>> Announcer: theCUBE presents On the Ground. (light electronic music) >> Hello everyone, welcome to this special exclusive On the Ground Cube coverage here at Oracle's Headquarters. I'm John Furier the host of theCUBE, I'm here with my guest, Brad Tewksbury, who's the Senior Director of Business Development for the big data team at Oracle, welcome to On the Ground. >> Thank you, John, good to be here. >> So big day, Brad, you've been in this industry for a long time, you've seen the waves come and go. Certainly at Oracle you've been here for many, many years. >> Yeah. >> Oracle's transforming as as a company and you've been watching it play out. >> Brad: Yeah. >> What is the big thing that's most notable to you that you could illustrate that kind of highlights the Oracle transformation in terms of where it's come from? Obviously the database is the crown jewel, but this big data stuff that you're involved in is really transformative and getting tons of traction. With the Cloud Machine kind of tying in, is this kind of a similar moment for Oracle? Share some thoughts there. >> Yeah I think there's many, if you look at the data management path from going back to client server to where we are today, data has always played a pivotal role, but I would say now every customer is going through this decision making process where they're saying, "Ah-ha data I'm being disrupted by all different companies." Before it was you know, okay I got my data in a database and I do some reporting on it and I can run my business, but it wasn't like I was going to be disrupted by some digital company tomorrow. >> Cause the apps and the databases were kind of tied together. >> They were tied together and things just didn't move as fast as they do today. Now it's in these digital-only companies, they realize that data is their business, right? I think one of the pivotal things that we've been doing some studies with MIT is that 84% of the SMP value of some of these companies comes from companies that have no assets, right? Just data, so like UBER doesn't own any taxis. Airbnb doesn't own any hotels, yet they've got massive valuation, so companies are starting to freak out a little bit and they're starting to say, "Oh my god, I got to leverage my data." So the seminal moment here is saying, "How do I monetize my data?" Before it wasn't this urgency, now there's a sense of like I got to do something with this data, but the predicament they're in is, especially these legacy companies is they've got silos of stuff that's not talking to each other, it's all on different versions and different vendors. >> Well, Oracle's always been in the database business, so you made money by creating software to store data. >> Brad: Right. >> Now it sounds like there's a business model for moving the data around, is that kind of what I'm getting here? So it's not just storing the data software, store the data, it's software to make the data. >> Brad: Yeah. >> Accessible. Yeah, it's three things, I think it's three things. It's ingesting the data, right, from new sources outside of the company, so sensors and social media, right that's one thing. Secondly, it's then managing the data, which we've always done, and then the third thing is analyzing it, so it's that whole continuation and then what's happened here is the management platform is expanded. It's gone from just a relational base to this whole SEQUEL world and this Hadoop world, which we completely support. By no means is this relational a zero-sum game, where it's relational or nothing at all, it's we've expanded the whole data management platform to meet the criteria of whatever the application is and so these are the three data management platforms today, who knows what's going to come tomorrow, we'll support that as well, but the idea is choose the right platform for the application and what's really becoming about is applications, right? And this data management stuff is obviously table stakes, but how do I make my applications dynamic and real-time based on what I have here? >> Four years ago, and CUBE audience will remember, we did theCUBE in Hadoop World, that's called back then before it became Strata Hadoop and O'Reilly and Cloudera Show, but Mike Olson and Ping Lee said, "Oh we have a big data fund," so they thought there was going to be a tsunami of apps, never really happened. Certainly Hadoop didn't become as big as people had thought, but yet Analytics rose up, Analytics became the killer app. >> Brad: Yeah. >> But now we're beyond Analytics. >> Brad: Yeah. >> The use of data for insights, where are the apps coming from now? You had Rocana, here we had Win Disk Scope providing some solutions, where do you guys see the apps coming from? Obviously Oracle has their own set of apps, but outside of Oracle, where are the apps? >> So yeah, it's an interesting phenomena, right? Everyone thought Hadoop is the next great wave and the reality is if you go talk to customers and they're like, "Yeah, I've heard of it, but what do I do with it?" So it's like apps are like what's going to drive this whole stack forward and to that end, the number one thing that people are looking for is 360 view of customers, they all want to know more about customer. I was talking with a customer who represents the equivalent of the Tax Bureau of their county and instead of putting the customer, it's the taxpayer or the customer's at the center and all the different places that you pay taxes, so they want to have one view of you as the taxpayer, so whether you're public entity, private, the number one thing that the apps that people are looking for is show me more about customer. If I'm a bank, a retail, they want to cross-sell that's the number one app. In telcos, they want to know about networking. How do I get this network? I want to understand what's going on here so I can better support my Support Center, but secondary to that we're in this kind of holding pattern. Now what are the next set of apps and so there's a bunch of start-ups here in Silicon Valley that are thinking they have the answer for that and we're partnering with them and opening up a Cloud Marketplace to bring them in and we'll let customers decide who's going to win this. >> Talk about Rocana and their value proposition, they're here talking to us today, what's the deal with Rocana? >> So Rocana is an interesting play, what they have found is that customers, one of the ways they talk about themselves, is they offer a data warehouse to IT. So if I'm the IT guy, I want to go in and have basically a pool of all kinds of log analysis. How's my apps running, do I need to tune the apps? How's the network running, they want a one bucket of how can my operation perform better? So what we've seen from customers is they've come to us and they've said, "okay, what have you got in this new space "of Hadoop that can do that?" Look at log analysis and all kinds of app performances from a Hadoop perspective. They were one of the people, the first persons to answer that, so they're having great success finding out where security breaches are, finding out where network latencies are, better like I said, looking at logs and how things co6uld run better, so that's what they're answering for customers is basically improving IT functions, right, because what's happening is a lot of business people are in charge, right, and they're saying, "I no longer want "to go to IT for everything, I want to be able to just go to basically a data model and do my own analysis of this, "I don't want to have to call IT for everything." So these guys in some way are trying to help that manta. >> Talk about Win Disk Scope, what are they talking about here and how is their relationship with Oracle? They're speaking w6ith us today as well. >> Yeah, so you know, in this big data world what we're seeing a lot of is customers doing a lot of what we call a lab experiment. So they got all this data and they want to do lab experiments, okay great. So then they find this nugget of okay, here's a great data model, we want to do some analysis on this, so let's turn it into a production app. Okay, then what do you do, how do you take it to production? These are the guys that you would call. So they take it into an HA high-availability environment for you and they give you zero data loss, zero down time to do that. One of the things that Oracle's, we're touting is the differentiator in our Cloud is this hybrid approach where you have, you know, you could start out doing test-dev in the Cloud, bring it back on Primm, vice versa, they allow you to do that sync, that link between the Cloud and on Primm. We work today with Cloud Air, we OEM them in our big data appliance, if the customer has Hortonworks, but they also want to work with our stuff, their go-between with that as well. So it's basically they're giving you that production-ready environment that you need in an HA world. >> Brad, thanks for spending some time with us here On the Ground, really appreciate it. >> Yeah. >> I'm John Furier, we're here exclusively On the Ground here at Oracle Headquarters, thanks for watching. (light electronic music)