>> Announcer: From Miami Beach, Florida it's theCUBE, covering Acronis Global Cyber Summit 2019. Brought to you by Acronis. >> Welcome back everyone to theCUBE coverage here at the Acronis Global Cyber Summit 2019 in Miami Beach at the Fontainebleau Hotel. Not a bad venue for an event. It's their first inaugural event around cyber protection. Our next guest is a great guest. He's going to go into great detail. Very fun job. Stressful job. Graeme Hackland, CIO of ROKiT Williams Racing Formula One team. Thanks for joining me. >> Thanks Joe. >> Great job you have. I mean, it's high pressure, high stakes, data's involved. You can nerd out on all the tech and it's a part of the business these days. Take a minute to explain the Williams Racing Team history and what are you guys up to these days. >> So Williams, this is Sir Frank Williams' 41st year with this team. 50 years in total he's been in Formula One. Won 16 world championships. Not recently, we want to do that again for him and that's the mission, right? Get up every day wanting to get back to the front of the grid and help Williams to win. I joined them in 2014. I've been 23 years in total in Formula One. I love the industry, the fast pace, everything you describe. There's a bit of stress obviously but I just love the industry and I joined Williams in 2014 to help with the digital transformation and it's been brilliant and now we're not using the transformation word anymore. We're on a digital journey. We've already put a lot of that infrastructure in place, moved to the cloud, and it's just been, it's been brilliant and we've had some success on the track. More recently it's been tough but we'll get back there. >> You know, I just had a conversation with Dan Havens who's the Chief Growth Officer, he's done all of the sports deals. We were talking about, you know, baseball and the other football, European football, and also Formula One. The competitive advantage edge is there in the data. AI is here, machine learning feeds AI, so now do you set up the infrastructure, you get operationalized properly. This is a big job. It's not just loading software. You got to really think about the wholistic system at work. >> That's the great thing, right? We've go to do the infrastructure right. So you've got to get the basics right. But then if we can do a better job with AI, with machine learning, with the analytic tools that are out there than the other teams are doing. We can beat them. We don't have the same funding levels that they do but we got really smart people, and people is our biggest asset. And then the second biggest is data and making sure that the right engineer has the right data at the right time so that they can do their job, so that we can set the fastest pit stop time or that we can challenge the cars in front of us. It is really important, so we put a lot of time and effort into data analytics, but especially video. Video has become huge for us and obviously then, the data size grows massively. But data and being able to analyze your competitors, analyze your own car, your two drivers against each other. There's a huge amount of data that we are dealing with. >> Without giving any secrets away Graeme, talk about some of the data dynamics that you have going on. What is some of the workflows? What are some of the things you're optimize... You said video. Where are you guys looking at? What are some of the key, cool things that you're seeing as an edge opportunity for you? >> So, Formula One team has this life cycle of a Formula One car where you start in aerodynamics, either in a wind tunnel with a physical model or you do virtual wind tunnel with computational fluid dynamics. There's CFD, so that computation power is really important. Then you go into design, CAD design, that really turns it into something that you can make so then we're into manufacturing. Then we got a race engineer, and all the tools that they use to get the optimum out of the car that they're given on a race weekend. And then you feed that back in so that every race were adding performance to the car, and all through the season. We'll add one and a half to two seconds per lap of performance onto that car every season. And so that's a really important loop that you need to be constantly doing. And if you don't, you know, we've had some issues in this year, if you don't get that completely right, you will lose time to your competitors. >> Give me an example where it didn't work out, where you've gone back to the drawing board. >> So, I think there's been, and it's been well publicized, Clay Williams has talked about it. There's been a bit of a gap between the results we were getting in the wind tunnel and the reality that was happening on the track. And so we've had to bring that back and make sure that there was a correlation between the tunnel and the track. And our engineering group will be working really hard on that, so that kind of thing can happen. >> Talk about the engineering backgrounds that are going on behind the scenes. A lot of people look at Formula One's, only the hardcore nerd that are nerding out and geeking out on the sport know that the depth but, what's going on in the engineering front because there's a lot of investment you guys are making on engineering. >> Yeah, and so, Formula One fans love the data. I think they really love to see the data and work with it and, fortunately, the people who run Formula One are opening more of that data to the fans. If you left it to the teams, we wouldn't share it with the fans because then our competitors see it and we see it as a competitor's advantage. But if something's shared for everyone then that's fair. So, I think the fans love to see the data and see what we're doing. What we're trying to look at now is automation. Humans making decisions has been okay up until probably the last couple of years where some errors have been made in strategy, in real-time where you've got a few seconds to make a decision. Are you going to pit? Virtual safety car has just been called. You've got three seconds to make a decision. Sometimes the humans are making the wrong decision. So we see automation, AI, as really having a role in that real-time decision making. But we think AI can help us in our factory. The things that we're making, something happens at the track, and now we have to change that design. We think introducing automation and AI into that process will really help us as well. >> Yeah, sports market, sports teams, and sports franchises, to me, optimize digital transformation or digital journey because the fans want it. >> Graeme: Yeah. >> There's competitive advantage in running the team. There's the player's decision making whether it's baseball or a driver. >> Graeme: Yup. >> And then there's the fans. So, I got to ask ya on, what are you guys thinking about the fan experience because now you got some data opening up, you got visualization, potentially apps that show you that cars in 3D space and some virtual reality potential. >> Yup. >> The old experience was, ooh, there's a car, goes by again, hey we're (giggles) comes by again. So, bringing, extending the digital fan-based experience, what do you guys, what's your view there? >> Oh, there's a huge amount of work happening in Formula One and it's great to see the people who are running Formula One talking about a digital transformation, not just the teams, right. And it was all about the fan experience. We want the fan to feel like they're a part of it. So Williams did a couple of experiments with virtual reality, so that you could either be one of the pit crews, so you could be the person holding the gun, feel the car coming in, and changing the tire. >> That's awesome. >> Or you could have the driver's view. So the cameras that are on the car are above the driver's head so you don't get an accurate view. So we brought that down into the helmet and now you're getting the view of what it's like to be the driver. >> Wow. >> So, there's been a lot of focus on that fan experience and making sure that you're not at a disadvantage sitting in this, you know, at the track, compared to someone who's at home with two televisions or multiple devices that they're tracking the data on. And the GPS data of where the cars are and hearing some of the commentary of why they're making the decisions they are and when the driver's challenge their engineers, I love that bit. So the engineers got all that data, tells the driver we're going to do this strategy and the driver challenges it because they're in the car feeling how the car feels. >> I think you guys have a great opportunity as an industry because, you look at Esports and the gaming culture, the confluence of that experience based product coming to Formula One. >> Graeme: Yup. >> It's just the perfect fit. >> Well, it's gone, the Esports Formula One has gone huge. We run a team as well. Most of the Formula One teams now have an Esports team. And actually, the people who are driving in the Esports teams, their skills are transferrable. I remember one of the competitions a couple of years ago was to win a drive in the simulator. You became a development driver for one of the Formula One teams. And that shows that those skills are transferrable, so it's great. >> Yeah, that's beautiful stuff. All right, I want to get back to the Acronis cyber.. >> Yup. >> Global Cyber Summit 2019. You're here talking to folks, also sharing knowledge, you guys were hit with ransomware. >> Graeme: Yup. >> Not once, but twice. >> Graeme: Yup. >> I think you had just joined, I think at that time before.. >> It was during 2014 when I first joined and we would, I know, we had put as much investment as we could into our cyber security and to our protection. But we had gaps and I think, so the first ransomware that we got hit by was inside our network and it encrypted 50,000 files before we discovered it. Now we were lucky. We were able to recover all the data from back-up, but we knew that, because it had happened in the middle of the day, someone had looked at some websites during their lunch break and within a couple of hours we had discovered it, contained it, corrected it, restored the data. But the second time we got hit, it was an individual on their computer off network, and we lost data. And that's the thing I hate the most. That data is so precious to us. Losing it was really upsetting. And so we went out into the market, how can we make sure that our data is being backed up? But more than that, how can we make sure that backed up data is protected? And there's a number of reasons we want to protect it. We want to protect it from things like ransomware, but also, the thing that people often don't thing about with their data is, how do we make sure that it's not tampered with at any point? So, when we're at the track, and the car's running around the track, we're pushing data locally, inside the network. We're pushing it to the cloud to do computation and we're sending it back to the UK so that engineers at base can work with it. >> Yeah. >> What it someone was in those stream of data tampering with it? >> Yeah. >> And we then had fake data? And as we go to more machine learning and automation, if those decisions are being made on bad data, that's going to be a real problem. So, we wanted to make sure that our data couldn't be tampered with, so we can adopt new technology. So that was really important. But, Williams also have an advanced engineering company, so beyond Formula One, we apply that knowledge and know how, to all sorts of other industries. From healthcare to retail to automotive. We've been helping Unilever with some really interesting projects to make ice cream better and more efficiently and to help with soap powder. We got to make sure that that customer data is never tampered with. If we're going to put technology into road cars, that's a very different challenge to Formula One. >> John: Yeah. >> We got to make sure that, that whole, the IP chain, how we develop that technology can be proven and isn't tampered with. >> It's interesting, supply chain concepts data protection merging together. Data protection used to be thought after.. Oh, we've got a design. Well let's brush up, we'll get back it, bolt it on. Not anymore. >> Now having to build it into the solutions up front. As we're preparing technology for customers, we're having to make sure that we're thinking about the data challenge. So if it's in a car, so we did battery technology, we won the supply for the first ever gas to electric model, right. As that car is driving around, there's going to be data that's important around the health of the battery. >> John: Yeah. >> And information that is going to be needed by the driver, but also for later for when they're doing the servicing on the car. We got to make sure that that data is protected properly. >> You guys are pushing the envelope on instrumentation, sensors, data, real-time telemetry? >> To be honest, Formula One has always been like that. We put our first data logger in 1979 on a Formula One car. Honestly, it's been an IOT device since then. (laughs) It's not a new thing for F Ones. I think we are really experienced. Our electronics group are real experienced in how to protect that data as it comes off the car and we've applied that knowledge to road cars as well. >> Well you, what's great about you guys and the whole industry is that, that innovation for the sport is now translating as a benefit for society. >> Exactly. >> And I think that is really kind of a, I think, an example of where innovation can come from. Places you least expect it. The people doing hard work pays off. >> It always worried me that Formula One, we spend all the money we spend, right, hundred million pounds, three hundred million pounds per year. And at the end of the year, the product that we created gets retired and we create a whole new product. It always worried me that that technology wasn't reused. Williams are reusing it. You know, we take the carbon fiber that we use to protect a driver in a Formula One car. We've now applied that to babies in hospitals when they get moved around. We built a carbon fiber unit that moves them around. Aerodynamics design, we've applied to fridges to make them more efficient. If you've got an open fridge, the cold air doesn't come out into the aisle of the supermarket. We push it back into the fridges. I love that. Reuse, taking loose end leaf batteries and putting them into a unit that you bought on the side of a house and it helps to power the house over night. >> You know, it's interesting Graeme, you mentioned digital transformation versus digital journey, you guys are operationalize it as it's used. >> Graeme: Exactly. >> Difference, there's nuance but transformation. You have yet transformed. >> Graeme: Yup. >> You guys up transformed so you're on a journey. I got to ask you, what is some learnings in your operationalize digital? I mean, obviously you got your sport, but now it's translating out to other areas. What's the big learnings that you take away from, as a professional and as an individual in the industry, from all this? >> I think, initially, we were quite conservative and we only went with big players that we were convinced were going to be around in three to five years. I think, there's a lot more established cloud providers now but early on we only went with the big guys because we wanted to make sure we could get our data out. If they disappeared, we weren't going to lose our data. I think what the partnership with Acronis and other partnerships we've done has helped us to be more aggressive in terms of our approach towards CAD vendors. We can now take risks with a smaller player. We've got a really niche product but it's something that could give us a competitive advantage for half a season, three, four races sometimes. We'd go for it. Whereas, I think we were a bit conservative at first. I think all CIOs have to think about what's their appetite for risk. We did a really good process of mapping that out, discussing it all the way to board level. What exactly are we prepared to risk? There's some things, you know, car data, we're just not prepared to risk that. >> Yeah. >> But there are some things that we can afford to take risks with. And I've talked to CIOs at finance institutes, they're starting to take risks now. There's core data that they won't be able to, either by regulation or just doesn't make sense. But there's a lot you can commoditize and put out into the cloud. >> And if you have a cyber protection foundation, you can take those risks. >> Graeme: Exactly. >> You don't want to be looking over your shoulder worrying. >> Because you own the data. And sometimes when you go with a cloud provider, it feels almost like they own the data. But when you've got a partnership like the one we have with Acronis, we know that we own the data. We're backing that data away from the cloud vendor so we can always get it back. >> Graeme, thanks so much for the insight. Love this conversation. I think it's really innovative, cutting edge, and great fun to talk about. Thanks for coming on theCUBE, appreciate it. >> Thank you very much, cheers. >> CUBE coverage here at Miami Beach at the Fontainebleau Hotel for Acronis Global Cyber Security 2019 Summit, I'm John Ferrier, stay with us for more CUBE day two coverage after this short break. (fun music)

>>from Miami Beach, Florida It's the key. You covering a Cronus Global Cyber Summit 2019. Brought to you by a Cronus. >>Hello, everyone. Welcome to the Cube coverage here in Miami Beach Front and Blue Hotel with Cronus Global Cyber Summit 2019 2 days of coverage. Where here, Getting all the action. What's going on in cyber tools and platforms are developing a new model of cybersecurity. Cronus Leader, Fast growing, rapidly growing back in here in the United States and globally. We're here. William Toll, head of product marketing Cronus. Thanks for coming. I appreciate it. >>Thanks, John. I'm excited. You're >>here so way were briefed on kind of the news. But you guys had more news here. First great key notes on then special guest Shark tank on as well. That's a great, great event. But you had some news slip by me. You guys were holding it back. >>So we've opened our A p I, and that's enabling a whole ecosystem to build on top of our cyber protection solutions. >>You guys have a platform infrastructure platform and sweet asserts from backup all the way through protection. All that good stuff as well. Partners. That's not a channel action platforms are the MoD has been rapidly growing. That's 19 plus years. >>And now, with the opening of our AP, eyes were opening the possibility for even Maur innovation from third parties from Eyes V's from managed service providers from developers that want to build on our platform and deliver their solutions to our ecosystem. >>You guys were very technical company and very impressed with people. Actually, cyber, you gotta have the chops, you can't fake it. Cyber. You guys do a great job, have a track record, get the P I. C B Also sdk variety, different layers. So the FBI is gonna bring out more goodness for developers. You guys, I heard a rumor. Is it true that you guys were launching a developer network? >>That's right. So the Cronus developer network actually launches today here in the show, and we're inviting developed officials. That's official. Okay. And they can go to developers that Cronus dot com and when they go in there, they will find a whole platform where they can gain access to forums, documentation and logs, and all of our software development kids as well as a sandbox, so developers can get access to the platform. Start developing within minutes. >>So what's the attraction for Iess fees and developers? I mean, you guys are here again. Technical. What is your pitch developers? Why would they be attracted to your AP eyes? And developer Resource is >>sure it's simple. Our ecosystem way have over 50,000 I t channel partners and they're active in small businesses. Over 500,000 business customers and five million and customers all benefit from solutions that they bring to our cyber cloud solutions >>portal. What type of solutions are available in the platform today? >>So their solutions that integrate P s a tools professional service is automation are mm tools tools for managing cloud tools for managing SAS applications. For example, one of our partners manages office 3 65 accounts. And if you put yourselves in the shoes of a system administrator who's managing multiple SAS applications now, they can all be managed in the Cronus platform. Leverage our user experience. You I s t k and have a seamless experience for that administrator to manage everything to have the same group policies across all of this >>depression. That success with these channel a channel on Channel General, but I s freeze and managed service ROMs. Peace. What's the dynamic between Iess, freeze and peace? You unpack that? >>Sure. So a lot of m s peace depend on certain solutions. One of our partners is Connectwise Connectwise here they're exhibiting one sponsors at at this show and their leader in providing managed to lose management solutions for M s. He's to manage all of their customers, right? And then all the end points. >>So if I participate in the developer network, is that where I get my the FBI's someone get the access to these AP eyes? >>So you visits developer data cronies dot com. You come in, you gain access to all the AP eyes. Documentation way Have libraries that'll be supporting six languages, including C sharp Python, java. Come in, gain access to those documentation and start building. There's a sandbox where they could test their code. There's SD K's. There's examples that are pre built and documentation and guides on how to use those s >>So customer the end. You're in customers or your channel customers customer. Do they get the benefits of the highest stuff in there? So in other words, that was the developer network have a marketplace where speed push their their solutions in there. >>Also launching. Today we have the Cronus Cyber Cloud Solutions portal and inside there there's already 30 integrations that we worked over the years to build using that same set of AP eyes and SD case. >>Okay, so just get this hard news straight. Opening up the AP eyes. That's right. Cronus Developer Network launched today and Cloud Solutions Portal. >>That's right, Cyber Cloud Solutions Portal Inside there there's documentation on all the different solutions that are available today. >>What's been the feedback so far? Those >>It's been great. You know, if we think about all the solutions that we've already integrated, we have hundreds of manage service providers using just one solution that we've already integrated. >>William, we're talking before we came on camera about the old days in this business for a long time just a cube. We've been documenting the i t transformation with clouds in 10 years. I've been in this in 30 years. Ways have come and gone and we talked to see cells all the time now and number one constant pattern that emerges is they don't want another tour. They want a solid date looking for Jules. Don't get me wrong, the exact work fit. But they're looking for a cohesive platform, one that's horizontally scaled that enables them to either take advantage of a suite of service. Is boy a few? That's right. This is a trend. Do you agree with that? What you're saying? I totally agree >>with that, right? It makes it much easier to deal with provisioning, user management and billing, right? Think about a man of service provider and all of their customers. They need that one tool makes their lives so much easier. >>And, of course, on event would not be the same. We didn't have some sort of machine learning involved. How much his machine learning been focused for you guys and what's been some of the the innovations that come from from the machine. I mean, you guys have done >>artificial intelligence is critical today, right? It's, uh, how we're able to offer some really top rated ransomware protection anti malware protection. We could not do that without artificial intelligence. >>Final question for you. What's the top story shows week If you have to kind of boil it down high order bit for the folks that couldn't make it. Watching the show. What's the top story they should pay attention to? >>Top story is that Cronus is leading the effort in cyber protection. And it's a revolution, right? We're taking data protection with cyber security to create cyber protection. Bring that all together. Really? Democratize is a lot of enterprise. I t. And makes it accessible to a wider market. >>You know, we've always said on the Q. Go back and look at the tapes. It's a date. A problem that's right. Needed protection. Cyber protection. Working him, >>Cronus. Everything we do is about data. We protect data from loss. We protect data from theft and we protect data from manipulation. It's so critical >>how many customers you guys have you? I saw some stats out there. Founded in 2003 in Singapore. Second headquarters Whistle in 2000 a global company, 1400 employees of 32 offices. Nice nice origination story. They're not a Johnny come lately has been around for a while. What's the number? >>So five million? Any customers? 500,000 business customers. 50,000 channel partners. >>Congratulations. Thanks. Thanks for having us here in Miami Beach. Thanks. Not a bad venue. As I said on Twitter just a minute ago place. Thanks for Thanks. All right, John. Just a cube coverage here. Miami Beach at the front in Blue Hotel for the Cyber Global Cyber Security Summit here with Cronus on John Kerry back with more coverage after this short break.

>>from Miami >>Beach, Florida It's the Q covering a Cronus Global Cyber >>Summit 2019. Brought to you by a Cronus. >>Welcome to the Qi. We are in Miami, Florida, for the Cronus Global Cyber Summit. 2019 John for your host of the Cube. We're here for two days of coverage around cybersecurity and the impact to the enterprise in society in a great guest here to kick off the event. Linda Babcock, professor of economics at Carnegie Mellon University, author of the book, Ask for It, and she has a new book she's working on, and we'll get into that. Thanks for joining me. Thanks for coming on. >>Really happy to be here. >>Thanks. So Carnegie Mellon. Great. Great. Uh, University. They stole a bunch of people when I was in school, in the computer science department. Very well known for that as well. Economics, math, machine learning. I was good stuff there. What's going on in Carnegie Mellon? What's new in your world? >>Well, it's just actually just a great place to be because of the focus on interdisciplinary work. You know, problems in the world don't come as disciplines. They come with multiple perspectives needed and So it's just a place where people can flourish, attack ideas from all kinds of angles. And so it's a really great >>one of the things I hear a lot about, and we cover a lot about the the skills gap. Certainly this is Maur job openings than there are jobs and interesting. A lot of the jobs that are new haven't been skilled, important in the classic university setting. So a lot of these jobs, like cybersecurity, cloud computing, Blockchain, crypto economic token economics, all kind of have a maths economic steam to him. So you know your computer science, you got economics and policy. I seem to be the key areas around from these new skills and challenges. Way faces a society which your take on all this >>Well, actually, there's a lot going on in this area at Carnegie Mellon. Actually, the economics group at Carnegie Mellon ISS is been proposing a new major that really focuses on this interface between economics, machine learning and technology. And I think it's going to train our students just for the next generation of problems that the world of tech is gonna have. So it's very exciting. >>So let's talk about your book. Ask for it. Okay. Um, it's not a new book that's been around for a while, but you give a talk here. What's what's the talking talking track here at the event? >>Yeah, so I have a couple of themes of research, and it focuses on women's Berries to advancement in organizations. And so most of the work that I did with this book and my first book, Women Don't Ask, was looking about how men and women approached negotiation differently. And kind of the bottom line is that women are what less likely to negotiate than men over all kinds of things, like pay like opportunities for advancement like the next promotion. And it really harms them in the workplace because men are always out there asking for it and organizations reward that. And so the book is was really about shedding light on this disparity and what organizations could do about it and what women can do about it themselves, how they can learn to negotiate more effectively. >>What did you learn when you were writing the book around? Some of the use cases of best practices that women were doing in the field was it. Maura aggressive style has a more collaborative. You're seeing a lot more solidarity amongst women themselves, and men are getting involved. A lot of companies are kind of talking the game summer walking, the talk. What the big findings that you've learned >>well, I'd say that the approach is that women use are a lot different than the approaches that menus. And it's because our world lets men do a lot of different things. It lets them engage in a cooperative way, lets them be very competitive. But our world has a very narrow view about what's acceptable behavior for women. I often call it a tight rope because women are kind of balancing that they need to go out and assert themselves. But they have to do it in a way that our side, a society finds acceptable, and that that tight rope constrains women and doesn't allow them to be their authentic Selves on DSO. It makes it difficult for women to navigate that. What's your >>take on the the balancing of being aggressive and the pressure companies have to, you know, keep the women population certainly pipeline in tech. We see it all the time and the whole me to thing and the pressure goes on because norms were forming, right? So is there any new data that you can share around how, with norms and for forming and what men can do? Particularly, I get this question a lot, and I always ask myself, What am I doing? Can I do something different? Because I want to be inclusive and I want to do the right thing. But sometimes I don't know what to do. >>Yeah, of course. And it's really important that men get involved in this conversation as allies and, like you said, sometimes men but don't know what to do because they feel like maybe they don't have standing to be in the conversation when it's about women and weigh all need men, his allies. If women are gonna try to reach equality, ATT's some point. But the new data really suggests negotiation may be playing a role. The work that show Sandberg lean in, But the newest work that we have shows that actually the day to day things that happen at work that's holding women back. So let me tell you about that. So what we find is if you think about your calendar and what you do all day there a task that you can classify as being promotable, that is, they're really your core job. Responsibility there noticed, rewarded. But there's glass of other things that happen in your organization that are often below the surface that are important to dio valued but actually not rewarded. And what our research finds is that men spend much more time than women at the tasks that are these promotable task that rewarded women spend much more time than men on these tasks that we call non promotable that are not rewarded. And it's really holding women back. And how men can help is that the reason that women are doing these tasks is because everyone is asking them to do these tasks. And so what men can do is start asking men to do some of these things that are important but yet not rewarded because the portfolio's now are really out of balance and women are really shouldering the burden of these tasks disproportionately. >>So get on the wave of the promotional off the promotional oriented things that Maura and the man can come and pick up the slack on some of the things that were delegated to the women because they could order the kitchen food or whatever >>or help others with their work. Someone has to hire the summer intern. Someone has to organize events. Someone has to resolve underlying conflicts. Those are all really important things. Women get tasked with them, and that really doesn't allow them to focus on their core job responsibilities. And so men can step up to the blade, stop, do it, start doing their fair share of that work, and really then allow women to reach their full >>potential. I've been thinking a lot about this lately around how collaboration software, how collaborative teams. You started to see the big successful coming like Amazon to pizza team concept. Smaller teams, Team Orient. If you're doing it, you're in a teen. These things go. You've given you get so I think it's probably a better environment. Is that happening or no? It's >>unclear how teams kind of shake out for women in this setting, because there's actually some research that shows when a team produces an output and the supervisor trying to figure out, like who really made the output? Who was the valued player on the team. They often overvalue the contributions of men and undervalued the contributions of women. So actually, team projects can be problematic if women don't get their fair share of >>bias. Is everywhere >>biases everywhere. And you know it's not that people are trying discriminate against women. It's just that it's a subconscious, implicit bias and so affects our judgments in ways that we don't even realize. >>It's actually probably amplifies it. You know, the game are gaining a lot of things on digital indigenous communities. We see a lot where people are hiding behind their avatars. Yeah, that's also pretty bad environment. So we've been doing a lot of thinking and reporting around communities and data. I want to get your thoughts is I never really probed at this. But is there any economic incentives? And after you're an economics professor, you seeing things like crypto economics and tokens and all kinds of new things is a potential path towards creating an incentive system that's cutting edge what's progressive thinking around any kind of incentive systems for organizations or individuals. >>Well, when you think about incentives and maybe an economist, I think about those a lot, and I emerged that with my work on various to women's advancement, I think incentives is one area that you can actually play a big role. And that is that Organizational leaders should be incentive fied incentivized to see that they have equal advancement for their male and female employees in their workforce. Because if they don't it means they're losing out on this potential that women have, that they aren't able to fully be productive. And so that's, I think, the place. I think that incentives can really be important, >>a great leader and he said, and I'm quoting him. But I feel the same way says. Our incentive is business. Get a better outcome with them. We include women, give data, goes Yeah, we make software and have people that use our software with women I don't wanna have. So I'm like, Oh, that makes a lot of sense. Biases should be in there. Four Women for women by women for women >>and women spend more money as consumers than men. And so having women on teams allows them to see perspectives that men may not see, and so it can really add two new innovative thinking that hadn't been there before by including women. >>Well, I'm excited that this there's a little bit of movement in tech we're starting to see, certainly in venture capital, starting to see a lot more when you come into the board room work to do. But I think there's a nice sign that there's more jobs that are computer related that aren't just coding. That's male dominant pretty much now and still still is for a while. But there's a lot more skills, all kinds of range now in computer science. It's interesting. How is that affecting some of the new pipeline ing? >>Yeah, well, I think the good news is that there are is increasing levels of women's attainment in stem fields. And so there are more and more female workers entering the labor market today. Way just have to make sure that those workers are valued and feel included when they do doing tech companies. Otherwise they will leave because what happens unfortunately, sometimes in tech is it doesn't feel inclusive for women. And the quick rate for women in tech is over over twice the rate for men, and some of the reasons are is they're not feeling valued in their positions. They're not seeing their advancement. And so with this new wave of female workers, we have to make sure that those workplaces are ready to accept them and include them. >>That's great. Well, ask for it is a great book. I went through it and it's great handbook. I learned a lot. It really is a handbook around. Just standing up and taken what you can. You got some new, but you got a new book you're working on. What's that gonna look like? What if some of the themes in the new book >>Yeah. So the new book is on these promotable tasks, and the way I like to think about it is there's so much attention toe work, life balance, you know? How do you manage both of those with your career, your family? How does that work? But our work actually focuses on work, work, balance, and what remains is paying attention to the things that you do at work. Making sure that those things that you're doing are the things that are most valuable for your employer and are gonna be most valuable for your career. So it's a really different focus on the day to day ways that you spend your time at work and how that can propel women to the next level. >>That's awesome, Linda. Thanks for coming. I appreciate it. What do you think of the event here? Cronies? Global cyber security summit. >>Well, I got to say it's not my typical event, but I'm having a good time learning more about what's happening in the tech industry today. >>Cyber protection, Certainly a cutting edge issue. And certainly on the East Coast in Washington D certainly with national defense and all kinds of things happening, Ransomware is a big topic that kicked around here absolutely getting taken out like, Oh, my God. Yeah. Bitcoin in return for taking your systems out, >>all kinds of new stuff to add to my tool kit. >>Great to have you on. Thanks for your insight. Thanks for sharing. Appreciate it. I'm John for here at the Cube. We're here in Miami Beach for the Cronus Cyber Protection Conference. Thank you for watching