(logo snapping) >> Hey, welcome back everybody. Jeff Frick here with the Cube. We're in downtown San Francisco with International Women's Day. Stuff going on all around the world. Check social media. It's pretty exciting and definitely a movement. We decided to come down to the Accenture event. 400 people here at the hotel, Nikko. A lot of panels, a lot of great content, and we're excited to have our next quests. We have Paul Chapman. He's the CIO of Box. Paul, it's great to see you. And J.D. Sassaman, Senior Workshop Manager at Autodesk for the Pier 9 Tech Center. So J.D. jump in. I have to ask, J.D. What is the Pier 9 Tech Center? >> Yeah, it's a fantastic place, right here in downtown San Francisco. We have a wood shop, metal shop, robot arms, digital fabrication, rapid prototyping. It's literally a physical place to fabricate, prototype, iterate, and research within Autodesk. >> It's so cool. I don't think most people think of Autodesk as, you think as a software company, but not necessarily that you can touch, shave, >> Yeah. >> and drill, you know play with toys. >> Absolutely. It's where the rubber hits the road. You can design all day but if you can't make it, and we can't test what the customers are doing with the software to valid that we're making software that drives that thing getting build in the world, then we missing something. So there's where these centers, you know, they help Autodesk be authentically in touch with what our clients are doing. >> So part of today's topic was to put out this report, there's forty kind of factors that influence people, businesses, and culture, and diversity. And one of the big three buckets is about culture and leadership, be bold leadership. And it's pretty interesting in your panel, you talked about Box and being that kind of millennial-lead company. A lot of millennials compared to HP and some of the older companies. You had a quote. I wrote it down. You talked about a maniacal focus on culture fit. So Paul, I wonder if you can dive into a little bit about why that's important and how does it manifest itself in the day-to-day operations at Box? >> Something that we always done from the very beginning is, we've always been a people first company. And so what's really important is part of that is when you're hiring people into the company, they also have to fit the culture of the company. As we know, one of the hardest thing to hold on to when you're growing scale a company, is the culture. And so we not only hire for in sort of experience and capability, but also for the culture fit. And we maniacally do focus on that. Now, it can slow down our hiring process, but ultimately it's about preserving that culture. And the culture people first is very much about inclusion. It's very much about our employee resource groups. It's very much about the way we recruit, the way we hire, where we hire from as well. You know I think that millennials, you mentioned having driven millennial culture, millennials will actually interview the company for their values, for their views, for you know. Inclusion would be one of those things as well. So it's, >> Jeff: Right. >> actually even, I think it's going to become harder for companies to even recruit in the future if they don't have a, you know, diversity inclusion as, not as a side project, not as something that happens on the side, but as something that's baked into the company's cultures. >> Right. This is kind of ying and yang, right? 'Cause like you said, it probably slows down your hiring process. There's a lot of pressure to hire people knowing >> Paul: Yeah. >> you can get all the talent they want, but at the other time, you want retention. And you want people that are going to be around for awhile >> Paul: Yeah. >> when you do hire them, will be good contributors to the company >> Paul: That's right. >> for a long, long time. So, I image short-term lost, long-term gain when you stick to that. >> That's absolutely right. Who you work with and who work for is very, very important. And we have a very open social, collaborative culture. And I think generally what that does, and I worked in a number of organizations, is that it creates for a very motivated workforce and very productive workforce. >> J.D., I want to ask you kind about the growth of purpose-driven. You know, we've see it >> J.D.: Yep. >> again and again, I give a lot of credit to the younger kids coming up in terms of purpose being much higher on their rank of priorities of how they make their decisions. I wonder if you can talk, have you seen that in Autodesk in some of your new hires and is it changing the way you guys do things? >> Yeah, sure. And I think even more, more visibly for us, we have such a turn of residences who come and do work in research and prototyping at the shop. That we see a bigger volume there than I do in hiring, and what I really see is a similar. They want to know that we have a commitment to a culture of collaboration. That innovation isn't just a buzz word but is really going to be facilitated. By putting people in the place, with the machines, with the technical capabilities, but also with other people, who are going to think about their problem differently. And I think, you know we back that up with physical practices. We do a lot as a technical team that supports all those residences. By creating spaces to be curious and to learn, and irregardless how much technical expertise you have coming in, we want to learn from you and you want to learn from us. And when the team that's supporting that space really embodies that, people feel it. And they know that it's real. And they know this is a place that I come and ask questions I don't know answers to and not feel dumb about it. But go on the journey with you to find the answers. And that's really what we're facilitating, is people coming in with good questions. >> Right. _ And making a space where you could possibly find an answer you don't expect. And that comes from that culture. So we see that with the turn of people coming through the space, that they need to get it, and they need to know this is a place that they can really push the limits of where they've been before. >> And then how, have you seen the kind of top down push for that culture, in terms of supporting it, evolving it, you know, >> Paul: Yeah. >> over time, from the very top levels? >> J.D.: That's interesting. >> No, now I'll take a run if. Even just go to our company's values, and everybody, you know, has an employee badge. We have our company values in the back of every single badge. And one of our company values, there's a couple, actually we have 10 values in there. And I think they're all great values. One of them is make Mom proud. Okay, it's about, you know, before you make any decision, before you do anything, is this a decision that would make your Mom proud? The next one that is, I think, also goes to the culture of our company, is bring your blank self to work. And you can fill in blank with whatever you want to fill it in with. So these are values that have been thought through from the top of the company, that permeates all the way through the organization. And as you know, an organization, your values and your mission are very, very important to that culture. >> Jeff: Right. >> So we even just reworked our recruitment philosophy based upon hiring on diversity and inclusion as well. So these are things that are absolutely supported from the top down inside our organization. >> And how has that manifested? Do people quote the values in reference to company awards? Do people, how does it actually go from just the back of, you know, the back of your badge to implementation to everyday world? >> We have them in performance reviews. When people are, you know people sort of do their performance reviews in, and part of that is, how is this person upholding our values. And so, we've installed this, you know, deep understanding of the values of the company because that's what effectively holds us together from a culture stand point as well. >> Jeff: Right. >> Yeah, it's interesting I think with Pier 9 we've seen a real chicken and egg. Pier 9 was an experiment when it started five years ago. And I think what's happened is the experiment went well. And that leadership started to see this kind of experiment is bringing in a value that as a software company, we haven't been able to reach before, which is having people in the space innovating and collaborating building community in that way. So it's been interesting to see it trickle up. And I say it's been really been grass-root, and what I see is that now, you know, when they're recruiting at Autodesk, they bring the people to Pier 9 because it's an employee benefit. So, and we see how the videos that Pier 9 are getting made from the marketing department and has influenced how the videos are getting made when we talk about all throughout the company. So it's been very interesting, you know, they brought, they started the experiment that they thought would be valuable, and now the company is found out more and more what that value is. And now they're looking at it. I do we expand that with our network of technology centers? I do we reach more people? And what else does this feed back to the larger corporation? >> Right >> Yeah. >> If anything you just touched on it with your be the underscore person is, is even diversity within the regular, just the regular hires that maybe, just the regular white guy from 10 years ago, >> Paul: Yeah. >> before it would be fit in a box, right. We hired you, now fit in a box. We talked about, it's amazing to me the impact of clothing. >> Paul: Yeah. >> We talked about it in an earlier interview. You know, you're a great person. You do all this stuff. Now we hired you, we'll put you in a box. >> Yeah. >> Yeah. >> As oppose to now, there's kind of whole person concept, which is even diverse inside of the attributes >> Paul: That's it. >> that you're leveraging from the individual >> Paul: Yeah. >> employees to get more value. Seems to be just a really >> Paul: Yeah. >> significant trend that then is going to drive that innovation. To use that whole asset. >> Yeah, you know, I'll even add that, as I mentioned earlier, employee resource groups, right. Heavy support for creating employee resource groups. In fact, we just created a new one for, Belong, you know, this is for people that are maybe immigrants into the country that are now under fear and concern with the what's going on with certain immigration policies and laws and so on. >> Jeff: Right, right. >> And we have Box Women's Network, Box Women's Technology Network, we have Black Excellence Network, we have all these various different employee resource groups, but also what's happening is that these groups are also helping people to get connected with other people across the organization. And as companies grow and you have thousands of employees, how do you get connected with other people across your organization that are in a similar situation as yourself. And we're finding that it's helping build relations, helping to build connections. I think our cognitive thought, our problem-solving, and so on is actually significantly improved because of this. >> Alright, so we're getting the wrap sign. It's a busy day. I want to give you the last word before we cut off. If we sit down a year from now, at International Women's Day, what are you working on, what are your priorities, both as individually as well as, you know, from a company point of view for the next 12 months? J.D., I'll start with you. >> Yeah. I'm actually launching an organization right now called, The Workbench Alliance. It's a professional organization for women, gender non-binary folks, trans-women, super inclusive, working at the intersection of craft, technology, and design. It's a lot of what we facilitate at Pier 9, and I'm looking at how we build a professional network to promote, create visibility, and really more and more community around these sort of converging industries. Supporting each other and you know, kind of employee resource group, but outside the corporation, which I think it's going to benefit, certainly benefit Autodesk, but benefit everybody. >> Jeff: Right, right. >> You know, I'll go on one topic and that's machine learning. I think we that we're at a point, it's almost the tip of an iceberg, but we have over the last few years created more, and more, and more data. And now we're mining that data for intelligence. Machine learning is getting smarter, and smarter, and smarter. So not only are we looking at leveraging that ourselves at Box to add more value to the content that our customers store with us, but also I think it's an opportunity to do things around hiring on diversity. You know, I think there's a lot of learning we can do to weed out unconscious bias. How we screen, the screening process, the finding process, the recruitment process. So I'm a big believer of machine learning helping us in a lot of different ways. >> Alright. Well, J.D., Paul, thanks for taking a minute, >> Alright. >> from your day. I really enjoyed the conversation. >> Alright, thank you >> Great, thank you. >> I'm Jeff Frick, we're at the International Women's Day. The Accenture at downtown San Francisco. Thanks for watching. Catch you next time. (electronic beat theme music)