>> Narrator: From the CUBE Studios in Palo Alto, in Boston, connecting with thought leaders all around the world, this is a cube conversation. >> Hi, Lisa Martin here with Caitlin Gordon, the VP of product marketing for Dell technologies, Caitlin, welcome back to the CUBE, we're excited to see you again. >> Caitlyn: I'm very excited to be here again. >> So data protection in the news what's going on? >> Yeah, it's been a busy year, we had obviously our Power Protect DD appliance launch last year. And then this year we've had announcements on the software side. We had announcements at VMworld, some more at Dell Technologies World. And now today we're announcing even more which is the new Power Protect the DP series appliances the new integrated appliances. And it's really exciting. So we now have our Power Protect DD, the next generation of data domain, and we have our power protect DP appliances integrated appliances. And that's all about combining both protection storage, protects and software in a single converge, all in one offering. That's really popular with our customers today, because of the simplicity the ability to really modernize your data protection in a very simple way, get up really up and running quickly. And in fact, it's really the fastest growing part of the backup appliance market. >> Yeah, I have read that the integrated appliances our market is growing twice as fast as the targeted market. So give us a picture of what customers can expect from the new DP series. >> Yeah, it's not that dissimilar to actually our DD series from last year, which is there's four models in the new DP series. And it's really all about getting better performance, better efficiency. We've got new hardware, assisted compression, denser drives, and all that gives us the ability to get faster backups faster recovery, In fact, you get 38% faster up backups, 45% faster recovery, more logical capacity, 30% more logical capacity, 65 to one deduplication which is just incredible and 60,000 IOPS for instant access. So really ups the game, both in performance and efficiency. >> Those are big numbers. You mentioned the DD launch last year, contrast it with what you're announcing now. What's the significance of the DP series? >> This is exciting for us because it does a couple of things. It expands our power protect appliance family, with the new DP series of integrated appliances. But at the same time, we're also announcing other important Power Protect enhancements on the software side. Power Protect data manager which we've been enhancing and continuing to talk about all year also has some new improvements the ability to deploy it in Azure and AWS gov cloud for in-cloud protection. The enhancements that we've done with VMware that we talked about, not that long ago at VM world about being able to integrate with based policy management really automating and simplifying VMware protection. And it's really all about kuberetes, right? And the ability to support kubernetes as well. So not only is this an exciting appliance launch for us but it's also the marketing of yet even more enhancements on the Power Protect data manager side and all that together, it means that with Power Protect, you really have a one-stop shop for all of your data protection needs no matter where the data lives, no matter what SLA, whether it's a physical virtual appliance, whether it's target or integrated, you've all got them in the Power Protect family now. >> Excellent. All right. Last question for you Caitlin, we know Dell technologies is focused on three big waves, it's cloud VMware and cyber recovery. Anything else you want to add here? >> Cyber resiliency, cyber recovery Ransomware has really risen to the top of the list. Unfortunately for many organizations and Power Protect cyber recovery is really an important enhancement that we also have with this announcement today. We've had this offering in market for a couple years with the exciting new enhancement here. So it is the first cyber recovery solution endorsed by sheltered Harbor. And if you're not familiar with Power Protect cyber recovery it provides an automated air gaped solution for data isolation, and then cyber sense provides the analytics and the forensics for discovering, diagnosing, and remediating those attacks. So it's really all about ransomware protecting from, recovering from those attacks, which unfortunately have become all too common for our customers today. >> Excellent news Caitlin. Thanks for sharing. What's new congratulations to you and the Dell team. >> Thank you so much, Lisa, >> For Caitlin Gordon, I'm Lisa Martin. You're watching the cube. (outro music)

>> Announcer: From theCUBE Studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is "theCUBE' conversation. >> Hi, Lisa Martin here with Caitlin Gordon, the VP of Product Marketing for Dell Technologies. Caitlin, welcome back to 'theCUBE' I'm excited to see you again. >> I'm very excited to be here again. >> So data protection in the news, what's going on? >> Yeah you know, it's been a busy year. We had obviously our power protect DD appliance launched last year and then this year, we've have announcements on the software side. We had announcements at the VMworld some more at Dell Technologies world. And now today we're announcing even more, which is the new PowerProtect PP series appliances, the new integrated appliances. And it's really exciting. So we now have our PowerProtect DD,xx the next generation of data domain, and we have our PowerProtect DP appliances, integrated appliances. And that's all about combining both protection storage, protecting software in a single converge, all in one offering. It's really popular with our customers today because of the simplicity, the ability to really modernize your data protection in a very simple way, get up really up and running quickly. And in fact, it's really the fastest growing part of the back of appliance market. >> I have read that the integrated appliances, our market is growing twice as fast as the targeted market. So give us a picture of what customers can expect from the new DP series. >> Yeah, and it's not that dissimilar to actually our DD series from last year which is there's in four models in the new DP series. There's a 4,400 which is actually now taking the PowerProtect brand and putting that on the existing DP 4,400 and then three new appliances: the 5,900, the 8,400 and then the 8,900. And it's really all about getting better performance, better efficiency. We've got new hardware, assisted compression, denser drives, and all that gives us the ability to get faster backups, faster recovery, in fact you get 38% faster backups, 45% faster recovery, more logical capacity, 30% more logical capacity, 65 to one theater application, which is just incredible and 60,000 IOPS for instant access. So really ups the game, both in performance and an efficiency. >> Those are big numbers, you mentioned the DD launch last year, contrast it with what you're announcing now. What's the significance of the DP series? >> And that this is exciting for us because it does a couple things. It expands our PowerProtect appliance family with the new DP series of integrated appliances. But at the same time, we're also announcing other important PowerProtect enhancements. On the software side, PowerProtect data manager, which we've enhancing and continuing to talk about all year also has some new improvements. The ability deploy it in Azure, in AWS GovCloud for in-cloud protection. The enhancements that we've done with VMware that we talked about, not that long ago at VMworld about being able to integrate with storage based policy management, really automating and simplifying VMware protection. And it's really all about Kubernetes right And the ability to support Kubernetes as well. So not only is this an exciting appliance launch for us, but it's also the marketing of yet even more enhancements on the PowerProtect data manager side. And all that together means that with PowerProtect, you really have a one-stop shop for all of your data protection needs no matter where the data lives, no matter what SLA, whether it's a physical, virtual appliance, whether it's target or integrated, you've all bought them in the PowerProtect family now. >> Excellent. All right. Last question for you, Caitlin we know Dell Technologies is focused on three big waves, it's cloud VMware and Cyber Recovery. Anything else you want to add here? Yeah, I'll pick up, especially on that last one, we talke%d a little bit about the enhancements we've done with cloud in cloud data protection, longterm recovery, disaster recovery, as well as what we've done on the VMware front, really important that we continue to have that automation at simplicity with VM-ware but cyber resiliency, cyber recovery ransomware has really risen to the top of the list. Unfortunately for many organizations and PowerProtect cyber recovery is really an important enhancement that we also have with this announcement today. We've had this offer in market for a couple of years, with the exciting new enhancement here. It is the first cyber recovery solution and endorsed by Sheltered Harbor. So it is the first Cyber Recovery solution endorsed by Sheltered Harbor. And if you're not familiar with PowerProtect data, PowerProtect, if you're not familiar with PowerProtect cyber recovery, it provides an automated air gapped solution for data isolation and then cyber sense provides the analytics and the forensics for discovering, diagnosing and remediating those attacks. So it's really all about ransomware protecting from protecting from or covering from those attacks, which unfortunately have become all too common for our customers today. >> Excellent news, Caitlin. Thanks for sharing what's new congratulations to you and the Dell team. >> Thank you so much, Lisa. >> For Cait%lin Gordon I'm Lisa Martin. You're watch%ing 'theCUBE'. (calm music)