>> from Palo Alto, California It's the Cube covering the EM Where women Transforming technology twenty nineteen. Brought to You by V. M. Where. >> Lisa Martin on the ground with the queue at VM. Where fourth annual women transforming technology that W. Scored one of my favorite events. Excited to welcome to the Cube, the CEO and founder of Mother coders, Tina lied, Tina, it's great to have you on the program. Nice to be invited. Thankyou. So this event one of my favorites, because when you literally walk in up, I would say we're the registrations. You just feel it's very natural, authentic, a sense of community of women wanting Tio engage with each other share stories. And, of course, this morning's keynote kicked off with a bang with joy Bowling. We need talking and sharing about this massive bias and facial recognition technology, like bothers a lot of technology for good, but there's some really issues we've got eye identifying, fix. Tell me about your involvement and w T. Squid. What makes it worthy of your >> time? Well, any time I can come and hang out with like minded women who want to create change, I am all about it. And having that space to be together physically I think, is really important. Because to build authentic relationships, to build, trust, to create, you know, a space where I could tell you stories I normally don't bring up at work right requires us tohave a dedicated time and space to be together to do that. So I I'm just so honored to be a part of this conference >> today to tell me a little bit about your career journey on DH. The impetus for mother coders. >> Yeah. So I started mother coders after my second child was born, and I have started my career as a management consultant at Accenture. I went on to become a technical recruiter and then went back to grad school and God Master's degree and learning design and technology from Stanford School of Education. So I was ready, Tio, find a way to use technology to change the world. So teach, you know, people how to engage politically and civically. And then once my second daughter was born, it just became increasingly difficult to keep up with my technical skills. I had been going to the meetings. I had been going to the hackathons I have been going to these evening workshops, but after the second child came awhile, I waas a mom with a two year old infant. So the only thing left to me was online learning. And it works for some people, Not for me, not for many people. And what I was lacking Waas a community that was there to support me and just be there with me, struggling through this someone, you know, people who would understand what I was going through. And I did not find that in most cases I was trying to get these technical skills from. So I thought, Why don't we have our own lead up for moms? You know? And my grandmother had raised me, so I had envisioned. Moms were here with the laptops, Grandma's over here with the kids, and it would just be this fun community building experience. I put up a Google form, and within less than a week I had nearly one hundred women saying, I want to come to the hotel. Some were even located in the San Francisco Bay area, so I knew I had tapped into something, and to this day I still get emails tweets dms from women all over the world, saying when it's one of mother coders coming to our community. So I started another coders, Really, As away Teo, help Mom's women who have become moms, um, gained technical skills so that they can get jobs that would enable them to contribute to shaping our future. And they also make a living that would enable them to take care of their families. >> One of the things that I was looking at when I was doing some research on you is some of this stuff, So let's talk numbers for a second. Why this is so imperative and critical to betting on Mom's is smart. Ninety percent women reinvest ninety percent of their income back into their families and communities. Um, women drive eighty five percent of business and consumer purchasing, with two point one trillion dollars of spending attributable to mom's alone. So you think of the Amazons of the World or online or brick and mortar retailers. This is an important community that needs to be involved in the design of technologies and products and services because it's going to have the impact is probably not even quantifiable this point So it seems like a This is so obvious. Yet to your point, you're saying I found myself in a situation where he didn't have mother. I didn't have what I confinement is looking for, said to create it. And then suddenly there's this groundswell and that suddenly almost instantaneously of Wow, this is really there's a really in need here. Talk to me about getting women back in the workers because I mentioned, as you were saying, Oh my gosh, Suddenly I have two kids under two. We don't have the time Technology changes so quickly. How are you able to help women re enter the workforce? >> Well, you know what's really astonishing is even women who had been technical before becoming Long's have a tremendous amount of trepidation about going back in. It's like you really learned it used to be a software engineer. It shouldn't be that hard getting back in. But I think motherhood has a way of just wearing down your confidence. And because the workplace is not friendly towards mother's right, the mother penalty marks us someone who's less committed to your career and less competent when that's the furthest from the truth. Because you have all these motivations to go in there, least of which is taking care of your family, right? So what we do is a lot of it is just confidence building and giving these moms a space to be with each other and reassuring each other and knowing that they're not alone right, the technical skills will come. It's just time and effort, but the friendships are forged. The sons of community of belonging that these moms create with each other is what sustains them. And when they get hit with those rejections, because there's a gap in your resume or because you know someone spoke to you disrespectfully because you were mom, it's You have someone to go back to and talk about what happened with so that you know you're not alone. So that component is actually really, really important. Well, just don't do technical skills. We bring in women from the field to teach a specific topic So our moms get context around. Why data science? Why I suddenly hot What are the issues right? And then the community part, all those three things come together. And at the end of our nine week program, the mom's walk away with a greater sense of purpose and more clarity about their career path. But then they also leave, knowing they have a crew behind them that they can access any time because they had spent a fair amount of time and effort developing these relationships. Where are you going to be strengthened over time >> and just say strength and numbers that we can say that to imply to anything in life? But this is so true? Finding your tribe, if you will of this isn't just me. This is a This is a pandemic. And sharing those stories and helping Bill confidence, I think is so critical you lead a workshop here and a beauty square today. Talk to me about some of the stories that were shared along the lines of kind of helping some woman maybe refined that confidence that used to be there. What were some of the things that came up today? >> Well, you know, the workplace hasn't really evolved and, you know, even Melinda Gates is talking about this. It was built for an era that was at that has gone right. The reality is that now more than half of families comprise of dual income earners who are leading these families, and they need income. Tio Tio lead these families into a place of economic security, right? So you talk about the workplace and what women indoor naturally, because our society isn't set up to support them. All this pain and suffering is going to come out, and in spite of the setting that we have here, we don't know each other. We're just a bunch of strangers who came to talk to each other. They were very generous in revealing their pain in revealing stories. So something that consistently came up with a lot of the participants is that there's this unspoken understanding that you don't talk about your kids, that if you're a mom and you talk about your kids, you kind of shoot yourself in the foot. In fact, sometimes it's not even tested. Its explicit someone talked about how her manager would say, Say things like, Don't talk about your kids because you steer stressing out the rest of the team because they don't understand and it doesn't matter. It's not relevant here. When that is such a huge part of your identity, everyone comes back to work on Monday morning to tell me what they did for humans. Yeah. Yeah. And if you are possibly in a position where you have to perform and hide yourself, you can just imagine how that would impact the way your creativity would come out or ideas you would share or how you show up for your costly credibly. ***, yes, yes. And we are just not enabling all this innovation and source of power that are locked up in Mom's both in and outside of the work for us, because we're not letting them back in. One say, get kicked out and coming back is so hard, Right? So ah, lot of the stories that were shared has to do with these every day, not even like earth shattering events. It's just normal, everyday interactions at like the water cooler or Monday morning chatter that already makes moms feel even more isolated than there. So what >> are some of the things that that you're going to take away from the workshop that will help influence the direction of mother coders throughout the rest of twenty nineteen into twenty twenty? >> Well, you know, one of the, uh, stats that I always keep in my head is that eighty six percent of women become mothers in the US and for the watch part, they're not doing by themselves. Right? So when we talk about most true, we're talking about the *** right. And I have this hunch that men don't want to be at work all the time, either. Right? They don't want to be this bread winning person who you know, has to do all these things to appear masculine, and so it's damaging for everyone. And if we were to create some ways to release some pressure off of caregivers in general, right? Not just mothers, fathers, people carrying for elderly, even pet owners. Everyone will feel better. Everyone would benefit. So my main takeaway leaving this conference is that the pain that the moms air feeling at work, the ones are employed are very similar to the ones that are trying to get back in right pain. The bias is it runs across or culture to be honest. And when you're trying a hat culture, it's all about storytelling. It's all about figuring out How do I make this resonate to people? How do I turn their stories into actionable steps that can be taken. And that was what their last question arises. What is the next step that you're going to take when you leave this room? And not surprisingly, everyone had inaction. Step. >> I love that Will. Tina, Thank you so much for sharing your story and excited to hear about great things that >> come, >> uh, from Mother coders. Thanks for spending some time with me on the Cube today. Thank you. My pleasure. We want to thank you for watching the cave. Lisa Martin at Women Transforming Technology, Fourth annual. Thanks >> for watching.