>> Announcer: Live from San Francisco, it's theCUBE, covering RSA Conference 2020 San Francisco, brought to you by SiliconANGLE Media. >> Hey, welcome back everybody, Jeff Frick here with theCUBE. We are Thursday, day four of the RSA Show here in Moscone in San Francisco. It's a beautiful day outside, but the show is still going, 40,000-plus people. A couple of challenges with the coronavirus, and some other things going on, but everybody's here, everybody's staying the course, and I think it's really a good message going forward as to what's going to happen in the show season. We go to a lot of shows. Is 2020 the year we're going to know everything with the benefit of hindsight? It's not quite working out so far that way, but we're bringing in the experts to share the knowledge, and we're excited for our next guest, who's going to help us get to know what the answers are. He's Oliver Sherman, senior director, Enterprise Product Marketing for Juniper Networks. Oliver, great to see you. >> Thanks for having me. >> Absolutely, so first off, just general impressions of the show. I'm sure you've been coming here for a little while. >> We have, and I think the show's going very well, as you pointed out, there's a couple of challenges that are around, but I think everybody's staying strong, and pushing through, and really driving the agenda of security. >> So I've got some interesting quotes from you doing a little research for this segment. You said 2019 was the year of enforcement, but 2020 is the year of intelligence. What did you mean by that? >> Specifically, it's around Juniper. We have a Juniper connected security message and strategy that we proved last year by increasing the ability to enforce on all of your infrastructure without having to rip and replace technologies. For instance, on our widely rolled out MX routing platform, we offer second tell to block things like command and control traffic, or on our switching line for campus and data centers, we prevent lateral threat propagation with second tell, allowing you to block hosts as they're infected, and as we rounded that out, and it's a little bit in 2020 we were able to now deliver that on our Mist, or our wireless acquistion that we did last year around this time, so showing the integration of that product portfolio. >> Yeah, we met Bob Friday from Mist. >> Oliver: Excellent. >> He, doing the AI, some of the ethics around AI. >> Oliver: Sure. >> At your guys conference last year. It was pretty interesting conversation. Let's break down what you said a little bit deeper. So you're talking about inside your own product suite, and managing threats across once they get to that level to keep things clean across that first layer of defense. >> Right, well, I mean, whether you're a good packet or a bad packet, you have to traverse the network to be interesting. We've all put our phones in airplane mode at Black Hat or events like that because we don't want anybody on it, but they're really boring when they're offline, but they're also really boring to attackers when they're offline. As soon as you turn them on, you have a problem, or could have a problem, but as things traverse the network, what better place to see who and what's on your network than on the gears, and at the end of the day, we're able to provide that visibility, we're able to provide that enforcement, so as you mentioned, 2020 is now the year of an awareness for us, so the Threat Aware Network. We're able to do things like look at encrypted traffic, do heuristics and analysis to figure out should that even be on my network because as you bring it into a network, and you have to decrypt it, a, there's privacy concerns with that in these times, but also, it's computationally expensive to do that, so it becomes a challenge from both a financial perspective, as well as a compliance perspective, so we're helping solve that so you can offset that traffic, and be able to ensure your network's secure. >> So is that relatively new, and I apologize. I'm not deep into the weeds of feature functionality, but that sounds pretty interesting that you can actually start to do the analysis without encrypting the data, and get some meaningful, insightful information. >> Absolutely, we actually announced it on Monday at 4:45 a.m. Pacific, so it is new. >> Brand new. >> Yes. >> And what's the secret sauce to be able to do that because one would think just by rule encryption would eliminate the ability to really do the analysis, so what analysis can you still do while still keeping the data encrypted? >> You're absolutely right. We're seeing 70 to 80% of internet traffic is now encrypted. Furthermore, bad actors are using that to obfuscate themselves, right, obviously, and then, the magic to that, though, to look at it without having to crack open the package is using things like heuristics that look at connections per second, or connection patterns, or looking at significant exchanges, or even IP addresses to know this is not something you want to let in, and we're seeing a very high rate of success to block things like IoT botnets, for instance, so you'll be seeing more and more of that from us throughout the year, but this is the initial step that we're taking. >> Right, that's great because so much of it it sounds like, a, a lot of it's being generated by machines, but two, it sounds like the profile of the attacks keeps changing quite a bit from a concentrated attacks to more, it sounds like now, everyone's doing the slow creeper to try to get it under the covers. >> Right, and really, you're using your network to your full extent. I mean, a lot of things that we're doing including encrypted traffic analysis is an additional feature on our platform, so that comes with what you already have, so rather than walking in and saying, "Buy my suite of products, this will all" "solve all your problems," as we've done for the past, or as other vendors have done for the past 10, 20 years, and it's never worked. So you why not add things that you already have so you're allowed to amortize your assets, build your best of breed security, and do it within a multi-vendor environment, but also, do it with your infrastructure. >> Right, so I want to shift gears a little bit. Doing some research before you got on, you've always been technical lead. You've been doing technical lead roles. You had a whole bunch of them, and we don't have internet, unfortunately, here, so I can't read them off. >> Oliver: That's fine. >> But now, you've switched over. You've put the marketing hat on. I'm just curious the different, softer, squishy challenge of trying to take the talent that you have, the technical definitions that you have, the detailed compute and stuff you're doing around things like you just described, and now, putting the marketing hat, and trying to get that message out to the market, help people understand what you're trying to do, and break through, quite frankly, some crazy noise that we're sitting here surrounded by hundreds, if not thousands of vendors. >> I think that's really the key, and yes, I've been technical leads. I've run architecture teams. I've run development teams, and really, from a marketing perspective, it's to ensure that we're delivering a message that is, that the market will consume that is actually based in reality. I think a lot of times you see a lot of products that are put together with duct tape, baling twine, et cetera, but then, also have a great Powerpoint that makes it look good, but from a go to market perspective, from whether it's your sellers, meaning the sellers that work for Juniper, whether it's our partners, whether it's our customers, they have to believe in what's out there, and if it's tried and true, and we understand it from an engineering perspective, and we can say it's not a marketing texture, it's a strategy. >> Right. >> That really makes a difference, and we're really seeing that if you look at our year over year growth in security, if you look at what analysts are saying, if you look at what testing houses are saying about our product, that Juniper's back, and that's why I'm in this spot. >> And it really begs to have a deeper relationship with the customer, that you're not selling them a one-off market texture slide. You're not having a quick point solution that's suddenly put together, but really, have this trusted, ongoing relationship that's going to evolve over time. The products are going to evolve over time because the threats are evolving over time, right? >> Absolutely, and to help them get more out of what they already have, and from a go to market perspective, our partners have an addressful market that's naturally through the install base that we have, we're able to provide additional value and services to those customers that may want to lean on a partner to actually build some of these solutions for them. >> All right, well, Oliver, well thanks for stopping by. I'm glad I'm not too late on the encrypted analysis game, so just a couple of days. >> Absolutely. >> Thanks for stopping by. Best to you, and good luck with 2020, the year we'll know everything. >> Absolutely, thanks for having me. >> All right, he's Oliver, I'm Jeff, you're watching theCUBE. We're at RSA 2020 here in Moscone. Thanks for watching. We'll see you next time. (gentle electronic music)