>>The data Lake concept was intriguing when first introduced in 2010, but people quickly realized that shoving data into a data Lake may data Lake stagnant, repositories that were essentially storage bins that were less expensive than traditional data warehouses. This is Dave Vellante joined me for IO. Tahoe's latest installment of the data automation series, active DQ, intelligent automation for data quality management. We'll talk to experts from snowflake about their data assessment utility from within the snowflake platform and how it scales to the demands of business. While also controlling costs. I have Tahoe CEO, AIG Hora will explain how IO Tahoe and snowflake together are bringing active DQ to market. And what the customers are saying about it. Save the date Thursday, April 29th for IO Tahoes data automation series active DQ, intelligent automation for data quality show streams promptly at 11:00 AM Eastern on the cube, the >>In high tech coverage.