>> Announcer: Live from the Computer History Museum in Mountain View, California. It's theCUBE covering DevNet Create 2018, brought to you by Cisco. (techy music playing) >> Hey, welcome back, everyone. We're here live at theCUBE here in Mountain View in the heart of California, the Silicon Valley. I'm John Furrier, my cohost Lauren Cooney. Our next guest is Riaz Raihan, who's the global VP and general manager of Cisco, IOT, CUBE alumni, back... Last on at Cisco Live in Barcelona. We got Cisco Live coming up, but we're here at DevNet Create developer... Develop our ecosystem for Cisco and external cloud native developers, great to see you. >> Thank you, John, pleasure to be back. >> What's a Cisco guy like you doing at a hoody show like this, IOT... >> You know, IOT is so topical and there's so much interest around it, so just happy to be here with the developers and just get to meet a few people out here and just be part of this whole event. >> So, IOT, we last time, and all joking aside is really hot because you have now, you know, the cloud is a foundation, on-premise data, hybrid cloud going on, but the Edge of the network's certainly very relevant. So, you've got a lot of new things happening. So, the question for you is what industries are early adopting... What industries do you see that are adopting IOT in the programmable way? I'm not so much as censored networks, they're out there, but as they bring them into, the IOT into the technology, IT world, which industries are the most adoptive for you guys? >> I talk about, you know, a handful of industries that are really leading the charge, right. Number one I'd say is manufacturing. We see a lot of activity out there primarily because for the first time manufacturers have an opportunity to really converge their data and put it on an IP network, which is exciting. The other big one is energy, both oil and gas as well as utility. >> John: Mm-hmm. >> And then we're seeing huge amount of interest in transportation, both in actually the roadways as well as well as the fleet that run on the roadways. In addition to those I'd say retail and general public sector and cities are big adopters of IOT. >> So, on the IOT side with, say... Let's take transportation, so as we know, we know that Uber happened with Uber. They had a death, now the censor, they sort of argued latency matters, right, so you've got to have a network, support it. >> Lauren: Mm-hmm. >> Is smart cities truly happening in a way that's, in your opinion, moving the ball down the field. Where is the smart cities with IOT respect to cities I mean, is it still early, are they moving the ball down the field, your thoughts? >> You know, I'm asked this question pretty often and I can tell you that moving a city towards a smart city is actually a massive endeavor. What we find is the cities that are doing this successfully, they kind of start small with a few use cases. Let's say parking, maybe lighting, and then they've got to expand out the number of use cases but also geographic spread of where they'll deploy, and specifically, you know, when they work with us one of the big advances we're making is something called the FOG Appliance. Building this easy-to-install appliance that can be used at intersections and at various points to enable cities to go smart. >> So, Lauren, you and I were talking the other day about this, is that, you know, in the cloud, you bring cloud together with the developers. >> Lauren: Yep. >> It's interesting because they have to actually figure out that software going to be powering the Edge-- >> Lauren: Mm-hmm. >> And you know, Kubernetes is in one example, and then when you start looking at what Kubernetes is doing to the network layer you say, "Okay, I've got to write software." >> Lauren: Mm-hmm. >> But most of the Edge applications, oil and gas, they're like facilities guys. These guys are hardware people. They're deploying cameras, they're not-- >> Well, there has to be their software that actually runs on that as well to enable things for people, places, and things at the Edge and I think you all have to look at the Edge when you are talking about IOT, especially. >> Software, that's the key, what do you say to all those guys that have to relearn software? (laughing) Come to DevNet Create, I mean, this is a real issue. >> Yeah, you know, if you look at software in general, right, software's playing a bigger and bigger role in these applications, not to diminish the role of hardware or networking or any of the other elements, but what software's certainly playing a bigger role, like let me give you an example. Let's talk about the FOG Appliance. You know, one of the things we've been working on quite diligently is building out a single software framework that can sit on a number of different hardware devices depending on what the use case is, and the use case is defined by the customer, it's defined by the industry. It's also defined by the price point, so what we're seeing more and more, John, is having a single software framework but being able to deploy across different platforms, if you will, and therefore building different appliances to solve different problems. >> Lauren: Great. >> Yeah, and one of the things that I think is huge, and I want to get your thoughts on this, I think we should do a deep dive on it, and that is is that video is becoming much more of a bigger app. We use video a lot, as seen on theCUBE. Thank you for watching, but there's a lot of data in the video apps. It's not just do the video to communicate a message. >> Riaz: Yep. >> There's a digital artifact-- >> Lauren: Mm-hmm. >> That's beyond what it's for. It's now digitized-- >> Riaz: Yeah. >> So, that's now data, your thoughts? >> You know, when we were talking before you mentioned video is a data asset, completely agree. What we're finding is video is now transitioning from just being something that we thought about for safety and security to becoming more of an intelligent asset. Video's also now getting integrated more with the business process. So, let me give you an example. We're working with the manufacturer of nylon, and this is a process industry that works 24/7, and they're using video to actually monitor the output as it comes out of the machines. Because when the temperature rises above a certain limit, and this is obviously a manufacturing defect, it tends to blob up the nylon, which then reduces the value of the nylon from something that's high grade and high margin to low grade and low margin. >> Lauren: Mm-hmm. >> And video's helping solve the problem. So, the video creates an alert that's part now of the manufacturing process and manufacturing control, allowing management to intervene quickly to kind of at least cut their losses. So, that's an example of how video's now becoming very much a part of the business process. Not just safety and security but well beyond that. >> Well beyond surveillance. >> Riaz: Yeah. >> Lauren: Yeah. >> This is more than just normal use cases. So, new value activities are going on with video. >> Absolutely, the other big one is traffic, and I'm talking about road traffic. Whether you look at tunnels or you look at parkways and so on, we're now seeing video being used to monitor the flow patterns of cars-- >> Lauren: Mm-hmm. >> On highways and on parkways-- >> Lauren: Yeah. >> And then not just using that to predict traffic jams, but in some cases predict accidents. >> Lauren: Mm-hmm. >> Because once you take these data labels and data assets through video and compute them, it's a stream of information that can be analyzed mathematically using an algorithm, and then fortunately we are able to now use that-- >> Lauren: Mm-hmm. >> To prevent accidents potentially, right? >> Lauren: Yeah. >> So, that's the kind of thing we see video in. >> Lauren: Mm-hmm. >> And this is just the cusp. You'll see a lot more of use cases where video and IOT get very integrated and again, very happy that Cisco's leading the charge on that. >> Mm-hmm. >> So, Lauren, I want to ask you a question because I know you and I have been talking about this, and that is is that the developer role around this is not obvious... I mean, it's obvious, "Oh, got to write software." >> Lauren: Mm-hmm. >> But now you've got to create ecosystems. So, let's just say businesses want to integrate video, they have a buy/build decision to make. >> Lauren: Mm-hmm. >> Do they build it from scratch or they integrate it in. So, if you take Riaz's next level of conversation is video is a service, it's a microservice. >> Lauren: Mm-hmm. >> If it's a data asset, if you believe that it's a microservice. >> Lauren: Mm-hmm. >> So, it's not trivial now, you've got to figure out how to codify it. What do you guys think about that? You guys are the experts in the software, what's your thoughts? >> So, you know, I can jump in. I think this is an important trend. You know, especially if you look at three industries that I personally work with: manufacturing, you look at energy, and then you look at retail. These are three industries that I think are leading the charge on how they're using video, you know, in this context, and how the video's actually provided I think is less important. What's more important, as you said, is the microservice that has video as a component, and then consuming that and integrating it with a whole value stream within that industry. The other important element, I believe, is the use of video in conjunction with other types of sensors. So, let me give you an example. We're working with a large telco and you know, they have these cell towers placed all across the country and they actually video, they have video to monitor the cell towers and that's great, but the problem is it gives them a lot of false positives. So, they solved the problem by using human form recognition, still-- >> Like what's a false positive, give me an example. >> A false positive is, you know, a leaf, branch blowing. >> John: Oh, okay. >> And that gives you a positive reading, right. Now, they've kind of used, they've used some technology and they've reduced that down, but they still have too many false positives. So, they decided to combine the video feed with some of the sensors that they have. For example, when someone tries to pull a copper plate from the cell phone tower there's a sensor that tracks that. So, now combining the video input and the sensor input they get, you know, much fewer false positives. >> John: Yeah. >> And are able to take action much more expeditiously. >> The co-occurring incidents are a huge, huge opportunity for the IP. So, the thing I want to ask you, because I think this is much more business oriented, so want to get your thoughts on it... Okay, video's a data asset, people say it. I believe that, now I want to operationalize that in my company. Talk about a new process improvement, that's hard to do because they've never done it before. How are you guys engaging customers and what are some best practices to get them to operationalize a new, not just new technology or service, but actually integrate it into a preexisting or changing value chain? >> One of the things we do, John, is we'll engage with customers to do what we call a value management analysis. So, we actually sit down with them, work out, you know, what their existing process looks like, what an improved process might look like, and importantly, what kind of cost they can take out of the process, out of the system, or what kind of new value they can drive for their customers. So, it's either an increase in revenue, it's a decrease in cost, or an improvement in process efficiencies. Once we've done that it really allows us to then pair up that new process with our technology, and then actually track how much of the value they've received. We've found this approach kind of grounds everything in a very strong ROI, so instead of guessing as to what the output will be and does it actually move the needle on a value basis. We're actually able to document that up front and then actually track the results against what we thought would be. The other advantage of this process is it allows us to improve incrementally. So, the first version of a video enabled business process might give us a certain amount of value, but as we improve on that you could see incremental values and other processes being added on. Very similar to starting small and then adding on incrementally-- >> John: Yeah. >> Kind of a designed way. >> But you got to be open minded. Just let me throw a wrench into the equation here, which is okay, new data source... >> Riaz: Yeah. >> You mentioned the co-occurring identity on the cell tower, for example. There could be, like, multiple data inputs that are new. How does a customer figure that out? >> Different customers are different, and again, as I mentioned-- >> John: Or in generally speaking, because you've got to be prepared for the unknown. >> Yeah, some industries I think are more open to this because they have seen... They have felt this problem before. Going back to manufacturing as an example, monitoring, visually monitoring the output of a manufacturing process is a very labor intensive, you know, proposition. Manufacturers have struggled doing that for a long time. >> John: Yeah. >> Now having used video and getting just a very high level of efficiency-- >> John: Yeah. >> And combining different types of inputs is something they're very open to. >> John: Yeah. >> So, we see them very open to it. Other industries, I think, are coming along, but it all goes back to how important a problem are you solving and what's the payoff of solving the problem? >> John: Yeah. >> The bigger the problem, the more the willingness. >> Great conversation-- >> Lauren: Yeah. >> We had the devops guy on early. Damian, who's with Rundeck and he's saying, you know, bringing down silos and tickets is killing operations. >> Lauren: Yep. >> It's an old paradigm. >> Lauren: Mm-hmm. >> You guys are going down a new road, and we talked about this at Cisco Live in Barcelona. You got tail wind for you guys as this, but you got a clean sheet of paper but you got some preexisting stuff, but it's not like baggage. It's just opportunity, in my opinion. So, I got to ask you how is the business going, what are you guys doing? What are some of the recent successes you've had? Share some insight into the-- >> Yeah, and I think just to add to that, I think what are the revenue opportunities that you see that, you know, you're providing these services to these customers. They must see new revenue opportunities as well. Wondering what those are. >> Absolutely. So, I'll kind of cover both, both sides of my business. I'll start with Jasper, Cisco Jasper. Our Cisco Jasper business is doing fabulously well. We added almost 10,000 devices last month alone, or last quarter, and we are on track to keep adding devices at a very fast pace, so very excited about that. We've just crossed 75 million. So, 75 million devices on Jasper. The last time we spoke, John, the number was 60 million. In addition, we've also seen many more enterprises adopting Jasper. >> John: Yeah. >> The last time we spoke it was 14,000, now it's over 16,400. (laughing) So, that number keeps growing. >> You'll see next month it'll be 20,000. (laughing) >> So, that number just keeps growing-- >> John: Yes. >> Lauren: Mm-hmm. >> And that allows us to broaden our reach-- >> John: Yeah. >> Get into different use cases and drive incremental value for our customers. On the Kinetic side, as I mentioned we're seeing a lot of traction in the verticals that I laid out earlier, but specifically what we're finding now is customers are getting serious-- >> Take a minute to explain Kinetic for a second. >> Riaz: Sure. >> Just one minute and then get into it. >> Sure, so Kinetic our data fabric. It's our platform that allows us to extract data from all kinds of IT devices that are sitting on a corporate or a private network. It allows us to process that data at the Edge and then it allows us to transport the data to wherever the customer wants it to be. So, it's really our IOT platform, our data fabric at the core. The Kinetic business is doing great. We've had lots of update, there's actually a booth out here where they're demoing Kinetic. >> Lauren: Mm-hmm. >> I see a lot of people coming in and trying to understand it and we see people deploying Kinetic in more and more unique ways. We're working, for example, with a German manufacturer, a very prestigious German manufacturer that's now launching a pretty large project with Kinetic where they're using Kinetic to monitor the health of not just all their new machines, but also all the Braunfeld machines that they have installed over the past decade, right. So, we're very excited about that and very excited about the future. >> Well, great job, congratulations. Always great to talk with you. I think it's one of the exciting bright spots within Cisco with the IOT, certainly the DevNet developer program has been a huge success and that's only going to help you guys, and obviously the DevNet, create. You want some more software developers, you know, working on Kinetic and also Meraki and all these cool tools. So, congratulations. >> Thank you. >> Thanks for coming on. >> Thank you. >> More live coverage here, DevNet Creates, theCUBE in Silicon Valley in Mountain View, California. We'll be right back after this short break. (techy music playing)

>> Announcer: Live from Barcelona, Spain it's The Cube. Covering Cisco Live 2018. Brought to you by Cisco, Veeam, and The Cube's ecosystem partner. >> Hey welcome back, everyone. This is The Cube live coverage here in Barcelona, Spain for Cisco Live 2018 in Europe. I'm John Furrier, the co-founder of SiliconANGLE co-host of The Cube with my co-host Stu Miniman. Our next guest is Riaz Raihan, who's the global VP and general manager of Cisco IoT, Internet of Things Division. Welcome to The Cube. >> Thank you, John. >> Great to see you. New to Cisco, IoT, I was commenting on the keynote to Stu today, I mean Cisco got it right ten years ago in their initial vision. And it's now happening in real time in front of our eyes. We see cars, we see connected people, we see connected everything. Everything's connected with an IP address or some connection point with power. That is IoT world, it's massive. You're in charge. Are you having fun yet? >> Absolutely. I mean, I joined in May last year, and I can tell you it's been an eventful eight and a half months. Cisco has a huge commitment to its IoT. They've made a massive investment, of people, of funds, and of intent. I mean, this is one of the top strategies for the company. Right from our CEO Chuck Robbins down, everyone's really committed to IoT. We've made a few important changes. We're making it real. And as you said, IoT today is ubiquitous. So it's very important for Cisco, as a leader in this field, to demonstrate that leadership, and I'm honored to be leading the charge. >> So define what's happening at Cisco. If you could put a stake in the ground right now, as someone who's coming in fresh, and, again, you've inherited a good position. As we say in the NASCAR business, whole position. What are you doing? How do you look at it and how would you explain Cisco's view of IoT, because everyone seems to have a different view of how they're attacking IoT. What's the strategy for Cisco? How are you going after it? >> You're right. I mean, IoT means different things to different people. But the one common thing is that it's very context-based. Right? IoT within the context of manufacturing, as an example, is different from within a context of roadways and transportation. So we've done a couple of things to get that context right. First of all, we've defined how we're going to go after the market. So we've got two platforms. We've got Jasper, which was acquired by Cisco, which is IoT for everything to do with cellular networks. So if you're on a public cellular network, Jasper is the platform you'll use. And then we've got Kinetic, which is our platform for IT and OT networks. So first we defined our strategy around product. Next, we've defined which industries we'll go after. And there's five key verticals that we've decided are crucial for Cisco. Number one is cities. We have full position in that. Number two is manufacturing. Number three is energy, which includes both oil and gas as well as utilities. Number four is transportation. That includes roadways as well as fleet. And number five is retail. So that's really our go-to market strategy. We are kind of focusing on specific use cases and specific industries. >> And you view the network, we were talking before we went on camera, there's certainly cloud, which is not competitive to you guys, or are they? But how do you, is the network more important than the edge, is the edge where the action is? Cause a device on the network technically is a device, it's a thing. The internet of things, people are things. Machines are things. >> Absolutely. >> John: So where is the edge, scent or does it matter? Your philosophy on this. >> So, you know, IoT, the "T" stands for "things." And everything is connected to something, right? And that's where the data's coming from. So whether it's a machine, whether it's a moving vehicle, whether it's a vending machine, or a side center, they're all things. Cisco has owned the network for a long time, right? And a lot of these things that we talk about are the last point of a network, and they're connected to some network in some capacity. So we approach IoT from the bottom up. We have, I believe, a great position to approach IoT from. We understand the network, we understand what's on the network, we've got visibility to the techs on the network, we have secured the network, and it gives us a great perspective on how to approach IoT. To your other point around cloud, we are not competitive at all with the cloud business. As a matter of fact, we are complementary. We work with all the big guys out there. We have figured out how best to work with them, because at the end of the day, their mission is to drive as much data to the cloud as possible. Our mission is to help extract data from difficult to extract places. So it's actually a pretty good marriage. >> And what's the best way to work with them? You said you've figured out the best way to work with the clouds, what is that best way? >> So you mentioned the edge. I think the edge is where we had to define clear rules of engagement. Our theory on the edge is that we will bring data, as I said, from difficult to extract places, and compute it at the edge, right? And then we'll actually transport it to wherever the customer wants it to go. And, as you heard in the keynotes today, we live in a multi-cloud world. Very few customers are with one cloud. They either have, you know, two more more of the big puppet cloud guys, or they have their own private clouds, or they have a combination thereof. So in that sense, we'll do all the edge compute, and then when the data has to be transferred or moved to the cloud, that's when we'll kind of help figure out what the customer wants to do, and then move it to where the customer wants it to be. >> So Riaz, your background's software, and I want you to give us a little bit of insight as to where we are with IoT today. Specifically, think about go to market and sales cycle. Some of the things I've heard is there's a lot of customers interested, but it's really early. And there's a lot of consultative activity there, it's not to the point where, you know, oh okay, you're this industry, this is the solution, let's shrink-wrap it and go sell it. So it takes a little bit longer. Where are we, how are we along that maturity cycle, and how does that fit into Cisco's selling model and partners? >> You're absolutely right, Stu. IoT is still very nascent. Customers are still trying to figure out not just how to do things, but what to do. And I think Cisco has a leadership role, because of our legacy and because of our brand, and frankly because of our top leadership. While I come from the software world, I recognize that Cisco has had great leadership in the networking area, great leadership in security, and great leadership in software. We are transitioning into becoming a software company, we've had great strength in software, our CEO has often said that 80% plus of our engineers are software engineers. With that said, what we are doing for customers is we are helping define what we call "industry solutions." Let me give you an example. If you're talking to a manufacturing customer, who's trying to connect a number of their machines, both green field and brown field, to sensors, these are actual devices that we partner with and that we install for customers, and then extract data from those sensors onto an edge compute device, there's software involved, but equally there's networking hardware involved in making this happen. And then there's of course virtualization and connection to the cloud, as we just talked about. So to make all that, to make that value chain come to life, we are doing two things. Number one, we are defining what that data flow looks like, and number two, we are defining for the customer what the end-to-end solution looks like, because we think that's critical. And in all the verticals that I've mentioned, we've actually gone down to the level of use case. So if you look at manufacturing, to stick with that example, we have got a use case for equipment health monitoring, we've got a use case for energy monitoring, we've got a use case for track and trace, and each use case has a combination of software, networking, hardware, security, and services. So Cisco's taking a leadership position in defining that, by industry. >> So, you mentioned Kinetic was an acquisition? No, no, Jasper was. >> Riaz: Jasper was, yes. >> Okay, Kinetic was for IT OT, information technology and operational technology. We've reported, and we've observed, the culture clash between OT and IT. OT guys, they're like IT, get out of my face, I don't want an IT connection anywhere near my hardened system. Usually around industrial IoT. How is Cisco bringing those worlds together? 'Cause it feels like dev ops again, is it a collision, is it smooth? Your view? Does it matter? How are you seeing that? >> It's evolving. Going back to Jasper, which Cisco acquired a couple of years ago. And by the way, a very successful acquisition, the device growth has grown from about 20 million devices to 60 billion plus today, in just over eighteen months, and continues to grow rapidly. Jasper, most of Jasper's go-to-market motion was focused at the business user. What you would call OT. Jasper, one of the big verticals in Jasper is the connected car. All of the big, they do a lot of different verticals, they empower a lot of different industries, and anything to do with cellular IOT is served by Jasper. >> And that's mostly sensors. >> Riaz: That's mostly sensors. >> So you're saying, the OT's kind of covered with the Jasper side. >> Riaz: Yeah, yeah. >> So you win at both sides. >> Yeah, we have a lot of OT coverage with Jasper. And there's a lot of great skills that Jasper brought into Cisco. It's not just the technology and the massive user base, there's a lot of great skills as well. Now, coming to Kinetic, this one's interesting, because when we've worked with, going back to manufacturing as an example, we have to work with the OT guys. This is a good thing for Cisco, 'cause it gives us a completely new set of buyers in the corporate world to interact with, and by definition we're actually bringing IT into a lot of these OT conversations. Now, some of them - >> Well they've got the data, too. You've got to bring it back home, right? >> Yeah, but there's also minor other things like security to deal with, right? So we've got to kind of bridge that gap, and OT and IT are kind of playing a big role in defining that. >> You mentioned the key word that I'm surprised it took us so long to get to. Security. Talk about the ever-expanding attack radius. In the keynote this morning they talked about all the new agents are in there, IoT's huge risk out there. What's Cisco's role there, what's the ecosystem partner? How does Cisco maintain a leadership position in this place? >> So let me start by saying something that could be quite sobering. IoT devices are some of the most hackable devices on the planet, right? Research study after research study bears this out. That said, Cisco's point of view is very simple. Security is something we start with, it is not an afterthought. So to that end, we have integrated security into our strategy, but more importantly into our products. Let me give you two examples. Jasper is one of the most secure IoT platforms on the planet, if not the most secure. Jasper is delivered through our service provider network, that we call JPO, so Jasper Partner Operators. In the US it happens to be AT&T, globally we've got about fifty partners to do this. And we work with them to make that rock solid and robust. We also offer additional security offerings on top of what comes with Jasper. Now, coming to the OT IT side, that's a big challenge as well. If you guys had gone to the Walder Solutions, which you probably did, you would have seen that we have a specific offering called IoT Tech Defense. We take this very seriously. We've baked this into our architecture right when are designing the starter solutions, and then we also stress test our solutions as those solutions grow. >> I can see the OT being very secure, end-to-end, enclosed, I should say first licensed spectrum with cellular, and then an end-to-end endpoint. Cool, I can lock that down. Here's the problem. A wifi device as a light bulb, it's got a computer in it, it's got multi-threaded processes, I mean computers are this big. That's going to require a policy on the network. It's an IP device. This is where the threat factor is. This is an area you guys can help. So this is more on the IT side, because that wifi light bulb in my house, which has processes, could be hacked, and actually spawn a lot of malware from there. So how do you take that dumb device, that wants to be a little bit smart, that's too smart right now with all this processing power? >> Too smart and - >> I mean it's a dumb device, all it needs to do is just flash lights, it's got to be on and off. You know what I'm saying? So when is that going to be throttled back? Can you guys help with the network layer? >> You know, we recognize the volatibility of some of these devices, and as David Goeckeler mentioned in his keynote today, security for us is a massive business, but it's also something we think about constantly. Like, going back to your example, what we can bring is the IT security depth that we have. Whether it's wifi, a wired connection, or a combination thereof. I think we've got the network chops and the security chops to secure those devices, and we're doing that. The important thing is we're doing that, baking it into our project strategy. >> I just want to get philosophical for a second with you, because it's a great conversation and IoT's certainly important. Let's kind of zoom out, kind of go in the clouds a little bit, no pun intended, and look down at the industry. Architecturally there's a debate, and we've said that the data center's going to get shrunk down so small that the edge device is going to be a data center some day. How do you see that? Because that changes the data equation, we all know the cost of moving data around the network. So ultimately you have to have a lot of compute at the edge. Your thoughts? How does that play out architecturally, how should customers grok that and think about it? Is it too early? >> So I've seen a shift happening in this as recently as the last twelve months. The emphasis on edge, I know it's very topical, it's been in the business press for a long time, but I think if you look at the ground reality, it is true. A lot of the data consumed by customers today is consumed very close to the point of generation. A classic industry that does this repeatedly is manufacturing. One of the studies indicated that almost 72% of the data generated on the shop floor in an IoT context is consumed in the shop floor. So a lot, a lot of this is going to the cloud. There's other industries, but a lot of data is going to the cloud. But the reality is the edge is getting more and more important. Compute, as you said, is going to the edge. This is trend we'll see, that will continue to happen. It's not going to lessen, it's probably going to deepen. And from Cisco's perspective, I think we're well-positioned to take advantage of this, and to serve our customers as this trend evolves. >> Awesome. Well, so much. Thanks so much for spending the time with The Cube. We really appreciate it. It's illuminating for the folks watching. What's your mission as you head up the division? What's your marching orders to the troops? Honestly, you've got to look at it and reign things in, double down where it's working, and evolve with this wave that's coming, that's here. You've got decentralized apps down, out in the road. You've got immutable block chain entries potentially. Crazy stuff happening. How do you look at this? How do you motivate the team? What's your marching orders? What are your top goals? >> So we've got three key objectives, right? Number one, we want to get to a billion connected devices. And Jasper is really helping drive that charge. We're at 60+ million, growing to a hundred million in this calendar year. We want to get to a billion, because once you get to that level of scale, you become the de facto standard in many ways. So that's number one. Number two, on the Kinetic side, we want it to be ubiquitous. We want to have Kinetic in all of those industries that I've mentioned, and then some. We want to own the use case. And number three, we want to make sure that we're leading with IoT and helping drive great growth for the company, 'cause that's Cisco's number one imperative. >> Awesome. Riaz, thanks so much for coming on The Cube. Great conversation about IoT. Great thought leadership at the helm at IoT. A confusing but massively growing opportunity. It's a connected world, this is what we live in today, it's pervasive and software's going to be running it, and it's going to be secure. And of course The Cube's breaking it down for you here, we are secured in Barcelona with The Cube, I'm John Furrier, Stu Miniman, back with more live coverage after this short break. (upbeat techno music)