>> Announcer: From Denver, Colorado, it's theCUBE covering Super Computing '17. Brought to you by Intel. (upbeat techno music) Hey welcome back, everybody. Jeff Frick here with theCUBE. We're at Super Computing 2017 in Denver, Colorado. It's our first trip to the show, 12,000 people, a lot of exciting stuff going on, big iron, big lifting, heavy duty compute. We're excited to have our next guest on. He's Jim Wu, he's the Director of Customer Experience for Falcon Computing. Jim, welcome. Thank you. Good to see you. So, what does Falcon do for people that aren't familiar with the company? Yeah, Falcon Company is in our early stages startup, focus on AVA-based acceleration development. Our vision is to allow software engineers to develop a FPGA-based accelerators, accelerators without FPGA expertise. Right, you just said you closed your B round. So, congratulations on that. >> Jim: Thank you. Yeah, very exciting. So, it's a pretty interesting concept. To really bring the capability to traditional software engineers to program for hardware. That's kind of a new concept. What do you think? 'Cause it brings the power of a hardware system. but the flexibility of a software system. Yeah, so today, to develop FPGA accelerators is very challenging. So, today for the accelerations-based people use very low level language, like a Verilog and the VHDL to develop FPGA accelerators. Which was very time consuming, very labor-intensive. So, our goal is to liberate them to use, C/C++ space design flow to give them an environment that they are familiar with in C/C++. So now not only can they improve their productivity, we also do a lot of automatic organization under the hood, to give them the highest accelerator results. Right, so that really opens up the ecosystem well beyond the relatively small ecosystem that knows how to program their hardware. Definitely, that's what we are hoping to see. We want to the tool in the hands of all software programmers. They can use it in the Cloud. They can use it on premises. Okay. So what's the name of your product? And how does it fit within the stack? I know we've got the Intel microprocessor under the covers, we've got the accelerator, we've got the cards. There's a lot of pieces to the puzzle. >> Jim: Yeah. So where does Falcon fit? So our main product is a compiler, called the Merlin Compiler. >> Jeff: Okay. It's a pure C and the C++ flow that enables software programmers to design APGA-based accelerators without any knowledge of APGA. And it's highly integrated with Intel development tools. So users don't even need to learn anything about the Intel development environment. They can just use their C++ development environment. Then in the end, we give them the host code as well as APGA binaries so they can round on APGA to see a accelerated applications. Okay, and how long has Merlin been GA? Actually, we'll be GA early next year. Early next year. So finishing, doing the final polish here and there. Yes. So in this quarter, we are heavily investing a lot of ease-of-use features. Okay. We have most of the features we want to be in the tool, but we're still lacking a bit in terms of ease-of-use. >> Jeff: Okay. So we are enhancing our report capabilities, we are enhancing our profiling of capabilities. We want to really truly like a traditional C++-based development environment for software application engineers. Okay, that's fine. You want to get it done, right, before you ship it out the door? So you have some Alpha programs going on? Some Beta programs of some really early adopters? Yeah, exactly. So today we provide a 14 day free trial to any customers who are interested. We have it, you can set up your enterprise or you can set up on Cloud. Okay. We provide to where you want your work done. Okay. And so you'll support all the cloud service providers, the big public clouds, all the private clouds. All the traditional data servers as well. Right. So, we are twice already on Aduplas as well as Alibaba Cloud. So we are working on bringing the tool to other public cloud providers as well. Right. So what is some of the early feedback you're getting from some of the people you're talking to? As to where this is going to make the biggest impact. What type of application space has just been waiting for this solution? So our Merlin Compiler is a productivity tool, so any space that FPGA can traditionally play well that's where we want to be there. So like encryption, decryption, video codec, compression, decompression. Those kind of applications are very stable for APGA. Now traditionally they can only be developed by hardware engineers. Now with the Merlin Compiler, all of these software engineers can use the Merlin Compiler to do all of these applications. Okay. And when is the GA getting out, I know it's coming? When is it coming? Approximately So probably first quarter of 2018. Okay, that's just right around the corner. Exactly. Alright, super. And again, a little bit about the company, how many people are you? A little bit of the background on the founders. So we have about 30 employees, at the moment, so we have offices in Santa Clara which is our headquarters. We also have an office in Los Angeles. As well as a Beijing, China. Okay, great. Alright well Jim, thanks for taking a few minutes. We'll be looking for GA in a couple of months and wish you nothing but the best success. Okay, thank you so much, Jeff. Alright, he's Jim Lu I'm Jeff Frick. You're watching theCUBE from supering computing 2017. Thanks for watching. (upbeat techno music)

>> SiliconANGLE Media Presents the CUBE! Covering Alibaba's Cloud annual conference. Brought to you by Intel. Now, here's John Furrier... >> Hello there, and welcome to theCUBE here on the ground in China for Intel's booth here at the Alibaba Cloud event. I'm John Furrier, the co-founder of SiliconANGLE, Wikibon, and theCUBE. We're here with John Sakamoto who is the vice president of the Programmable Solutions Group. Thanks for stopping by. >> Thank you for having me, John. >> So FPGAs, field-programmable gate arrays, kind of a geeky term, but it's really about software these days. What's new with your group? You came to the Intel through an acquisition. How's that going? >> Yeah, so far it's been great. As being part of a company with the resources like Intel and really having access to data center customers, and some of the data center technologies and frameworks that they've developed and integrating MPJs into that, it's been a great experience. >> One of the hot trends here, I just interviewed Dr. Wong, at Alibaba Cloud, the founder, and we were talking about Intel's relationship, but one of the things he mentioned was striking to me is that, they got this big city brain IOT project, and I asked him about the compute at the Edge and how data moves around, and he said "for all the Silicon at the Edge, one piece of Silicon at the Edge is going to be 10X inside the data center, inside the cloud or data center," which is fundamentally the architecture these days. So it's not just about the Edge, it's about how the combination of software and compute are moving around. >> Right. >> That means that data center is still relevant for you guys. What is the impact of FPGA in the data center? >> Well, I think FPGA is really our great play in the data center. You mentioned City Brain. City Brain is a great example where they're streaming live video into the data center for processing, and that kind of processing power to do video live really takes a lot of horsepower, and that's really where FPGAs come into play. One of the reasons that Intel acquired Altera was really to bring that acceleration into the data center, and really that is a great complement to Xeon's. >> Take a minute on FPGA. Do you have to be a hardware geek to work with FPGA? I mean, obviously, software is a big part of it. What's the difference between the hardware side and the software side on the programmability? >> Yes, that's a great question. So most people think FPGAs are hard to use, and that they were for hardware geeks. The transitional flow had been using RTL-based flows, and really what we've recognized is to get FPGA adoption very high within the data center, we have to make it easier, and we've invested quite a bit in acceleration stacked to really make it easier for FPGAs to be used within the data center. And what we've done is we've created frameworks and pre-optimized accelerators for the FPGAs to make it easy for people to access that FPGA technology. >> What's the impact of developers because you look at the Acceleration Stack that you guys announced last month? >> Yes, that's correct. >> Okay, so last month. This is going to move more into software model. So it's almost programmability as a dev-ops, kind of a software mindset. So the hardware can be programmed. >> Right. >> What's the impact of the developer make up, and how does that change the solutions? How does that impact the environment? >> So the developer make up, what we're really targeting is guys that really have traditionally developed software, and they're used to higher level frameworks, or they're used to designing INSEE. So what we're trying to do is really make those designers, those developers, really to be able to use those languages and frameworks they're used to and be able to target the FPGA. And that's what the acceleration stack's all about. And our goal is to really obfuscate that we actually have an FPGA that's that accelerator. And so we've created, kind of, standard API's to that FPGA. So they don't really have to be an FPGA expert, and we've taken things, basically standardized some things like the connection to the processor, or connections to memory, or to networking, and made that very easy for them to access. >> We see a lot of that maker culture, kind of vibe and orientation come in to this new developer market. Because when you think of a field-programmable gate array, the first thing that pops into my mind is oh my God, I got to be a computer engineering geek. Motherboards, the design, all these circuits, but it's really not that. You're talking about Acceleration-as-a-Service. >> That's right. >> This is super important, because this brings that software mindset to the marketplace for you guys. So talk about that Accelerations-as-a-Service. What is it? What does it mean? Define it and then let's talk about what it means. >> Yeah. Okay, great. So Acceleration-as-a-Service is really having pre-optimized software or applications that really are running on the FPGA. So the user that's coming in and trying to use that acceleration service, doesn't necessarily need to know there's an FPGA there. They're just calling in and wanting to access the function, and it just happens to be accelerated by the FPGA. And that's why one of the things we've been working with with Alibaba, they announce their F1 service that's based on Intel's Arria 10 FPGAs. And again we've created a partner ecosystem that have developed pre-optimized accelerators for the FPGA. So users are coming in and doing things like Genomics Sequencing or database acceleration, and they don't necessarily need to know that there's an FPGA actually doing that acceleration. >> So that's just a standard developer just doing, focusing in on an app or a use case with big data, and that can tap into the hardware. >> Absolutely, and they'll get a huge performance increase. So we have a partner in Falcon Computing, for example, that can really increase the performance of the algorithm, and really get a 3X improvement in the overall gene sequencing. And really improve the time it takes to do that. >> Yeah, I mean, Cloud and what you're doing is just changing society. Congratulations, that's awesome. Alright, I want to talk about Alibaba. What is the relationship with Intel and Alibaba? We've been trying to dig that out on this trip. For your group, obviously you mentioned City Brain. You mentioned the accelerations of service, the F1 instances. >> Right. >> What specifically is the relationship, how tight is it? What are you guys doing together? >> Well the Intel PSG group, our group, has been working very closely with Alibaba on a number of areas. So clearly the acceleration, the FPGA acceleration is one of those areas that are big, big investors. We announced the Arria 10 version today, but will continue to develop with them in the next generation Intel FPGAs, such as Stratix 10 which is based on 14 nanometer. And eventually with our Falcon Mesa product which is a 10 nanometer product. So clearly, acceleration's a focus. Building that ecosystem out with them is going to be a continued focus. We're also working with them on servers and trying to enhance the performance >> Yeah. >> of those servers. >> Yeah. >> And I can't really talk about the details of all of those things, but certainly there are certain applications that FPGAs, they're looking to accelerate the overall performance of their custom servers, and we're partnering with them on that. >> So one of the things I'm getting out of this show here, besides the conversion stuff, eCommerce, entertainment, and web services which is Alibaba's, kind of like, aperture is that it's more of a quantum mindset. And we talked about Blockchain in my last interview. You see quantum computing up on their patent board. >> Yeah. >> Some serious IT kinds of things, but from a data perspective. How does that impact your world, because you provide acceleration. >> Right. >> You got the City Brains thing which is a huge IOT and AI opportunity. >> Right. >> How does someone attack that solution with FPGAs? How do you get involved? What's your role in that whole play? >> Again, we're trying to democratize FPGAs. We're trying to make it very easy for them to access that, and really that's what working with Alibaba's about. >> Yeah. >> They are enabling FPGA access via their Cloud. Really in two aspects, one which we talked about which we have some pre-optimized accelerators that people can access. So applications that people can access that are running on FPGAs. But we're also enabling a developer environment where people can use the tradit RTL flow, or they can use an OpenCL Flow to take their code, compile it into the FPGA, and really get that acceleration that FPGAs can provide. So it's not only building, bringing that ecosystem accelerators, but also enabling developers to develop on that platform. >> You know, we do a lot of Cloud computing coverage, and a lot of people really want to know what's inside the Cloud. So, it's one big operation, so that's the way I look at it. But there's a lot going on there under the hood. What is some of the things that Alibaba's saying to you guys in terms of how the relationship's translating into value for them. You've mentioned the F1 instances, any anecdotal soundbites you can share on the feedback, and their direction? >> Yeah, so one of the things they're trying to do is lower the total TCO of the data center. And one of the things they have is when you look at the infrastructure cost, such as networking and storage, these are cycles that are running on the processor. And when there's cycles running on the processor, they monetize that with the customers. So one of the areas we're working with is how do we accelerate networking and storage functions on a FPGA, and therefore, freeing up HORVS that they can monetize with their own customers. >> Yeah. >> And really that's the way we're trying to drop the TCO down with Alibaba, but also increase the revenue opportunity they have. >> What's some updates from the field from you guys? Obviously, Acceleration's pretty hot. Everyone wants low latency. With IOT, you need to have low latency. You need compute at the edge. More application development is coming in with Vertical Specialty, if you will. City Brains is more of an IOT, but the app is traffic, right? >> Yeah. >> So that managing traffic, there's going to be a million more use cases. What are some of the things that you guys are doing with the FPGAs outside of the Alibaba thing. >> Well I think really what we're trying to do is really focus on three areas. If you look at, one is to lower the cost of infrastructure which I mentioned. Networking and storage functions that today people are using running those processes on processors, and trying to lower that and bring that into the FPGA. The second thing we're trying to do is, you look at high cycle apps such as AI Applications, and really trying to bring AI really into FPGAs, and creating frameworks and tool chains to make that easier. >> Yeah. >> And then we already talked about the application acceleration, things like database, genomics, financial, and really those applications running much quicker and more efficiently in FPGAs. >> This is the big dev-ops movement we've seen with Cloud. Infrastructure as code, it used to be called. I mean, that's the new normal now. Software guys programming infrastructure. >> Absolutely. >> Well congratulations on the great step. John Sakamoto, here inside theCUBE. Studios here at the Intel booth, we're getting all the action roving reporter. We had CUBE conversations here in China, getting all the action about Alibaba Cloud. I'm John Furrier, thanks for watching.