from the silicon angle media office in Boston Massachusetts it's the queue now here's your host still minimun hi and welcome to a special cube conversation here in our Boston area studio I'm Stu minimun and we're getting towards the end of 2019 where we've had a bevy of cloud conferences I've - I've attended Microsoft ignite cube con cloud native con and the big the Super Bowl for industry AWS reinvent is right on the horizon and happy to talk about some of the data protection items related to cloud welcoming back to our program RIA a touch Barrett who is the vice president of marketing in the data protection group at Dell EMC Fria great to see you great to see you Stu nice to be back alright so RIA you know obviously cloud has had such a huge impact on our entire industry you know transforming what's happening there bring us inside how some of those trends are really impacting your organization in your customers yeah definitely I think one of the things that no one would be surprised about is that organizations today are managing seven times the data that they were managing just two years ago so last year in 2018 there was a study done by Vanson Bourne and analyst firm it's called the global data protection index study where they surveyed over 2,200 IT decision-makers and they asked specifically about their data protection challenges one interesting data point is more than 76 percent of the surveyed had placed some sort of data disruption in the last 12 month the preceding 12 months before the survey and 30 close to 30 percent are twenty seven to be exact had lost data costing upwards of millions based on that disruption so before you even get into some of the market trends that's complicating protection I think a lot of customers are still very challenged with their data protection just in any regular environment now the challenge are on data protection and even more broadly data management because again there's the 80/20 rule a lot of your data is actually in the tertiary secondary copies of your data it's getting more complex so a couple of big trends that you and I talk about all the time data growth we kind of talked about that data distribution data is more distributed than ever you have it across multiple clouds you have data hungry technologies like artificial intelligence and machine learning that's basically generating data volumes that's unprecedented and that will be generating data volumes that are unprecedented and obvious and some of these technologies are actually also fueling data growth at the edge so I think that I saw a number or I think Michael Dell was talking about how the data at the edge is actually going to surpass data in all of the clouds combined in the near future then you have application transformation so that's where cloud really comes in a lot of our customers are speeding their time to market and their exchanges and interactions with their customers by really transforming their application development and using cloud native you know application deployment to really fuel how they're how they're developing apps and that's requiring new ways of data protection then you bring into effect all the regulatory rules there's one coming up very shortly I think in January so you have increasing governmental regulations you have increasing privacy laws and and mandates so again data protection is getting into this area where you would say it's in the eye of the storm yeah so many challenges what we've really loved to document over the last few years is the opportunity around data your business is creating new business value creating new lines of business and really extracting information use the word information even you know we've really defined is what defines a company that has successfully gone through digital transformation is it as data that is driving decisions and companies there so you've talked to a lot of customers you've got some survey data or you bring us inside you know what are some of those leading-edge customers what differentiates kind of the leaders and ones that become winners in this world compared to before data was at the center of what they were doing absolutely three the power of three again I think the the companies that are really doing things well or have seem to have a handle around their ever-changing data protection needs are doing have three things in common I think the first thing is pretty evident and you talk to it just now Stu they value data they see data as capital so the amount of attention they give to data is really significantly different than a lot of the other companies so they really ranked when they talked about how they see data as the most important capital you know one of the most important capitals in their in their environment they looked at productivity apps as a significant area of importance they looked at AI machine learning business intelligence and analytics as some of the most critical applications including the new cloud native applications they are gaining significant importance in the eyes of these companies so first and foremost they really value data and they want to make sure that they are protecting it in a way that really meets what they need to the second thing that's really interesting that they're doing is they're investing in a single vendor for all of their data protection needs again this is based on the global data protection index study of the 2,200 IT decision makers and GDP I found that companies that are using at least two vendors are 35 percent more likely to experience some sort of disruption and when they talk about disruption they talked about downtime ransomware and they talked about data loss as the number most frequently cited disruptions in their environment and multiple vendor solutions really really lead to increased complexity there's just more touch points disparate management tools especially when you're in a recovery type situation it just adds a lot of complexity to it including service and support experience that you're going to get from multiple vendors so again investing in a single solution across a very diverse portfolio of application deployment choices physical virtual multi-cloud including extent to cloud use cases as well as cloud native protection really makes sense from core to edge to cloud and I think it will increase decrease the complexity as well as minimize the downtime associated with any type of disruption so that's the second trend so we talked about they value data the second one was that they really have investing in a single partner in their data protection solutions the other one is that they prioritize the third one they have some fundamental needs that they prioritize for their multi cloud so they prioritize scale efficiency as well as ease of management for their multi cloud data protection needs so while cloud computing gives us a lot of flexibility agility it can also bring with it complexity unknown costs and increased risk if not managed appropriately and if this extends to your data protection environment so you need data protection solutions that basically can manage that are easy to scale easy to deploy and deliver efficiency and resiliency across this multi cloud environment so those are the three things that are really doing differently still all right yes so many so many things that customers need to think about now living in that multi cloud world cloud native infiltrating the application environment so as we look forward to 2020 here what are those new requirements so you know what a customers need to really think about when they're they're shaping the future of building their environments yeah that's that's a great question and all of the new requirements start with the fundamentals if you don't have the fundamentals and your requirements will fall short and if anything the fundamentals are becoming more and more critical so we already talked about what those companies that are doing well really do differently so they value scale efficiency performance and when they look at those environments they look at it across a distributed deployment model so you're talking about global scale performance at a global level you know if efficiency across the cloud as well as the cloud resources that you're utilizing so if when you talk about efficiency and performance and scale it takes on a brand-new meaning in the new set of requirements and then there's some real new new requirements so for protection we're seeing protection for cloud native applications so we were at kubernetes and we had our kubernetes cube con and we were showcasing our container data protection kubernetes container data protection so we're doing a tech preview of that that got really well received because a lot of companies are struggling with how they're going to be protecting containers and then you have protection for modern apps SAS based applications MongoDB cloud era type applications that now need protection so it used to be a wide range of different applications now there's new modern apps that need the same level of protection and they have new requirements one of the last ones is again protection of traditional because you're going to still have a big traditional deployment and cloud native applications at what we're calling global scale so what does global scale mean it means you have visibility and reporting to ensure protection across health compliance efficiency across core edge and multi cloud right those are going to be some of the new requirements and then data reuse is another one that we see coming up more and more so there's so much investment in making sure your data is protected and companies want to actually get additional value out of their protection data and they want to drive that value through innovation through being able to leverage that data for app dev and test analytics type work so really they want to be able to do that on their secondary and tertiary copies so that's another set new set of requirements that we're seeing so it starts with the fundamentals and then you need to be able to scale and drive these new requirements yeah absolutely in many ways some of these requirements echo what we had in the past you know go back 20 years ago was spreading a crawl you know mainframe UNIX and Linux and Windows and now it's multi cloud and SAS and hybrid environments so really exciting stuff you know your team you know just give us a look for 2020 you know you know seeing Dell EMC show up not only at of course Dell technology's world but you know cube Colin and reinvent and some of these cloud shows yeah yes more and more Dell to be announced I'll tech cloud last year so it's a big focus for the company what we're doing in partnership with VMware so there's a lot of exciting things that are happening and data protection is really becoming critical to all of these conversations so it's going to be a very exciting year I think it's going to be a defining year for us next year and you're gonna see innovation like you've never seen before from Dell EMC all right exciting stuff definitely so much opportunity innovation happen in the clouds Rhea thank you so much for the updates looking forward to seeing the team with lots of you know over 50,000 of everybody's friends in Las Vegas for AWS thank you thanks for having us - all right be sure to check out the cube net for all of the AWS reinvent content as well as all the other shows we've done this year and look forward to 2020 also I'm Stu minimun thanks for watching the Q