>> Man: Live from Atlanta, Georgia. It's theCUBE. Covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. >> Hey welcome back to theCUBE, Lisa Martin with Keith Townsend live from Atlanta, Georgia. We're at Citrix Synergy 2019, the first time theCUBE has been back here in eight years and I'm geakin out even more, yes, I know it's early, two man hand CMO and EBP of Strodigy CIRTIX TIBB, it's great to have you back on theCUBE. >> Well thanks for joining us here. >> The Keno was awesome this morning, Keith and I were both tweeting like crazy and like and we were like, Wow, we're going to have a great couple of days. >> Thank you. >> You can hear all of the networking and the innovation and the conversations going on behind us here in the Solutions EXPO. I think record number of people attending live, as well as watching the live stream today. There was at least one round of applause, standing here all night. Citrix, a lot of transformation in the last year alone. Really talking about the employee experience as a critical enabler of digital business transformation. Talk to us about that. Yeah, absolutely I mean, with all the technology, technology choices we've had with Cloud and Sass and Mobile. We've created a lot of opportunity but we've also created a lot of complexity. Both through IT and especially for the employee who now needs no navigate across all of this different environment to try get a bit of information or to get their key work done. And so, Citrix and our Customers were saying: Hey look, employee experience has become a sea level and board level imperative. So what we've done is, we've unveiled and continued to extend upon our digital work space. Not just a place where we've unified access to everything an employee needs to be productive. All their Sass Apps, Web Apps, Mobile Apps and content, wrapper that in a layer of security so that IT and the company are confident that Applications and information is more secure in the workspace than now. But now we're infusing intelligence into the workspace. Machine learning and simplified work flows, in order to guide an employee through their day, so they don't need to spend all their time navigating multiple apps, but the tasks and insides that they need to get done are presented to them veery quickly, they can move on and get to perform their best work. >> So Tim, you're literally preaching to the choir. Me and Lisa, we get it, we understand it and then even at they key note, David was preaching to all the major announcements, big claps. Thousands of people clapping. The innovation and ideal of extending the workspace to the intelligent experience, I think the Citrix faithful today, get that. But a seven trillion Dollar problem that you guys are addressing, you just mentioned, but now we're talking about talking to the CEO, the CIO, the CMO, the COO. Talk about expanding message beyond the faithful into the sea squeed. How's that impacting your jobs and how are you getting that message out there? >> Yeah, that's a great question. You're absolutely right. Employee experience is something that is shared. In fact, we've just done a considerable amount of research into that with the Economist on a global basis. What we were finding is IT and HR are sharing this problem together. The rethinking, not just the digital environment of how they're delivering technology to the employee but the physical space and the culture and how it all weaves together. And how we're engaging within Citrix at a much higher level with not just the CIO but with the Chief Human Resources officer, the CEO, the CFO, is because employee experience and how well an employee feels when they have access to the information and tools they need to get their job done, is directly related to the business outcomes the company is trying to achieve. You know, its proven to deliver greater customer satisfaction, increase revenues, greater profitability, all the metrics that really move a business. >> And you know, this is pervasive across any industry and every roll in every organization. I mean, the cool video that David showed this morning, show an example of a Senior Marketing Manager who wants to deliver Rock Star campaigns for her company, but she's got before Citrix workspace and intelligent experience. All these different apps and all this distraction, every couple of minutes distraction. And you think about how that impacts that Marketing Manager's role even all the way to like a call center. And how a call center employee is in the front lines with the customer, whether it's your ISP or something who has so much choice. If that call center person doesn't have access to all the apps and the information that they need, not only are you effecting the employee experience and potentially causing attrition, but the end user customer that service might say, forget it, I'm going to go somewhere else. >> Yeah, absolutely. I mean, if you think about it, we all have that experience where you call a call center and they might not have the answer for you or in some cases the connection might be poor. So really what we're trying to do with the digital workspace is eliminate that. We talk about experiences, it's not just unifying and infusing intelligence into it, but we also leverage our networking portfolio to ensure reliable connectivity. So that employee has access to the applications they need, they can reliably access the information they need and any kind of their telephony or your voiceover IP is consistent. So you or I think they're on a landline in a big call center and they might be working from home but still have access to everything they need through the Citrix Workspace. >> So just a couple of weeks ago, I was at SAP Sapphire, we're talking about customer experience, employee experience. Kind of the ex-data versus the old-data, operational data. And Citrix in the past has been about operational data. You have to share stuff with your warehouse about improving analytics so administrators and engineers can deliver applications and experiences better. Lets talk about the user experience in this new, or the employee experience in this future of work. I have this SAP green screen and man, would my job be so much easier if I could just push a button and get that data into Salesforce, but I have to engage IT for that. I have to open the ticket and we have to take it through project, 6 months later we abandon it because the industry has moved on. How's Citrix going to make that faster for the employee and improving my employee experience? >> Well fist of all, coming from an Enterprise application background, myself, including SAP, I know the depth of functionality of those applications. And for specialized roles, whether you're in supply chain or finance or alike, they spend their day in that core application. However, the rest of us, we're hired for a specific purpose. Whether its the example we gave onstage today about Maria, the Senior Marketing Director, or whether its an engineer who wants to spend their time building product. We were at hight to spend our day navigating, expense reporting apps or performance review apps or other types of applications that we're all exposed to. They're not our primary application, we have to learn a new interphase, we have to manage different authentication. And what the workspace does is in the words of one of our customers, is by unifying is all and being able to reach into those applications and extract out the information and task that's very personal to you. One customer says to their employees, you may never need to log into an enterprise application again, but you'll still get all the utilities, all the value because you have all the insides you need and you can get them quickly without needing to navigate or search across multiple applications. So you can get that task, approve that expense report like that. Without needing to go through 4 screens to do it and take you away from your core job. So really what this is all about, is removing the noise from an employees day so they can perform at their very best. >> So critical because, Sorry Keith, one of the stats aslo I think David shared this morning, was that enterprise software is designed for power users. Which is 1% of the population. So for those folks who need to get their job done as effectively as possible, so that their delivering what they need to and the big end users experience is what it should be. That's to be able to say, you don't ever have to log into an enterprise application again and making that experience personalized, Game changers. >> Absolutely, I mean we think about the frustration that employees have today and that they would share the findings today from the Gallops study but 80% of employees are disengaged at work. The number one reason happens to be around their level of their manager, but the number two one is they don't feel they have access to the right information tools to do their job. They want to get that noise out of their day so they can do what they were hired to do and what they're passionate about. >> So we talked a lot today about the familiarization of enterprise tech. We love these things. We don't love these things because the hardware is great, we love these things because we're able to do our jobs. So whether I'm downloading a app or Angry Birds or whatever experience that I'm having on it is, I get instant gratification from this devise. Talk to us about the overall potential of speed to value in a repeatable process that Enterprises can enjoy around digital transformation based on Citrix versus you know, I've heard similar things from ISV's. They can come in and write a customization from an Enterprise app into another solution, simplify a specific job, but if I have to do that for every application, one I don have the money, bandwidth, time and the industry will pass me up. How are you guys bringing this consumerized experience to the future world. >> Yeah, that's a great illustration is our mobile devices. We live on our mobile devices. A lot of Enterprise application have created really good mobile applications. You know, concur from SAP where I came from, that's a great experience. Very quick to go in. Salesforce, an awesome tool, their mobile experience is different from their regular experience so you have to relearn and navigate. And then there's others that never really created a mobile experience so we're all doing this on our phone and trying to get that done. And even if every, to your point, if every individual enterprise app had a great mobile experience, that still means we need to navigate a whole bunch of interfaces. What we're doing by unifying this into a single digital workspace by curating and personalizing your workday and creating a work stream very similar to what Facebook and others have done for our personal screen and how we get information through that feed, how we get news through that feed. We're doing the same for work. So on a mobile device that experience is so much richer than we've seen since almost the invention of the smart phone. >> So as we talk about the consumerization of Tech, big announcements with Azure and Google. How does that impact that new audience when you go talk to another CMO at a big Car Manufacturer? Why should they get excited about Azure or Google compute? They really don't see that. >> There's no doubt that the world is moving to the cloud, but everyone's moving at their own pace right? Companies has invested decades in some cases of infrastructure and I promise they're not going to move that to the cloud over night, but they are beginning to move certain workloads, certain styles and, by the way, they want to choice of multiple clouds. Which is why Citrix has invested to partner with all the major cloud providers to allow our customers to have that choice. So if they want to leverage some aspects of Azure, they want to move some of the Citrix workloads there, they can do that. If they want to virtualize, as you heard today, the announcement with Google, if they want to take some of their Citrix virtualization, virtual apps or virtual desktops and move that to Google cloud, that's available to them. Including now, as we announced today, with automated provisioning. So IT can quickly set up a desktop, maybe its for a new hire, maybe its for a contractor to come in and give him the tools they need to be productive. So if companies want choice across those clouds, they don't want to have locked in, and they're going to move at their own pace. As we heard today from Partner's Healthcare for example, security first, cloud considered. Their considering aspect is to move to the cloud when it makes sense and they want to have that flexibility to allow them to move at their own pace and make it seamless with their on-premises infrastructure. And that's what we provide. >> That flexibility is key and you brought up, every business today lives in a hybrid multi cloud world. So employees, with that employee experience, needs to deliver access to Sass apps, mobile apps, web apps. To deliver that great employee experience, but I want to turn the times a little bit and take a look at what you guys are doing with marketing and on the business strategy side of Citrix to help deliver that outstanding employee experience to your customers. By way of you CSM team and you even have a relatively new adoption marketing team. I'd love to know how that ladder fits into your business strategy. >> Right, so I'll come to the adoption marketing team in a moment, but the first thing we're doing is, as illustrated here earlier, is that this discussion around employee experience, as it becomes a sea level and board level imperative, it's become a company wide initiative. And so, from a marketing perspective, we have not only gone higher up in the organization having a much more strategic discussion around how we can drive the business outcomes of the companies want to achieve. But also making sure we're putting it in the language of these other roles. All right, HR wants to talk about employee engagement and how we can demonstrate through the work space of how we're doing that. IT wants to talk about adoption of their technologies in the like. So getting to the customer adoption component, so within, as you move to the cloud, it's no longer, I'll sell you a product, good luck. When you engage with a customer, once you get that agreement, that's when the real work starts, right. You're in a long term service agreement and the value they extract from your application, the adoption they get, is going to determine their level of success and their level to renew with you at the end of the term. So we've put a lot of investment as a company into what we call our customer success team. Folks that are 'view them as the coach at the gym'. That's the difference between you buy a treadmill at home, you might use it for a while and it becomes a towel rack. Or you join the gym and your trainers there telling you how to get the best performance. That's what our customer success team does, but top do that at scale and to engage on a real time basis, we've paralleled that with the customer adoption marketing team. And really, we're providing both out-of-product and in-product marketing queue to the customer, to the user of how best to take advantage of the product they've already subscribed to. >> That's exciting, Tim. Speaking of customers' success, the last question as we wrap here. You guys kind of have the American Idol of Customer Awards, The Innovation Awards, there are down to three finalists. We will get to speak to all three of them over the next two days. But something that I mentioned to you that really peaked my interest is, is this is an Awards opportunity for other folks to vote on. And then the winner, all our Ryan Seacrests' are going to be here to announce it on Thursday. Tell us a little bit about the Customer Innovation Awards and how these customers are really articulating the value prop of Citrix. >> Yeah the Citrix Customer Innovation Award's one of my favorite times of the year. The program's been around for a number of years and its really grown a cold following within the Citrix community as customers get nominated based on their deployment and the business outcomes they're driving. We have an, initially an individual panel that widows all those nominations down so that panel consist of former winners as well as analysts and other influencers in the community. And then to your point, the three finalists that we have right now, we expose their stories to the world to everyone here at Synergy and beyond. And they get to vote. So the votes are going to be tallied, I believe the voting polls close on Wednesday night and then we'll announce the winner on Thursday and the customers love it. Not only do they get the recognition, but the other customers love it because I have those same problems. I want to be able to solve it and I want to understand how Citrix can help me. >> And that is as a marketer you know, I know I'm preaching to the choir, but there's no better brand validation than the voice of your customer articulating how their business is benefiting significantly and giving them the opportunity to talk to peers and in the industry. >> Absolutely, that's why we're in it, for the customer's success. >> Well, we'll be anxiously awaiting to hear the results on Thursday Tim, I'm already excited for next year. So, thank you so much for having theCUBE, Keith and me >> Great >> At Synergy 2019 >> Thank you for being here. Thank you for having me. Our pleasure, for Keith Townsend and I'm Lisa Martin, live from Citrix Synergy 2019 from Atlanta. Thanks for watching. (upbeat music)