>> Live from Barcelona, Spain, it's theCUBE covering Cisco Live! Europe. Brought to you by Cisco and its ecosystem partners. >> Hey, welcome back, everyone. We're live here in Barcelona, Spain, for Cisco Live! Europe 2019 Cube coverage. Three days, we're in day two of three days of coverage. I'm John Furrier, your host, with Stu Miniman as well as Dave Vellante's been on interview. Our next guest, Saurav Prasad, Principal Engineer and Technical Marketing at Cisco as part of the Cisco DNA Center Platform. Welcome to theCUBE, thanks for joining us. >> Thank you. >> So you guys are having a DNA take, and we're in the DevNet zone all week. This has been a real revitalization within Cisco DevNet, Cloud Native, Cisco coming together. The DNA center has been a part of this from day one. >> Yes. >> What is the DNA center these days, what's happening? >> Okay, so, let me take you a bit back in time, right. So, back in October 2017 is when we first launched the Cisco DNA center. Since then we have added a lot more application, work flows in the DNA center. And last year in May or June of last year, 2018, is when we launched the DNA Center Platform. And this protocol, FCS, some time during October of 2018. So, we now have the DNA Center Platform, which essentially is an open platform which lets our developers, our partners, our ISVs build applications on top of DNA Center which will let them talk to the network. And the way they do it is using our APIs, our SDKs, and then we have a lot of other modules, which help them interact with the network via the DNA Center. Now the benefit of this is not really with respect to APIs or SDKs, it's more about we give them a very easy way to talk to the network. Instead of talking to 10,000 network devices, they talk to one DNA Center. So, that's the, you know, idea behind the DNA Center Platform. >> Well why not expand a little bit when we've been talking about platforms in general for many years now, and it's one thing to say you're a platform, but the proof is, who's actually building on it. What can they do on it? So, you've got the platform, FCS, first customer ship, it's available, it's launching. What can you tell us about, you know, real customers, what they're doing, give us a little bit of the spectrum as to what we see out there. >> That's right. So before we FCS'ed our platform in October, we actually relied on early field trials for almost three to four months. And in then in that time we were actually working with our 15 top partners. And this was across the world, right. So they were actually using the platform to build some integrations from their side which was beneficial for them, right, so these are partners like Dimension Data, Accenture, WWT, and I'm just naming a few of them. These are all listed on our DNA center portal, on DevNet. But, then, we were working them and we were actually looking for feedback on whether it was useful and we found that it was really, really useful for them to build some good applications, good work flows, good integrations, and that helps them drive their own business with their customers. >> So, what's the mission of the DNA center? What is the purpose? Why do you guys exist? >> So, the DNA center is built to provide you intent based networking. So instead of you having to go to each and every network device and provision things on the network devices, you now go to the DNA center and say "Here is my intent!" An example for an intent would be, "I want to prioritize Cisco job or traffic". It should be high priority. Now that means there is a lot of network devices that I need to provision quality of service. I need to make sure I have the right cue instructors in place. And guess what, we have so many devices, each one of them might have some different CLIs, different architectures, we now give them one single place where you provide the intent and not worry about the device level details. And I am just giving you one example. There could be a lot more where, for example I'm getting the telemetry back from a network. Each and every device is saying I am having some issues but they might all be the same issue here. What DNA center does is takes all of those issue provides you an insight into what really is happening in the network, so that's our idea of DNA Center. >> Saurav, come on, who doesn't want to use this? Everyone who's gone out and provisioned a device knows how much a hassle it is. I mean think about the manual labor involved. Just going out and doing all of this stuff so it's an action center, basically. You take action, one spot, window into the network policy, whatever it takes. It's driven by, and now applications can come in as well. Am I getting that right. >> That's right. So the greatest work says, again this is what we do with platform is, different partners, different customers, might have some different workflows. So within the DNA center we have decided, here is how the workflow should look like. So if I want to do an upgrade of a network device, here are the steps I might follow. But when you use the API's, you can almost define your own workflows. So this allows you the flexibility of building your own workflows. That's one example. Other is, say for example, I need some feedback from a different system, not the network maybe some other IT system. I need to get some information from them and based on that, I need to configure something on the network. You cannot do that automatically. There has to be an application in between which talks to both of these systems, one of them being the Cisco DNA Center. Now this allows you to do that. If I have the API's, if I have the event framework, I can do all of that. That's the benefit of using these. >> What's the alternative if someone doesn't use the DNA Center 'cause this is a no brainer. You've got, I get the device piece, that's just a nice window. Now the platform allows applications to integrate and be programmable with the network. Why wouldn't someone use this, it's a no brainer. >> If you don't use this, what you do is you go to each of your thousand network devices talk to each one of them and take care of all of the device level details and do it. It's doable, people have been doing it for years now but now we are making it slightly more easier to make it faster. >> Well, it comes to, we have been talking for years the need for scale and if you don't have good automation if you don't have tools to be able to help you there, you're not going to be able to reach the scale that you need for your business, explain why this is important. >> For example, what we are seeing is and we have been talking about digital networks for some time now. What really is a digital network, that's a key point to understand here. What we are seeing is there was a time 10 years back when you had to roll out a new service network admins, network architects had six months to provision that. Nowadays they don't have that. >> Six hours >> They probably have six hours, that's right. In order for you to do all of that so fast, you really cannot go into each device and talk about it. You have to abstract some of that and that's what the DNA Center provides and using our API's we are now adding a new level on top of it, which really makes it much more easier for you to scale. Again, not just scale, also integrate with other IDSM systems, other IBM systems, other reporting systems. So this is all happening automatically, instead of you having to manually touch each of these systems. >> Talk about the plug and play process. How does that fit in with DNA Center, compatible, not compatible? >> So plug and play is an application or workflow within DNA Cneter. When I look at plug and play, every network device in Cisco has a plug and play agent running. I'm going to get into a bit of a technical detail here, but they have a plug and play agent running and so when this device comes up, say for day zero onboarding, you open up the box, take out the device power it up, the agent fires up. What it looks for is the plug and play server. The Cisco DNA center is the Plug and Play server. So now I am allowing you to onboard new devices. You could roll out a new site with 25 network devices, 100 network devices in a matter of minutes. >> So all of the configuration gets pushed down from the DNA Center? >> Exactly! So you build your own profile in DNA Center and attach the templates or the configurations. You say here is a serial number and when this device comes in, I push in all the configuration, I provision a new software image on it, so your device or your site is up and running. >> Great for campus, great for remote sites. >> Exactly, so you really don't have to send a network admin on every remote site to do that. >> Will it take policy so if I set policy up in the DNA Center, will it automatically take that down through? >> Yes, yes, yeah. Once a device is onboarded, it gets added to the Cisco DNA Center and once I do that, now I can throw in policies any kind of provisions. >> I don't mean to get in the weeds, sorry Stu, go ahead. >> What's great about a platform, you've talked about some of the partners. My understanding, not just some of the integrated partners like WWT that you mentioned but even some of the technology partners like IBM have services that plug into this environment. We've seen in platforms, where you can, one of the other dimensions is the customers and what are they asking for and how are there feedback there. Is there anything in the DNA Center platform that if one customer is asking for something that more customers are going to get value of that. I think back to the day of Salesforce. When Salesforce gets something, we add a new feature and that's something that can roll out, we can learn from all the customers, you get that fly wheel of development in a platform. >> What we are doing here is we are actually working very closely with Cisco DevNet on that. They have a partner ecosystem exchange. What's happening is a lot of this channeled partners technology partners, ISV's, when they build something they go into the ecosystem exchange and they can post it there. So its not just useful for them, there are other partners, other customers that can use it. They have a data repository of all the core, sample core and again, not everybody shares it to the extent what we would like because there's a lot of intellectual property which they have built and they might want to monetize on it but that is the whole idea behind the ecosystem exchange where I am allowing partners to share what they have built and this could be used by others. >> Saurav, talk about the success, what's the uptake? It must be well received, obviously we see a lot of action her in the DevNet zone. Give us some color commentary on what the momentum has been, who's using it, how? >> From our side, I'm from the business unit which is actually building this product. The way we judge whether this product is getting traction is what is the amount of feature requests I am getting? So, we are getting a ton of feature requests with respect to new API's that we want to expose. With respect to new documentation that we have to build. I mean, what we don't want is we release a product and we got no feedback. >> So what's the fee for requests? Backlog big or what's going on? >> Oh yeah, so for example when we launched we had a limited set of API's available. Now since then, with every release, now we have a release almost every month, where we are adding newer API's and newer functionality, we are actually adding more and more API's and again there is much more to add but that's the process and-- >> Just keep jamming and taking it in, backlog it, get it out there, iterating quickly? >> Exactly, and again, the one point to add here is we are not really just exposing an API, we are exposing an intent API so it's got slightly different. So instead of, say for example, I want to provision a wireless network, that is probably a 10 step process even within the DNA Center. What we want to give you is a single API which will do all of that and all of that heavy lifting will be done by the Cisco DNA Center platform. So, we will internally call the 10 separate API's. So for a developer who is building this, he or she may not be a network expert, they might not be an expert into how the network works so all they have to do is call one single API and all of the details or all the heavy lifting will be done by the platform, so they don't really have to worry about some of those details. >> So this is where the automation will get done on behalf of the customer. They'll come in, deploy DNA Center understand what's going on and that's where they do all of their work. Figure out what to do, get it done there. What's been the biggest use case so far? >> So, a lot of use cases. Like, we have a partner who is actually building a mobile app so we have a DNA Center which is sitting on prem in their own data center, they can go and look at the browser, open up the Cisco DNA Center console and look at the various workflows or see what's happening in the network. They might see there is a router which has crashed. Or an application which is having some application performance issue but what we want to see, is also, send us even send remotely and now their network admins could be walking in a grocery store, for example and the mobile, that alert shows up. Guess what, that is application is having an issue lets do the debugging so we will provide you all of that details within our API's, which can then show up in the application externally. >> So DNA Center platform has a takeover going on in the DevNet zone. We see classrooms, we've seen labs, give us a little bit of the flavor of the solutions for the next hour as well as at the show in general. >> In general here at the Cisco DevNet zone, we have a Cisco DNA Center takeover going on right now. We have workshops, we have sandbox labs, we have learning labs. You can go to any one of them and try it out. That is not only for this hour, that is there for throughout the show, but for this hour, we have a tech talk going on from one of our distinguished sales engineers Adam Rattford, he is talking all about DNA Center Platform in deep dive, showing live examples. We have some demo systems up and running here where you can actually see how we are able to generate events, how we are able to send events to external systems, so all of that is going on. Plus, we have all of our experts. A lot of our experts from the engineering team are here on the show right now on the show floor so if there are any questions around DNA Center Platform they will be more than willing to help. >> The brain trust is here. >> My understanding, I mean, when I have talked to people the DevNet group has labs running all the time. And that's what's great, I have talked to customers that say, I need to be able to play with this and here's something that's online, it's in the cloud I just do with it whenever so. >> Just to add to that, of course for our customers, our partners, our developers who want to try this out, they are more than welcome to come and join us in the Cisco DevNet zone here. Even if you are not at Cisco live, these sandbox lives are live online and we have I think around five or six of them and we are adding more to it. You can go anytime, try our API's on that sandbox. You don't really need to have your own environment. Now of course when you go production with it you will but just for trying out or building some applications, you can do it on the sandbox. >> Saurav, thanks so much for taking the time sharing some technical insight, went a little bit deep on the plug and play but appreciate your time coming on theCUBE, thanks for coming on and congratulations. DNA Center, the Cisco DNA Center Platform, the official name, really an oasis, a place to go in and configure the networks no brainer as far as I am concerned, check it out. theCUBE's bringing you the DNA of the show here, which is all the action, coverage, I'm John Furrier, Stu Minimin. Stay with us more here live in Barcelona and we will be back after this short break. (upbeat music)

(electronic upbeat theme music) >> Announcer: Live from Las Vegas, it's theCUBE covering NetApp Insight 2018. Brought to you by NetApp. >> Welcome back to theCUBE. We are live at NetApp Insight 2018. I'm Lisa Martin with Stu Miniman, and we're please to welcome for the first time to theCUBE, Cindy Warner, SVP of Worldwide Service and Support at NetApp. Cindy, it's great to have you here. >> Thank you. I'm thrilled to be here. >> So this morning's keynote, talked a lot about transformation. Transformation of NetApp. Transformation that your customers need to execute to be competitive, to be successful. Tell us about customer transformation that you're seeing as the leader of service and support. >> Sure, our customers want outcome plain and simple. They are buying solutions that lead to outcome. So in the service and support area, the conversations we're having with our customers now is all about outcome. What can we do to ensure their outcome. To ensure their transformation. To ensure they can provide the services to their customers that they're looking to provide, or new revenue streams, or what have you. But it's really all about outcome and that's awesome because they don't care what's behind the curtain. They don't care if it's this box or that box. They care about outcomes. So that's a really big transformation for us. >> Yeah Cindy, one of the big challenges that used to be, okay, I got a box. I know exactly where it is. I know exactly, you know, who set it up and all the configuration. Now it's like wait. It's a multi-hybrid cloud world. >> Cindy: Right. >> And I got software spanning all of these environments and my data is all over the place. That has to have a huge ripple effect on the services and support. Walk us through a little bit about what that looks like. >> Yeah, I would tell you the number one thing in our world, if you really think about it, is data sovereignty. Because where's my data, you know. If I were a CTO or CIO, I'd wake up in the morning and go, where's my data. Right because, and we're managing that data for a lot of clients. And so it's really all about where's my data, and making sure that the sovereignty of the data is suppose to be in a certain place. It's suppose to be protected in a certain way. We work with a lot of regulated environments. So think healthcare, right. Think, you know, even automotive to some extend. All that IOT data, who's touching that data? That's personal data. So as, you know, the futurist talked about this morning, the ethical side of data for services and support is really intriguing to us actually. >> What's the conversation like, Cindy, with your enterprise legacy customers who weren't born in the cloud? How are you helping them kind of embrace the change that they have to go through? >> Yeah, I think the number one thing is to not be persuade into thinking it's all cloud, right. It's not everything is not made for the cloud. Especially if it wasn't born on the cloud. The pathway to the cloud could be very difficult, and maybe not even prudent. So we're doing a lot of assessments for our clients to decide what workloads belong in the cloud, and helping them to understand, it isn't all cloud. It's some cloud and it's hybrid cloud, and so it's this wonderful Lego cube that we build for them. >> NetApp has done quite a few acquisitions, you know, in the last couple of years. How does that impact what you're doing? Think about everything from the Gubernatis pieces and what's happening in AI. Talk about some of those challenges and opportunities. >> Sure, I mean, I would tell you something like Green Cloud that we did last year. When we look at managing those workloads, and helping to build up that Rubik's cube, right. Of piece parts and what that overall orchestration and architectural looks like in the future. Something like a Green Cloud helps us to orchestrate that. It helps us to manage that and really, that management plane for our clients is really where the heartburn is. It's taking look and seeing that entire data landscape and managing and orchestrating that. And the movement of all that data. That's the biggie. >> You know, follow up question. When I think about NetApp, NetApp was heavily involved in helping to really fix storage in a virtualized environment. >> Cindy: Sure. >> Lots of us have, you know, the wounds, the memories of, you know, over a decade of kind of fighting through that. What is FCS's role in kind of the cloud native this next wave? >> Yeah I, you know, I think it's the overall integration. Our team now is really fixated on where do we go with the overall integration of legacy and the cloud native stuff that clients are building. And grand it, the cloud native stuff gives competitive differentiation. Gives speed, gives scale. Really great stuff. But you can't leave the other stuff behind, right So for us, integration and how that integration is going to work through APIs or otherwise, is really a huge fixation in services and support. >> So NetApp has grown a lot. Done a lot of transformation. Talk about some of the changes to your customers' segmentation and how you're using that information and that segmentation to really deliver differentiated services. 'Cause let's face it, customers have a lot of choice. >> Right, and that's a key word for us actually. We say that the tag line, and for services and support we're looking for value based differentiated services that deliver outcomes. Big mouth. All I know, and I have no marketing chops, as you can tell, but the truth be told, when we look at our Global 1000 customer, they want high touch. And in some cases, no touch. And they want to get the information, solve problems really quickly without having to go, L1, L2 all through the tiers. And so we're piloting programs that are proactive predictive. And that are very high touch to ensure that they can solve their problems quite quickly. Either on their own or through the right person instead of going through some of that typical pathways to support. >> Alright, Cindy, I love you. You're going to help us decode some of this marketing discussion. So, hashtag data driven is something we're seeing at the show. >> Cindy: Right. >> Help connect for us, you know, how are customers being data driven as they look at their future in the cloud and beyond. >> Well, when I think of data driven, I think of new services. That to me means new services. And looking at the correlation, if you may say. Give you, you know, a start here. So the gentleman that had the DNA and Gene-Up data, right, in the keynote. If we can take that data and correlated to somebody's overall health history and see the transition, right. See as your blood pressure is going up. Or see as, you know, certain changes and doubts are happening in your health profile. Overall holistically, you can I think see the train before it hits you. Right, you can see a stroke coming. And that would be the most beautiful thing. Is to see stuff before it hits you. Same with the car manufacturer. If they see a pattern of brakes that are going out, Marry Barra probably never wants to sit in front of the Senate again, right. So we can see those patterns before a massive recall has to happen. So that's data driven to me. It's either new goods and services or seeing a train before it hits you. >> Cindy, I know this is a short segment, but we want to thank you so much for stopping by. I'm going to give you a CUBE sticker because you are now officially an alumni. >> I'll feel CUBED forever more. >> Excellent. CUBED forever more. That's a new hashtag. We want to thank you for sharing your perspective from a services and support standpoint because those are critical services >> Thank you. >> For customers needs. >> And we want to thank you for watching this segment. I'm Lisa Martin with Stu Miniman. You're watching theCUBE live from NetApp Insight 2018. (electronic upbeat theme music)