>> Live from Las Vegas. It's theCUBE. Covering Dell Technologies World 2019. Brought to you by Dell Technologies and Etico System partners. >> Welcome back everyone. You are watching day three of theCUBE's live coverage of Dell Technologies World here in Sin City Las Vegas, Nevada. I'm your host Rebecca Knight along with my co-host Stu Miniman. We have Varun Chhabra who is the Vice President Product Marketing Cloud Dell EMC, welcome back to theCUBE Varun. >> Thanks for having me. >> And Mark Lohmeyer SVG/PM of Cloud Platform VMware. Thank you so much for coming on theCUBE. >> Thanks great to be here. >> So before the cameras were rolling we were talking that it should be a rap song, VMC on Dell EMC. (laughing) Tell us about the news this week. >> Yeah sure. So maybe I can kick it off. So real excited this Monday to introduce the VMware Cloud on Dell EMC and you know, as I sort of think back to when we first started discussions together between the two companies, we really had this sort of this angle in mind which was how do we bring the simplicity, the agility and sort of the consumption economics of a public cloud model right, but with the control, the security, the enterprise class capabilities, you know performance that customers expect from an on-prem environment and how could VMware and Dell work together to really jointly engineer something that we think would be really special and achieve those goals, and based on feedback that we got from customers, we're really pleased at sort of the reaction to this, and we think that's really going to hit the sweet spot of kind of best of those both worlds. >> So Varun, Dell EMC's been in the private cloud market for a bit, actually it was somebody on the EMC side that, as far as I know, was credited with coming with that terminology so some of this isn't new. Give us what is new about this offering compared to what we've done in the past. >> Yeah. Great question Stu. So essentially what is really innovative about this is that this is taking the public cloud model to on-premises as Mark said. It's a fully managed service where Dell Technologies and VMware are working together behind the scenes to provide that public cloud like experience, the hands-off operations, the ability to provision resources using a cloud portal right and have it be installed for you and set up. Once it's set up, software patches, operating system updates, hardware updates, all of them are basically going to be managed for you. If there's any support issues, the VMware team will file a ticket for you. You don't even need to file a ticket, it will be managed for you. This issue will be resolved. You know we think that this will be a really transformative way for customers to consume cloud resources, and this is all about bringing that cloud model to the data center where there's so much data, that customers already have. >> All right. So Mark there were ripples in the industry, a couple of years ago when the VMware cloud on AWS was out. >> Right. You know some people may have like hey why wasn't it done on the Dell stuff first but the thing I want to ask is, what have you learned from that AWS engagement and how did that impact what you're doing now on the Dell EMC? >> Yeah it's a great question. So I think one thing, so we learn from our customers right and the feedback they give us? One of the things that they shared is look they really like the fact that we're taking all of that grunge work off the table for them right? I mean if you're an IT department and a customer you're looking at for how you can deliver more value to the business right? And patching our software, upgrading our software, being responsible for hardware issues, that's not adding value to the business right? Ensuring their delivery in the application SLA, ensuring the application is secure, helping reduce cost, those are adding tremendous value to the business right? So the fact that we're able to deliver to them a cloud service, allows them to sort of elevate the value that they can offer and so that was one key insight. We wanted to bring all of those benefits to VMware cloud on Dell EMC on-prem. The second thing I would say is just technically you know, it's a very different model to ship a customer software and hardware and say you manage it right? You're responsible for the SLA versus delivering a true cloud service right? It requires a very different way to run your engineering team, it requires this thing called service ownership right? That you're accountable for the SLA of your code running your production, you need to build out a site reliability engineering team, and it really requires a very close engineering relationship between everyone who's working together to deliver that integrated cloud solution. So we're taking all of those learnings and insights that we got from our experience in the public cloud, and now applying them with Dell to bring those same benefits to customers in the private cloud. >> One of the things that we've talked a lot on theCUBE about, in particular this week, is just how close the Dell VMware relationship seems. You have said Stu, and you really know your stuff, that this is the tightest you've ever seen it. And here you are talking about this jointly designed, engineered. Can you describe a little bit about sort of the culture of this partnership and how these two tech giants work together? >> Yeah I can take a stab at it (mumbles). Look this is not new to us. We have been working together for a long time. But I think as you saw on the Keeno stage with Jeff and Pat together, this is a new level of a relationship in terms of having our engineering teams work together, figuring out how to deliver the best customer experience right? We already see that when we made our announcement three weeks ago with VxRail and VMware cloud foundations, being able to manage the entire life cycle, right from the workload all the way down to the physical infrastructure using VMware cloud foundations. This is a natural extension of that model for us. We're taking some of the same engineering work, the tight integration, and then adding on another benefit of managing this for the customer and making things simpler for them. And you know we think this is just the start. We think there is so much more goodness we can uncover for our customers as part of this journey. >> Yeah I think it's great. The only thing I would add is you know, the analogy I like to use is sort of like weightlifting. This is a muscle that we've been building between VMware and Dell for many years now right? Delivering a full cloud service on top of Dell hardware, that's like bench-pressing 200 pounds right? (laughing) So if you just like had never worked out before and someone gave you 200 pounds to bench-press, you probably wouldn't be successful. Now the good news is we've been working together for a number of years now. We've been building that muscle together between the two companies right? VMware on VxRail, VMware cloud on VxRail, and so now we're taking this next step forward, hey maybe we're going from benching 150 to benching 200. We have the ability to get there right? And so in many ways, our ability to be successful at this is based on the fact that we have been working together so well for a number of years now and building on that. >> Okay so Varun, we look at these different solutions in the marketplace and the space and sometimes it's a little tough to differentiate them because you know, you look underneath the covers and you got a lot of hardware geeks you know? I'm one of them, I'm open the back of the cabinet and show me and I'm like oh I recognize that box and I do this but like say for example, if I go talk to Microsoft and I look at Andro Stack, they like don't really think about the Dell server underneath there and the partner they got to have, this is Azure, so when you think about the operating model, when you think about the consumption model, when you think about the applications, this is "Azure". What I've had a little bit of trouble, and I'm hoping you can help me explain is, I think it's a similar type of story but there is no Dell EMC public cloud. There's VMware in a couple of environments so is that the right model to be thinking of? I mean this is as a service, it's a consumption model but are the applications similar to what I had if I've built a stack with Dell and VMware or you know, give me the compare and contrast as to what I've done before and some of the other options out there. >> Great question and I think it's something a lot of customers ask us as well. Look I think this is a very unique offer compared to what we've seen in the market recently for a variety of reasons. But the first thing I'll start with saying is that customers today are already using VMware and LEMC for their existing workloads right? This is essentially the same platform so the tools that they use today vSphere, it's the extra migrate workloads, NSX, VSAN, they are going to be able to carry forward all the work they've done there on this platform. That's why it's no different from that perspective. So the learnings they have, the processes, the automation, the eco-system of back-up disaster recovery that they use today, they're going to be able to use later as well, with this as well so this is less disruptive for them. So that's the first thing. The second thing I'd say is you know, we think we have a unique advantage because we have a long heritage of working with customers in their data centers. Whether its VMware or Dell EMC or us combined together. Being able to manage the complexity, the thousands of variables in a data center that a customer has, where things are not just homogenous, everything is not standardized, it's very very different problem from talking about a homogenous cloud data center where everything is standardized, everything is built for automation. We think we have a unique capability to be able to do that, and not only from a day zero day one perspective, also from a support perspective. You know this is a fully managed service which means if things are you know, if something breaks, we may have to go down and actually go to the customers site and actually fix that. We have a support organization across VMware and Dell EMC already built today. Full scale. Every single country. Wherever people's data centers are. Again a different support model. We think this will be a journey for folks who don't have that built out, and finally, I think, I'm biased, but I think infrastructure matters. If you're going to take a bet on this platform for your edge locations, your retail locations, your thousands of retail locations, sure it's a fully managed service but you need to have the peace of mind that this is going to continue to work for you. Even in a fully managed scenario, it is disruptive if there's hardware failures. So VxRail is a platform that customers all around the world bet on. There's more than 4000 customers at VMware and Dell EMC have jointly driven success with so we think these are going to be unique factors that will create value for customers. >> Okay. So for the support model I understand. The question we've been talking the various solutions in the portfolio is the nirvana is that cloud operating model that I don't need to worry about what version it's running. Whether the latest security patch is in there because that's been taken care of for me. Are we close to that? Are we at that? How does that look? >> That's exactly the idea. That's exactly what we're going to deliver right? And that's powerful for the reasons you articulated. But even more than that I would say it's an amazing vehicle for us to deliver value and innovation to our customers right? You know, traditional model hey VMware developed software. It takes a year or two to develop. We deliver to the customer. They take another six months to a year to upgrade it, it's two to three years' latency between when an engineer has a good idea or a customer asks for something before they can reasonably get to take advantage of it in production. With this new cloud delivery model that we're building together, that latency shrinks down to potentially just weeks right? Because we are upgrading that service on a continuous basis. We can push those new innovations to our customers much more rapidly and they can immediately begin consuming them. Like literally those new features just show up in the service just like on your iPhone or whatever other service you might be using. Same model can now apply to the data center so its an incredibly powerful thing for our joint customers. It's also real exciting for our joint engineering teams right? You think about an engineer. They take pride in seeing the value of their work being used by customers and we can take that from two to three years, to two to three weeks. That's a tremendous thing. >> Real instant gratification. >> Yeah! >> Which makes for a happier employee, which makes for-- >> Time to innovate more right? >> All of that. >> You got it yeah. >> Great. Well Mark and Varun thank you so much for coming on the show. It was great having you. >> Thanks for having us. >> Thanks for having us. >> I'm Rebecca Knight for Stu Miniman. We will have much more of theCUBE's live coverage of Dell Technologies World coming up in just a little bit. (digital music)