the Cube. Live coverage. Day two of three days. I'm John Furrier. Stay with us for more live coverage. As we start winding down day two. A lot of great action. The network is programmable. It's creating value and new use cases. And the developers are in the center of the action. The network engineers seeing a clear path of the Cloud and more. We'll be back with more after this short break. (upbeat music)