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Haseeb Budhani & Anant Verma | AWS re:Invent 2022 - Global Startup Program


 

>> Well, welcome back here to the Venetian. We're in Las Vegas. It is Wednesday, Day 2 of our coverage here of AWS re:Invent, 22. I'm your host, John Walls on theCUBE and it's a pleasure to welcome in two more guests as part of our AWS startup showcase, which is again part of the startup program globally at AWS. I've got Anant Verma, who is the Vice President of Engineering at Elation. Anant, good to see you, sir. >> Good to see you too. >> Good to be with us. And Haseeb Budhani, who is the CEO and co-founder of Rafay Systems. Good to see you, sir. >> Good to see you again. >> Thanks for having, yeah. A cuber, right? You've been on theCUBE? >> Once or twice. >> Many occasions. But a first timer here, as a matter of fact, glad to have you aboard. All right, tell us about Elation. First for those whom who might not be familiar with what you're up to these days, just give it a little 30,000 foot level. >> Sure, sure. So, yeah, Elation is a startup and a leader in the enterprise data intelligence space. That really includes a lot of different things including data search, data discovery, metadata management, data cataloging, data governance, data policy management, a lot of different things that companies want to do with the hoards of data that they have and Elation, our product is the answer to solve some of those problems. We've been doing pretty good. Elation is in running for about 10 years now. We are a series A startup now, we just raised around a few, a couple of months ago. We are already a hundred million plus in revenue. So. >> John: Not shabby. >> Yeah, it's a big benchmark for companies to, startup companies, to cross that milestone. So, yeah. >> And what's the relationship? I know Rafay and you have worked together, in fact, the two of you have, which I find interesting, you have a chance, you've been meeting on Zoom for a number of months, as many of us have it meeting here for the first time. But talk about that relationship with Rafay. >> Yeah, so I actually joined Elation in January and this is part of the move of Elation to a more cloud native solution. So, we have been running on AWS since last year and as part of making our solution more cloud native, we have been looking to containerize our services and run them on Kubernetes. So, that's the reason why I joined Elation in the first place to kind of make sure that this migration or move to a cloud native actually works out really well for us. This is a big move for the companies. A lot of companies that have done in the past, including, you know, Confluent or MongoDB, when they did that, they actually really reap great benefits out of that. So to do that, of course, you know, as we were looking at Kubernetes as a solution, I was personally more looking for a way to speed up things and get things out in production as fast as possible. And that's where I think, Janeb introduced us... >> That's right. >> Two of us. I think we share the same investor actually, so that's how we found each other. And yeah, it was a pretty simple decision in terms of, you know, getting the solution, figuring it out if it's useful for us and then of course, putting it out there. >> So you've hit the keyword, Kubernetes, right? And, so if you would to honestly jump in here, there are challenges, right? That you're trying to help them solve and you're working on the Kubernetes platform. So, you know, just talk about that and how that's influenced the work that the two of you are doing together. >> Absolutely. So, the business we're in is to help companies who adopt Kubernetes as an orchestration platform do it easier, faster. It's a simple story, right? Everybody is using Kubernetes, but it turns out that Kubernetes is actually not that easy to to operationalize, playing in a sandbox is one thing. Operationalizing this at a certain level of scale is not easy. Now, we have a lot of enterprise customers who are deploying their own applications on Kubernetes, and we've had many, many of them. But when it comes to a company like Elation, it's a more complicated problem set because they're taking a very complex application, their application, but then they're providing that as a service to their customers. So then we have a chain of customers we have to make happy. Anant's team, the platform organization, his internal customers who are the developers who are deploying applications, and then, the company has customers, we have to make sure that they get a good experience as they consume this application that happens to be running on Kubernetes. So that presented a really interesting challenge, right? How do we make this partnership successful? So I will say that, we've learned a lot from each other, right? And, end of the day, the goal is, my customer, Anant's specifically, right? He has to feel that, this investment, 'cause he has to pay us money, we would like to get paid. >> John: Sure. (John laughs) >> It reduces his internal expenditure because otherwise he'd have to do it himself. And most importantly, it's not the money part, it's that he can get to a certain goalpost significantly faster because the invention time for Kubernetes management, the platform that you have to build to run Kubernetes is a very complex exercise. It took us four and a half years to get here. You want to do that again, as a company, right? Why? Why do you want to do that? We, as Rafay, the way I think about what we deliver, yes, we sell a product, but to what end? The product is the what, the why, is that every enterprise, every ISV is building a Kubernetes platform in house. They shouldn't, they shouldn't need to. They should be able to consume that as a service. They consume the Kubernetes engine the EKS is Amazon's Kubernetes, they consume that as an engine. But the management layer was a gap in the market. How do I operationalize Kubernetes? And what we are doing is we're going to, you know, the Anant said. So the warden saying, "Hey you, your team is technical, you understand the problem set. Would you like to build it or would you rather consume this as a service so you can go faster?" And, resoundingly the answer is, I don't want to do this anymore. I wouldn't allow to buy. >> Well, you know, as Haseeb is saying, speed is again, when we started talking, it only took us like a couple of months to figure out if Rafay is the right solution for us. And so we ended up purchasing Rafay in April. We launched our product based on Rafay in Kubernetes, in EKS in August. >> August. >> So that's about four months. I've done some things like this before. It takes a couple of years just to sort of figure out, how do you really work with Kubernetes, right? In a production at a large scale. Right now, we are running about a 600 node cluster on Rafay and that's serving our customers. Like, one of the biggest thing that's actually happening on December 8th is we are running what we call a virtual hands on lab. >> A virtual? >> Hands on lab. >> Okay. >> For Elation. And they're probably going to be about 500 people is going to be attending it. It's like a webinar style. But what we do in that hands on lab is we will spin up an Elation instance for each attendee, right on the spot. Okay? Now, think about this enterprise software running and people just sign up for it and it's there for you, right on the spot. And that's the beauty of the software that we have been building. There's the beauty of the work that Rafay has helped us to do over the last few months. >> Okay. >> I think we need to charge them more money, I'm getting from this congregation. I'm going to go work on that. >> I'm going to let the two of you work that out later. All right. I don't want to get in the way of a big deal. But you mentioned that, we heard about it earlier that, it's you that would offer to your cert, to your clients, these services. I assume they have their different levels of tolerance and their different challenges, right? They've got their own complexities and their own organizational barriers. So how are you juggling that end of it? Because you're kind of learning as, well, not learning, but you're experiencing some of the thing. >> Right. Same things. And yet you've got this other client base that has a multitude of experiences that they're going through. >> Right. So I think, you know a lot of our customers, they are large enterprise companies. They got a whole bunch of data that they want work with us. So one of the thing that we have learned over the past few years is that we used to actually ship our software to the customers and then they would manage it for their privacy security reasons. But now, since we're running in the cloud, they're really happy about that because they don't need to juggle with the infrastructure and the software management and upgrades and things like that, we do it for them, right? And, that's the speed for them because now they are only interested in solving the problems with the data that they're working with. They don't need to deal with all these software management issues, right? So that frees our customers up to do the thing that they want to do. Of course it makes our job harder and I'm sure in turn it makes his job harder. >> We get a short end of the stick, for sure. >> That's why he is going to get more money. >> Exactly. >> Yeah, this is a great conversation. >> No, no, no. We'll talk about that. >> So, let's talk about the cloud then. How, in terms of being the platform where all this is happening and AWS, about your relationship with them as part of the startup program and what kind of value that brings to you, what does that do for you when you go out and are looking for work and what kind of cache that brings to you >> Talk about the AWS? >> Yes, sir. >> Okay. Well, so, the thing is really like of course AWS, a lot of programs in terms of making sure that as we move our customers into AWS, they can give us some, I wouldn't call it discount, but there's some credits that you can get as you move your workloads onto AWS. So that's a really great program. Our customers love it. They want us to do more things with AWS. It's a pretty seamless way for us to, as we were talking about or thinking about moving into the cloud, AWS was our number one choice and that's the only cloud that we are in, today. We're not going to go to any other place. >> That's it. >> Yeah. >> How would you characterize? I mean, we've already heard, from one side of the fence here, but. >> Absolutely. So for us, AWS is a make or break partner, frankly. As the EKS team knows very well, we support Azure's Kubernetes and Google's Kubernetes and the community Kubernetes as well. But the number of customers on our platform who are AWS native, either a hundred percent or a large percentage is, you know, that's the majority of our customer base. >> John: Yeah. >> And AWS has made it very easy for us in a variety of ways to make us successful and our customers successful. So Anant mentioned the credit program they have which is very useful 'cause we can, you know, readily kind of bring a customer to try things out and they can do that at no cost, right? So they can spin up infrastructure, play with things and AWS will cover the cost, as one example. So that's a really good thing. Beyond that, there are multiple programs at AWS, ISV accelerate, et cetera. That, you know, you got to over time, you kind of keep getting taller and taller. And you keep getting on bigger and bigger. And as you make progress, what I'm finding is that there's a great ecosystem of support that they provide us. They introduce us to customers, they help us, you know, think through architecture issues. We get access to their roadmap. We work very, very closely with the guest team, for example. Like the, the GM for Kubernetes at AWS is a gentleman named Barry Cooks who was my sponsor, right? So, we spend a lot of time together. In fact, right after this, I'm going to be spending time with him because look, they take us seriously as a partner. They spend time with us because end of the day, they understand that if they make their partners, in this case, Rafay successful, at the end of the day helps the customer, right? Anant's customer, my customer, their AWS customers, also. So they benefit because we are collectively helping them solve a problem faster. The goal of the cloud is to help people modernize, right? Reduce operational costs because data centers are expensive, right? But then if these complex solutions this is an enterprise product, Kubernetes, at the enterprise level is a complex problem. If we don't collectively work together to save the customer effort, essentially, right? Reduce their TCO for whatever it is they're doing, right? Then the cost of the cloud is too high. And AWS clearly understands and appreciates that and that's why they are going out of their air, frankly, to make us successful and make other companies successful in the startup program. >> Well. >> I would just add a couple of things there. Yeah, so, you know, cloud is not new. It's been there for a while. You know, people used to build things on their own. And so what AWS has really done is they have advanced technology enough where everything is really simple as just turning on a switch and using it, right? So, just a recent example, and I, by the way, I love managed services, right? So the reason is really because I don't need to put my own people to build and manage those things, right? So, if you want to use a search, they got the open search, if you want to use caching, they got elastic caching and stuff like that. So it's really simple and easy to just pick and choose which services you want to use and they're ready to be consumed right away. And that's the beautiful, and that that's how we can move really fast and get things done. >> Ease of use, right? Efficiency, saving money. It's a winning combination. Thanks for sharing this story, appreciate. Anant, Haseeb thanks for being with us. >> Yeah, thank you so much having us. >> We appreciate it. >> Thank you so much. >> You have been a part of the global startup program at AWS and startup showcase. Proud to feature this great collaboration. I'm John Walls. You're watching theCUBE, which is of course the leader in high tech coverage.

Published Date : Nov 30 2022

SUMMARY :

and it's a pleasure to Good to be with us. Thanks for having, yeah. glad to have you aboard. and Elation, our product is the answer startup companies, to the two of you have, So, that's the reason why I joined Elation you know, getting the solution, that the two of you are doing together. And, end of the day, the goal is, John: Sure. the platform that you have to build the right solution for us. Like, one of the biggest thing And that's the beauty of the software I'm going to go work on that. of you work that out later. that they're going through. So one of the thing that we have learned of the stick, for sure. going to get more money. We'll talk about that. and what kind of cache that brings to you and that's the only cloud from one side of the fence here, but. and the community Kubernetes as well. The goal of the cloud is to and that that's how we Ease of use, right? the global startup program

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