(futuristic music) >> Hey everyone. Lisa Martin here for theCUBE back with you, three guests join me. Dan Molina is here, the co-president and chief technology officer at NTH Generation. And I'm joined once again by Terry Richardson, North American channel chief for AMD and Dr. John Fry, chief technologist, sustainable transformation at HPE. Gentlemen, It's a pleasure to have you on theCUBE Thank you for joining me. >> Thank you, Lisa. >> Dan. Let's have you kick things off. Talk to us about how NTH Generation is addressing the environmental challenges that your customers are having while meeting the technology demands of the future. That those same customers are no doubt having. >> It's quite an interesting question, Lisa, in our case we have been in business since 1991 and we started by providing highly available computing solutions. So this is great for me to be partnered here with HPE and the AMD because we want to provide quality computing solutions. And back in the day, since 1991 saving energy saving footprint or reducing footprint in the data center saving on cooling costs was very important. Over time those became even more critical components of our solutions design. As you know, as a society we started becoming more aware of the benefits and the must that we have a responsibility back to society to basically contribute with our social and environmental responsibility. So one of the things that we continue to do and we started back in 1991 is to make sure that we're deciding compute solutions based on clients' actual needs. We go out of our way to collect real performance data real IT resource consumption data. And then we architect solutions using best in the industry components like AMD and HPE to make sure that they were going to be meeting those goals and energy savings, like cooling savings, footprint reduction, knowing that instead of maybe requiring 30 servers, just to mention an example maybe we're going to go down to 14 and that's going to result in great energy savings. Our commitment to making sure that we're providing optimized solutions goes all the way to achieving the top level certifications from our great partner, Hewlett Packard Enterprise. Also go deep into micro processing technologies like AMD but we want to make sure that the designs that we're putting together actually meet those goals. >> You talked about why sustainability is important to NTH from back in the day. I love how you said that. Dan, talk to us a little bit about what you're hearing from customers as we are seeing sustainability as a corporate initiative horizontally across industries and really rise up through the C-suite to the board. >> Right, it is quite interesting Lisa We do service pretty much horizontally just about any vertical, including public sector and the private sector from retail to healthcare, to biotech to manufacturing, of course, cities and counties. So we have a lot of experience with many different verticals. And across the board, we do see an increased interest in being socially responsible. And that includes not just being responsible on recycling as an example, most of our conversations or engagements that conversation happens, 'What what's going to happen with the old equipment ?' as we're replacing with more modern, more powerful, more efficient equipment. And we do a number of different things that go along with social responsibility and environment protection. And that's basically e-waste programs. As an example, we also have a program where we actually donate some of that older equipment to schools and that is quite quite something because we're helping an organization save energy, footprint. Basically the things that we've been talking about but at the same time, the older equipment even though it's not saving that much energy it still serves a purpose in society where maybe the unprivileged or not as able to afford computing equipment in certain schools and things of that nature. Now they can benefit and being productive to society. So it's not just about energy savings there's so many other factors around social corporate responsibility. >> So sounds like Dan, a very comprehensive end to end vision that NTH has around sustainability. Let's bring John and Terry into the conversation. John, we're going to start with you. Talk to us a little bit about how HPE and NTH are partnering together. What are some of the key aspects of the relationship from HPE's perspective that enable you both to meet not just your corporate sustainable IT objectives, but those of your customers. >> Yeah, it's a great question. And one of the things that HPE brings to bear is 20 years experience on sustainable IT, white papers, executive workbooks and a lot of expertise for how do we bring optimized solutions to market. If the customer doesn't want to manage those pieces himself we have our 'As a service solutions, HPE GreenLake. But our sales force won't get to every customer across the globe that wants to take advantage of this expertise. So we partner with companies like NTH to know the customer better, to develop the right solution for that customer and with NTH's relationships with the customers, they can constantly help the customer optimize those solutions and see where there perhaps areas of opportunity that may be outside of HPE's own portfolio, such as client devices where they can bring that expertise to bear, to help the customer have a better total customer experience. >> And that is critical, that better overall comprehensive total customer experience. As we know on the other end, all customers are demanding customers like us who want data in real time, we want access. We also want the corporate and the social responsibility of the companies that we work with. Terry, bringing you into the conversation. Talk to us a little about AMD. How are you helping customers to create what really is a sustainable IT strategy from what often starts out as sustainability tactics? >> Exactly. And to pick up on what John and and Dan were saying, we're really energized about the opportunity to allow customers to accelerate their ability to attain some of their more strategic sustainability goals. You know, since we started on our current data center, CPU and GPU offerings, each generation we continue to focus on increasing the performance capability with great sensitivity to the efficiency, right? So as customers are modernizing their data center and achieving their own digital transformation initiatives we are able to deliver solutions through HPE that really address a greater performance per watt which is a a core element in allowing customers to achieve the goals that John and Dan talked about. So, you know, as a company, we're fully on board with some very public positions around our own sustainability goals, but working with terrific partners like NTH and HPE allows us to together bring those enabling technologies directly to customers >> Enabling and accelerating technologies. Dan, let's go back to you. You mentioned some of the things that NTH is doing from a sustainability approach, the social and the community concern, energy use savings, recycling but this goes all the way from NTH's perspective to things like outreach and fairness in the workplace. Talk to us a little bit about some of those other initiatives that NTH has fired up. >> Absolutely, well at NTH , since the early days, we have invested heavily on modern equipment and we have placed that at NTH labs, just like HPE labs we have NTH labs, and that's what we do a great deal of testing to make sure that our clients, right our joint clients are going to have high quality solutions that we're not just talking about it and we actually test them. So that is definitely an investment by being conscious about energy conservation. We have programs and scripts to shut down equipment that is not needed at the time, right. So we're definitely conscious about it. So I wanted to mention that example. Another one is, we all went through a pandemic and this is still ongoing from some perspectives. And that forced pretty much all of our employees, at least for some time to work from home. Being an IT company, we're very proud that we made that transition almost seamlessly. And we're very proud that you know people who continue to work from home, they're saving of course, gasoline, time, traffic, all those benefits that go with reducing transportation, and don't get me wrong, I mean, sometimes it is important to still have face to face meetings, especially with new organizations that you want to establish trust. But for the most part we have become a hybrid workforce type of organization. At the same time, we're also implementing our own hybrid IT approach which is what we talk to our clients about. So there's certain workloads, there are certain applications that truly belong in in public cloud or Software as a Service. And there's other workloads that truly belong, to stay in your data center. So a combination and doing it correctly can result in significant savings, not just money, but also again energy, consumption. Other things that we're doing, I mentioned trading programs, again, very proud that you know, we use a e-waste programs to make sure that those IT equipment is properly disposed of and it's not going to end in a landfill somewhere but also again, donating to schools, right? And very proud about that one. We have other outreach programs. Normally at the end of the year we do some substantial donations and we encourage our employees, my coworkers to donate. And we match those donations to organizations like Operation USA, they provide health and education programs to recover from disasters. Another one is Salvation Army, where basically they fund rehabilitation programs that heal addictions change lives and restore families. We also donate to the San Diego Zoo. We also believe in the whole ecosystem, of course and we're very proud to be part of that. They are supporting more than 140 conservation projects and partnerships in 70 countries. And we're part of that donation. And our owner has been part of the board or he was for a number of years. Mercy House down in San Diego, we have our headquarters. They have programs for the homeless. And basically that they're servicing. Also Save a Life Foundation for the youth to be educated to help prevent sudden cardiac arrest for the youth. So programs like that. We're very proud to be part of the donations. Again, it's not just about energy savings but it's so many other things as part of our corporate social responsibility program. Other things that I wanted to mention. Everything in our buildings, in our offices, multiple locations. Now we turn into LED. So again, we're eating our own dog food as they say but that is definitely some significant energy savings. And then lastly, I wanted to mention, this is more what we do for our customers, but the whole HPE GreenLake program we have a growing number of clients especially in Southern California. And some of those are quite large like school districts, like counties. And we feel very proud that in the old days customers would buy IT equipment for the next three to five years. Right? And they would buy extra because obviously they're expecting some growth while that equipment must consume energy from day one. With a GreenLake type of program, the solution is sized properly. Maybe a little bit of a buffer for unexpected growth needs. And anyway, but with a GreenLake program as customers need more IT resources to continue to expand their workloads for their organizations. Then we go in with 'just in time' type of resources. Saving energy and footprint and everything else that we've been talking about along the way. So very proud to be one of the go-tos for Hewlett Packard Enterprise on the GreenLake program which is now a platform, so. >> That's great. Dan, it sounds like NTH generation has such a comprehensive focus and strategy on sustainability where you're pulling multiple levers it's almost like sustainability to the NTH degree ? See what I did there ? >> (laughing) >> I'd like to talk with all three of you now. And John, I want to start with you about employees. Dan, you talked about the hybrid work environment and some of the silver linings from the pandemic but I'd love to know, John, Terry and then Dan, in that order how educated and engaged are your employees where sustainability is concerned? Talk to me about that from their engagement perspective and also from the ability to retain them and make them proud as Dan was saying to work for these companies, John ? >> Yeah, absolutely. One of the things that we see in technology, and we hear it from our customers every day when we're meeting with them is we all have a challenge attracting and retaining new employees. And one of the ways that you can succeed in that challenge is by connecting the work that the employee does to both the purpose of your company and broader than that global purpose. So environmental and social types of activities. So for us, we actually do a tremendous amount of education for our employees. At the moment, all of our vice presidents and above are taking climate training as part of our own climate aspirations to really drive those goals into action. But we're opening that training to any employee in the company. We have a variety of employee resource groups that are focused on sustainability and carbon reduction. And in many cases, they're very loud advocates for why aren't we pushing a roadmap further? Why aren't we doing things in a particular industry segment where they think we're not moving quite as quickly as we should be. But part of the recognition around all of that as well is customers often ask us when we suggest a sustainability or sustainable IT solution to them. Their first question back is, are you doing this yourselves? So for all of those reasons, we invest a lot of time and effort in educating our employees, listening to our employees on that topic and really using them to help drive our programs forward. >> That sounds like it's critical, John for customers to understand, are you doing this as well? Are you using your own technology ? Terry, talk to us about from the AMD side the education of your employees, the engagement of them where sustainability is concerned. >> Yeah. So similar to what John said, I would characterize AMD is a very socially responsible company. We kind of share that alignment in point of view along with NTH. Corporate responsibility is something that you know, most companies have started to see become a lot more prominent, a lot more talked about internally. We've been very public with four key sustainability goals that we've set as an organization. And we regularly provide updates on where we are along the way. Some of those goals extend out to 2025 and in one case 2030 so not too far away, but we're providing milestone updates against some pretty aggressive and important goals. I think, you know, as a technology company, regardless of the role that you're in there's a way that you can connect to what the company's doing that I think is kind of a feel good. I spend more of my time with the customer facing or partner facing resources and being able to deliver a tool to partners like NTH and strategic partners like HPE that really helps quantify the benefit, you know in a bare metal, in terms of greenhouse gas emissions and a TCO tool to really quantify what an implementation of a new and modern solution will mean to a customer. And for the first time they have choice. So I think employees, they can really feel good about being able to to do something that is for a greater good than just the traditional corporate goals. And of course the engineers that are designing the next generation of products that have these as core competencies clearly can connect to the impact that we're able to make on the broader global ecosystem. >> And that is so important. Terry, you know, employee productivity and satisfaction directly translates to customer satisfaction, customer retention. So, I always think of them as inextricably linked. So great to hear what you're all doing in terms of the employee engagement. Dan, talk to me about some of the outcomes that NTH is enabling customers to achieve, from an outcomes perspective those business outcomes, maybe even at a high level or a generic level, love to dig into some of those. >> Of course. Yes. So again, our mission is really to deliver awesome in everything we do. And we're very proud about that mission, very crispy clear, short and sweet and that includes, we don't cut corners. We go through the extent of, again, learning the technology getting those certifications, testing those in the lab so that when we're working with our end user organizations they know they're going to have a quality solution. And part of our vision has been to provide industry leading transformational technologies and solutions for example, HPE and AMD for organizations to go through their own digital transformation. Those two words have been used extensively over the last decade, but this is a multi decade type of trend, super trend or mega trend. And we're very proud that by offering and architecting and implementing, and in many cases supporting, with our partners, those, you know, best in class IT cyber security solutions were helping those organizations with those business outcomes, their own digital transformation. If you extend that Lisa , a Little bit further, by helping our clients, both public and private sector become more efficient, more scalable we're also helping, you know organizations become more productive, if you scale that out to the entire society in the US that also helps with the GDP. So it's all interrelated and we're very proud through our, again, optimized solutions. We're not just going to sell a box we're going to understand what the organization truly needs and adapt and architect our solutions accordingly. And we have, again, access to amazing technology, micro processes. Is just amazing what they can do today even compared to five years ago. And that enables new initiatives like artificial intelligence through machine learning and things of that nature. You need GPU technology , that specialized microprocessors and companies like AMD, like I said that are enabling organizations to go down that path faster, right? While saving energy, footprint and everything that we've been talking about. So those are some of the outcomes that I see >> Hey, Dan, listening to you talk, I can't help but think this is not a stretch for NTH right? Although, you know, terms like sustainability and reducing carbon footprint might be, you know more in vogue, the type of solutions that you've been architecting for customers your approach, dates back decades, and you don't have to change a lot. You just have new kind of toys to play with and new compelling offerings from great vendors like HPE to position to your customers. But it's not a big change in what you need to do. >> We're blessed from that perspective that's how our founders started the company. And we only, I think we go through a very extensive interview process to make sure that there will be a fit both ways. We want our new team members to get to know the the rest of the team before they actually make the decision. We are very proud as well, Terry, Lisa and John, that our tenure here at NTH is probably well over a decade. People get here and they really value how we help organizations through our dedicated work, providing again, leading edge technology solutions and the results that they see in our own organizations where we have made many friends in the industry because they had a problem, right? Or they had a very challenging initiative for their organization and we work together and the outcome there is something that they're very, very proud of. So you're right, Terry, we've been doing this for a long time. We're also very happy again with programs like the HPE GreenLake. We were already doing optimized solutions but with something like GreenLake is helping us save more energy consumption from the very beginning by allowing organizations to pay for only what they need with a little bit of buffer that we talked about. So what we've been doing since 1991 combined with a program like GreenLake I think is going to help us even better with our social corporate responsibility. >> I think what you guys have all articulated beautifully in the last 20 minutes is how strategic and interwoven the partnerships between HP, AMD and NTH is what your enabling customers to achieve those outcomes. What you're also doing internally to do things like reduce waste, reduce carbon emissions, and ensure that your employees are proud of who they're working for. Those are all fantastic guys. I wish we had more time cause I know we are just scratching the surface here. We appreciate everything that you shared with respect to sustainable IT and what you're enabling the end user customer to achieve. >> Thank you, Lisa. >> Thanks. >> Thank you. >> My pleasure. From my guests, I'm Lisa Martin. In a moment, Dave Vellante will return to give you some closing thoughts on sustainable IT You're watching theCUBE. the leader in high tech enterprise coverage.

>>mhm. Welcome back to Boston. This is the cubes coverage of the Red Hat Summit 2022. The first Red Hat Summit we've done face to face in at least two years. 2019 was our last one. We're kind of rounding the far turn, you know, coming up for the home stretch. My name is Dave Valentin here with Paul Gillon. A J monger is here is a senior director of Iot. The Iot group for developer solutions and engineering at Intel. AJ, thanks for coming on the Cube. Thank you so much. We heard your colleague this morning and the keynote talking about the Dev Cloud. I feel like I need a Dev Cloud. What's it all about? >>So, um, we've been, uh, working with developers and the ecosystem for a long time, trying to build edge solutions. A lot of time people think about it. Solutions as, like, just computer the edge. But what really it is is you've got to have some component of the cloud. There is a network, and there is edge and edge is complicated because of the variety of devices that you need. And when you're building a solution, you got to figure out, like, where am I going to push the computer? How much of the computer I'm going to run in the cloud? How much of the computer? I'm gonna push it at the network and how much I need to run it at the edge. A lot of times what happens for developers is they don't have one environment where all of the three come together. And so what we said is, um, today the way it works is you have all these edge devices that customers by the instal, they set it up and they try to do all of that. And then they have a cloud environment they do to their development. And then they figure out how all of this comes together. And all of these things are only when they are integrating it at the customer at the solution space is when they try to do it. So what we did is we took all of these edge devices, put it in the cloud and gave one environment for cloud to the edge. Very good to your complete solution. >>Essentially simulates. >>No, it's not >>simulating span. So the cloud spans the cloud, the centralised cloud out to the edge. You >>know, what we did is we took all of these edge devices that will theoretically get deployed at the edge like we took all these variety of devices and putting it put it in a cloud environment. So these are non rack mountable devices that you can buy in the market today that you just have, like, we have about 500 devices in the cloud that you have from atom to call allusions to F. P. G s to head studio cards to graphics. All of these devices are available to you. So in one environment you have, like, you can connect to any of the cloud the hyper scholars, you could connect to any of these network devices. You can define your network topology. You could bring in any of your sources that is sitting in the gate repository or docker containers that may be sitting somewhere in a cloud environment, or it could be sitting on a docker hub. You can pull all of these things together, and we give you one place where you can build it where you can test it. You can performance benchmark it so you can know when you're actually going to the field to deploy it. What type of sizing you need. So >>let me show you, understand? If I want to test, uh, an actual edge device using 100 gig Ethernet versus an Mpls versus the five G, you can do all that without virtualizing. >>So all the H devices are there today, and the network part of it, we are building with red hat together where we are putting everything on this environment. So the network part of it is not quite yet solved, but that's what we want to solve. But the goal is here is you can let's say you have five cameras or you have 50 cameras with different type of resolutions. You want to do some ai inference type of workloads at the edge. What type of compute you need, what type of memory you need, How many devices do you need and where do you want to push the data? Because security is very important at the edge. So you gotta really figure out like I've got to secure the data on flight. I want to secure the data at Brest, and how do you do the governance of it. How do you kind of do service governance? So that all the services different containers that are running on the edge device, They're behaving well. You don't have one container hogging up all the memory or hogging up all the compute, or you don't have, like, certain points in the day. You might have priority for certain containers. So all of these mortals, where do you run it? So we have an environment that you could run all of that. >>Okay, so take that example of AI influencing at the edge. So I've got an edge device and I've developed an application, and I'm going to say Okay, I want you to do the AI influencing in real time. You got something? They become some kind of streaming data coming in, and I want you to persist, uh, every hour on the hour. I want to save that time stamp. Or if the if some event, if a deer runs across the headlights, I want you to persist that day to send that back to the cloud and you can develop that tested, benchmark >>it right, and then you can say that. Okay, look in this environment I have, like, five cameras, like at different angles, and you want to kind of try it out. And what we have is a product which is into, um, open vino, which is like an open source product, which does all of the optimizations you need for age in France. So you develop the like to recognise the deer in your example. I developed the training model somewhere in the cloud. Okay, so I have, like, I developed with all of the things have annotated the different video streams. And I know that I'm recognising a deer now. Okay, so now you need to figure out Like when the deer is coming and you want to immediately take an action. You don't want to send all of your video streams to the cloud. It's too expensive. Bandwidth costs a lot. So you want to compute that inference at the edge? Okay. In order to do that inference at the edge, you need some environment. You should be able to do it. And to build that solution What type of age device do you really need? What type of compute you need? How many cameras are you computing it? What different things you're not only recognising a deer, probably recognising some other objects could do all of that. In fact, one of the things happened was I took my nephew to San Diego Zoo and he was very disappointed that he couldn't see the chimpanzees. Uh, that was there, right, the gorillas and other things. So he was very sad. So I said, All right, there should be a better way. I saw, like there was a stream of the camera feed that was there. So what we did is we did an edge in friends and we did some logic to say, At this time of the day, the gorillas get fed, so there's likelihood of you actually seeing the gorilla is very high. So you just go at that point and so that you see >>it, you >>capture, That's what you do, and you want to develop that entire solution. It's based on whether, based on other factors, you need to bring all of these services together and build a solution, and we offer an environment that allows you to do it. Will >>you customise the the edge configuration for the for the developer If if they want 50 cameras. That's not You don't have 50 cameras available, right? >>It's all cameras. What we do is we have a streaming capability that we support so you can upload all your videos. And you can say I want to now simulate 50 streams. Want to simulate 30 streams? Or I want to do this right? Or just like two or three videos that you want to just pull in. And you want to be able to do the infant simultaneously, running different algorithms at the edge. All of that is supported, and the bigger challenge at the edge is developing. Solution is fine. And now when you go to actual deployment and post deployment monitoring, maintenance, make sure that you're like managing it. It's very complicated. What we have seen is over 50% 51% to be precise of developers are developed some kind of a cloud native applications recently, right? So that we believe that if you bring that type of a cloud native development model to the edge, then you're scaling problem. Your maintenance problem, you're like, how do you actually deploy it? All of these challenges can be better managed, Um, and if you run all of that is an orchestration later on kubernetes and we run everything on top of open shift, so you have a deployment ready solution already there it's everything is containerised everything. You have it as health charged Dr Composed. You have all their you have tested and in this environment, and now you go take that to the deployment. And if it is there on any standard kubernetes environment or in an open ship, you can just straight away deploy your application. >>What's that edge architecture looked like? What's Intel's and red hats philosophy around? You know what's programmable and it's different. I know you can run a S, a p a data centre. You guys got that covered? What's the edge look like? What's that architecture of silicon middleware? Describe that for us. >>So at the edge, you think about it, right? It can run traditional, Uh, in an industrial PC. You have a lot of Windows environment. You have a lot of the next. They're now in a in an edge environment. Quite a few of these devices. I'm not talking about Farage where there are tiny micro controllers and these devices I'm talking about those devices that connect to these forage devices. Collect the data. Do some analytics do some compute that type of thing. You have foraged devices. Could be a camera. Could be a temperature sensor. Could be like a weighing scale. Could be anything. It could be that forage and then all of that data instead of pushing all the data to the cloud. In order for you to do the analysis, you're going to have some type of an edge set of devices where it is collecting all this data, doing some decisions that's close to the data. You're making some analysis there, all of that stuff, right? So you need some analysis tools, you need certain other things. And let's say that you want to run like, UH, average costs or rail or any of these operating systems at the edge. Then you have an ability for you to manage all of that. Using a control note, the control node can also sit at the edge. In some cases, like in a smart factory, you have a little data centre in a smart factory or even in a retail >>store >>behind a closet. You have, like a bunch of devices that are sitting there, correct. And those devices all can be managed and clustered in an environment. So now the question is, how do you deploy applications to that edge? How do you collect all the data that is sitting through the camera? Other sensors and you're processing it close to where the data is being generated make immediate decisions. So the architecture would look like you have some club which does some management of this age devices management of this application, some type of control. You have some network because you need to connect to that. Then you have the whole plethora of edge, starting from an hybrid environment where you have an entire, like a mini data centre sitting at the edge. Or it could be one or two of these devices that are just collecting data from these sensors and processing it that is the heart of the other challenge. The architecture varies from different verticals, like from smart cities to retail to healthcare to industrial. They have all these different variations. They need to worry about these, uh, different environments they are going to operate under, uh, they have different regulations that they have to look into different security protocols that they need to follow. So your solution? Maybe it is just recognising people and identifying if they are wearing a helmet or a coal mine, right, whether they are wearing a safety gear equipment or not, that solution versus you are like driving in a traffic in a bike, and you, for safety reasons. We want to identify the person is wearing a helmet or not. Very different use cases, very different environments, different ways in which you are operating. But that is where the developer needs to have. Similar algorithms are used, by the way, but how you deploy it very, quite a bit. >>But the Dev Cloud make sure I understand it. You talked about like a retail store, a great example. But that's a general purpose infrastructure that's now customised through software for that retail environment. Same thing with Telco. Same thing with the smart factory, you said, not the far edge, right, but that's coming in the future. Or is that well, that >>extends far edge, putting everything in one cloud environment. We did it right. In fact, I put some cameras on some like ipads and laptops, and we could stream different videos did all of that in a data centre is a boring environment, right? What are you going to see? A bunch of racks and service, So putting far edge devices there didn't make sense. So what we did is you could just have an easy ability for you to stream or connect or a Plourde This far edge data that gets generated at the far edge. Like, say, time series data like you can take some of the time series data. Some of the sensor data are mostly camera data videos. So you upload those videos and that is as good as your streaming those videos. Right? And that means you are generating that data. And then you're developing your solution with the assumption that the camera is observing whatever is going on. And then you do your age inference and you optimise it. You make sure that you size it, and then you have a complete solution. >>Are you supporting all manner of microprocessors at the edge, including non intel? >>Um, today it is all intel, but the plan, because we are really promoting the whole open ecosystem and things like that in the future. Yes, that is really talking about it, so we want to be able to do that in the future. But today it's been like a lot of the we were trying to address the customers that we are serving today. We needed an environment where they could do all of this, for example, and what circumstances would use I five versus i nine versus putting an algorithm on using a graphics integrated graphics versus running it on a CPU or running it on a neural computer stick. It's hard, right? You need to buy all those devices you need to experiment your solutions on all of that. It's hard. So having everything available in one environment, you could compare and contrast to see what type of a vocal or makes best sense. But it's not >>just x 86 x 86 your portfolio >>portfolio of F. P. G s of graphics of like we have all what intel supports today and in future, we would want to open it up. So how >>do developers get access to this cloud? >>It is all free. You just have to go sign up and register and, uh, you get access to it. It is difficult dot intel dot com You go there, and the container playground is all available for free for developers to get access to it. And you can bring in container workloads there, or even bare metal workloads. Um, and, uh, yes, all of it is available for you >>need to reserve the endpoint devices. >>Comment. That is where it is. An interesting technology. >>Govern this. Correct. >>So what we did was we built a kind of a queuing system. Okay, So, schedule, er so you develop your application in a controlled north, and only you need the edge device when you're scheduling that workload. Okay, so we have this scheduling systems, like we use Kafka and other technologies to do the scheduling in the container workload environment, which are all the optimised operators that are available in an open shift, um, environment. So we regard those operators. Were we installed it. So what happens is you take your work, lord, and you run it. Let's say on an I seven device, when you're running that workload and I summon device, that device is dedicated to you. Okay, So and we've instrumented each of these devices with telemetry so we could see at the point your workload is running on that particular device. What is the memory looking like power looking like How hard is the device running? What is a compute looking like? So we capture all that metrics. Then what you do is you take it and run it on a 99 or run it on a graphic, so can't run it on an F p g a. Then you compare and contrast. And you say Huh? Okay for this particular work, Lord, this device makes best sense. In some cases, I'll tell you. Right, Uh, developers have come back and told me I don't need a bigger process that I need bigger memory. >>Yeah, sure, >>right. And some cases they've said, Look, I have I want to prioritise accuracy over performance because if you're in a healthcare setting, accuracy is more important. In some cases, they have optimised it for the size of the device because it needs to fit in the right environment in the right place. So every use case where you optimise is up to the solution up to the developer, and we give you an ability for you to do that kind >>of folks are you seeing? You got hardware developers, you get software developers are right, people coming in. And >>we have a lot of system integrators. We have enterprises that are coming in. We are seeing a lot of, uh, software solution developers, independent software developers. We also have a lot of students are coming in free environment for them to kind of play with in sort of them having to buy all of these devices. We're seeing those people. Um I mean, we are pulling through a lot of developers in this environment currently, and, uh, we're getting, of course, feedback from the developers. We are just getting started here. We are continuing to improve our capabilities. We are adding, like, virtualisation capabilities. We are working very closely with red hat to kind of showcase all the goodness that's coming out of red hat, open shift and other innovations. Right? We heard, uh, like, you know, in one of the open shift sessions, they're talking about micro shifts. They're talking about hyper shift, the talking about a lot of these innovations, operators, everything that is coming together. But where do developers play with all of this? If you spend half your time trying to configure it, instal it and buy the hardware, Trying to figure it out. You lose patience. What we have time, you lose time. What is time and it's complicated, right? How do you set up? Especially when you involve cloud. It has network. It has got the edge. You need all of that right? Set up. So what we have done is we've set up everything for you. You just come in. And by the way, not only just that what we realised is when you go talk to customers, they don't want to listen to all our optimizations processors and all that. They want to say that I am here to solve my retail problem. I want to count the people coming into my store, right. I want to see that if there is any spills that I recognise and I want to go clean it up before a customer complaints about it or I have a brain tumour segmentation where I want to identify if the tumour is malignant or not, right and I want to telehealth solutions. So they're really talking about these use cases that are talking about all these things. So What we did is we build many of these use cases by talking to customers. We open sourced it and made it available on Death Cloud for developers to use as a starting point so that they have this retail starting point or they have this healthcare starting point. All these use cases so that they have all the court we have showed them how to contain arise it. The biggest problem is developers still don't know at the edge how to bring a legacy application and make it cloud native. So they just wrap it all into one doctor and they say, OK, now I'm containerised got a lot more to do. So we tell them how to do it, right? So we train these developers, we give them an opportunity to experiment with all these use cases so that they get closer and closer to what the customer solutions need to be. >>Yeah, we saw that a lot with the early cloud where they wrapped their legacy apps in a container, shove it into the cloud. Say it's really hosting a legacy. Apps is all it was. It wasn't It didn't take advantage of the cloud. Never Now people come around. It sounds like a great developer. Free resource. Take advantage of that. Where do they go? They go. >>So it's def cloud dot intel dot com >>death cloud dot intel dot com. Check it out. It's a great freebie, AJ. Thanks very much. >>Thank you very much. I really appreciate your time. All right, >>keep it right there. This is Dave Volonte for Paul Dillon. We're right back. Covering the cube at Red Hat Summit 2022. >>Mhm. Yeah. Mhm. Mm.