live from Las Vegas Nevada it's the cube at HP discover 2014 brought to you by HP the keynotes this afternoon meg whitman was just on a panel with thomas friedman and intel and satya nadella microsoft and pretty interesting i was it was interesting i'm here with Jeff Rick to note how passionate meg is about politics and government wow I'm she comforted by boat for Bobby Patrick is here we've been drilling down into cloud all day Bobby is the CMO of the HP Cloud Division a lot of new announcements coming on a lot of action and HP Cloud Bobby welcome to the cube yeah thank it's great to be here yeah good to see you so yeah good keynotes good good that was a good refresher you know a lot of these keynotes just products pushing and pushing we had some of that earlier but I thought it was a good eye opening refreshing right kind of discussion so it was very worthwhile but anyway you're relatively new to to HP to run to actually soon how's it going it's great it's exciting i joined it like a great time for the company we were gearing up for the big launch of our new brand HP Helion that that was launched on May seventh so just a little over a month ago and we hit the mark market hard globally it's a complete pull together of all of our products and services around cloud under a single brand customers love it and and it's really reiterated our commitment to OpenStack and you know it's great HP announced the billion dollar commitment to HP Helion over the next two years so it's backed by some some big funding that's a great time to come in so I saw that what is that would help us unpack that billion dollars it was big number right it's popular number right even we aren't buffin right her site Warren Buffett hehe underwrote the whole thing the March Madness right giving away a billion dollars for the perfect bracket right no longer a million does out of the abelian so what is that billion what does it go to what does it comprised yeah I mean it goes 2 r.d where where the most where the most active corporate sponsor behind OpenStack which is the fastest-growing open source project on the planet we are we have more contributors we have more team leads for the different projects and so we're working with the community we're hiring OpenStack experts always looking for the best in the world all around the world and we're then hardening and curating it in making a commercial now with our support and we believe it's the underpinning of the future of what we call hybrid cloud the ability to put some of your information some of your applications with an enterprise some of the public cloud some in different countries that matter for compliance reasons and to be able to move around between those different clouds in a very easy fashion so this money is going to that rd2 skills and to you know truly a global global launch so when you think about the sort of messaging for our HP Cloud what do you want customers to think about in the Helion brand and the HP Cloud yeah the number one thing is commitment to open standards so we are if you heard Martin Fink today talk about HP Labs and they're coming to open source we're all in on open source we believe it's the way to deliver innovation faster we can bring the market tech new technologies faster to customers so we're all into open source we are committed to the projects that matter to the next 20 years of IT and so that could emma has a real though we have to be to prove it with to say you know you can run our software on other hardware we think it'll be we'll have some optimal integrated solutions for you using our entire stack but this is about this is about eliminating vendor lock-in which is one of the biggest challenges at IT departments have faced in the last 20 years and so I think the commitment behind it open is at the core of our messaging so we should mention so Martin fake gave i really liked his presentation i have been safer I don't know for years that HP's got to get back to its roots right which are in fence right and I have not heard until today something that excited me about invention and we saw it today right now invention is not easy all we've talked about a lot that the previous administration cut cut cut by the bone right it takes a long time to turn that's Nisha but but we saw today think was put into that job for very particular reason I said about two things one it's a guy who's going to commercialize inventions answer the marketplace and two there's going to be a heavy systems focus so he basically showed a little leg on the machine which eventually is probably gonna be powering your clouds right he also announced HP is going to put forth a new open source operating system optimized for non-volatile memory not only a blank sheet of paper that they're going to work on with universities but also a Linux derivative stripped-down Linux driven and one for Android that was excited yeah I think what's great also is the cloud business actually falls under market so our our entire business worldwide in our cloud effort our rd on product development is all under martin who runs our CTO of our of our HP labs and when you look at the problems he's addressing with the machine and he's going after it's going after the massive scale challenges of the internet right and the massive scale challenge to the cloud and the day-to-day lose that we're all that we're all facing within the Internet of Things and so you know what's great is by being a part of the labs and being part of Martin's organization you know we're we're injecting that thinking into our cloud we're injecting it into our innovation and and you can see a road map here right you can see this this whole new architecture you talk about architecture that's been in existence since 1950 it was called the von Neumann architecture all the way to now and you know the world with copper at the core you know the world's in need of a new architecture and so it's great to be part of that there's that was a cool talk you talking about electrons photons and ions electrons compute compute autonomy photon photons communicate anions door right and that in essence is the future direction of where HP is going with the machine run a civ massive memory blowing away the volatility hierarchy blowing way ultimately slow spinning disks using memory store right as the platform for future systems I love it yeah he mentioned also but one thing that's close to my heart is the distributed mesh you saw that distributed mesh where we're different different hardware software combinations sit at different points of the you know the net work and they work together you know compute and data and that's really hybrid cloud you know hybrid cloud is putting compute workloads in certain areas and having data stored and distributed for maximum availability and doing that you know with self-service and doing that in a way that you know I see over nations can scale effectively yeah I think that you know as a marketing person you realize that customers want to know that your relevant for their future right and you know as much as I love things like store once it's not the future of computing Ryan comes out HP Labs this potentially is so that's got to have customers really excite this really the first time you've unveiled it right massively in the public scale right maybe you're talking you know that's why that's why i joined the HP i saw that coming out a few months ago and the the new style of IT thinking we're we're saying you know we're radically going to be at the core of helping IT transition from the old style very inward to a customer centric style 21 you know where you're delivering the customer you know consumer experience in the business world and i saw that with HP and it got me excited and i joined on board not upside yeah the other part that Martin mentioned I no idea of the power of HP Labs but the leveraging open source as well which are I probably not a tool in the arsenal not that long ago to really bring the power of a large communities engaged you can attack right specific problems and make that a core piece of the of the process yeah we think about it we've got thousands of the world's best developers right the Millennial developers these guys working all around the clock working on you know our core cloud future called OpenStack contributing to that right including our experts and then we're taking that and then bringing it to market you know into providing that twenty four seven support testing and hardening it you know doing the things need to do to help it enterprise feel comfortable with that decision you could never do that we could never do that and deliver that kind of innovation on our own just couldn't afford it we wouldn't be able to deliver on it you know these are the best minds of the world who are contributing this and we're we're all in nope in fact so you talked about we talked about what the brand is stand for you said open no lock-in can open source innovation occur at a pace with somebody who's got full control of a stack it's much faster actually I mean this is the you watch the innovation of OpenStack it's only what four years old we just at a four-year birthday of OpenStack already that's an entire cloud computing platform you've got databases service projects like trove you've got object storage projects like Swift and block storage like Senator you know all of these things are being worked on by people around the world you could never deliver and so what's happening is the pace of innovation with an open source project like OpenStack is like it's a hockey stick and and so I think yeah I think if we did this ourselves we or anyone else you would never be able to deliver the kind of innovation it's coming to market now we talked about some of the announcements you guys know why don't we actually go back a month right but Helion and then work through today we've got some HPC announcements you got the network you know for Helion right start with Helia so what's great about healing on is is it really brought together a lot of great products and services of the cloud that already existed and it took OpenStack and it was our first foray into the market with an OpenStack distribution and what's important actually is we have technology one called HP cloud system that is actually the most popular cloud platform right now private cloud platform on the planet about almost two thousand users right or two thousand companies third of the Fortune 100 right now using that technology so it is a proven capable platform used by big banks and others we're injecting OpenStack into that so that you can you can over time scale that out with new applications and so the launch really was about pulling all the pieces together pulling our support and services together and saying to a customer you know with confidence here's here's our cloud portfolio and here's how we can take you on a journey it's your pace and accelerate that journey take advantage of that cloud portfolio and that was really the launch month ago today and it discover I mean only a month later we've already done a number of great things but one is we brought out OpenStack the commercial version so we've launched community one you can download it thousands of downloads already the commercial versions coming up now and we announced pricing and what we are all about here this is what it really really important we are about accelerating the adoption of OpenStack throughout the enterprise we're about breaking down the barriers that have that have inhibited the proliferation of this great technology so one of those things today was the price point we announced 1000 for three dollars per year per server all in price point for HP Helion OpenStack and that's critical because this is a scale out a scale-out product you're going to have dozens hundreds maybe even thousands of these all around the world and so the price point is it's disruptive it's the lowest of the planet and and you know we said it's gonna be simple and easy we're not going to do all of this good better best packaging it's it's super easy and that's a big part of today the other part of today as we said you know what we're going to work with partners we're going to deploy this all around the world and that was the helium Network announcement along with ATT and the British Telecom and Intel and that's that's just huge for today now now helium comprises both on-premise in an HP public cloud correct that's right so talk about how that pricing works I mean I like what you're saying simple because cloud pricing is really complicated yeah so we use we wear that we're probably the largest user of OpenStack in production in production today without public cloud so we use it and people can consume services from that buy them on a on a you know on an as you go basis but with OpenStack which you what's really happening is people are able to deploy their own private clouds right they're able to a service provider could deploy and build their own public cloud so when I talk about the price point talking about a customer building their own cloud building their own cloud and a third party data center or in one of HP's 82 data centers and that that price point is is is you know it's easy easy to use you can predict it in your business model and feel comfortable about what it's going to cost you know two three four years out and so help me understand let's unpack that a little bit what am I getting for that fourteen hundred dollars per so you get the entire so this is what's amazing you get the entire cloud operating system called OpenStack right you get all of the projects now that are part of the OpenStack bill you're getting a top you're getting an object story it's it's a you know a la amazon s3 but in a box called Swift right with a swift API and you can build that and do that yourself now you can do that in a way that controls that gives you full control and full flexibility you get databases the service product you get a cute engine with cinder grizzly everything that's right no lad for the computer and so you get all of this in that box all of this and you can go deploy this and you can benefit now from the thousands of developers who are every six weeks putting out new code and innovative so okay so all the new innovations will fall under that umbrella and that's right at any price they choose to use you might say I'm just building a cloud storage environment you might choose to be heavy on Swift that's what you're doing but it is all inclusive and you can use the entire cloud platform or you can build a storage platform or databases a service platform that's a different model clearly what a customer is telling you about that yeah so they well they want they want the control and the flexibility of having their own platform for you know security reasons their own for compliance they want to put their data you know in their own centers but they're also saying I want to use public cloud some too and I like the idea that if OpenStack is here and OpenStack is here right same code bases I can fairly easily take a workload take an application to go from here to here and back and forth that kind of flexibility call interoperability and that's what's coming down the road with OpenStack underneath is something that does not exist today is everybody wants make sure I understand so I'm paid 1400 hours per server for that OpenStack instance on-premise and then when I want to access public cloud services I'm what you would pay an answer you might want to burst you might want to just go do you might have some peak demand he's burst out there you pay for and I would vote for money to make your partner of ours yep excellent now you also had some hpc announcements that's right so there's a number what's great is HP now is people are taking Helion OpenStack and they're putting it in their products are hpc group a high-performance computing group said hey we want to have a self-service mechanism we want to be able to scale out sap architecture people want in that in hpc so they put OpenStack inside their solution and launched it today and so it's you know OpenStack and better than hpc open hybrid simple to consume is what I'm that's right that's right it's ductable and predictable all right good Dave Lisa Marie wrote the book on this so this is great if you don't believe Bobby Lisa came I gave me this right gave me the books it's the OpenStack technology breaking the enterprise barrier you've got it you got it it's one of the best best reads on the planet right now yeah excellent all right so what does it go to the next level what is it I'm just buying computer part of just I'm just getting capacity if you just want capacity you might say you might just build a storage cloud yourself or you might use the our public cloud storage or with our Helia network our partners around the world be deploying OpenStack and you can buy it from them awesome all right we got to leave it there Bobby thanks so much for coming to the cube is a pleasure meantime take it all right keep it right to everybody John furrier is in the house he's back from San Francisco or San Jose good to have him back John keep right there but back with job fair in just a moment