>> Announcer: Live from Las Vegas, it's theCUBE. Covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. (upbeat music) >> Welcome back to the Sands, we are live here on theCUBE, the flagship broadcast of SiliconANGLE TV, along with John Troyer with whom I've yet to be teamed up this week. Good to see you John. >> Nice to be here John. >> I'm John Walls and we're joined by Chhandomay Mandal who is a Director of Marketing at Dell EMC. Chhandomay, good to see you sir. >> Happy to be here. >> Nice to have you back on theCUBE. >> Thank you. >> I know it's been a busy week for you, a great week from what I've heard from many. So first off, before we jump in, we're talking a lot about storage here. But first, your overview, what you've heard the vibe of the show and and kind of what your takeaway is going to be when you head home. >> So, this has been a great show. We have announced a lot of new products and I have been doing a lot of breakout sessions and customer meetings. And the customers are excited in terms of the depth of portfolio we have to offer, how we are helping them in their digital transformation journey along with the IT transformation that is fueling this digital transformation. For me personally, the takeaway is the product announcements we made in terms of the high-end storage, I cover high end storage marketing. Both Dell EMC PowerMax, are brand new, entry level design product line that we announced yesterday as well as the new enhancements we have done for XtremIO X2. This has been, like an exciting week. Happy to meet like an great number of customers both in meetings as well as in breakout sessions. So overall, I feel great, we accomplished a lot of things and I look forward seeing these customers taking their next steps in their digital transformation journey and happy to be part of their transformation. >> So, we had Caitlin Gordon on yesterday and she couldn't stop smiling about the announcement. When she started going through all the performance metrics 10 million IOPS, she's like, 2X, we're just blowing people away right now, and she's going on and on. So, Chhand run through some of that for us and tell us about about the product a little bit and what you think is revolutionary about it. >> Dell EMC PowerMax is our flagship property in the high end storage. If I were to characterize it in three words, it is fast, it is smart and it is efficient. As far as fast goes, it can deliver, as Caitlin said, up to ten million IOPS, 150 gigabytes per second throughput with very minimal latency, less than 300 microseconds. This is all backed by the end-to-end NVMe design that we have done, so this NVMe enabled architecture take away the limitations that we used to see from SAS, not only that, it is not just NVMe but also the storage class memory drive that is the next generation. It is this area, users both SEM and NVMe, so that's the first part. The next part is it's smart. It has an built in machine learning engine that actually analyzes 40 million data, in real time and makes 60 billion decisions per day to optimize data placements and making sure we are delivering the service levels for all different applications. And the last part is efficiency. We have introduced inline deduplication with hardware assisted feature. So now it has both compression and deduplication, giving a lot of capacity settings to our customers while not impacting the performance at all. >> You know Chhandomay, I was actually just speaking with Sean Wedige from Rackspace talking about that. The thing that impressed him the most, we actually skipped over the NVMe and we skipped over a lot of the parts inside of it, because that's the some of the performance that they needed for their service provider workload. But they're, one of the highest things that they valued out of it was the operational efficiency. In fact, I was sitting with some of the team yesterday talking to them and with a couple of storage admins and they they were swapping war stories about like, step 143 of 300 and trying to, as you had all the knobs and the scripts and the CLI and that's gone. A lot of that is gone. And whether you call it AI or or the machine, or deep learning, but the operational efficiencies that have now, in this next generation, of now called PowerMax, right, that seemed to be impressive, one of them one of the bigger things that impressed him. I don't want to say he wasn't impressed about the performance numbers. So, as you talk to customers this week has that really hit home? >> Absolutely, the operational efficiency, the effects reductions are like key to the customers enabling their IT transformation. Leading to this digital transformation. Now, how does this play into all the machine learning and AI techniques that this platform is built upon? So if you take a look at the workloads that the customers are running today, it's still enterprise workloads. 80% of it is like how traditional workloads, like SAP, Oracle, all of these. But then, there is the modern applications that are built on real-time data analysis. It feeds into the data, it analyzes it to make better decisions for the customers. Taking proactive actions. Delivering and using those data analysis as their computing advantage. But that is today only like say 20% of the work. Now, it is predicted that over the next three years to five years, that ratio is going to flip. So, it will be 20% of the traditional workloads and 80% is this modern applications like data generated from IoT, AI, all those things. Now how does PowerMax help in this scenario, so here comes that built in machine learning engine. It actually learns from the patterns in the data. So today it can analyze the data and do this optimize placement between storage class memory and NVMe SSDs based on those 80/20 rule. But then, as the workloads are getting adopted this is also learning from these patterns in data and adapting itself running these algorithms to make sure, even in future, when the workload percentage changes it is changing its algorithms and providing the same level of service. And not just data placement, this is service level agreements so our PowerMax customer can say for this application I need this much of latency. So, all these AI and machine learning techniques are being applied there. So as they are changing this service level directions it is adapting and making sure, whatever application requires whatever response times we are able to deliver it. And that's a huge operational benefit because the administrators do not need to tune and fiddle, figure out, how to get there. It is automatic, it is built-in, thanks to the built-in AI engine here. >> Chhandomay, there's now a generation of storage admins that now, needs to up level their jobs, right. Because that they used to have a real, it was tedious, talking to them. I'm actually kind of curious also, the rest of how this the portfolio fits together. In the sense of if you look at the industry, maybe a few years back, you almost would have kind of over fitted on on hyper-converged and you would have thought well, maybe one size does fit all and well that's the future. But it turns out, in the meantime, Dell EMC had this portfolio and there was a high, the high end that's been there all along and in fitting for appropriate workloads right. So, I'm just kind of curious Chhandomay, take this over to someone maybe XtremIO or what as you talk to the customers, when they talk to you, what apps and workloads do you then talk to them about? >> You bring up a very good and pertinent question which our customers ask us all the time. In this example let's take both our high-end products, we have Dell EMC PowerMax, we have Dell EMC XtremIO X2. Both are all flash arrays as great characteristics. Which is applicable where, right? So the first thing I want to say for all the customers that are running ultimate mission critical workloads where they need RPOs and RTOs, pretty much like instant, it cannot go down at any point in time and I'm not talking about just the like storage but also all the applications that is running. So SRDF, our remote replication technology within the PowerMax product that is the gold standard in the industry, delivering like six-nines availability for many many years. So, couple that with massive workload consolidation. For example, you are a big hospital. You are running your epic medical data records systems, it's not just like epic databases, but also your VDI desktops, your other virtual workloads. All you can consolidate in a very small footprint with our PowerMax platform. The third thing is, it's now end-to-end NVMe design. Right now, we are using dual ported NVMe SSDs. So customers who need that level of very high performance in like less than 300 microsecond latency with all this like real-time apps and business applications together. So that's the customer segment who finds our PowerMax as the appropriate platform. Now, XtremIO also a purpose-built, all flash array design from ground up for the flash media. So, what's the benefit there? Now here, again, what we are doing with XtremIO, we are offering this enterprise capabilities at the mid-range price. We actually introduced a new XtremIO X-Brick model to bring down the cost. It is 55% lower entry point than it used to be in the previous generation. We are going to sell that mid-market customers with enterprise capabilities with this new XtremIO X-Brick model. The way XtremIOs are always in memory, metadata centric architecture works out, it can deliver very high performance, consistently low latency, but also, it has integrated copy data management built in. What does it play? Think of a database where like for every database there are, say, five to 10 copies for disk and dev, backup, reporting, all of those things. Now, wherever you have massive amount of copies, XtremIO is a very good platform because you can actually bring those copies and run workloads on the copies themselves. You get enormous consolidation and capacity footprint in that type of situations. The last thing is workloads that has very high data reduction ratios. Think of it, virtual desktops or VDI. So here you have like thousands of users, running their desktops in a data center and but inherently like all the bases are the same. So here is like a lot of data reduction capabilities that come into picture and XtremIO's always in-memory, metadata centric architecture and this in line, all the time de-dup and compression helps in great amount of capacity savings with the data reduction technologies. For the workloads, where it is critical to have data reduction and it's the data itself lends to data capacity servings that's why it's the best in class. So, that's kind of like, give you a perspective of how these products complement each other. >> I know it's been a great week for you, a busy week for you. >> Absolutely. >> Breakout sessions, two CUBE interviews, client meetings, what have you, take a break. >> It's been a great show, it was a pleasure here talking to you. >> Thanks for joining us again and sharing the PowerMax story, it's a good one and I'm sure it's going to give you a lot of success down the road at Dell EMC. Back with more, you are watching Dell Technologies World 2018 coverage, live on theCUBE from Las Vegas. (upbeat music)