>> Hey, welcome back everybody, Jeff Frick here with theCUBE. It is Data Privacy Day which I just found out has been going on for about 20 years, or 30 years, but we're happy to be at our very first one. We're in downtown San Francisco at the Twitter headquarters, it's a full day event that's actually happening around the world, but we're here in San Francisco and excited to have some of the guests come down that are doing the panels and the discussions and the breakout sessions, and we're excited for our next guest Denelle Dixon, Chief Legal and Business Officer from Mozilla, welcome! >> Thank you, happy to be here. >> So there was a spirited panel to kick off the day, I wonder if you could share some of your thoughts as to some surprises that came out of that conversation? >> So not so many surprises, but we talked a lot about IOT and just the Internet of Things, the web of things, whatever we're going to call it, and the data that's available as a result of that to companies, to governments, to lots of different entities and whether consumers understand that, and the responsibilities that both the consumers and the technology companies have with respect to that data. >> And Mozilla, obviously, was right there at the big change to go to, you know, graphical web interface, which was a sea change really in the internet and how it would interact with people. IoT represents that same kind of thing, and oh, by the way, people are things too, as we like to say on theCUBE, so as you kind of look at the new challenges faced by IoT, what are some of the things that bubble onto your priority list in terms of things that need to really be thought of that really people aren't thinking enough of now? >> I think that one of the most important things about IoT and the idea that this is information that's collected and used by devices and technology companies because of the fact that it can be wearable, it can be things that you have in your house that collect data as you're talking to it. One of the most important things, and just keeping Data Privacy Day in mind, is that we make sure that consumers are aware that this is actually happening, that data is being collected and sent, and how that data is being used. It used to be, back in the day, we could have privacy policies, so we put them up, 15 pages long, and assumed that users understood that. Well, that can't be used with respect to these kinds of devices, so we need to be innovative, we need to be creative, we need to be able to ask questions of these devices and have them tell us what's going on with the data that they collect and how they're doing that. So it's just as incumbent upon the technology companies that create these devices to ensure that users understand that, as it is upon the users to understand that these kinds of actions are happening and these trade offs with respect to it. Really interesting, crazy, exciting in terms of the different technologies that we can use, but really important that we get this right. >> It just strikes me that, I think, so many people just click, yes I accept. Are people really, I mean I'm sure some people are that are paying attention, but it just seems that most people just click and accept, click and accept, click and accept, especially if you've kind of got into that behavior pattern and haven't really thought about the way these applications are evolving, haven't really thought about Facebook on your laptop or on your PC at home, is different from Facebook on your mobile, they haven't really thought about, wow, what are these connected devices now collecting data, that as you said didn't even get the chance to opt in, so how do you educate people to make intelligent choices, and how do we, like, break the EULA up, maybe, so that I can opt in for if I want to share A, B, and C, but not D, E and F, and oh, I forgot, I really need F to make this thing function. It seems like a really complicated kind of disclosure problem. >> It is complicated, and that doesn't mean that we don't have to crack it. So you said the word EULA, that's the End User Legal Agreement, and I don't think we can live in a world of EULAs. I think we live in a world where we put in context notices we have to actually create so that your interface, or whatever small thing that you have, is able to alert you that this data is actually transpiring, so it has to be in context, it has to be creative, it has to be part of product development, it can't be an afterthought. Before it used to be that they would hand this over to the lawyers and say, hey, can you help us figure out how to notify our users. This has to be part of our innovative process today. We're seeing more and more of it. We're seeing technology companies take this seriously and include privacy by design in their product development, make these in context notices part of the way that they think about the product, and not just about the afterthought, and so the more we do this the better it's going to be for all of us, but it's actually, just because it's hard it means that it's a creative, thoughtful amazing process that we all need to engage in. >> So one of the hot topics that we cover a lot is diversity in tech, and women in tech specifically, and not only is it the right thing to do, but there's very clearly defined positive business outcomes when you have a diversity of opinions when you're making decisions. Is there a corollary to what you're describing in terms of being more forthright in your privacy policy that's really not only the right thing to do question, which is fine, but is there a real business benefit that you can see or that you project that's going to be even a better motivator for people to start changing the behavior in the way in which they disclose or interact with people on the privacy issue? >> Yeah, I love the way you introduced that, because from my standpoint one of the things that we don't like to do, that we don't like to be in life is surprised. And so, one of the most important things is, if you think about everything, is a no surprise rule. So if we start thinking about business and our engagement with our users as creating a no surprises opportunity, it actually creates trust, it fosters deeper engagement, it makes it so that we are all going to be happier in terms of that relationship, maybe the users actually give more to the product, maybe the product can actually give more then to the user, so this no surprises rule, and the way that we can operate, creates really nice business cycles and really nice interesting dynamics between consumers and the businesses that they use. >> It's great, the trust word in it, it also plays into kind of the services, in that everything is a service. Because when everything is a service you have to maintain a solid, ongoing relationship, it's not a one time purchase, adios, we're never going to see you again, and so that really plays into this. If it's a trusted service provider that you feel good about, you continue to pay that $9.95 to Spotify or whomever that service provider is, so it's a really different way of looking at the world. >> It is, and it's one of the things that we actually encouraged from the very outset, is this kind of creation of trust. Trust is really easy to lose with respect to your consumer base, and it's the most important thing as you're engaging. We created these initiatives called the lean data practices and then we also have privacy initiatives that we put out there for start ups and other entities that they can utilize and hopefully create for their businesses. Part of it is the no surprises rule, but it's also think about what data you want to collect, so that you actually are collecting what you need, throw away what you don't, anonymize it. Like really create that trusted relationship because you can always grow. If you think, I actually need more data today than I did when I started a year ago, then it's a great way to have that conversation with your consumer base. So it's one of the things, trust starts it all. So from Mozilla's standpoint, we operate that through our products, because we definitely have that in our Firefox browser and the other products that we have on mobile, but one of the things that we care about is creating this awesome opportunity for the web to continue to grow, and so we care about how other companies are approaching this too. >> So you mentioned Firefox, and you guys have a new product coming out today, Firefox Focus, so explain to folks what is Firefox Focus, why should they care, what's different than just kind of traditional Firefox? >> Right, so we've had Focus in iOS before, and today we actually launched it in 27 languages to 27 different areas that you can get it. It's a privacy focused browser, but it can also be performance focused. So that you actually have content you can exclude, some content doesn't get pushed through so that your performance is faster, and you can really focus on what kind of data that you want to share with companies. So try it out, I think that it's an awesome experience, certainly from the standpoint of privacy but also from performance. >> So Denelle, 2017, we just flipped the calendar a few weeks ago, as you look forward in the year you probably went through your annual planning process, what are some of your priorities for 2017, what are you looking forward to that are top of your list for the next 12 months? >> So it's really the top, I run the policy, business and legal teams at Mozilla from a policy standpoint, really focused on encryption, security, privacy, looking at the new administration here in the US as well as what's happening in Europe. I think it's a really important area for us to focus on from a business standpoint. I want to see us really dive into growth with respect to Firefox as our desktop browser. I want to see our mobile space grow, and grow even outside the browser. So I'm really excited about what we can do there. And then from the legal side, I want to continue to push the envelope on this no surprises with respect to doing that in more areas that we can with respect to our products and pushing that idea side too. >> I love that, no surprises, it's like a bumper sticker. (laughs) She's Denelle, I'm Jeff, you're watching theCUBE, see you next time.