>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. >>Welcome back to the Cube's coverage of AWS Summit 2020. It's virtual online, and we're the Cube virtual here in our Palo Alto studios with our covert 19 crew. We're in place here, getting all the content remotely and also digitally. We're gonna bring that in the virtual. Got a great guest here as part of the program at AWS, but more importantly, part of the community doing its part both on building applications but also around covert 19 Dean, great CEO of Skylab APS ink. And they got an app that's being featured called Do your Part Hashtag Do your part, Dean, Thanks for spending the time to come in and talk with me. >>Excited to be here. >>You got to love this virtual ization going on, and I think you know the sad news around what's going on is really an indication of a New World order that we're seeing a new expectation of virtual izing the world that we live in. Obviously, we've been doing content at events. Now it's virtual or digital, but Still, people are online there. They're converging their lives with digital technologies. You guys are in that business. You have an app that's pretty compelling and relevant for the covert. 19. Take a minute to tell us about yourself and Skylab Appsync and do it. Do your part. Uh huh. >>Sure. Thank you. Thank you for having us on first fall. Well, what we do is kind of acts as we launch rapid response platforms. That entire platform in about a week's worth. The times If you have your on Facebook or INSTAGRAM, we'll be doing for causes tribes organizations or some sort of situation that requires there was something to get it quickly. Where you can shave were warning and track behaviors of that community to hit a certain goal. So since we've been doing this for years with all kinds of communities, we code it. We started hearing all these things on the news about companies coming forward and making face faster hand sanitizers, which were great products. But there's nothing out there that was tracking and helping the people that would be in quarantine. Hi, my little heroes inside all of us. So we knew that every night on the news. We were being told to stay home, but how do we track that stuff? So we just had the ability to do it, and we stepped forward and said Amazon aws But you help us and they said, Absolutely give you credits on servers will handle the server stuff. You have a platform and look for war. All these people at home kids and parents >>talk about the app itself. You guys are doing your part and flattening the curve. Tracing has become a topic that they were digitally connected. Why not use the technology for good? You guys have an effort to flatten the curve and track, and people are opting in its not like its surveillance government surveillance. This is actually an opt in. Do your part, you mentioned heroes. It's a hero journey, if you will. But people are doing Their part here is that we talk about the app. What's it's what's it all about? >>So when you go in that it's a one stop shop to learn about leaks to the CDC information. First of all, you want to know making sure you have real news getting quality information, so resource for education. But the unique thing about it is there's tons of those out there is that you have all the action's listed where you can now. Why should you? Why in your hands reaching out to here saying Thank you for spending time with pets, unplugging all the things that just not psychological but actually coded actions that are saving lives? People voluntarily going there report that they're doing that by clicking on it instantly shows up on the wall like Instagram feed, but it's private, and everyone now can see what people are doing. Their high fiving change each other on their badges, and major companies are jumping on board one wiser or a all kinds of companies outside of Amazon. But only when people are doing these things. We'd love the highlight report that these actions state. >>It's really also, I think it's well, first, it's awesome that you're doing in your agile enough with AWS. I want to get to that in a second. But I think the trend with code 19 that I'd like to get your thoughts on this. I think this has a lot of head room is not so much the feel good nature of it that I'm doing my part. But you're starting to see the user experience. People are tired, tired of sheltering in place. We're pushing now 23 months now into this and is gonna go on for more and more. Universities want to open. People want open up their jobs, and it's almost a new norm developing where the tribes, if you will, or groups of people. My daughter lives in San Francisco. She's got some roommates. They're sheltering in place. They're watching their actions. They also want to socialize. So it's almost like a badge collected license to get into a bar. It's like, Hey, I'm doing my part So it's It's almost a signaling kind of tribal thing that you're seeing. And I think this might be part of a future that we're gonna live in, because if I'm aware of my responsibilities and I'm doing my part, I want to communicate with people who are doing their part, and there >>are people who >>aren't doing their part by the way, that's well documented. And then there's a trust element in all this. >>Bring this >>together for us. What does this all means? That tribalism communalism, norms or developing interactions, and expectations are emerging. New roles and new responsibilities are emerging from this. Your thoughts >>well, you're hitting me on the head. Everything's troubling. That's what Sky was focused around. Is, for example, well, we started to help the cheerleading industry because it was a bunch of young athletes from ages 6 to 22. And we have over 40,000 kids, for example, that are tracking behaviors and wannabe recognized for doing the things that really matter in life, not just taking a selfie be rewarded for >>being cheat. >>So how do you compete with all the concepts of being famous for the wrong reasons? So, for example, let's cheer up. We work people for being better athletes, taking the actions that advanced. They're still being a better human beings doing their homework, getting Obama complement, doing the dishes and then making the world a better place. We were already doing that. Now I'm making the world a better place. Is in addition to stopping a bully. Reaching out don't mean girl. Now we have the corporate actions of making the world a better place. Track it, and what was shocking is they can now show that we've got kids that have had 200 days streaks over the last year, and they were addicted to the positive things, not just being cute anymore, also perfectly for covert actions in there. And people are just loving it. So we've got Bruce. Whether navy seals of whether it's with cheer or whether it's with any type of affinity group is out there. >>It's interesting because, you know, people love to see the lights on their selfies on their posts. This >>is a >>new kind of social signaling, but it's got again social responsibility. Kind of built in with the Gamification is in the right way. That's what you're saying. Is that what's happening? >>Yes, and you're sitting on a white paper they wrote recently. It's called Beyond. Gamification is via rest value reinforcement systems, and it's highly. It's much more addictive and sustained engaging for long term, because Gamification is what's done to you without really knowing via Rest is, you are the organization grabbing the steering wheel of deciding what other behaviors that you should be reinforcing. So the RS is the next evolution of Gamification. >>I think that's a huge point. I'd love to do a follow up segment on that because I think this is exactly what I call the Facebook blowback, which is the users, the product that's been kind of the Silicon Valley kind of vibe, and that's really true. Facebook has been, you know, not exploiting that. Using the free service in exchange for leveraging you and being game. Gamification applied to people here. The script is flipped. The users, they're telegraphing their data into a system that's rewarding them for positive things. And it could be on anything >>well and reward them in. Our system is when you're gonna grow a tribe. If you want to take something and grow bigger, you have to have the basics. Talk to me. Follow me. Here's all the resources of channels. Here's the behaviors I want you to do consistently, and then maybe here's some certification course you go. So it's like five little absent, one that are geared for growing the community because learning something I know is not proving that I am and I am is a huge gap between just know, and so everyone was teaching out there Today needs to start backing up their incredible keynotes with an incredible continuity program to create sustained trip transparent change. And you mentioned the GDP. Our rules the world has written, has wised up, realized. I don't mind telling me what I'm doing is long is I get to see what I'm doing. I'm in volunteering. Data don't go straight behind my back when I've been a part of that. Really, Where? On whether I'm general social media, they feel like they're part of the track and will mission. That's totally different than going to a specific apt to tell you when I do. >>This is innovation. I think this is a great, innovative trend. I think this is going to be around much longer on and have a lot, a lot, a lot of headroom to it, because I mean, every wants to be an influencer and have influence. But what you're getting at is interesting. It's reputation, it's who you are, and your actions are contributing to that. You can control that. That's a really great trend. Awesome stuff, great stuff. >>Well, you said very key work. We call them. Everyone likes to be influencers, but they don't feel they can compete with the beautiful, super powerful influencers on social media, where you've got 10 million followers or a 1,000,000 you have to just be the ultimate look, the ultimate fan. People are now realizing they could be micro influencers, and they're attitude. Will it? As long as you recognize us the same way, we want you to know that we're not just customer, not just a fan. I'm a micro influencers long. You'll recognize me and I'll tear the door down. >>Well, you know what? That's something that's near and dear to our hearts. After the Cube, we have a Cube alumni network. We don't try to monetize it. It's just really smart people we share content with. And no network is too small in our mind. We think that is ultimately where it's gonna go. Really appreciate that with Covert 19 as it evolves, you guys had this rapid app. Amazon's helping out. I'll see they're involved in giving you some credits. What's going on with Amazon? What's the relationship? Free credits? Are you an Amazon customer using Amazon Cloud? What's your relationship with AWS? >>Well, first, we wouldn't be able to do what we do about them. So all of our APs for communities are powered by Amazon in AWS. So in addition to that by the given its Cremins, they didn't just want to do your partner. They have all of the other existing communities rapidly deploy these actions, like the cheerleading young athletes like the ones for personal development. So we suddenly were able to track over a 1,000,000 actions taken in people's households of people have shown funny moments and give these with what they're doing is basically making off color. So Amazon really stepped up and help them not just the general public, but on the existing ones, with their leveraging technology that we run off of, as well as providing credits for all of those people. >>Well, congratulations for being featured on the Amazon Summit Virtual Appliances Cube online here is, well, virtual great stuff. Love to follow the progress quickly get a plug in for the company where you guys are at and share the length of that white paper. I think that's something that's worth promoting the white paper you mentioned. >>So the people get all this information sky dot world, so that's kind of the world that we're basically a platform that people have access to this white label. So you have a community organization that you want to be able to train, track to reward people, own your data, and we allow you own a copy of your of your source code. So we truly are empowered people. If you have a tribe, man, right, get your world. You know, this is where the science of engagement business we like to help you get that sustaining and, you know, what >>are you fast forward of? What's the pricing model? >>Yeah, so we started to set up a VM on a monthly fee unless they end up buying out the code and then typically just face to maintain it. So we were I was a customer, was someone was a young person who had developed a large tribe with decent sized multiple countries, and they realized I sold my company. All my people were on Facebook and Instagram, so I was only valued a certain value. Had I had all that community on a platform that I owned. Oh my gosh, I was like a younger rock star realized >>that you're rolling out the rock star and >>again having social >>graph and having that interest graph really creates a lot of value and congratulations. And I >>think you >>look forward to seeing the success. And thanks for doing your part. Literally, Figuratively with the march, check it out online bringing social responsibility and Gamification in the hands of the users where they can control it. The reputation and thank you for coming on the Cube. Really appreciate it. I'm John Furrier. Thanks for watching this Cube. Virtual covering AWS Summit Online. Their virtual event as we are in our quarantine crew studio here in Palo Alto doing all the remote interviews. I'm John Ferrier. Thanks for watching. Yeah, yeah, yeah, yeah.