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Pam Murphy, Imperva | RSAC USA 2020


 

>>Fly from San Francisco. It's the cube covering RSA conference, 2020 San Francisco brought to you by Silicon angled medias. >>Hey, welcome back everybody. Jeff Frick here with the queue. We are wrapping up a Wednesday here at RSA 2020. Again, it's like 50,000 people. This is a huge conference. Everyone has got anything to do with cybersecurity is here. Uh, it's the biggest show, uh, that we cover outside I think of reinvent. So we're excited to have our next guest. She's been on the cube many times but never. And in her current role, she's Pam Murphy, the new CEO of Imperva. Pam, great to see you and congratulations on your new law, on your new gig. Thank you very much. Second month, your second month. So tell us about, you know, kind of what attracted you to the opportunity, you know, kinda, you haven't been there a whole long time, but what's, uh, what's kind of your first impression now that you've been at it for a couple of days? >>I, I'm extremely impressed. It really is. Uh, how would you describe it? Like a dark horse or sort of like the biggest kept secret. So in terms of my previous roles, as you know, we've, you've interviewed me many times, but I've always been in software vendors who basically build applications and sort of build to build databases. Um, and I guess for the last five to eight years it's been all about rebuilt again rearchitecting applications for the cloud. Right. Um, and through that I've managed dev op functions and CCL functions. And so I've been on the consuming side of security. Um, so it's always been a very, you know, area that interested me, Greg Lee, um, as a consumer, you know, obviously the landscape was very much changing. Um, and so I decided to jump over to the other side, right. And lead a company that created and delivered cybersecurity solutions. >>So, uh, so it's been awesome. As I said, month two, uh, Imperva has just amazing products. Um, I didn't quite know when I took the job exactly everything that had had, but when I came over and saw it, it was really working very hard over the last couple of years to acquire new products. And also build and innovate new solutions, uh, to have such a complete AppSec and dataset set of solutions today. I mean, I think, I can't see anybody else in the market right now that has as complete a solution covering ups and data stack that we have. So it's, it's been a really fun time. Um, I must say, you know, it's, uh, it's got a great culture as well. Um, there people have sort of a purpose and sort of, you know, have a feel that they'd be great responsibility sort of making great solutions, which really protect our customer's data and their applications. So it's been really cool. >>No, I saw it on the website. You know, the values are very clearly stated right up front and uh, it's a really important ones. But before we go deeper there, I want to kind of take you back to your old role from a, from a buyer of these services. Because as I, as I walk around the floor here, there are so many vendors, right? Big and small, established and new. So for when you were in your other role and now you, it'll be a great thing for you now that you're on this side of the house, how did you think about sorting it all out? How do you, you know, kind of keep up with, you know, the trusted and true, but yet, you know, kind of the new and innovative in this massive sea of vendors and technologies? >>Totally at one of the things that customers have been saying to me since I came to Imperva is they want a partnership from us because as you rightly said, we're in a sea of loads of vendors, a lot of whom claim to do the same, the same thing effectively. And it's becoming, and I found the same thing when I was on the other side. There is such a sea of clutter right now. It's really hard to sort of find your way through, um, costumers and like myself and my former role, you want fewer vendors, um, and you want to have more complete and integrated solutions. Uh, that's what I wanted and my former role. And that's really what I'm focused on now at Imperva is on the customer side of things. Um, making solutions easier to consume. Um, showing them the breadth of what we have, frankly speaking so that they don't have to go to other solutions. >>I mean your worst nightmare is going to a customer and finding out that you had a, B and C and they didn't realize that you actually had it. So from that perspective, I am bringing the voice of the customer with me from my previous role. It's been echoed and what I'm hearing from our customers now in terms of where they want to see us go and do. Um, so that's really what we're focused on is just doing a better job of giving customers more integrated solutions. Because, you know, as you said, the threat landscape right now, it's becoming really complex. Um, very much automated. Um, you know, in terms of automated attacks, I think by talking to my team this morning, we think based on the data we're seeing right now that bad bots are probably making up like 30% of web traffic right now. Yeah. Yeah. I mean it's getting really hard. Right? And that's in terms of, you know, what they do around account scraping, ATO, um, spam in terms of all the damage that that could do right to you as a customer. So that's what we're focused on. We're focused on, and again, it's bringing from my former old, what do customers need rather than what software companies or tech companies or security companies think that they need. Right. >>Such a good spot. Cause you were in that buyer's seat, you know, just a short, long, short time ago. Cause the other thing you've seen and where you guys applied across a lot of apps in your old space was AI and machine learning and really the power of that apply to lots of different challenges, opportunities and really changing the game now. Now you're fighting against those, those same forces that are being much more sophisticated in their, in their attacks. So when you, when you sit with the team and you look at kind of the evolution of AI, you look at the evolution of 5g and all the IOT connectivity that's going to happen in the increased vulnerabilities. Um, where do you see kind of the solution evolving? Is it just a constant, you know, kind of grind and trying to keep up? Or are there some big strategic things that you see now that you've been here for whatever, all the 60 days? Um, to kind of take advantage of these opportunities. >>So we have this, uh, we call it a threat research group within the company. And their job is to take all the data from the sensors we have. I mean, we have, we look at about 25 petabytes of data every day. All our solutions are cloud solutions as well as on-prem. So we get the benefit of basically seeing all the datas that are hitting our customers every day. I mean, we block a bed 1 million attacks every minutes, like every minute, basically every minute, right? We protect over 3 million databases and you know, we've mitigated some of the largest DDoSs, um, attacks that's ever been reported. So we have a lot of data, right, that we're seen. And the interesting thing is that you're right, we are having to always, we're using that threat research data to see what's happening, how the threat threat landscape is changing there for guiding us on how we need to augment an add to our products to prevent that. >>But interestingly, we're also consuming AI and machine learning as well on our products because we're able to use those solutions to actually do a lot of attack analytics and do a lot of predictive and research for our customers that can kind of guide them about, you know, where things are happening. Because what's happening is that before a lot of the talks were just, um, sort of fast and furious, now we're seeing a pattern towards snow, snow, and continuous, if that makes sense. And so we're seeing all these patterns and threats coming in. Uh, so we're fighting against those technologies like AI, but we're also using those technologies to help us soon, you know, decide where we need to continue to, to add capabilities to stop it. You know, the whole bad box thing wasn't a problem right. A number of years ago. And so it's, it's ever changing in our world, which frankly speaking makes it an interesting place to be because who wants to be in a static, >>in a boring place, no boring here. So another kind of interesting thing about this, this particular industry is the coopertition, you know, kind of aspects to it where there is a lot of sharing across competitors on information when there is some new new type of threat or new kind of threat pattern. So it's a little bit different than, than just a pure competition because there is a, a shared benefit in sharing some of this late breaking news. I don't know if you've started to get into to some of that or had an instant, yeah, it's probably a little bit early, but that's, that's a unique trade I think. >>No, it is for sure. And we make all of our data publicly available. If you go to our website, you look at the CTI index whereby we literally index what we, you know, see the level as being and we're providing all of this data. I mean we get that from our own sensors, but obviously we pull it as well from other third party data sources as well and bring it all together. Um, you know, T to hide that and not make it available to everyone would be would be would be just a very bad thing. Um, for us we are, and I, I'm still trying to find someone, but in terms of most of the vendors out there focus on pieces of apps or pieces of data where we've got both combined, right? Which gives us a huge closed loop advantage of being able to mesh that data together and see the full track record of what's happening from the data from the, from the application down to the data on back again. So that's a benefit that we have that literally we're taking great advantage of right now because in other cases, our competition is sort of point solution based, right? For every one of the best of breed solutions that we have. Right, >>right. It always goes back to the data, right? I mean it's always about the data. >>That's the thing. I mean at the end of the day, uh, why, why is all these things happening? HEOS and attacks and spamming. It's your, as you said, it's to get to the data. And that's why we say we protect data and all paths leading to it because fundamentally that's what customers care about, right? >>Right. So it's crazy. The date is the business and the date is what you're protecting and the business. All right, so put you on the spot. So what are some of your kind of top priorities, you know, kind of out of the gate, they brought you in, you're all excited, you see this great team and opportunity. You know, what are some of the things if we sit down a year from now or maybe six months of black hat that you, uh, that you've got on your plate that you're working on? >>So I think innovation will always be, you know, first and foremost, um, we have Gardner magic quadrant and Forester leading edge products. But in this industry, you need to be paranoid. You always need to be staying ahead. So from an innovation perspective, that's where we're focused. We're working on a lot of cool stuff which we'll be rolling out through the rest of the year. Um, platform as well is really important. I mentioned that we have the unique advantage of having a huge amount of data at the application level and also at the database level and that's allowing us to give use cases and value back to our customers that they don't have right now from any other vendor. So we're working with customers on, on getting that done. Um, I think as well, just purely in terms of, um, publicizing what we have. Right. I think we could do a, I found a lot of things right coming to Imperva and I feel we didn't communicate exactly, exactly. So I think there's a lot of capabilities that we're going to do, um, a lot in terms of publicizing them this year. So there's a lot of really, really cool stuff happening and uh, you know, great momentum going on in the company. Right. >>Well, uh, well, good for them for getting you there. Very fortunate to have you, uh, have you on board. Alright. Right. Well, thanks for taking a few minutes and again, congratulations on your new role. We really look forward to watching this story unfold. All. Alright. Geez, Pam, I'm Jeff. You're watching the cube where at R S a 2020 fear. We're supposed to know everything with the benefit of hindsight, but we're still learning. Thanks for watching. We'll see you next time.

Published Date : Feb 27 2020

SUMMARY :

RSA conference, 2020 San Francisco brought to you by Silicon Pam, great to see you and congratulations on your new law, So in terms of my previous roles, as you know, Um, there people have sort of a purpose and sort of, you know, have a feel that they'd So for when you were in your other role and now you, it'll be a great thing for you now that you're Totally at one of the things that customers have been saying to me since I came to Imperva is they want a all the damage that that could do right to you as a customer. at kind of the evolution of AI, you look at the evolution of 5g and all the IOT connectivity So we have a lot of data, right, that we're seen. to help us soon, you know, decide where we need to continue to, to add capabilities to stop it. this particular industry is the coopertition, you know, kind of aspects to it where there is a lot Um, you know, T to hide that and not make it available to everyone would be I mean it's always about the data. I mean at the end of the day, uh, why, why is all these things happening? you know, kind of out of the gate, they brought you in, you're all excited, you see this great team and opportunity. So I think innovation will always be, you know, first and foremost, um, Well, uh, well, good for them for getting you there.

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